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@thenextwave Moderate comments like a ninja Or how to kill the idiots quietly.

How to moderate comments like a ninja

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Page 1: How to moderate comments like a ninja

@thenextwave

Moderate comments like a ninjaOr how to kill the idiots quietly.

Page 2: How to moderate comments like a ninja

@thenextwave

WARNING:Although Ninja’s are silent-this presentation contains language unsuitable for family gatherings.

Page 3: How to moderate comments like a ninja

@thenextwave

WARNING:Although Ninja’s are silent-this presentation contains language unsuitable for family gatherings.

FRAK!

[unless your dad was George Carlin, R.I.P.]

Page 4: How to moderate comments like a ninja

@thenextwave

My ninja credentials:

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@thenextwave

My ninja credentials:

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@thenextwave

My real ninja credentials:

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@thenextwave

My real ninja credentials:

The city of Dayton, Ohio, learned that lesson the hard way in 1997, after it was sued by a man who’d been kicked out of a public commission meeting for wearing a ninja mask. An appeals court ruled in favor of the ninja, finding that his menacing attire was a protected form of speech this despite the fact that everyone knows ninjas don’t talk.SEPT 2010, PG 54 http://goo.gl/t1vU

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@thenextwave

Why comments?

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@thenextwave

Why comments?But every time we've had an explosive thread on Pet Connection, for example, the commentary has deepened and enriched the original post. It's given the bloggers an opportunity to refine our arguments, to stretch the parameters of our thinking, to change our readers' minds, or even, perhaps most valuably, our own.“Real blogs allow comments” http://goo.gl/V9OQ

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@thenextwave

Why no comments?

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@thenextwave

Why no comments?For most sites, though, comments are worse than useless. The anonymity of the Internet inspires hit-and-run attacks, unintelligible ramblings, and truckloads of spam. I believe that comments are evil by default, and the sites above that seem to have healthy communities are blessed flukes.“Why I Don’t Allow Comments, and More on Everything Buckets” http://goo.gl/8mmb

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@thenextwave

COMMENTS ARE USER GENERATED CONTENT

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@thenextwave

COMMENTS ARE CURRENCY

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@thenextwave

COMMENTS ARE CURRENCY

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@thenextwave

Without reviews Amazon would be just another bookstore...

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@thenextwave

Without reviews Amazon would be just another bookstore...

Amazon wants your opinions to be heard We want customers to get the information they need to make smart buying choices, and we'd love to have your help doing that. As an Amazon customer, you can submit written or video reviews for items listed on Amazon.com. We encourage you to share your opinions, both favorable and unfavorable.

Page 17: How to moderate comments like a ninja

@thenextwave

Meet Number 1 reviewers

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@thenextwave

Meet Number 1 reviewers

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@thenextwave

Harriet KlausnerI was an acquisitions librarian in Pennsylvania and wrote a monthy review column of recommended reads. I found I liked reviewing and went on to freelance after my son was born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I have a 21 year old son and a husband who wants to but is nowhere near retiring. I am a speed reader( a gift I was born with) and read two books a day.

Page 20: How to moderate comments like a ninja

@thenextwave

Harriet KlausnerI was an acquisitions librarian in Pennsylvania and wrote a monthy review column of recommended reads. I found I liked reviewing and went on to freelance after my son was born. I have 2 dogs, a cairn and a pom, and four cats. Oh, I have a 21 year old son and a husband who wants to but is nowhere near retiring. I am a speed reader( a gift I was born with) and read two books a day.

23,017 reviewshttp://goo.gl/D5ed

Page 21: How to moderate comments like a ninja

@thenextwave

How much would you pay a writer for 23,017 reviews?

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@thenextwave

But, Amazon reviews the reviews...

Welcome to moderation 101

Page 23: How to moderate comments like a ninja

@thenextwave

Moderation Considerations

•Barriers to commenting

•Who can comment

•Who can moderate

•Liability

•Rewarding commenters

•Cleaning up messes

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@thenextwave

Barriers to commenting

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@thenextwave

Barriers to commenting•Registration

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@thenextwave

Barriers to commenting•Registration

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@thenextwave

Barriers to commenting•Registration

•Device

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@thenextwave

Barriers to commenting•Registration

•Device

•Holding commentsfor moderation

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@thenextwave

Barriers to commenting•Registration

•Device

•Holding commentsfor moderation

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@thenextwave

Who can comment?

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@thenextwave

Who can comment?•Real names

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@thenextwave

Who can comment?•Real names

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@thenextwave

Who can comment?•Real names

•Pen names

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@thenextwave

Who can comment?•Real names

•Pen names

•Spammers

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@thenextwave

Who can comment?•Real names

•Pen names

•Anonymous jerks

•Spammers

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@thenextwave

On anonymity:

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@thenextwave

On anonymity:

©Jonathan Gabriel 2004, renowned Internetologist http://goo.gl/nc53

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@thenextwave

In defense of anonymous jerks...

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@thenextwave

In defense of anonymous jerks...

The whistle blower

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@thenextwave

Log in with...

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@thenextwave

Log in with...•Internal accounts

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@thenextwave

Log in with...•Internal accounts

•External accounts

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@thenextwave

Log in with...•Internal accounts

•External accounts OpenID is a decentralized authentication protocol that makes it easy for people to sign up and access web accounts.

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@thenextwave

Log in with...•Internal accounts

•External accounts OpenID is a decentralized authentication protocol that makes it easy for people to sign up and access web accounts.

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@thenextwave

Log in with...•Internal accounts

•External accounts

•Services

OpenID is a decentralized authentication protocol that makes it easy for people to sign up and access web accounts.

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@thenextwave

Who can comment?

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@thenextwave

Who can comment?•Who do you want commenting?

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@thenextwave

Who can comment?•Who do you want commenting?

•Who do your readers want commenting?

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@thenextwave

Who can comment?•Who do you want commenting?

•Who do your readers want commenting?

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@thenextwave

Who can comment?•Who do you want commenting?

•Who do your readers want commenting?

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@thenextwave

Who can comment?•Who do you want commenting?

•Who do your readers want commenting?

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@thenextwave

Who can comment?•Who do you want commenting?

•Who do your readers want commenting?

WordPress Comment Rating plugin http://goo.gl/GqOP

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@thenextwave

Who can moderate?

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@thenextwave

Who can moderate?•You?

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@thenextwave

Who can moderate?•You?

•Trusted readers?

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@thenextwave

Who can moderate?•You?

•Trusted readers?

•Anybody and everybody?

Page 57: How to moderate comments like a ninja

@thenextwave

Who can moderate?•You?

•Trusted readers?

•Anybody and everybody?

•A paid outside service?

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@thenextwave

Who can moderate?•You?

•Trusted readers?

•Anybody and everybody?

•Let it rip...•A paid outside service?

Page 59: How to moderate comments like a ninja

@thenextwave

Who can moderate?•You?

•Trusted readers?

•Anybody and everybody?

•Let it rip...•A paid outside service?

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@thenextwave

Are you liable?

Page 61: How to moderate comments like a ninja

@thenextwave

Are you liable?•Section 230 of the Communications Decency Act

http://goo.gl/DsE0

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@thenextwave

Are you liable?•Section 230 of the Communications Decency Act

http://goo.gl/DsE0

•Copyrighted material is different http://goo.gl/qFOS

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@thenextwave

Is the @$$h0le liable?

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@thenextwave

Is the @$$h0le liable?

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@thenextwave

Is the @$$h0le liable?

YES!but good luck getting to him

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@thenextwave

Rewarding commenters

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@thenextwave

Rewarding commenters•Let them build links (back to them- and in

comments)

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@thenextwave

Rewarding commenters•Let them build links (back to them- and in

comments)

•Let them build community

Page 69: How to moderate comments like a ninja

@thenextwave

Rewarding commenters•Let them build links (back to them- and in

comments)

•Let them build community

•Let them build cred/rewards

Page 70: How to moderate comments like a ninja

@thenextwave

Rewarding commenters•Let them build links (back to them- and in

comments)

•Let them build community

•Let them build cred/rewards

•Keep them informed (subscribe to comments)

Page 71: How to moderate comments like a ninja

@thenextwave

Cleaning up

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@thenextwave

Cleaning upEsrati is a knobhead, bonehead, dumb@ss, d@uch@bag, and a moronDAYTON :SHITBURG, USA

Page 73: How to moderate comments like a ninja

@thenextwave

Cleaning upEsrati is a knobhead, bonehead, dumb@ss, d@uch@bag, and a moronDAYTON :SHITBURG, USA

{I am} [editors prerogative edit] a knobhead, bonehead, dumb@ss, d@uch@bag, and a moronDAYTON :SHITBURG, USA

Becomes...

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@thenextwave

Why deletion isn’t an option...

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@thenextwave

Why deletion isn’t an option...

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@thenextwave

Why deletion isn’t an option...

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@thenextwave

Now more than ever, the conversation is...

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@thenextwave

Comments are the most valuable part of keeping the conversation current, correct and relevant.Not having them is a giant #FAIL

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@thenextwave

Comments?

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@thenextwave

and that’s all folks.

Page 81: How to moderate comments like a ninja

@thenextwave

and that’s all folks.

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