How to improve your organic ranking in GoogleJohn Windsor

Agenda

Define a word list Content is key Optimise your page titles Compelling meta descriptions Don’t forget about ALT tags Your URL name matters Track your visitors and leads Get social Invest in a mobile-friendly site Summary

Define a keyword list

Think about how people would search for your products and services Make a list of keywords – This is your target audience Check the estimated traffic for each term with Google’s Keyword Planner

Content is key

Compelling, high-quality content attracts interest Compels visitors to share (Make sure social media sharing options are available) Google rewards content virality

Optimise your page titles

The <title> HTML tag is a concise description of a web page’s content Keep under 70 characters and Include important keywords

Compelling meta descriptions

The <meta name=description content=> HTML tag is a concise explanation of a web page’s content

Keep under 150 words Include important keywords

Don’t forget about ALT tags

ALT tags are used to provide images with a description Use descriptive and targeted keywords This will improve Google SEO rankings

Your URL name matters

Include keywords in URL names Shorter URLs perform better than longer ones If using multiple keywords, separate with hyphens

Track your visitors and leads

Measure SEO with: Website plugins such as Yeost Google Analytics

- Measure search traffic- Track visitor interactions- Sales conversions

Marketing Automation tools such as Pardot- Understand buyer behaviour ie channels and interactions - Drip campaigns to guide customers along the sales funnel

Get social

Social media accounts for popular sites such as Facebook, Twitter and Linkedin will improve Google ranking

Become a thought leader Increase awareness Build brand identity

Invest in a mobile-friendly site

Roughly 50% of all Google searches are done on mobile devices Having a mobile optimised site will improve:

- Customer Journey - Google ranking

Summary

Use SEO best practice with relevant keywords, descriptions and tags to ensure the right audience will find your website.

Sharing content both on and off site to attract customers (Peer-to-Peer sharing). Use SEO tools such as Google Analytics, Yeost and Automation software to ensure

trends, audiences and touch points are maximised.