1. How to Improve Marketing Efficiency Through Advanced Analytics
Marketing Professionals
Leahanne Merritt: salesforce.com
Jeffry Mummert: salesforce.com
Marko Koosel: salesforce.com
Amy Mildren: Plantronics

2. Housekeeping
We have wireless!
Q&A on our Session Record
How to Improve Marketing Efficiency ...
3. Leahanne Merritt
Senior Customer Success Manager, salesforce.com
4. Amy Mildren
Senior Application Architect, Plantronics
5. Marko Koosel
Senior Product Manager, salesforce.com
6. Jeffry Mummert
Principal Sales Engineer, salesforce.com
7. Agenda
The metrics discussion
Manage your data and go beyond standard analytics functionality
Q&A
8. Marketing Concepts in Two Minutes
9. Tie it All Together
10. Mind Your Metrics
Campaign
ROI
11. Why Bother?
Is this You?
I know half of my advertisement budget is wasted, I just dont know which half.
12. Performance, Improvement, Accountability
Achieve your company vision
Calculate and improve effectiveness
Look out for problems
Improve communication
Get executive buy-in
Justify your existence
13. Why Are These Metrics Important? remove from final presentation
How does Plantronics leverage Analytics to monitor the success of their Campaigns? - Amy
Marko What else do we hear from customers?
14. How Plantronics is Leveraging Marketing Analytics
15. Data Is the Key to Your KPIs
16. The Votes are In!
Lead Conversion Rate
Cost per Campaign Opportunity
Campaign ROI
17. Lead Conversion Rate
Number of Leads Converted
Number of Leads Created
18. Example Report Lead Conversion Rate
19. Cost per Opportunity, Cost per $1000 Of Pipeline
Campaign Actual Cost
Number of Opportunities for All Stages
Campaign Actual Cost
(Opportunity Revenue for All Stages / 1000 )
20. Example Report Cost Per $1K Of Pipeline Rev
21. Campaign ROI
(Total Value Closed Won Opportunities
Campaign Actual Cost
Campaign Actual Cost
22. Example Report Campaign ROI
23. A Complete View of Marketing Effectiveness
Dashboard Incorporating All Three KPIs
24. Lead Conversion Rate Example
Report Formula to Calculate Metric (Conversion Rate)
Multiple Metrics in a single Dashboard Component (Table)
Totals for Metrics in the Component
25. Campaign Cost Per Oppty & Per $1k of Pipeline Revenue
Multiple Metrics in a single Dashboard Component (Bar Chart & Line Graph)
Multiple Report Formulas
26. Top 5/Bottom 5 Campaigns by ROI
Limit Number of Rows in Report
Leverage ROI Auto-Calculated Field in Campaign Report Type
Chatter on Dashboard Performance
27. And Coming SoonCollaborative Analytics

Follow metric/gauge components

28. Share a component with a Dashboard Feed 29. Share a component to User or Group feed 30. Get notified of significant data changes