Turn Your Facebook Fanpage Into An Amazon Product Review Site In 3 Easy Steps!www.BZ9.com/AmazonReviewFanPage
I started my Facebook fanpage on August 8th for a new online t-shirt company. Since the creationof the fanpage I have done a lot of work to promote the site and have got some degree of successfrom the methods and ideas I outline below.
Competitions run via the fanpageYou want people to comment on your page and become fans. Then their friends might check outyour fan page as they will see that someone they know has "fanned up" or left a comment..To dothis create some competition where people have to leave comments..we did this and it was quitesuccessful - we gained 800 fans in a one month period whilst running a competition.
Discount for "fav t-shirt is..."I use the t-shirt analogy as that is the business I work in but the premise is the same for anyproduct. You want to give a potential fan an incentive to join your page. Tell them if they join andleave a comment about they're favorite t-shirt (for example) you'll give them a discount. Thenagain you'll get a comment which their friends might see except it will be the best advertising youcan get "My favorite t-shirt is your XYZ design - give me my discount" - imagine if you were gettinga few of these a day how many people would be checking out your page to see what its about andhow many new fans you might get.
Keep interactingTry engage your fans, again, more comments = more fans..it will also help you maintain youractivity rating which I think increases your chances of your fanpage appearing in the right handside ad section, where it says "Friend Y has become of fan of Fanpage X"...You don't want to gooverboard though, try find the balance, if you notice that you lose fans when you post too muchthen check yourself before you wreck yourself...
Create a pollGet people to vote on things...You can create polls that appear on tabs on the fanpage wherepeople can vote on whatever..make the poll interesting and relevant to you niche and then setabout marketing it. On the likes of twitter "link bait" it to a degree so that people want to click onthe link to see what the poll is about..the poll is housed on your fanpage so you might get morefans that way..Don't limit your tweets to polls though - tweet til the cows come home...
Ask your friends to joinReally, invite them all...to your good friends ask them to invite their friends as well..this can haveunprecedented jumps in numbers...Also, importantly, when a friend joins your page leave them acomment to say "thanks for joining the XYZ fanpage - spread the word" or something likethat..now anyone who visits your friends page will see a comment saying that they have just joineda certain fanpage and us humans are curious creatures so they might just check it out...
Fanpage ExchangesKnow someone who has a fanpage? How about you suggest their page to all of your friends andvice versa..again, you don't want to do this too often or you'll annoy your friends but it can be agood way to get some fans..
Facebook AdsFacebook ads can be a good source of a steady stream of fans..you might not get dizzyingnumbers but done well the costs can be kept down and you'll get steady growth..also, for everyperson who joins you don't know how many of their friends might also join...you can just hope thatsome do and that the circle of fans keeps extending...I recently ran Facebook ads and had somesuccess with it, I'll detail in a later post how that worked out for me and what I learned..
TargetsSet targets for what you want to achieve. Be realistic, break it down into the number of fans youwant to get per day and what you can do to get them...Work hard to get these fans..
BlogsThere is no harm in having a blog, perhaps not for growing a fanpage but for keeping fans happy.Give them a place where they can find out more about the company etc..they may send a link to afriend and then you might get another fan - make it easy to join straight from the blog..also, blogsare a useful tool in the never ending SEO battle so the sooner you start the better..
WebsiteOn your webpage make it easy for people to join your fanpage...use the "Facebook badges" thatyou can get which are really handy...again, tell them that if they join they can get a discount or findout about competitions or the latest product news...
After doing all that our fanpage has grown to a little about 1450 fans, not an astronomical number Iknow but certainly not a bad start.
Hopefully some of the above will help you and feel free to ask any questions you may have...wouldalso love to hear how any tips you have or what you do to try keep your fanpage buzzing...
I own a new online company selling ladies t-shirts from LadyUmbrella and have been heavilyresearching SEO, online marketing, social networking etc...I'm no guru but just trying to spreadwhat I have learned - hope you find it useful (and if you happen to like our t-shirts thats great too).