How to Give Great Presentations

How To Give Great Presentations

Philip Duff & Angus Winchester

Tales of the Cocktail, 21 July 2010


Philip Duff


Philip Duff

Trainer, consultant, saloonkeeper


Philip Duff


Owner, Liquid Solutions Limited


Philip Duff



Speaks at every decent bar show in the world


Philip Duff



Speaks at every decent bar show in the world

Has trained 12,000 people, in 60+countries, since 1999


1. PPPPPPP

1. PPPPPPP Proper Planning & Preparation Prevents Piss-Poor Performance

2. Was It Good For You, Too? Presenting To, And Interacting With, Your Audience

3. The Dark Arts of Presenting in Public Tips & tricks to make your presentations standing-room-only, fun for you, and value for money for your client / employer / audience.

4. Q&A, fill in your Presenter Evaluations!


1. PPPPPPP

2. Was It Good For You, Too?






1. PPPPPPP


3. The Dark Arts of Presenting in Public






1. PPPPPPP


3. The Dark Arts of Presenting in Public

4. Riotous Applause, Tears of Joy, Philip & Angus Carried Shoulder High Through Streets, Etc.






1. PPPPPPP


1. PPPPPPP


1. PPPPPPPProper


1. PPPPPPPProperPlanning and


1. PPPPPPPProperPlanning and Preparation


1. PPPPPPPProperPlanning and PreparationPrevents


1. PPPPPPPProperPlanning and PreparationPreventsPiss


1. PPPPPPPProperPlanning and PreparationPreventsPiss Poor


1. PPPPPPPProperPlanning and PreparationPreventsPiss Poor Performance


1. PPPPPPP

Personal

Technical

Demonstrations


1. PPPPPPP

Personal

1. PPPPPPP


1. PPPPPPP

Personal You

1. PPPPPPP

Personal You Healthy / Not hung-over / Showered / shaved/light makeup / hair neat and styled


1. PPPPPPP

Personal You Your Clothes

1. PPPPPPP

Personal Your Clothes clean / ironed/pressed / fitted / fitting / shoes clean, comfortable and polished / accessorised / clothes look good on you / you love wearing them


1. PPPPPPP

Personal You Your Clothes Your Body Language

1. PPPPPPP

Personal

Your Body Language open, welcoming, smiling, happy, confident, relaxed, calm.Arms open / Wrists showing / Chest out / Chin up / Smile / Feet pointing towards attendees / Steady 3-second eye contact with all attendees / Use your laptop as a monitor (no screen staring)


1. PPPPPPP

Personal You Your Clothes Your Body Language How You Feel

1. PPPPPPPPersonal How You Feel happy, relaxed, confident, calm. Fake it 'till you make itRemove worries-lock down laptop,keep tools in sight Practise, practise, practise! With a timed Powerpoint presentation, record your words. Practise live in front of critical friends. Again and again and again!


1. PPPPPPP

Personal You Your Clothes Your Body Language How You Feel How You Speak

1. PPPPPPP

How You Speak clearly, but don't shout, use microphone slowly, distinctly, 4-word groups no hesitation, uh, er profanity as punctuation sparingly vary emphasis appropriately: seious, humourous don't use jargon or dialect that means nothing to attendees (esp. International) translators: speak towards the audience,but pause every two sentences.Skip 90% of the jokes!


1. PPPPPPP

Personal You Your Clothes Your Body Language How You Feel How You Speak What You Say

1. PPPPPPP

PersonalWhat You SayHave one or two goals no more for your presentation; e.g. educate / inform / persuade / entertain.You need rock-solid knowledge of the larger topic:e.g. the whole category not just the brandToo much info as bad as too littleUse emphasis (intonation and use of words also) sparingly and correctly not everything is really importantFocus! Don't wander off on a tangentBuild retention through (varied) repetitionPut flesh on the bones of your visual presentation with examples, anecdotes, explanationsAvoid insider jokes, tailor your words to your audience


1. PPPPPPP

Personal

Technical

1. PPPPPPP

Technical


1. PPPPPPP

Personal

TechnicalAmbiance

1. PPPPPPP

Technical

AmbianceLighting / heating/AC /


1. PPPPPPP

Personal

TechnicalAmbiance The Room

1. PPPPPPP

Technical

The RoomBar / classroom / spread-out / sightlines


1. PPPPPPP

Personal

TechnicalAmbiance The Room Traffic

1. PPPPPPP

Technical

TrafficEntries / exits / your stage / windows / toiletss


1. PPPPPPP

Personal

TechnicalAmbiance The Room Traffic Interruptions

1. PPPPPPP

Technical

Interruptions(Other) attendees / guests / managers / attendees coming & going / workmen / exterior noise / your assistants / tasting flights/drinks


1. PPPPPPP

Personal

TechnicalAmbiance The Room Traffic Interruptions (Audio-)Visual

1. PPPPPPPTechnicalAudio-visualTest microphones and speakers, discover feedback zonesVolume level correct for size room & no. attendeesProjected image large, level and not skewedStatic visuals (posters, etc): prominent place or hand them around (dangers of handing around rare cocktail books!). Handing around = disturbs attendee focus.


1. PPPPPPP

Personal

TechnicalAmbiance The Room Traffic Interruptions (Audio-)Visual Laptop

1. PPPPPPPTechnical

LaptopBattery fully charged can do whole session without powerPresentation on backup USB stick, in different formats (MS Office, OpenOffice, Mac, etcWireless presenter with full batteries + spares. Test the range.Turn off all other programs!All necessary files open, tested and on hard drive don't count on Net accessSet up everything and run through the entire presentation, with audio, video clips etc, at the very latest half an hour before the presentation begins


1. PPPPPPP

Personal

Technical

Demonstrations

1. PPPPPPP

Demonstrations


1. PPPPPPP

Demonstrations

1. PPPPPPP

Demonstrations


1. PPPPPPP

Personal

Technical

DemonstrationsPurpose

1. PPPPPPP

Demonstrations

PurposeWhy? Do attendees benefit from this demo? Can the technique/principle be demonstrated? Can you demonstrate it?


1. PPPPPPP

Personal

Technical

DemonstrationsPurpose Location

1. PPPPPPP

Demonstrations

Location within sightlines, not necessitating painful neck-moving, preferably without relocation and in a correct setting: running water, ice well, bartop, etc .


1. PPPPPPP

Personal

Technical

DemonstrationsPurpose Location Preparation

1. PPPPPPPDemonstrationsPreparationEvery ingredient present,tasted and visible/seen by you.Bring everything assume nothing!Drinks demos: one tray for each drink's ingredients and tools [prevents confusion,delay thru washing]Water, straws and spit cups for attendeesRecipe visible on screenAll attendees age-checked & responsible-drinking message repeated by you


1. PPPPPPP

Personal

Technical

DemonstrationsPurpose Location Preparation Reality Check

1. PPPPPPPDemonstrations

Reality CheckEmphasise the (lack of) speed and care you're showing is for demonstration purposes onlyGive a cost breakdown and justification for each recipe (if speaking to bartenders/the trade)Explain why you chose this drink importance, anecdote, unique flavour. Have a compelling reason.














2. Was It Good For You, Too? Gauging Your Audience


Gauging Your AudienceWhy are they there? Did they pay? Will they get paid? Do they have to be? Is it voluntary? Are they tired? Hungover? Hungry? What do they want to get out of this? Who have they seen present before? What are the % of the mix interested/uninterested? Target audience vs. outer ring audience? Is the owner/buyer/trainer there? Media?)



Gauging Your Audience

The Base of the Pizza


The Base of the PizzaThe presentation = sauce + toppingsSafety & housekeeping info = the base: boring but essential, anchors the sauce & toppings.Safety & housekeeping info (and introduction of you) to be done by someone else, as it's not fun/boring.5 minute about to start warningStart, (cigarette/food) break, and finish timesFire entries & exitsLocation of toiletsNo answering or making phone calls during the seminar.Agree re: blogging/Twittering/FacebookingQuestion policy as they occur or only at the end?Will there be a handout / is the seminar online? (avoids excessive note-taking


2. Was It Good For You, Too? The Base of the Pizza



2. Was It Good For You, Too? Hamburger Theory


Hamburger TheorySandwich what you want to communicate in between what they want to hear / learn / see.


2. Was It Good For You, Too? Visuals & 7 Minutes


Visuals & 7 MinutesPowerpoints et alReveal each line as a separate slide avoids reading ahead, losing attention to the screenUse compelling visualsConvoluted animations usually unnecessaryPhoto good, audio better, video & audio bestChange it up every 7 minutes audio, visual, video, demonstration, audience interaction, whatever..


2. Was It Good For You, Too? Interaction


InteractionWhy is the question being asked? To show off? Genuine desire to know? To attack you? To see what you know/don't know?Dealing with (irrelevant)questions building bridges: That's an excellent point, and the answer is....Gauging & adjusting body languageKeep Your Eyes on the Prize remember your goals while taking questions. If it's to persuade, you must remain charming and compelling. In fact, that's a good idea in any case...


3. The Dark Arts of Presenting in Public Be Funny Fill The Room Salting The Real Presentation The Long Tail

The Dark Arts of Presenting in Public


3. The Dark Arts of Presenting in Public Be Funny Fill The Room Salting The Real Presentation The Long Tail



3. The Dark Arts of Presenting in Public Be Funny


Be Funny do a standup course, learn timing, study comedians. Tell self-deprecating anecdotes


3. The Dark Arts of Presenting in Public Fill The Room


Fill The Room: be completely prepared way in advance and sit in the middle of the audience seats and smile at people who appear at the door: welcome them in, sit down with them and chat. Soon the room will be full!Offer free food! The future: attendees will be paidFight tooth and nail for the best day & time, avoiding clashes and early starts/late finishesNever train on-shift staff during opening hours you're fighting a losing battle with their (correct) guest priorityPrevent interruptions by using a closed-off space(If an open training): fill it with friends/fans/colleagues, promote through social media


3. The Dark Arts of Presenting in Public Salting


Salting build up a dramatic point and ask the public if they want to hear it. Make them work a little to hear what you say.


3. The Dark Arts of Presenting in Public The Real Presentation


The Real Presentation stay around afterwards to win hearts and minds, answer individual questions, [if you work for a drinks firm] spend some money, leave a tip.


3. The Dark Arts of Presenting in PubThe Long Tail


.

The Long Tail add an audio track and make a webinar, upload it to slideshare.net, promote it through Facebook, Twitter

How to give Great Presentations

Or How Angus Winchester earned the right to be standing here in front of you todayOr How I managed to screw up a decent reputation in just 40 minutesSo firstly thank you for your time and Ann thanks you for your cold hard cash

Secondly sorry sorry for speaking so damn quickly but I get a bit carried away and I love my job and more of that later. But I will be taking questions later.

Thirdly thank you to Phil for allowing me to first join and then screw up his presentation

He is a serious and dedicated professional who sent me his ppt ages ago to allow me to add to and then we would present together I just couldnt work put how to make it work so I suggested we give you a two for one deal and as theoretically we both have a rep for doing decent ppts we would do it individually cos being yourself is Rule Number One in what is going to be what I call the 9Bs

1. Be Yourself

[email protected] anguswinchester +447768372365Dont try to copy others (tho of course do learn from them)

Only present topics you like

Only say what you believe and feel comfortable with saying

Only say it in a way you feel comfortable with

Start a friendship/partnership with an audience but NOT relationship

Angus Winchester

21 years Experience

Global Expert

Tanqueray Ambassador

Bar Show Regular

Writer

Judge

Consultant

Modelizer

So who am I?

Important to build rapport, set a tone and also set out your credentials

Angus Winchester

21 years Experience

Global Expert

Tanqueray Ambassador

Bar Show Regular

Writer

Judge

Consultant

Modelizer

So who am I?

Important to build rapport, set a tone and also set out your credentials

2. Be a Boy Scout

So this could be as easy as Be Prepared and there are many ways to do this:

Prepare your angle/story/argument presentations are just this they must have a purpose (to convince your audience of a fact/view point)

Prepare by knowing your audience the skill level etc.

Prepare by being fit, well, healthy and confident no hangovers please and definitely no drunkenness

Prepare by doing the logistics who, where, how many, how long are you doing any demonstration (if so check you have everything you need and USE it)

Prepare by making sure everyone helping or presenting knows their role and agrees with it

In fact its also about wanting to help people and also do your best not to God or to the Sponsors but to the Audience give them what they want, over-deliver and let them know its their session.

3. Be Passionate

Enthusiasm goes a long way to convince people or to come across well

Body language of both you and the attendees check both constantly.

Move around the room, try and look everyone in the eye, gesticulate.

Motion in the room for you leave the lectern/laptop

Use no notes as it implies lack of familiarity with the material except for quotes

4. Be an Expert

But enthusiasm only goes so far make sure you know your topic inside out and know at least one thing that no-one else in the room knows you never learn less and if you teach someone at least one thing then they cant complain

But as the picture shows do not be too clever

An argument is best won by someone who knows both sides of it and also doesnt use every fact in their arsenal its like a cricket innings.

5. Be a People Person

Understand people adults are sensitive beasts who are the sum of their experience so never bully or belittle people

Study body language, psychology, Neuro Linguistic Programming, Memory Biases and the like.

memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory.

If you are lucky enough to present abroad learn about the people you are going to see (No religious jokes in Ireland by the way, dont assume third world countries are stupider than you)

Want to help people and let them know it any Qs answered within seven days if possible

6. Be a Funny Guy

Humor goes long way it makes things stand out and makes them more memorable but be careful humour can be hard to translate

Dont be a clown or you will lose your audiences respect. (Dan Quayle was going to put Sarah Pain but thought it might be too soon)

Dont be offensive cos we all know swearing is cool but its also offensive (George Carlin that dead fucker)

Dont get frustrated (John Cleese/Basil Faulty) and if you are trying hard to avoid certain topics be aware you will mention them

Watch for complacency and in-jokes too

But also remember what works and use it a lot.

7. Be a Geek

Use technology to bring stuff to life but obviously make sure you control the technology.

Pictures worth a thousand words etc etc.

Illustrate the point dont repeat the point death by powerpoint!

Learn how to use ppt but physically and theoretically.

8. Be Strong

Dont think you are going to score a home run either the first or every time you wont

Be strong when no-one turns up, when people leave and when people talk or heckle you.

Try to finish strong too leave them on a high

Try to be regular its hard to practice but you have to do it over and over and over again

9. Be Regular

Try to be regular no not like that be try to present frequently

its hard to practice but you have to do it over and over and over again to get good at it as people say the most successful people fail the most or at least thats what I say to justify my existence..I fail a lot so I must be good!


Philip Duff & Angus Winchester

Tales of the Cocktail, 21 July 2010

Thank you!

[email protected]

[email protected]

www.slideshare.net/philipduff

Click to edit the title text formatClick to edit Master title style

Click to edit the outline text formatSecond Outline LevelThird Outline LevelFourth Outline LevelFifth Outline LevelSixth Outline LevelSeventh Outline LevelEighth Outline Level

Ninth Outline LevelClick to edit Master text styles

Second level

Third level

Fourth level

Fifth level

21-07-10

Click to edit the title text formatClick to edit Master title style



Second level

Third level

Fourth level

Fifth level



Second level

Third level

Fourth level

Fifth level

21-07-10

Documents

How to Give Great Presentations