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How to Generate Media How to Generate Media Exposure for Your FacilitiesExposure for Your Facilities
Alday Communications, Inc.Alday Communications, Inc.
Award-Winning Public Relations Firm 15 Years of Experience in Golf Local, Regional and National Media Coverage
2004-2009 2004-2009
More than 12,000 media placementsMore than 8 billion consumer impressions$150 million media value
NationalNational
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Democrat and Chronicle
LocalLocal
The Arizona Republic
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Pittsburgh Tribune-Review
LocalLocal
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
The Union
How to Generate Media How to Generate Media Exposure for Your Facilities Exposure for Your Facilities
Identify key local mediaDevelop relationshipsImplement unique programsUtilize resources
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Identify Key Local MediaIdentify Key Local Media
NewspapersRadioTVMagazinesOnline
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Host a media dayProvide media discountsPosition yourself as a resource
Develop RelationshipsDevelop Relationships
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Press ReleasesPress Releases
Promote programs and activitiesGood news network (new hires, club renovations, etc.)Keep it short and to-the-pointDouble-check for spelling and grammarKnow deadlinesAsk Section for assistance
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
What Not To DoWhat Not To Do
Call over and overSend non-newsworthy informationMass distribute information
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Implement Unique ProgramsImplement Unique Programs
Play Golf America- Get Golf Ready - PGA Free Fitting & Trade-Up Month- PGA Free Lesson Month- American Express Women’s Golf Month- Family Golf Month- Play Golf America Days- Time For Nine/9-Hole Rates- Junior Programs
Patriot Golf DayNine & Wine
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Utilize ResourcesUtilize Resources
PGA LinksPlayGolfAmerica.comPeer-to-peer
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Calendar Listing TemplateCalendar Listing Template
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Email Blast TemplateEmail Blast Template
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Release TemplateRelease Template
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
FacebookTwitterBlogging
Social MediaSocial Media
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com
Q & A Q & A
www.PlayGolfAmerica.comwww.PlayGolfAmerica.com