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How to Generate Media How to Generate Media Exposure for Your Exposure for Your Facilities Facilities

How to Generate Media Exposure for Your Facilities

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Page 1: How to Generate Media Exposure for Your Facilities

How to Generate Media How to Generate Media Exposure for Your FacilitiesExposure for Your Facilities

Page 2: How to Generate Media Exposure for Your Facilities

Alday Communications, Inc.Alday Communications, Inc.

Award-Winning Public Relations Firm 15 Years of Experience in Golf Local, Regional and National Media Coverage

Page 3: How to Generate Media Exposure for Your Facilities

2004-2009 2004-2009

More than 12,000 media placementsMore than 8 billion consumer impressions$150 million media value

Page 4: How to Generate Media Exposure for Your Facilities

NationalNational

www.PlayGolfAmerica.comwww.PlayGolfAmerica.com

Page 5: How to Generate Media Exposure for Your Facilities

Democrat and Chronicle

LocalLocal

The Arizona Republic

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Page 6: How to Generate Media Exposure for Your Facilities

Pittsburgh Tribune-Review

LocalLocal

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The Union

Page 7: How to Generate Media Exposure for Your Facilities

How to Generate Media How to Generate Media Exposure for Your Facilities Exposure for Your Facilities

Identify key local mediaDevelop relationshipsImplement unique programsUtilize resources

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Page 8: How to Generate Media Exposure for Your Facilities

Identify Key Local MediaIdentify Key Local Media

NewspapersRadioTVMagazinesOnline

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Page 9: How to Generate Media Exposure for Your Facilities

Host a media dayProvide media discountsPosition yourself as a resource

Develop RelationshipsDevelop Relationships

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Page 10: How to Generate Media Exposure for Your Facilities

Press ReleasesPress Releases

Promote programs and activitiesGood news network (new hires, club renovations, etc.)Keep it short and to-the-pointDouble-check for spelling and grammarKnow deadlinesAsk Section for assistance

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Page 11: How to Generate Media Exposure for Your Facilities

What Not To DoWhat Not To Do

Call over and overSend non-newsworthy informationMass distribute information

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Page 12: How to Generate Media Exposure for Your Facilities

Implement Unique ProgramsImplement Unique Programs

Play Golf America- Get Golf Ready - PGA Free Fitting & Trade-Up Month- PGA Free Lesson Month- American Express Women’s Golf Month- Family Golf Month- Play Golf America Days- Time For Nine/9-Hole Rates- Junior Programs

Patriot Golf DayNine & Wine

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Page 13: How to Generate Media Exposure for Your Facilities

Utilize ResourcesUtilize Resources

PGA LinksPlayGolfAmerica.comPeer-to-peer

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Page 14: How to Generate Media Exposure for Your Facilities

Calendar Listing TemplateCalendar Listing Template

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Page 15: How to Generate Media Exposure for Your Facilities

Email Blast TemplateEmail Blast Template

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Page 16: How to Generate Media Exposure for Your Facilities

Release TemplateRelease Template

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Page 17: How to Generate Media Exposure for Your Facilities

FacebookTwitterBlogging

Social MediaSocial Media

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Page 18: How to Generate Media Exposure for Your Facilities

Q & A Q & A

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