The secret to creativity is knowing how to hide your source
Why creative matters?
The ability to survive in a world of accelerating change and challenge calls for ever greater creativity in our thinking.
What is CREATIVITY?
is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts
What is Innovation? is the process of taking a creative idea and turning it into a useful product, service, or method of operation
(Stephen & David, 2001)
crea%vity by individuals and teams is a star'ng point for innova%on; the rst is a necessary but not sucient condiEon for the second. (Amabile, et al. 1996)
Crea%vity + Applica)on = Innova%on (Commercializa)on)
CHANGING Change of REALITY Is called innovaEon Requires acEon Is a challenge for a team Is a conEnuous process Takes a long Eme Delivers something new to the
system Requires project management Is fueled by pracEcal ideas and
Change of PERCEPTION Is called creaEvity Requires thinking Is a challenge for an individual Is a disconEnuous process Takes an instant Envisions a new system
Requires brainstorming Is fueled by quesEons, surprises,
and strange and incomplete ideas
6PercepEon : ability to see (understand) clearly.
Can we make ourselves more crea)ve?
The short answer is yes absolutely. But, how? To become more crea)ve, we need to understand how our minds work.
How many colors are there in a rainbow?
how our mind work, basically involves using frameworks or mental models.
We cannot think without models.
Our mind build up patterns (or models) that enable us to simplify and cope with a complex world. These pattern are based on our past successful experiences in life, education, and work.
The Art of Thinking in New Boxes
Half a century ago, Bic, a French staEonery company brought to market the idea of making low-cost pens. Some creaEve brainstorming produced a series of variaEons on the theme: two colors, three colors, gold trim, adverEsing logos, erasers and so forth. But who would have thought of making a razor? Or a lighter? Bic could come up with those ideas only by adopEng a radical change of perspecEve. In stead of viewing itself simply as a pen company, Bic started to think of itself as a disposable-objects company - that is as a mass producer of inexpensive plasEc implements. In making this transiEon, Bic had, in eect, create a new box.
15(Source: de Brabandere, BCG)
Crea)vity vs Intelligence Richard Feynman (IQ = 122), widely acclaimed for his extraordinary genius, has IQs much lower than ordinary physicists.
Psychologists concluded that creaEvity is not the same as intelligence.
Typically, we think reproducEvely that is, on the basis of similar problems encountered in the past. When we confronted with problems, we xate on something in our past that has work before. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion.
In contrast, creaEve geniuses think producEvely, not reproducEvely. When confronted with problem, they ask : How many dierent ways can I look at it? How many dierent ways can I solve it? They tend to come up with many dierent responses, some of which are unconvenEonal and possibly unique.
e.g. What is one-half of 13?
1 3 = 1 and 3THIR TEEN = 4 and 4
XI II = 11 and 2 XIII = 8 and 8
Q: use 4 straight Lines
SoluEon: 4 Lines
SoluEon: use 3 Lines
SoluEon: use only 1 straight Line
Einstein was once asked what the dierent was between him and average person. He said that if you asked the average person to nd a needle in a haystack, the person would stop when he or she found a needle. He, on the other hand, would tear through the enEre haystack looking for all possible needles.
Changing percepEon is someEmes a mager of
The ForgoUen Half of Change Luc De Brabandere - 2005
Changing the way we look at things
Changing percepEon is someEmes a mager of
An ability to generate large number of ideas To give dierent perspecEve Unusual novel answer Ability to handle ambiguity Intellectual abiliEes Adequate knowledge Condence
From: The Future, May/June 2000, pg. 18
q Put Your Thinking Into Reverse
q Expand Your PercepEon
(PercepEon = ability to see or understand clearly)
Consider the bookstore owner, for example, who viewed himself as a seller of books, a very specic deniEon. The trend toward electronic media put him out of business. On the other hand, if he had viewed himself as a provider of informaEon and entertainment, a more abstract characterizaEon a switch in the medium would not have been threatening. It would have opened up new opportuniEes.
q Get Crazy A few years back, a group of engineers was looking for ways to prevent power lines from being downed by ice storms. None of the convenEonal ideas seemed to work. Finally, one of the engineers suggested punng a pot of honey on each pole. He said the honey would agract big bears. The bears would climb the poles and the vibraEons would cause the ice to fall o. Everyone laughed, but another engineer said, I think youve got something. The principle of vibraEon is the answer . Finally the engineers discovered that they could use the helicopters to blow snow and ice o the power lines.
q Dont Thinking About It
If you want to produce something creaEve, such as a new automobile design, dont think of automobile at least not at rst.
Mental Locks That Block Creativity
Looking for the right answer Always trying to be logically Strictly following the rules Insist on being practical Becoming too specialized Not wanting to look foolish Saying Im not creative Avoid ambiguity
The best way to have creative ideas is to have lots of ideas.
e.g. CreaEve AdverEsements
The most powerful way to develop creativity in your students is to be a role model. Children develop creativity not when you tell them to, but when you show them.
(source: R. Sternberg, How to develop students creativity)
The question is not how can we make young people
The question is how can we prevent them losing their