How to develop an effective presentation ?· Industry studies Market Research ... How to develop an…

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  • How to develop an effective presentation

    1

  • Agenda

    How to structure your presentation?

    How to use the right types of slide and visual

    aids?

    2

  • How to structure your presentation?

    3

  • Perfor-mance

    Event

    Identity

    4

    How to develop an effective presentation

    Analyst presentation slides

  • Contents: Industry overview

    Company overview

    Corporate strategies

    Core products

    Market-based operations

    Customers

    Competitive advantages /

    strengths

    Credit ratings

    Recognitions

    Identity Performance Event

    Contents: Key achievements

    Market updates

    Operational performance

    highlights

    Financial performance

    highlights

    Analysis of the results

    CAPEX plans

    Maintenance schedules

    Outlook

    Contents: Executive summary

    Rationale of the

    transaction

    Transaction information

    Impact

    Timeline

    What happened?

    Impact

    Solution / Whats next?

    How to develop an effective presentation

    5

  • Sample of Identity slide

    How to develop an effective presentation

    6

  • How to develop an effective presentation

    Sample of Performance slide

    7

  • Sample of Event slide

    How to develop an effective presentation

    8

  • Analyst presentation pitfall

    How to develop an effective presentation

    Lack of convincing storyline

    Not structured and illogical

    Lack of fact and/or rationale

    Document sections are not clearly linked together

    No clear messages

    In adequate supporting data

    Confusing strategy

    Just present fact with no guideline or whats next?

    Not attractive & professional visual appeal

    Inconsistency in terms & reference

    Unclear graphs, misaligned text

    Poor quality of printing

    Story and Structure

    Management Communication

    Professional Arrangement

    9

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    10

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    11

  • How to develop an effective presentation

    Audience

    Analysts

    Fund managers

    Bond holders

    Share-holders

    New

    Beginner

    Experienced

    Experts

    12

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story/ value

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    13

  • Sample of investment story

    Industry overview

    Number of players in the market: where are you?

    Key competitors: global, regional, domestic

    Business opportunities, where when why how?

    Company strategies for growth: new product, innovation

    Management competence/credibility

    Sustained financial performance

    Corporate partnership

    Social responsibility

    How to develop an effective presentation

    14

  • How to develop an effective presentation

    Common investment story

    Inadequate Differentiation

    Me too! mistake

    Disconnection Not knowing your audience mistake

    Too much emphasis on earnings

    Death by numbers mistake

    Too much like a mission statement

    Wish list mistake

    15

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    16

  • How to develop an effective presentation

    A Storyboard is the key starting point for structuring presentation

    A storyboard lets you organize your ideas and visualize your final product and lets you lay out the logic of your presentation in the most effective sequence.

    17

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    18

  • Bank of Thailand Financial sector data,

    interest rates, exchange rates

    Ministry of Finance Government income,

    budget, public investment projects, GDP growth

    National Statistical Office

    Employment, population

    National Economic & Social Development Board (NESDB)

    Retail sales, direct investment

    Industry-specific publications

    Market Research

    Industry studies Market Research

    Competitors

    Suppliers

    How to develop an effective presentation

    Company Data Industry Data Economic Data IC Data

    Financial data Financial statements

    (Finance & Account departments)

    Non-financial data Company database

    and statistics (Other related business units)

    Context Company Strategy,

    Vision, Mission (Management

    Sell and Buy-Side Analysts

    Reports, In-house analysis

    19

  • How to develop an effective presentation

    Five steps to successful presentation

    Know your audience

    Define your story

    Structure Presentation

    Gather Information

    Develop Presentation

    1 2 3 4 5

    What makes your company special?

    Core competitive advantages

    Business strategy

    Develop logical structure

    Key message

    Storyline & Storyboard

    Company data

    Industry data

    Economic data

    Investment community data

    Slide types

    Effectively designed visual aids

    Whom you will give out the presentation to?

    How well do they know about your company?

    20

  • Samples of Text Exhibits

    How to develop an effective presentation

    21

  • Samples of Diagrams

    Aspen Holdings Ltd. (Temasek

    Holdings)

    41.62%

    IPSTAR Global Service Ltd. 100.00%

    Spacecode Llc. 70.00%

    IPSTAR New Zealand Co., Ltd. 100.00%

    1) Holding Company

    2) Listed Company on the Stock Exchange of Thailand

    * As of July 2014

    IPSTAR Japan Co., Ltd. 100.00%

    IPSTAR International Pte Ltd. 100.00%

    STAR Nucleus Co., Ltd 100.00%

    IPSTAR Co., Ltd. 100.00%

    IPSTAR Australia Pty Ltd. 100.00%

    TC Broadcasting co., Ltd. 99.99%

    International Satellite Co., Ltd. 100.00%

    Intouch Holdings Plc 1),2)

    Advanced Info

    Service Plc 2)

    Thaicom PLC 2)

    ITV Plc.

    I.T. Applications and

    Services Co., Ltd.

    Satellite Services

    Shenington Investments Pte Ltd. 51.00%

    Lao Telecom Co., Ltd. 49.00% DTV Service Co., Ltd. 99.99%

    CS LoxInfo Plc. 2) 42.07%

    Cambodian DTV Network Ltd. 100.00%

    AD Venture Public Co., Ltd 99.99%

    Teleinfo Media Plc. 99.99%

    Telephone and Internet access services Media and services

    40.45%

    Orion Satellite Systems Pty Ltd. 100.00%

    41.14% 52.92% 99.99%

    How to develop an effective presentation

    22

  • Samples of Graphs

    How to develop an effective presentation

    23

  • 26 November 2015

    How to use the right types of slide and visual aids?

    24

  • How to use the right types of slide and visual aids?

    25

  • How to use the right types of slide and visual aids?

    Presentation Dos and Donts

    Color

    Use your corporate colors or colors that match your corporate images

    Be consistent throughout the presentation

    Charts and graphs

    Make charts and graphs clear to understand

    Add context or key notes to graphs

    Fonts

    Use professional fonts such as Calibri, Arial, Cordia New

    Use one font throughout the presentation

    Haettenschweiler

    French Script

    Curlz MT

    Old English

    Snap ITC Harlow Formal

    26

  • How to use the right types of slide and visual aids?

    Avoid long sentences Avoid colorful backgrounds Avoid complex tables Avoid unnecessary jargon Avoid complexity Avoid too many animations Avoid too many slides

    Donts Dos

    Have a theme Have a title Introduce your company Use descriptive heading Point out key information Check spelling Give summary

    Presentation Dos and Donts

    27

  • -

    200

    400

    600

    800

    1,000

    1,200

    1,400

    345

    How to use the right types of slide and visual aids?

    Samples of Dos and Donts

    Grow & Turn Bounce Teeter Swivel Spin

    423

    788

    934

    1,222

    22%

    86%

    18%

    31% Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx

    28

  • TC4 (Ku)

    TC5 (C,Ku)

    50.5E 78.5E 120E 119.5E Coverage Area

    TC4

    TC5

    TC6 (C,Ku)

    TC7 (C)

    TC6

    TC7

    TC8 (Ku)

    TC8

    Note: 1. TPE = 36 MHz transponder equivalents 2. Current capacity (2015) of conventional satellites is 87 TPE. 3. TC8 capacity of 24 TPE is included in 2016.

    40 111

    2006 2016

    Conventional Satellite Capacity (TPE)

    How to use the right types of slide and visual aids?

    Samples of Dos and Donts Our Satellite Footprints

    29

  • Investor Relations officer is a unique position

    linking the company, management, and the investment

    community.

    Conclusion

    30