How to develop an effective presentation ? Industry studies Market Research ... How to develop an

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How to develop an effective presentation 1 Agenda How to structure your presentation? How to use the right types of slide and visual aids? 2 How to structure your presentation? 3 Perfor-mance Event Identity 4 How to develop an effective presentation Analyst presentation slides Contents: Industry overview Company overview Corporate strategies Core products Market-based operations Customers Competitive advantages / strengths Credit ratings Recognitions Identity Performance Event Contents: Key achievements Market updates Operational performance highlights Financial performance highlights Analysis of the results CAPEX plans Maintenance schedules Outlook Contents: Executive summary Rationale of the transaction Transaction information Impact Timeline What happened? Impact Solution / Whats next? How to develop an effective presentation 5 Sample of Identity slide How to develop an effective presentation 6 How to develop an effective presentation Sample of Performance slide 7 Sample of Event slide How to develop an effective presentation 8 Analyst presentation pitfall How to develop an effective presentation Lack of convincing storyline Not structured and illogical Lack of fact and/or rationale Document sections are not clearly linked together No clear messages In adequate supporting data Confusing strategy Just present fact with no guideline or whats next? Not attractive & professional visual appeal Inconsistency in terms & reference Unclear graphs, misaligned text Poor quality of printing Story and Structure Management Communication Professional Arrangement 9 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 10 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 11 How to develop an effective presentation Audience Analysts Fund managers Bond holders Share-holders New Beginner Experienced Experts 12 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story/ value Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 13 Sample of investment story Industry overview Number of players in the market: where are you? Key competitors: global, regional, domestic Business opportunities, where when why how? Company strategies for growth: new product, innovation Management competence/credibility Sustained financial performance Corporate partnership Social responsibility How to develop an effective presentation 14 How to develop an effective presentation Common investment story Inadequate Differentiation Me too! mistake Disconnection Not knowing your audience mistake Too much emphasis on earnings Death by numbers mistake Too much like a mission statement Wish list mistake 15 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 16 How to develop an effective presentation A Storyboard is the key starting point for structuring presentation A storyboard lets you organize your ideas and visualize your final product and lets you lay out the logic of your presentation in the most effective sequence. 17 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 18 Bank of Thailand Financial sector data, interest rates, exchange rates Ministry of Finance Government income, budget, public investment projects, GDP growth National Statistical Office Employment, population National Economic & Social Development Board (NESDB) Retail sales, direct investment Industry-specific publications Market Research Industry studies Market Research Competitors Suppliers How to develop an effective presentation Company Data Industry Data Economic Data IC Data Financial data Financial statements (Finance & Account departments) Non-financial data Company database and statistics (Other related business units) Context Company Strategy, Vision, Mission (Management Sell and Buy-Side Analysts Reports, In-house analysis 19 How to develop an effective presentation Five steps to successful presentation Know your audience Define your story Structure Presentation Gather Information Develop Presentation 1 2 3 4 5 What makes your company special? Core competitive advantages Business strategy Develop logical structure Key message Storyline & Storyboard Company data Industry data Economic data Investment community data Slide types Effectively designed visual aids Whom you will give out the presentation to? How well do they know about your company? 20 Samples of Text Exhibits How to develop an effective presentation 21 Samples of Diagrams Aspen Holdings Ltd. (Temasek Holdings) 41.62% IPSTAR Global Service Ltd. 100.00% Spacecode Llc. 70.00% IPSTAR New Zealand Co., Ltd. 100.00% 1) Holding Company 2) Listed Company on the Stock Exchange of Thailand * As of July 2014 IPSTAR Japan Co., Ltd. 100.00% IPSTAR International Pte Ltd. 100.00% STAR Nucleus Co., Ltd 100.00% IPSTAR Co., Ltd. 100.00% IPSTAR Australia Pty Ltd. 100.00% TC Broadcasting co., Ltd. 99.99% International Satellite Co., Ltd. 100.00% Intouch Holdings Plc 1),2) Advanced Info Service Plc 2) Thaicom PLC 2) ITV Plc. I.T. Applications and Services Co., Ltd. Satellite Services Shenington Investments Pte Ltd. 51.00% Lao Telecom Co., Ltd. 49.00% DTV Service Co., Ltd. 99.99% CS LoxInfo Plc. 2) 42.07% Cambodian DTV Network Ltd. 100.00% AD Venture Public Co., Ltd 99.99% Teleinfo Media Plc. 99.99% Telephone and Internet access services Media and services 40.45% Orion Satellite Systems Pty Ltd. 100.00% 41.14% 52.92% 99.99% How to develop an effective presentation 22 Samples of Graphs How to develop an effective presentation 23 26 November 2015 How to use the right types of slide and visual aids? 24 How to use the right types of slide and visual aids? 25 How to use the right types of slide and visual aids? Presentation Dos and Donts Color Use your corporate colors or colors that match your corporate images Be consistent throughout the presentation Charts and graphs Make charts and graphs clear to understand Add context or key notes to graphs Fonts Use professional fonts such as Calibri, Arial, Cordia New Use one font throughout the presentation Haettenschweiler French Script Curlz MT Old English Snap ITC Harlow Formal 26 How to use the right types of slide and visual aids? Avoid long sentences Avoid colorful backgrounds Avoid complex tables Avoid unnecessary jargon Avoid complexity Avoid too many animations Avoid too many slides Donts Dos Have a theme Have a title Introduce your company Use descriptive heading Point out key information Check spelling Give summary Presentation Dos and Donts 27 - 200 400 600 800 1,000 1,200 1,400345 How to use the right types of slide and visual aids? Samples of Dos and Donts Grow & Turn Bounce Teeter Swivel Spin 423 788 934 1,222 22% 86% 18% 31% Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx 28 TC4 (Ku) TC5 (C,Ku) 50.5E 78.5E 120E 119.5E Coverage Area TC4 TC5 TC6 (C,Ku) TC7 (C) TC6 TC7 TC8 (Ku) TC8 Note: 1. TPE = 36 MHz transponder equivalents 2. Current capacity (2015) of conventional satellites is 87 TPE. 3. TC8 capacity of 24 TPE is included in 2016. 40 111 2006 2016Conventional Satellite Capacity (TPE) How to use the right types of slide and visual aids? Samples of Dos and Donts Our Satellite Footprints 29 Investor Relations officer is a unique position linking the company, management, and the investment community. Conclusion 30