How To Create Compelling & Engaging Videos

Joelle Norwood aka [The Media Mama]

Joelle Norwood 2012

Reaction #1to creating videos

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IT’S ME

Joelle Norwood 2012

+Funny

+Media Strategist+TV & Video Producer

Twitter

@JoelleMediaMama

My Adventures On YouTube

•My Adventures on YouTube

BUZZ WORDS•Compelling = captures your

audience’s attention, piques their curiosity, provides helpful information, and motivates them to take some sort of action.

•Engaging = tending to draw favorable attention or interest.

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What happened?

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Before ~ Today

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2012• WE ARE ALL CONTENT CREATORS.

• WE ARE ALL BROADCASTERS.

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The World Has Changed And IS CHANGING EVERY

SECOND.

•The World is Changing Every Second

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Yes, World is Changing

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.... and a great story is

still a great story.

MAGIC TIME

•MAGIC TIME

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Cheap Productions

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Here’s what needed?•Interesting Topic

•+ Human Interest + Great Audio & Visual

•+ = C + E Videos

•ssJoelle Norwood 2012

so how ....???

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The 7 P’s

STEP 1: Think Like a Producer

•WHO ARE YOU ?

•WHO IS YOUR AUDIENCE?

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Who Are They.... drill down?

•]

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Retired 70+Live In

Colorado Love BananasSpeak French

Play Golf Love to Cook

STEP 2 : What’s the Story?Why the Story? Why Video?

•Is Video the Best Way to Tell The Story?

•How Will you Tell The Story?

•Human to Human

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Create an Emotional Connection

• Emotion is a powerful storytelling tool. It gives audiences a reason to care and a way to connect to a story, sometimes in a very personal way. Emotion makes it possible to show not just concrete facts but the abstract reality of the human experience.

• Video is great at both displaying and evoking emotion and stirring similar feelings in our viewers.

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STEP 3: What’s Your Message? Producer

•WHO CARES ...

•WWIIFM FACTOR “WHAT’S IN IT FOR ME?”

•Are you Adding Value to Your Audience?

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STEP 4: Story Style?•WHAT IS THE intention of your

video?

•Inform * Educate

•Motivate * Inspire

•Entertain * Sizzle * Tease

•STORY BOARD - CREATE A PLAN

•Have a Beginning Middle and End

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Good Audio +Visuals

•Show Us Don’t Tell US!

•This is video Dah!

•Use a Tripod ... don’t move too much!

•Audio Is Important

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STEP 5: Make a Plan (remember the 7 p’s)

•Pre Production Essential

•Interviews Questions

•A QUICK SCRIPT?

•What’s the problem? Why you should listen to me? What’s the solution?

•B Roll SHOW ME don’t just tell me

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STEP 6: Have Fun Be Unique

UnDUniqueMessage?

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THE STORY OF ORABRUSH

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STEP 7: Keep Short & Concise Style?

•2-3 minutes

•Dealing with a Noisy World & “ADD” AUDIENCE

•Better to leave them wanting MORE!

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Beginnings: Are Important

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STEP 8: The TakeAway?

•What are you GIVING your VIEWERS?

•Not a Sales Pitch

•NO CHEST POUNDING PLEASE!

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STEP 9: Call To Action?

•watch the next video

•you have questions call us

•let us know if this has helped you

•contest coupons etc

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STEP 10: Editing

•LESS IS MORE ... enough said

•Experiment with editing online.

•Add interesting elements Music and Graphics

•The Delete is your Friend

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Be Creative Not Boring

•Use Humor

•Be Authentic and true to your brand

•Best Tool in Storytelling Pen and Paper

•Take your Viewers on a Visual Story

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STEP 11: Create A Series

•Leave them wanting more.

•Create series playlist.

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Stay in Touch •

•HAVE Fun ... Frank Capra There are no rules in filmmaking. Only sins. And

the cardinal sin is dullness.

Joelle Norwood 2012