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How to Choose the Best Social Media
for Your Business Brown Bag Lunch With Brooke Sullivan
Bees Mischief Marketing
@BeesMischief#PlymouthBBL
ROI from Social Media
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Customers used to be Basic
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Basic Customer
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Customers are Social
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ListenLearnReplyAct
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Your Customer is Speaking are you listening?
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Topsy Google Alerts Social Mention Amplicate Monitter.com BackTweets.com TwitterCounter.com Twazzup.com Sentiment 140.com Twitalyzer.com
Hashtags.org Stats.brandtweet.com Starcount.com Tweetfeel.com Tweetreach.com Tweetcharts.com Addictomatic.com Who’sTalkin Tweriod Hootsuit
Social Listening Tools
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FREE
The Social Hub- Radian6
Live Ops Social Dynamx Moxie Software Parature
Social Listening with Action
More than half of Twitter users expect a response within two hours of tweeting a complaint. 51 percent of Facebook users expect same-day response. - Oracle report, Consumer Views of Live Help Online 2012
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Don’t make the sale your main focus. As a general rule of thumb, only 5% to 10%
of your social media activity (i.e. status updates or tweets) should be self-promotional.
Make a Sale on Social Media
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Make clear organizational goals for your social media
You Don’t Have to be Everywhere Publishing Content Managing conversations or aligning with
other marketing activity Further extend conversations and
awareness Apply real social thinking
Develop Channels
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Build a common strategy
Develop a budget Remember that a
neglected social media presence will reflect poorly on your business
Create Social media roles internally
You Don’t Have to Keep up With the Big Brands
Streamline
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Objectives for social media will permeate additional areas of the business
social intelligence internal collaboration efficiency improvement social media will cease to
be centered in marketing and instead seep into the cracks of the company and its culture
Social Becomes Native
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What was the last product you bought? I want you to ask yourself Why did I choose Brand A
over Brand B. Why did I try this new product? That type of thing.
Awareness of how your own purchasing decisions are influenced can be one of the greatest tools you can have when influencing other people.
According to American Express, 83% of customers who used social media for customer service have walked away from a company because of a poor experience, while those who had a great service experience would spend 21% more with that company.
Make That Sale!
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Facebook Email Twitter Youtube Pinterest Instagram Blogs Yelp FourSquare Linkedin Google +
Get Social
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Brooke SullivanBees Mischief Marketing www.beesmischief.com
@BeesMischief#PlymouthBBL
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