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How sales, distribution and marketing REALLY work in the publishing industry
What Book Buyers Are Looking For
They want a book that will make them money
They want to work with Authors that understand this
They want a book and an author that will drive people into their stores
What Criteria do the Buyers Use to Decide on a Book?
Pricing
Topic
Sales Potential
Want your book to sell?
A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book
will be a big seller….
The fastest way to success is to KNOW THE RULES
What You Need to Know:
Where do you want your books stocked?
Do the stores you are listing SELL books like yours?
Is your book priced and packaged competitively?
(We will cover this later this afternoon!)
How do stores choose and stock the books that are already there?
What did THOSE publishers do to get in there?
What You Need to Know About Bookstore Chains
What schedule are the buyers held to?
What budget are the buyers held to?
What wholesalers they use and why
What marketing dollars will they ask for?
What discount and termsthey are looking for?
What are their returns policies?
What You Need to Know About Airport Stores
Who are the big players
Bookstores vs. Newstands
Space and budget limitations
What You Need to Know About Amazon.com
Different ways to get your booksOn Amazon.com
CreateSpaceIngramSparkAmazon AdvantageAmazon Seller Central
What discounts and termsthey are looking for?
What You Need to Know About Libraries
Different wholesalers who can get your books into Libraries
B&TIngramFollettUniqueQuality
What discount and terms they are looking for?
What about returns?
What You Need to Know About Big Box
Stores
NotGoingToHappen
What You Need to Convince Them to Buy
Your BookSales Sheet with book
data.
Compelling sales numbers.
Written proof of what you have done so far to
drive sales.
Marketing and PR Plan
How To Get Onto Their Shelves Once They Say
NoShow Success Elsewhere
Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores
Polite, helpful updates
MarketingMarketingMarketing
Keep In Mind
Perhaps stores are not the best place to sell your book.
No one needs your book - They have to want it
A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….
Please get in touch if you have any questions!
Amy CollinsNew Shelves BooksPO Box 413Troy, NY 12182
518.261.1300 X301 PhoneNewShelvesBooks Skype [email protected] Emailwww.newshelvesdistribution.com Websitehttp://twitter.com/NewShelvesBooks Twitterhttps://www.facebook.com/newshelvesdistribution Facebook
