How far can knowledge travel?

Faculty Affiliates

January 26, 2010

What is a blog? (from Ian Hsu, Director of Internet Media Outreach)

Margot Gerritsen

So….What is a blog?

Easy way to publish content to the Web…

.. . in reverse chronological order

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Why do blogs matter?

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•With the rise of niche online audiences, blogs have become the go-to news/analysis sources for influentials.

•With a blog, anyone can build a direct, ongoing communications channel with an audience.

News Sites

100M(US Monthly uniques)

Data:

ComScore

Blogs

77M(US Monthly uniques)

9 of the top 27Online news sources for the 2008 election were blogs

Data:

Hitwise

Nytimes.com

12.2MUS Monthly uniques

(est)

Data:

Quantcast

Huffingtonpost.com

10.5MUS Monthly uniques

Politico.com

4MUS Monthly uniques

(est)

Data:

Quantcast

Washingtonpost.com

10.5MUS Monthly uniques

BTW

loves blogs

Blogging best practices?

Clayman InstituteGender News @ Stanford

1. Regularly post outstanding content

Featured articles every two weeksOther updates as they are provided/

identified

Clayman InstituteGender News @ Stanford

2. Be generous, be social

TwitterRepost articles from other Stanford sites and aligned organizations

Clayman InstituteGender News @ Stanford

2. Promote our blog

TwitterStanford News ServiceStanford ReportNCRWAnita Borg_____________?

Clayman InstituteGender News @ Stanford

4. Promote blog subscriptions

RSSFaceBookEmail (pending)

Clayman InstituteGender News @ Stanford

The travels of one news story…….

11/22 11/24 Dec 1/9

Clayman InstituteGender News @ Stanford

You can be part of Gender News!

Send updatesProvide contentOffer to be interviewed in videoLet us know what is coming upHelp us with distribution

Clayman Institute

Gender News @ Stanford

You can be part of Gender News!

Send updatesProvide contentOffer to be interviewed in videoLet us know what is coming upHelp us with distribution