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HOW DOES YOUR SOCIAL MEDIA MEASURE UP?
Why Social?
The Real Reason…
What are those Facebooks anyway?
You Can’t Afford NOT to be Social
Rules of Engagement
Choose Your Measurement– Brand awareness– Audience connectivity– Community engagement– Brand
ambassadors
Return on Investment
Return on Investment
Target Audience
Desired Actions
Click to edit Master text styles
Second levelThird level
Fourth levelFifth level
Desired Actions
Data Reports
Software Recommendations- All-inclusive
• Hootsuite (freemium)• Sprout Social (paid)• Simply Measured (freemium)
- Twitter• Twtrland• Twitonomy• TweetStats• Tweetreach• Tweriod
- Built-in analytics• Facebook• Instagram• YouTube• Pinterest
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Data Reports
Adjusting for Success
How is your content stacking up?• Change content
Add images Share user-generated content
• Change times Reflect user online period Schedule posts
• Advertising Identify opportunities for paid posts Ensure messaging aligns with existing
campaigns
Get Results
Nice work with that Internet thing you do.
Questions?
Val BeerbowerPR, Communications ManagerDowntown Dayton [email protected](937) 224-1518 ext. 230
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