How do you measure web

success?SCANPO Knowledge Network Webinar

August 5, 2015

Step 1: Audit•How many website visits do you get now?

•How many Facebook likes?

•How many Twitter followers?

•How many LinkedIn connections?

•How many e-mail subscribers?

Step 2: Assess•What is your website bounce rate?

How much time do people spend on your site?

•How many likes & shares do your Facebook posts receive?

•How many tweets are retweeted or favorited?

•What is your e-mail open rate and click-thru-rate?

Step 3: Benchmarking• Bounce Rate

• Time Spent on Website

• E-mail Open & Click-Thru Rate

• Facebook Post Likes & Shares

Step 4: Goals•Where do your numbers need to be?

• Set realistic goals

•Use specific numbers

•Diagnose the cause if your numbers are off before you set the goal

Step 5: Measure•Name an owner of your metrics

• Establish regular intervals

• Automate reporting

Words of Wisdom

•Past Performance is a predictor of Future Behavior

Words of Wisdom

•When resources are limited, make sure every penny counts.

Words of Wisdom

•Digital metrics aren’t to be used in a vacuum; they can help you understand your entire base of people.

Q & A

Thanks for attending this webinar today!