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How companies use Twitter Starbucks vs. Popcap Games

How companies use Twitter

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How companies use Twitter. Starbucks vs. Popcap Games. Starbucks vs. Popcap Games. Starbucks Coffee. Starbucks uses Twitter to advertise their latest specials and events. Starbucks have really been promoting their Frappacino and Happy Hour. - PowerPoint PPT Presentation

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Page 1: How companies use Twitter

How companies use TwitterStarbucks vs. Popcap Games

Page 2: How companies use Twitter

Starbucks vs. Popcap Games

Page 3: How companies use Twitter

Starbucks CoffeeStarbucks uses Twitter to advertise

their latest specials and events.Starbucks have really been promoting

their Frappacino and Happy Hour.Fans can make comments and ask

questions on Twitter and can expect to get a response.

They have a constant presence on Twitter, tweeting several times a day.

Page 4: How companies use Twitter

PopCap GamesPopCap Games uses Twitter to

advertise sales on games and to promote events such as the “Show your Bejeweled Love” video contest.

They also answer questions and respond to tweets from fans.

They tweet every couple of days.

Page 5: How companies use Twitter

Both companies use Twitter in much the same way, to advertise specials and events, and to promote featured products, but Starbucks

has a much larger follower base and tweets much more often.

Starbucks Coffee PopCap GamesStarbucks Coffee has

878,602 followers. They are following

82,389 people.Tweet several times

per day.

PopCap Games has15,531 followers.

They are following 5,013 people.

Tweet every couple of days

Page 6: How companies use Twitter

•The great thing about this type of advertising on Twitter and other social networking sites is that it is interactive.

•Customers feel like they are part of the business and they can ask questions and contribute ideas.

•With the membership of social networking sites growing daily, this is a very effective, and inexpensive form of promoting one’s company.

•It should not be relied upon too heavily though. While a company can reach huge masses of people through this form of advertising, in may lose others if it abandons the more traditional methods.