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How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

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Page 1: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 2: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

How can you adopt these tools? What kind of social media tools you use

and why? SM- utilization and functionality Other than we know that social media is

useful, how do we know it works? What are your marketing strategies? What do you buy online? And why? What kind of blogs do you read and why?

Page 3: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

Which social media tools to use? When and why should we use these

tools? What are the new social media tools

out there and how you can profit from them?

What about social media campaigns? How can YOU use these tools in your

freelance work?

Page 4: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

Gary Vaynerchuk said on TechCrunch TV that 99.5% of social media experts are clowns.

http://garyvaynerchuk.com/post/5514933955/social-media-clowns-expanded-on

Getting retweeted by a big name on Twitter is not going to help you sell more products in many cases, unless that influencer’s audience happens to include your desired audience

Page 5: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

The number of Facebook fans you have is similarly irrelevant. People who try to sell you Twitter followers or Facebook fans are not filtering those people to see if they are relevant to you.

ROI is not about followers, comments, retweets, or likes. It’s about sales.

Page 6: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

Carrie Wildes- Tampa Bay photographerhttp://www.carriewildes.comhttp://www.carriewildes.com/blog

LightenUpandShoot.com- Medellín, Colombia (photographers)-Michael Thompson

http://slinkygenius.com http://lightenupandshoot.com Robert Neff- event tweeting http://fifthworldart.com/

Page 7: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 8: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 9: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

How does she use social media as a marketing tool to attract clients and market herself?- blogs about the events and people - posts "thank you" emails - pays attention to keywords - Google business profile (it's free)- experiments with all social media platforms: Word Press, Twitter, Facebook, Squarespace, etc.- uses a blogsite as her website- hyperlinks and tags to rank her SEO

Page 10: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 11: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

- blogsite as her working photography archive- keywording makes even more sense now :)- photo galleries on Facebook, tags the subjects in the photo and through a link she redirects those interested to read more about the event and the subjects on her website!

add-on sales of gallery-wrapped canvas.

But: It takes a lot of time- she schedules blogging and

Facebooking into her work.If you plan to follow her path, you should learn to manage your workflow and your time. She religiously blogs and monitors her Google ranking- you should do the same because it is fun and FREE!

Page 12: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 13: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 14: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 15: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 16: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 17: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

advertising for photo companies- Westcott, etc.

tutorials, how to-s on youtube and vimeo

donate now button SM is about networking and less about

selling your product Testimonials

Page 18: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 19: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media
Page 20: How can you adopt these tools? What kind of social media tools you use and why? SM- utilization and functionality Other than we know that social media

- Increases event visibility- Generates viral buzz - gets people talking- Expands your reach - local-based & beyond- Free advertising- Lowers your marketing costs and media buy- Increases your search engine page ranking- Info can easily be retweeted- Info can easily be cross-posted among social media apps- Event can be discovered later by people who had no idea this existed- photo essays with descriptions that everyone can enjoy