2
How Can A Mobile Marketing Strategy Benefit Your Business? There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer. The best place to begin is by creating a database. Do not slap customers' cell numbers onto your subscriber list just because you have access to them. It is important to ask them for permission before you start. Permission can be obtained through a form over the Internet or by text. Use mobile-friendly maps and driving directions on your site. There are a lot of people that rely on mobile devices for getting navigational directions. Customers that can find you are customers that can buy from you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Include a link that allows the customer to find your location through Google Maps. If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is "people." Behave appropriately. If you think you can be successful in mobile marketing you can limit offers you give to the best ones. Make sure your customers can trust you, do not go overboard with messages they will be annoyed. To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If your messages don't have the desired effect, your marketing campaign will be pointless. Try sending the messages to your friends and people you work with to see what they have to say. You should begin your mobile marketing efforts by constructing a database. Do not just add loads of numbers to your database. You must get their permission prior to adding them in your database. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided. To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. While running a mobile marketing promotion, don't forget to advertise your campaign, on your website, your social media networking sites and in your physical store. This helps maximize your campaign's exposure, and allows many sign up venues for your fans. Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. Mobile is still an evolving market,

How Can A Mobile Marketing Strategy Benefit Your Business?

Embed Size (px)

DESCRIPTION

This set of tips contains some of the best advice ...

Citation preview

Page 1: How Can A Mobile Marketing Strategy Benefit Your Business?

How Can A Mobile Marketing Strategy Benefit YourBusiness?

There are many websites, programs, e-guides, books, videos, and other resources available.

This set of tips contains some of the best advice for helping a good marketer become a great

marketer.

The best place to begin is by creating a database. Do not slap customers' cell numbers onto

your subscriber list just because you have access to them. It is important to ask them for

permission before you start. Permission can be obtained through a form over the Internet or

by text.

Use mobile-friendly maps and driving directions on your site. There are a lot of people that

rely on mobile devices for getting navigational directions. Customers that can find you are

customers that can buy from you. Make sure that all of your maps are clear on mobile

devices, along with being found easily in mobile searches. Include a link that allows the

customer to find your location through Google Maps.

If you are attempting to physically speak to people through a phone call, or even text them,

remember that the key term here is "people." Behave appropriately.

If you think you can be successful in mobile marketing you can limit offers you give to the

best ones. Make sure your customers can trust you, do not go overboard with messages they

will be annoyed.

To build a successful mobile marketing campaign, do a usability test before releasing the

campaign. If your messages don't have the desired effect, your marketing campaign will be

pointless. Try sending the messages to your friends and people you work with to see what

they have to say.

You should begin your mobile marketing efforts by constructing a database. Do not just add

loads of numbers to your database. You must get their permission prior to adding them in

your database. You can do this by having your customer fill out a web form, or by having him

text you using a specified code that you had provided.

To really boost the chances of your campaign succeeding, promote your mobile marketing

call to action whenever and however you can. While running a mobile marketing promotion,

don't forget to advertise your campaign, on your website, your social media networking sites

and in your physical store. This helps maximize your campaign's exposure, and allows many

sign up venues for your fans.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer

base will change rapidly dependent on outside influences. Mobile is still an evolving market,

Page 2: How Can A Mobile Marketing Strategy Benefit Your Business?

so technology trends can shift the market rather quickly. Know this and account for it.

You must offer people a little something to attract their business. Incentives and rewards

should be regular components to any mobile marketing. You can give weather alerts or even

give local event news and information. Perhaps a coupon campaign would increase

consumer participation to increase your take rates.

Before you go live with your mobile marketing campaign, be sure to test your advertisement

first. Your campaign will be useless if you do not send out efficient messages. First, send it to

your coworkers to see what they think.

Mobile marketing has something to offer everyone. There is no such thing as a twin

business, nor does any business advertise the same. To locate more, halt by Mobile

Marketing Tips And Advice You Can Use!, Tips To Help You Start An Effective Mobile Ad

Campaign, Tips To Enhance Your Business Through Mobile Marketing