How Are Your Competitors Using eCommerce Email Marketing?

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    07-Apr-2016

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Have you ever wondered how your competitors might be using eCommerce email marketing? We sure did. In order to deliver the best fully managed eCommerce email marketing service to our clients we needed to opt in to over 200 email campaigns in 15 different eCommerce industries. Analyzing the email strategies of our clients competitors gave us the opportunity to deliver actionable advice on increasing the lifetime value of their eCommerce subscribers.

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<ul><li><p>HowAreYourCompetitorsUsingeCommerceEmailMarketing?</p><p>HaveyoueverwonderedhowyourcompetitorsmightbeusingeCommerceemailmarketing?</p><p>Wesuredid.InordertodeliverthebestfullymanagedeCommerceemailmarketingservicetoourclientsweneededtooptintoover200emailcampaignsin15differenteCommerceindustries.AnalyzingtheemailstrategiesofourclientscompetitorsgaveustheopportunitytodeliveractionableadviceonincreasingthelifetimevalueoftheireCommercesubscribers.</p><p>UsingauniqueemailjustfornewsletterswedidntopenasingleeCommercecampaignforover1year.Doingsotookabout80hoursofwork.IamanerdsowithsomefreshjavaIhadatonoffungoingthroughthecampaignsbutIdefinitelythoughttomyselftherehastobeabetterway.</p></li><li><p>LuizworkingonanemailcampaignonanAT&amp;TiPhonehotspotatAmicalolaFallsStateParkinGeorgia.</p></li><li><p>DefinietlyoneofthosehowdidInotthinkofthisideas!@#!#$</p><p>Subscribingtoeachemailcampaign,analyzingtheeCommercewelcomeseries,updateuserprofilepreferenceslinks,andtheeTailersunsubscribeserieswaseducationalbutmonotonous.</p><p>Thanwediscoveredagamechanger,MailCharts.com.</p><p>Haventyoualwayswantedtodiscoverthestrategybehindyourcompetitorsemailcampaign?SharingourvisiontosendthebesteCommerceemails,Mailchartsishelpingansweraplethoraofquestionslike:</p><p> WhatdayoftheweekandwhattimedoeTailerssendtheiremails? HastheircreativeorESPrecentlychanged? HowoftenareeCommercestoressendingoutemailcampaigns? Whatistheratioofcontentvspromotion? Aretheybeinghumanbyutilizingapersonalreplyaddressorjustblastingtheir</p><p>customerswithanoreply@ecommerce.com?</p><p>Withevenmoreexcitingquestionstobeansweredsoon,Mailchartsisconstantlyinnovatingandplanstotrackeachcustomersjourneyandbehavior,identifyingsubscriptionsourcesandengagedsubscribersvsunresponsiveones.UtilizingProductHunt,CarlandTomaregatheringatonoffeedbackfromactivepayingusers.</p></li><li><p>AlreadyAddictedtoMailchartsThe$29monthlyinvestmentisanobrainerforanyoneseriousabouteCommerceemailmarketing.MorecomprehensiveplansandpublicAPIaccessarecomingsoonanddefinitelysomethingtobeexcitedabout.</p></li><li><p>Mailchartsplatformhasclutchuserinterface,transformingdataintoeasytograspvisuals.</p><p>Carlwhohasbuiltmanysuccessfulstartups,understandstheimportanceofaskingcustomerstopayforsomething.Freemiumdoesnotgetyouqualityfeedbackyouneed</p><p>togetyourproducttowhereitneedstobe.</p><p>Establishingpartnershipswiththebestsoftwaresandconstantlykeepinganeyeoutforinnovativeplatformsallowsustobenimbleanddeliverthebestemailmarketingservices.</p></li></ul>