Hoteliers Com Seminar Patrick

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Patrick Brand co-founder of Hoteliers.com discusses their non-commission model for hotel marketing and hotel booking engines at the Hotel Website Marketing Conference www.hotelwebsitemarketing.com

Text of Hoteliers Com Seminar Patrick

  • 1.
  • 2.
    • Patrick Brand
    • Graduated Hotelschool The Hague in 2000
    • Co-founded hoteliers.com in 2005
  • 3.
    • Started with 50 hotels in Amsterdam
    • Now over 1.600 hotels have joined in 7 European countries
    • What makes hoteliers.com such a popular website?
  • 4.
    • What we found in 2005: The internet is a direct channel but is is not used as one, hotels pay up to 30% commission on an internet booking
    • And: Individual hotels dont have enough marketing power, hotelchains dont always have a lot of choice within a specific city
  • 5.
    • The plan: - A website where hotels can be compared and can be booked directly at the hotel - Hotels pay a low fixed fee per month instead of high commissions - Creating products and services for hotels in order to increase their direct commission-free bookings
  • 6.
    • The Hotel Market VS Power of third party websites
  • 7.
    • How can your hotel become less dependend of third party websites?
  • 8.
    • 1: Get your act together!
    • Invest in your own long term strategy
    • Who are your guests and how can you reach them?
    • -Commissions are COSTS
  • 9.
    • 2: Invest in direct traffic
  • 10.
    • 3: Offer everything third party websites have and more..
  • 11.
    • 4: Corporate login
  • 12.
    • 5: Group Engine
  • 13.
    • 6: Repeat guests
    • Make sure the second reservation is through the own website
    • Advantages and personal attention
    • Direct connect PMS or Rate Mngt System
    • Connect PMS database with newsletters
    • Database Management
  • 14.
    • 7: Revenue management
    • Direct payment through iDEAL or paypal
    • Non refundable
    • Online reservations without credit card
    • Managing rates and special offers
  • 15.
    • 8: Prioritize your social media
    • - Better to create a fanpage with booking engine on Facebook then to Twitter all day..
  • 16.
    • 9: Smart marketing deals
    • Partnerships makes your network larger and your product more interesting
    • Try to get the exposure through your own website
  • 17.
    • 10: Just do it
    • The only place where success comes before work is in the dictionary!