Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

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  • HORTICULTURE AND STARTING MATERIALS

    policy letter horticulture

    Andr Nieuwenhuijse

    Senior officer horticulture

    Ministry of Economic Affairs

  • Some press releases in October Greenhouse vegetables in Holland still of an acceptable quality

    Spectacular increase in number of greenhouses in Almeria

    Sweet peppers in Almeria are barely profitable

    Positive atmosphere on fruit attraction Madrid

    Large cooperative concentration for a more competitive export

    Holland season under increasing pressure, due to Spanish horticulture Despite severe competition, Spanish horticulture makes progress in Europe.

    Ministry of Economic Affairs

  • Dutch Horticulture and Starting MaterialsWorld player producing seeds and seed potatoes, fruits and vegetables, flowers and plants, bulbs and ornamental trees responsible in 2012 for 37% of the agricultural production = 7,9 billion Euros. and an export of almost 20 billion Euros in 2012 (contribution to the surplus of Dutch trade balance = 20%).

    Contributes to sustainable solutions - food security and safety, water, energy, health and well being and a green environment.

    Ministry of Economic Affairs

  • The Golden TriangleThe cooperation of production, trade, (seed) industry, supply, breeding and research, the government, banks in

    The Golden Triangle

    Research institutesIndustryGovernment

    Ministry of Economic Affairs

  • ENTERPRISE POLICY

    Ambition The Netherlands should be the location:Where enterprises can grow and innovate Where knowledge flows Where sustainable solutions are being developed

    How?By generic policies fiscal policy, less regulation, education

    And by the focus on our strengths: 10 top sectorsMore scope for businesses

    Ministry of Economic Affairs

  • ENTERPRISE POLICYHigh techLife SciencesAgri&FoodLogisticsChemicalsCreativeIndustryWaterHorticultureEnergyScience & EducationGovernmentCompanies

    Ministry of Economic Affairs

  • Policy Letter Horticulture

    3 Tasks to strengthen the perspective of Dutch Horticulture:

    Internationalisation and cooperating value chainsSustainability of the production (in the whole production chain)Spatial restructuring of greenhouse horticulture

    Ministry of Economic Affairs

  • Internationalisation and cooperating value chains

    International competition Developing new business models with distinctive products

    Ministry of Economic Affairs

  • Internationalisation and cooperating value chains

    Support from the government:Program on innovationReform of single Common Market Organization (sCMO) fruits and vegetables.PO's and BO's in the CAP.

    The Dutch export position in Germany

    Ministry of Economic Affairs

  • Sustainability of the production

    Less emission of plant protection products and fertilizer to the environmentReduction of the use of (fossil) energy.

    Support from the government:Guarantee on market introduction of innovationsUpdate of programs like Greenhouse as a source of energy energy saving in greenhousesuse of geothermal energy

    Ministry of Economic Affairs

  • ENERGY SAVING INTEGRAL APPROACH

    One integral approach with 7 strategies and goals for 2020

    ENERGY SAVINGSOLARENERGYGEOTHERMALENERGYBIO FUELSLIGHTCULTIVATIONSTRATEGYBETTER ELECTRICITYBETTER COSUSTAINABLE ENERGY SOURCES EFFICIENT USE OF FOSSIL ENERGYCO2

    Ministry of Economic Affairs

  • Concluding remarks

    Perspective for Dutch Horticulture

    InternationalizationCooperating value chainsSustainability in the whole chainMarket renewal and new business models

    Especially working together....

    Thank you for your attention...

    Ministry of Economic Affairs

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