HORIZON Business IntelligenceThe Art of Analysis

5/22/2017Ryan Hodges, HORIZON 360 BI Development Manager

Objective

• Apply the tools of an artist to the work of a data analyst

Art

• Color

• Form

• Flow

• Narrative

Analysis

• Breakdown

• Pattern-finding

• Root Causes

• Relationships

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Analyzing With Your Whole Brain

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Computers have:

• CPU for math-based operations

• GPU for graphical processing

Brains have:

• Frontal lobe for executive functions

• Parietal lobe for math-based operations

• Visual cortex for vision

More Than Pretty Pictures

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Visualizations

• Tell a story

• Focus attention

• Make an impression

• Make users think and feel SMART

Objection 1: My Data Is Too Messy and Complex

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Visualizations help make sense of messy

data. Even particle physics relies on them.Gravity Waves

Higgs Boson

Predictions

Objection 2: I Don’t Have Time For All This “Visual Stuff”

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Visual analysis is easy and time-saving

Objection 3: Pictures Are For Users, Not Experts

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“A-ha!” moments are for analysts too

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COLOR

Power of Color

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Color serves many purposes:

• Effectively encodes data

• Triggers mental associations

• Makes reports more interesting

• Divides a country (no, not really)

The I Spy Game

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How long does it take you to spy the TOP/BOTTOM officers by

Past Due % in this report?

• Beware data dumping

• It has been known to cause:

– Attention fatigue

– Answer blindness

– Indecisiveness

– Irritable Manager Syndrome

Color Vision

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Past Due Report revisited

• Pop-out effect

• Gets your attention

• Nowhere to hide in the data

Conditional Formatting

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• Easy to use

• Preset formats

• Flexible

Try it and see how quick and easy it is.

Choosing the Right Colors

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• Use high contrast colors

• Simple palette

• Follow style guides

• Tap into the visual lexicon

– Red light / green light

– Arrows

– Icons

Visual Indicators

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Symbols provide:

• Context

• Target tracking

• Status

• Feedback

Color Banding

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• User color bands for:

• User driven discovery

• Busy intersections (crosstabs)

• Making sense of big data sets

• Filtering out the irrelevant

Color Banding in Practice

Comparing Customer Age

Groups for Deposits and Loans

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FORM

Basic Chart Food Groups

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• Pies

– Composition

• Bars

– Comparison (side-by-side)

– Composition (stacked)

– Trends (series)

• Lines

– Trends

– Composition (area)

Pie Charts: Parts-to-whole

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• Easy to build

– 1 attribute

– 1 measure

• Delivers visual punch

• Expand with

– Series

– Radial

• Add flexibility with

– Series

– Parameters

– Drillthroughs

Pie Charts: Mortgage Analysis Example

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• Breaking it down:

• Swap out fields for on-the-fly

analysis

• Show multiple perspectives

Bar Charts: Comparing Categories

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• Works great with list reports

– 1 measure

– 1 or 2 attributes

– Supports groups and hierarchies

– Supports ordering

• Variations

– Vertical / horizontal

– Stacked

– Combination with line chart

Stacked Bar Charts

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• Stacked Bars

• Categories

• Parts-to-whole

• Progression

Creating Your Own Categories

• Create with

– Custom groupings

– Calculated fields

• Combine multiple elements

• Lump smaller categories together

• Special case handling

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Line Charts: Trending

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Ideal for time series

Head-to-head comparisons

Variations

• Area

• Stacked Area

• Combo with Bar

Bubble Charts: Relationships

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• Works well with crosstabs

• 1-2 categories

• 1 size measure

• 2 attributes

• Show correlations

• Reveal outliers

WordCloud

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Great for label data such as:

• Officer

• Branch

• Product

Coming soon!

Maps

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• Market opportunities

• Coverage areas

• Hot spots

Coming soon!

Advanced Charts

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Many advanced and special purpose charts are available:

• Heatmap

• Gauge

• Bullet

• Radar

• Decision Tree

• And many more…

Choosing the Right Visual Representation

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Start by asking:

• What do I want to find out?

• Which visualization is the closest

match?

• Who is my audience?

Refine by asking:

• What did the data reveal?

• Have I analyzed it from all angles?

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DATA

Data Selection

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Choose your data carefully:

• Quality

• Specificity

• Applicability

• Redundancy

Assessing your Data

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HIGH Usability LOW Usability

# of Categories

Distribution

Missing Values

Outliers

Rapid Prototyping

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Use ad hoc tools to:

• Explore data

• Create mock-ups

• Identify problems

Don’t Forget to Verify

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• Create balancing reports/queries

• Never stray too far from home-base

• Test often!

Ratios and Summaries

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• Contextualize

• Divide & Conquer

• Set significance

thresholds

Working with Rollups

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• Tame large categories

• Enable multi-level analysis

• Work with data swathes

Working with Hierarchies

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• General Ledger Structure

• Nested rollups

• Parent-child relationships

– Chart of Accounts

– Business Units

User Prompts

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• Add extra data elements without:

– Taking up space

– Adding complexity

• Move between peer groups

• Facilitate self discovery

Advanced Prompts

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Did you know prompts can:

• Create what-if scenarios

• Be used in data calculations

• Apply weights

• Provide raw user inputs

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FLOW

Break Up Reports

Summary

Detail

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Seeing the Forest and the Trees

Use drillthroughs to step into detail level data

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Give Your Reports a Visual Makeover

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Identify reports that contain graphic ready

elements:

• Ratios

• Sections

• Categories

• Summaries

• Time Series

Creating Clickpaths

Drillthroughs can chained to:

• Walk a rollup or hierarchy

• Drill multiple levels

• Follow a train of thought

• Make a “lateral pass”

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Interactions

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• Reports and widgets can

interact through:

• Shared prompts

• Common data elements

• Drillthroughs

Coming soon!

Creating Workflows

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• Create a Portfolio

• Build a library of reusable

widgets

• Build personal dashboards

• Define custom tabs

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Development Update

2016 Development in Review

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• User Identifiable Information

(UII) Encryption:

– SSN/TIN

– Driver’s licenses and other IDs

• License audit automation

• New Data

– OAC (Online Account Creation)

Interface

– Stockholder Info

– Multiple risk ratings

– 10 new data files

– 270 new fields

2017 Development Roadmap

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Coming this year:

• Cognos 11

• GL Statistical Accounting

• CeB (Consumer eBanking)

Integration

Coming Soon: Cognos 11

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Arriving Q4 2017

• One-time migration Fee

• No additional license or

maintenance costs

• Submit an RPS (Request for

Professional Services) to get

on the implementation

calendar

Cognos 11 Features

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Features

• HTML5 with full mobile

support

• Single Studio concept

• Self guided analysis

• Revamped

visualizations

• Improved search

Ryan Hodges

ryan.hodges@fisglobal.com