Hong Kong Tatler and James Suckling present€¦ · SHANGHAI, 19-20 MAY 2014 • HONG KONG, 22-23 MAY 2014 Hong Kong Tatler and James Suckling present:

SHANGHAI, 19-20 MAY 2014 • HONG KONG, 22-23 MAY 2014

Hong Kong Tatler and James Suckling present:

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GREAT WINES OF BORDEAUX • HONG KONG • SHANGHAI • MAY 2014 �

Agenda�

I. ABOUT THE GREAT WINES EVENT SERIES

II. GREAT WINES OF BORDEAUX 2014

III. PARTICIPATE IN THE EVENT

IV. QUESTIONS AND ANSWERS

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One of the biggest social wine events of the year,

set in a luxury environment.

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Targeted at an elite audience comprising the most affluent

consumers, wine connoisseurs and key figures in the industry.

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Joint collaboration between international luxury media group

Edipresse and acclaimed wine critic James Suckling.

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”The Great Wines events are set to become Asia’s biggest and most prestigious country specific

wine showcase”

- James Suckling

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THE GREAT WINES EVENT SERIES�

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2012 – Hong Kong Great Wines of Italy: A 2-day Wine Tasting Extravaganza (December 2012) –Hundreds of vintages from over 90 of Italy's top wineries were showcased in a Grand Tasting for the industry’s leading specialists, key media and most affluent consumers, followed by a VIP Dinner pairing the wines with Michelin-starred Cantonese cuisine at the Island Shangri-La hotel.�

2013 – Hong Kong Great Wines of Bordeaux: 2nd in the Great Wines series (May 2013) – Exhibiting over 45 of Bordeaux’s most outstanding wineries, the continuation of the Great Wines event series also featured an exclusive Grand Tasting and VIP Wine Collectors’ Dinner, pairing the wines with Michelin-starred Cantonese cuisine from the Four Seasons Hong Kong.�

2013 – Hong Kong & Shanghai Great Wines of Italy: 73 vintners re-united for the 3rd edition of the Great Wines Premium Wine Showcase (Nov/Dec2013) – Following in the footsteps of the previous events, the 2013 edition of Great Wines of Italy saw the Asia tour expanding to Shanghai for the very first time. Within one week, vintners had the opportunity to meet influential wine lovers and key trade members of two of Asia’s most important wine hubs. �

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HONG KONG: 59 wineries - 1,200 wine lovers�

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SHANGHAI: 44 wineries - 1,100 wine lovers�

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2014 GRAND OPENING DINNER�

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IN THE MEDIA�

The event received overwhelming media attention across Hong Kong and Mainland China. �

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“An incredible event organised…” – Areté Food & Wine

“The event was a huge success and credit must go to [the organisers] for the outstanding job they have done in promoting Italian wines and raising their profile here… I for one will be making sure I get my ticket early!”– BWI wine blog

“We certainly have to applaud the organisers for coordinating what was a mammoth event, and for bringing a lot of new

choices to Hong Kong and actually making them available for purchase.”– The Wine Deal

“Great Wines of Italy, a glorious two-day affair.” – Cru Magazine

“The best opportunity for wine lovers and industry professionals to experience the best wine collection, and meet wine vintners and traders.” – Modern Home

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PREVIOUS PARTICIPANTS SAY�

The Great Wines event series is a success for everyone, with the vintners pleased at the number and quality of the profile of guests attending.�

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“Congratulations on such a phenomenal dinner and successful tasting!” - Melanie Tesseron, Château Pontet-Canet (Great Wines of Bordeaux 2013)�

“It is a fantastic event you have organised…… the quality of the people who have been present are quite incredible. Great knowledge, great interest – it predicts a great future for the wine and for Tatler.” - Edouard Moueix , Château La Fleur Petrus (Great Wines of Bordeaux 2013)��

“There are a lot of events in Hong Kong, but not many are organised with the right people. Here, you have the good people from the press, the trade, and the good consumers….This partnership between Tatler, Bordeaux and James Suckling is a good one.” - Adrien Bernard, Domaine de Chevalier (Great Wines of Bordeaux 2013)��

“People enjoy it – you feel the excitement. It’s wonderful to see the people enjoying the wines and having a good time.” - Alexander van Beek, Château Giscours & Château du Tertre (Great Wines of Bordeaux 2013)��

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PREVIOUS PARTICIPANTS SAY�

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“I think even the professionals were amazed by the interest in fine Italian wine we saw at Great Wines of Italy. And of course, these are the people who go to wine events regularly.” - Lamberto Frescobaldi, Marchesi de’Frescobaldi (Great Wines of Italy 2013)�

“I’m very pleased and I think James Suckling has done a great job. For us, he has done a lot for Italy and he’s a person that is putting the top Italian wines on the map. I’m really

happy about the turnout.” - Francesca Planeta, Planeta (Great Wines of Italy 2013)�

“Perfect organisation! Good hotel, good selection of people!” - Antionio Argiolas, Argiolas (Great Wines of Italy 2013)�

“The wine knowledge of the public is the highest I’ve ever seen in Asia and the organisation was perfect.” - Francesco Cordero, Vietti (Great Wines of Italy 2013)�

Presenting Great Wines of Bordeaux 2014�

Shanghai, 19-20 May, 2014 Hong Kong, 22-23 May, 2014

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GREAT WINES OF BORDEAUX 2014

SHANGHAI , MAY 19-20, 2014 • HONG KONG, MAY 22-23, 2014

Following the great success of Great Wines of Italy and Great Wines of Bordeaux, Hong Kong Tatler and James Suckling proudly present the new edition of our Bordeaux luxury wine showcase set to take place in May 2014.

WHAT’S NEW?

With China growing as a superpower in the global wine market, the Great Wines of event series is expanding to one of the most happening cities in Asia: Shanghai.

Joining forces with China’s leading luxury magazine Shangliu Tatler, Great Wines of Bordeaux 2014 will launch in Shanghai for the first time in May 2014 following an unprecedented success in the city with the Great Wines of Italy event on December 2 and 3. Shangliu Tatler reaches out to China’s most affluent readers and lovers with about 800,000 readers.

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EVENT DATES�

Shanghai, China Date: 19-20 May 2014 (Mon & Tue) Venue: Grand Ballroom, Jing An Shangri-La Hotel West Shanghai

Hong Kong, Hong Kong SAR Date: 22-23 May 2014 (Thu & Fri) Venue: Grand Ballroom, Four Seasons Hotel Hong Kong

EVENT INGREDIENTS

1) The Grand Tasting for trade and the general public

2) The Wine Collectors’ Dinner: exclusive wine dinner for VIPs and key industry figures

3) The Hong Kong/Shangliu Tatler & James Suckling Wine Guide

4) Advertising and promotional campaign across Asia

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HONG KONG�

SHANGHAI�

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EVENT RUNDOWN�

Date Location Program Duration

19 May (Mon) Shanghai The Wine Collectors’ Dinner (GWB 2014 Opening)

Evening 7pm – 11pm

20 May (Tue) Shanghai The Grand Tasting Daytime / Evening 2.30pm – 8.30pm

21 May (Wed) Own travel arrangement from Shanghai to Hong Kong

22 May (Thu) Hong Kong The Grand Tasting Daytime / Evening 2.30pm – 8.30pm

23 May (Fri) Hong Kong The Wine Collectors’ Dinner (GWB 2014 Closing)

Evening 7pm – 11pm

Accommodation at a special corporate rate will be available at both event locations.

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EVENT RUNDOWN IN DETAIL

I/ The Grand Tasting

Divided into a trade and consumer session, it is the must-attend event for industry specialists and serious wine lovers in the region.

Capacity: 800 – 1,000 people

Time: 2.30 – 4.30pm Trade members

5.00 – 8.30pm General Public, wine enthusiasts

Venue: Grand Ballroom, Five-star hotel

Visitor Profile:

Trade session: Industry professionals, trade, sommeliers, wine distributors/wholesalers, F&B executives, hotels & restaurants

General Public: Wine lovers, private wine collectors, VIPs of Hong Kong Tatler and James Suckling

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EVENT RUNDOWN IN DETAIL

II/ The Wine Collectors’ Dinner

Bringing together the crème de la crème of the city’s A-List and affluent wine collectors, the Wine Collectors’ Dinner is a tribute to the great wines and their respective producers on showcase. (By invitation only)

Capacity: 300 selected guests

Time: 7.00–7.30pm Pre-dinner Cocktail Reception

7.30–10.30pm The Wine Collector’s Dinner

Venue: Grand Ballroom, Five-star hotel

Guest list profile:

Wine connoisseurs and private collectors, socialites and VIPs of Hong Kong Tatler and James Suckling

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•  Standalone publication: a detailed wine guide containing everything you need to know about buying, investing in and enjoying the most exquisite Bordeaux wines.

•  Each participating winery will receive a dedicated page in the guide to highlight the history of the estate and provide tasting notes on the wines served.

•  Hong Kong: published in English language Shanghai: published in English/Chinese language

Marketing & Promotion:

1)  Launch in Hong Kong and Shanghai

2)  Marketing & direct distribution to Tatler VIP database and to a target distribution list including all major five-star hotels

3)  Placement and marketing at strategic retail locations, including the city’s best bookstores, newsstands and hotel shops

20/21!

THE GREAT WINES OF BORDEAUX WINE GUIDE�

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EVENT MARKETING & PROMOTION 2014

To create publicity prior, during and after the event, an extensive advertising and promotional campaign will be launched.

1.  Official event website with ticketing platform

2.  Four months’ pre- and post-coverage of event and wineries in Hong Kong Tatler and eight

other titles throughout Asia as well as on www.jamessuckling.com

3.  Regional event advertising campaign in newspapers, magazines and websites, inclusive of

Edipresse group publications and third-party media

4.  Appointment of a dedicated PR agency to drive media relations and event coverage, as well

as to promote the vintners and participating wineries

5.  Marketing collaborations with industry-targeted associations (French Chamber of Commerce

and Industry, French Consulate, Sommelier Association and others)

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Participate Great Wines of Bordeaux 2014�

2014 EXHIBITOR PACKAGE �

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AN UNIQUE OPPORTUNITY

Asia�s largest country-specific premium wine showcase

"   Exclusivity: hand-selected invitation of the region’s top wine producers

"   Accessibility: Reach two of Asia’s most relevant wine markets, Hong Kong and China

"   Marketing: Spotlighting the best of Bordeaux’s most famous wine regions to an elite and highly affluent audience

"   Opportunity & Networking: The platform to meet a knowledgeable audience of affluent wine connoisseurs, investors and industry professionals that shape the Asian market

"   Luxury: Prestigious venues and support / media coverage from Asia’s leading luxury magazine Tatler

“An excellent platform for business and networking” “One of the biggest social wine events of the year”!

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PRICING

To participate in: Great Wines of Bordeaux – Shanghai (May 19-20, 2014) Standard exhibitor fee: CONTACT US* To participate in: Great Wines of Bordeaux - Hong Kong (May 22-23, 2014)

Standard exhibitor fee: CONTACT US*

To participate in both events, the following discount applies: •  2 participations: 15% off total price •  3 participations: 20% off total price •  4 participations: 25% off (maximum discount rate available)

Price for Hong Kong & Shanghai (one winery each city) : CONTACT US* (= 15% off)

Price for Hong Kong (three wineries, Hong Kong only): CONTACT US* (= 20% off)

Price for Shanghai (three wineries, Shanghai only): CONTACT US* (= 20% off)

Price for Hong Kong & Shanghai (two wineries each city): CONTACT US* (= 25% off)

*Incl.!all!country!specific!taxes,!handling!&!shipment!fees!

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ENTITLEMENTS: EXHIBITOR STANDARD PACKAGE

1.  Welcome cocktail reception and exhibitor information package

2.  Exhibition booth at the grand tastings

a.  Exhibition table (area approx. 3�x 3�) with full set-up, including company nameplate

b.  Glasses and spittoons; water, bread and cheese will be provided at the event

c.  Company name, contact details and logo in programme booklet

3.  Exposure at the wine dinner for VIPs

e.  1 seat at the wine dinner

4.  Full-page listing in Great Wines of Bordeaux wine guide f.  Distributed at GWB and to Tatler VIPs & marketing across Hong Kong and China

5.  Event marketing in Hong Kong and the broader region g.  Advertising and PR campaign promoting the event and participating wineries

h.  Dedicated event website (inclusion of winery web links) i.  Pre- and post-coverage of event and wineries in Tatler throughout Asia (nine editions) as well as on

www.jamessuckling.com

j.  Coverage in international and local media

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SIGN UP: GREAT WINES OF BORDEAUX 2014

Confirm your participation by replying to Rosanne Quagliata specifying the number of entries and location for the event. Upon confirmation a booking contract and the total package price will be send to you.

Confirmation and booking:

CONFIRMATION OF BOOKING Feb 14, 2014 (Friday)

BOOKING FORM DEADLINE Feb 28, 2014 (Friday)

PAYMENT DEADLINE 50% DOWN PAYMENT Mar 7, 2014 (Friday)

PAYMENT DEADLINE 50% BALANCE Apr 4, 2014 (Friday)

Wine Logistics:

CONFIRMATION OF WINES Feb 14, 2014 (Friday)

SHIPMENT DEADLINE SHANGHAI Mar 7, 2014 (Friday)

SHIPMENT DEADLINE HONG KONG Apr 4, 2014 (Friday)

>> Exhibitors making payment in full (100% balance) by Feb 21 2014 are entitled to a discount of 2% off the total amount . (Applicable for payment by TT or by cheque only. Not applicable for payment by credit card)

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Any Questions?�

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CONTACT US

JamesSuckling.com James Suckling, CEO Rosanne Quagliata, Events Manager Tel : +39 333 131 6222 Email : [email protected] Hong Kong Tatler / Shangliu Tatler (Edipresse Asia) Zita Ong, Managing Director, Edipresse Hong Kong & Macau Anne Krueger, Marketing Manager Tel : +852 2859 4339 Email : [email protected] April Hsu, Managing Director, Edipresse China & Taiwan Sissi Cheng, Marketing Manager Tel : +86 6031 7933 Email : [email protected]

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Thank you!�

Documents

Hong Kong Tatler and James Suckling present€¦ · SHANGHAI, 19-20 MAY 2014 • HONG KONG, 22-23 MAY 2014 Hong Kong Tatler and James Suckling present: