HomeAway Confidential© 2010 HomeAway. All rights reserved.

HomeAway Summit 2012

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Why use Pinterest?

To display attractive and inspiring photos of your vacation rental, area attractions and local activities.

Source of promoting the highlights of your property

Engaging with your target market

Building links to your property page

Educating travelers about your location, and making them more likely to be interested in your property

Creating a conglomerate of shared images, resources and links

Source of potential traffic to your listing– From 2010 to 2012 we looked at inquiry conversion from Pinterest on VRBO;

it was approximately 6%– Compared to some other social sites, the inquiry conversion is higher

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Getting Started

What is it?Pinterest is a virtual pin-board site that allows users to organize photos from any website and places them into categorical “boards”.

How do you sign up?You must request an invite, so mark it on the sheet!Once you receive an invite, link to your Facebook or Twitter account before you create an account with your email address

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Pinterest’s Main Page

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Functions

Pin• Images,

videos or articles

• Links back to website

Board• Categories• Titles that

reflect property or area

Followers• Follow users

interested in travel, home décor, DIY

Repin• Repost other

users pins• Place into a

category/ board

Let’s Pin an Image!

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Creating a Pin

Write a description using keywords and hashtagsInclude a link to your property or link source

Select appropriate board

Pin It Button

HomeAway Confidential© 2009 HomeAway. All rights reserved.

How to Engage

Search for friends and topics

Follow users back

Repin photos that relate to your property/location

Comment on photos

HomeAway Confidential© 2009 HomeAway. All rights reserved.

Content

Content Examples on Pinterest