Home Learning Task 1

• Find three examples of brochures or leaflets (you often get the in newspapers or through the letterbox). Stick the in your sketchbook saying who the target audience is.

What is it about each page that make you think certain audiences would prefer it?

Fonts that are used? Colours that are used? Layout?

Who are the following web pages designed to appeal to (male / female/ age/ income)?Who are the following web pages designed to appeal to (male / female/ age/ income)?

Key word

• Texture:• The way something feels

• Target audience:• The people you want your image to appeal to

Learning Outcomes

• All will understand the requirements of the design brief

• All will use the tools and techniques in Photoshop to create different textures to appeal to a target audience

• Most will generate a range of examples and ideas

• Some will use the filter and select tools to create a high quality of finish

The design brief• You are to create a brochure advertising an

exhibition of ceramic artwork that has been created by young people in West London. It must appeal to as wide an audience as possible because you want lots of people to come and see it.

• All the artworks have been inspired by natural forms (from students’ own drawings and from the work of the artist Kate Malone).

• The exhibition is to be held at Kew Gardens and will be open to the public.

Big Picture

• Open image in Photoshop and set up your desktop• Create at least five different textural effects using

filters – saving each one separately as shown• Select only one area of the image to use the filter on• Use multiple filters on different parts of the same

image• Use the crop tool to create a small section of an

image to filter.

Go to the folder Kate Malone Doherty on Student Shared

• Pick an image that you like to work from• Create a new folder in your documents called

‘natural forms’ and then a folder inside it called ‘filters’ and save a copy of the image in to that folder

• Every time you make changes to the image you’re working from, save it as something else!

• In the start up menu go to Graphics > Photoshop

• Once in Photoshop go to file > open and select the image you chose

Go to the ‘window’ menu across the top bar > select ‘history’ from this

menu.

Go to the filter menu across the top bar:

Pick a filter and try out the different options

Eg, in the ‘artistic’ menu this is an example of one of the ‘neon glow’ effectsEg, in the ‘artistic’ menu this is an example of one of the ‘neon glow’ effects

Play around until you find one you like, then save it into your folderPlay around until you find one you like, then save it into your folder

Save the file using the name of the filter eg, ‘neon’ and save it as

a .jpg (these take up less space)Eg, neon.jpg

Try out lots of different filters

• Save each one separately in your folder, then re-open your original image.

• Think about the effects your creating: What are the textures?Is it bold or subtle?How might it appeal to an audience? (Who are you

trying to appeal to?).Aim to have at least five different filter examples

saved in your folder.

Make sure you explore the different options within each filter

Here, the ‘radial blur’ within the blur options

allows you to change the center of the blur and how

blurry it is…

Selecting areas

You can use the selection or marquee tool on the top

right of your tool bar to select areas you want to

apply the filter to

You can use this process to use more than one filter on a single image

You can use this process to use more than one filter on a single image

Cropping

Double click to crop.Pick an interesting area of

TEXTURE

• You can use the crop tool to crop your image to a small section

Cropping

• You can now apply filters to your cropped image

• Likewise, you can crop sections of images you’ve already changed

Check!Check!• Have you got at least five different images with

filters on each, exploring different textures?• Have you saved them all as jpgs?• Have you saved them in your own folder called

natural forms – graphics, in your own documents!

• Have you experimented with different effects within each filter?

• Have you used more than one effect or filter on an image?

• Have you tried cropping images?

Review

• WWW:• Pick your most successful image. Why was it

successful?:• (exploring lots of textures; has a lot of impact when

you look at it)

• EBI:• What could you do to improve?:• (tried more different textures; used more than one

filter on an image; cropped an area to change)

• WWW:• Pick your most successful image. Why was it

successful?:• (exploring lots of textures; has a lot of impact when

you look at it)

• EBI:• What could you do to improve?:• (tried more different textures; used more than one

filter on an image; cropped an area to change)