Hollywood Vagabond 1927 (17)

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1, Number 17. Thursday, June 2, 1927 7 Copyright, 1927, byVagabond Pub. Oo.

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hiatusA COMPENDIUMOF CLIPPINGS

»»»»»*»»«»)"NEVADA" IN UTAH

Garbled geography as

in publicity from

Zukor's Paramount

agents:Film players, cowboys horses and

equipment by the carload

left Hollywood for the open

of Utah where Zane Grey's

will be made.

Chain Theatre Clutch

Tightens; War Nears

THE BABY'SGROWIN' UP

This lusty baby, HOLLY-

WOOD VAGABOND, is only

four months old . . . but oh

my! It sure is growing,

growing, growing and g-r-o-w-

i-n-g!

Especially since the Cecil

B. De Mille "King of Kings"

Memento Edition two weeks

ago, the increased demand for

contract advertising space in

HOLLYWOOD VAGABONDhas been enormous.

We can't let these enthusi-

astic advertisers squeeze us

poor scribes out, though. So

we're going to add four

pages; and more just as soon

as they're needed.

That means we'll have to

doff our nice, rough pamphlet

paper and use smooth, coated

book paper, so HOLLYWOODVAGABOND can be assem-

bled neatly. This week we're

using our same old cover; but

on June 16th, two weeks

hence, the baby will blazon

forth in its new bright-hued

paper dress, now being tail-

ored in Chicago. This hot

color will knock you for a

loop . . . and how!

She is

FLORENCE VIDOR

'Democracy's Duchess" of Fred Fox's

sketch. See page Five.

Fox-Publix War;

West Coast Move

That the clutch of chain

theaters is tightening in

exhibiting end of the film

industry is forcefully dem-onstrated in several ma-neuvers of the past week.

William Fox, who recently

acquired the new Roxy The-ater in New York for anenormous sum of money, hasdecided to invade the Chi-

cago loop with a Roxy the-

ater, according to reports,

and S. L. Rothafel ("Roxy")is now laying plans for the

giant house. Experts de-

clare this is merely the first

move on the part of Fox to

challenge the leadership of

Zukor's Publix Theaters.

Another mid-west move of

strategic political impor-

tance is the rumored deal

whereby Finkelstein andRuben of Minneapolis are

angling to get the Saxe cir-

cuit of Wisconsin, making a

total of over 150 houses if

merged.

West Coast Theaters of

California are spreading to-

ward the east and it is be-

lieved that eventually this

local company, together with

Publix, will dominate the

chain theater field through-

out the nation.

But, then again, William

Fox is no slouch. . .

Âore NYoney for Salesmen' F~—TURN TO PAGE FOUR



Two Hollywood Vagabond June 2, 1927

Editor Flays "Meretricious

Entertainment of American Films"Is there no balm in Gilead?"

Such is the wail of the hapless idealists oi Holly-

who, visioning photoplays of rare artistic beauty,

scornfully advised to "make pictures for the box-

; forget those arty ideas."

Enmeshed in a whirlpool of "box-office," "snappy

"names," and a welter of commercial idioms,

pioneering spirits of Hollywood have been suffo-

by the never-ending desire of many producers to

to silly dogmas that supposedly insure "success-

motion pictures."

there is balm inhowever, is shown

the accompanying edi-

from "The Bioscope"

London, leading British

trade journal, which

flays the ten-

of American film

to "shape the

with one eye all the

on the showmanshipand heralds the

day when "a pub-

tired of being gulled byentertainment

up with senseless

exploitation punches willshow its displeasure of the

offending parties in no un-

certain fashion."

The theaters of America,

with their growing lacka-

daisical audiences, have cer-

tainly been "gulled by mere-

tricious entertainment" for

many years now. As yet

the boobelariat of this na-

tion has failed to "show its

displeasure" and if the

British populace is on the

(Continued on Page 11)

KENNISONAUTPAINTERS

Incarporatid

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We set the price and guarantee our work.

You set the price and get your money's worth.

R. S. KENNISON8029 Santa Monica Blvd.

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Phone HOlly 9227

"An Imported Fallacy"(Reprinted from "The Bioscope," London, Eng-

land, issue of May 12th.)

As has so often been pointed forth from these

columns, showmanship is an art that can, because

of the peculiar situation of the patron who has to

form a general judgment of the film before enter-

ing the theatre, exercise such an effect in audience

numbers as really to make the difference between

financial success and failure.

We employ our adjective advisedly, for thereason that, by virtue of the previously-mentioned

circumstance of buying seats on trust, there is a

distinct possibility of the film's appeal not measur-

ing up to the standard promised.

Judging from quite a number of the American

subjects trade shown lately, the biggest fallacy

which trans-Atlantic producers ever made seems

not only undiminishing but actually on the in-

crease. . An example, which we mention merely in

passing, is where an insipid and pointless film has

been given rather a catch-penny title, which the

scenarist has capitalized by linking up with a pref-

atory quotation from a celebrated literary writer.For the most part British producers have

eschewed such pseudo-showmanship, although,

unfortunately, it cannot be denied that one or two

fits of mental aberration have resulted in the crea-

tion of mediocre films the only selling point—and

more than a dubious one—of which was a tie-up

with a principal in a cause celebre or the title of

some neurotic work.

Far from these practices being confined to the

above-given examples, however, they mostly cen-

tre, in America at least, around the inclusion of

incidents of which their correlation to the story is

more often than not extremely difficult to deter-mine; that they possess showmanship possibilities

of a kind is the only thing not in doubt.

Amounting almost to a mania, there has for

some time in America been a wave of unworthy in-

genuity in shaping the story with one eye all the

time on the showmanship angle. From the view-

point of art, these practices are condemned at

once; but that is not our main bone of contention,

for it has to be realized that the cinema makes its

majority appeal not to art-lovers but to entertain-

ment-seekers.

In this last consideration British producers

have justified themselves and will, we hope, con-tinue so to do. . The day is dawning when a public

tired of being gulled by meretricious entertain-

ment dressed up with senseless exploitation

punches, will shows its displeasure of the offend-

ing parties in no uncertain fashion.



June 2, 1927 Hollywood Vagabond Pane Three

Puritan Legacy OptimismNewspaper reports the other day carried the state-

ment that Brookline, Mass., a city of 47,000 population,

has no movie theater.

It is said that five years ago, when a vote was held

on the movie theater proposition that the vote in favor

of a house for the silent drama was hopelessly

squashed by the puritanical element. The films are re-

garded in Brookline as an undesirable attraction for

children and young people and, as a result, residents of

Brookline who seek the pleasure of an occasional

photoplay are forced to visit nearby towns in order to

fulfill their desires.

While this may seem somewhat shocking to cer-

tain elements of Hollywood that are prone to consider

the motion picture as a universal need, as a matter of

fact Brookline is only one of many cities, towns and

hamlets that are bent on keeping the motion picture

out.

The smug bluenoses in Brookline no doubt con-

sider it a more sanctimonious pastime to sit in the cor-

ner grocery and twiddle thumbs over scandalous gossip.

Hollywood and the motion picture industry is not

at all affected by such perverted virtue and is amply

rewarded by the sane enthusiasm that marks the pres-

ence of the photoplay in the myriad cities of the world

where people use their heads for something else than

hat-racks and in the metropolitan and urban communi-

ties of America where the privilege of "life, liberty and

the pursuit of happiness" is not obliterated by a false

notion that the photoplay is a cloak for satanic sor-

cery.

Monty Banks Making Great

Headzvay as Fun FeatureStarThe film industry has been so busy watching the

competitive activities of Chaplin, Lloyd, Langdon,

MacLean and the other big laugh-and-yell men that it

has paid scant attention to Monty Banks.

However, the time has come when Hollywood will

have to regard Monty with more aplomb if the reports

of the box-office sleuths are correct.

As a star in Pathe feature comedies Monty has

been setting a new pace with "Playing Safe" and

"Horse Shoes," and it is believed that "A Perfect Gen-tleman," his newest opus, will hang up a new record.

GRanite 8473

By BURL TUTTLEHope is the promissory

note of life on which the

principal never matures —while Optimism represents

the coupons on this note that

enable you to collect com-pound interest.

Optimism is Hope broughtdown to the present and ap-

plied to the thing you expectto tackle next. You may beable to make a success with-

out Optimism but it comeseasier when you have that

indomitable faith that suc-

cess is sure and certain.

Hope is that intangible

and eternal faith that is pos-

sessed by all—but Optimismis an individual quality

which can be acquired anddeveloped just the same as

systematic exercise will de-

velop the muscles.

The man with a pessimis-

tic attitude often has to worktwice as hard to gain success

as the man who goes out

with absolute confidence

that he will win—and whenhe does fall down he suffers

under the burden of a dou-

ble failure which makes it

much harder for him to

"come back" than the Opti-

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mist who can see only the

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practise the-pright outlook in

every word and gesture -

carry plenty of ointment of

good cheer wherever you go

and see how much smoother

things will run for you.

The only pessimism that is

justified is that which comes

from feeling that you have

not been square with your-

self in the efforts you put

forth.

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Four Hollywood Vagabond June 2, 192'/

^?"^C TTh ollywoodVagabondThe QUALITY Filmpaper

«^?

Published by BILLY JOY Edited by FRED W. FOX

BURL TUTTLE, Contributing Editor A. J. GASCHEN, Comptroller

Published every Thursday by the VAGABOND PUBLISHINGCOMPANY. Suite 605-606 Taft Building, Hollywood, California.

Telephones GRanite 4690 and GRanite 5902. 20c per copy; by

subscription 810.00 per year.

Money lor SalesmenIs the film salesman, glib knight of the canned

entitled to more money for his labor?

This is the question raised in a recent issue of

Film Salesman," a four-page weekly bulletin

in New York, whose editor writes to

VAGABOND as follows:

Mr. Fox:

I wish to call your attention to a letter written to "Film Salesmant

"

organ of Film Salesmen, Inc., by Jack Bellman, manager of Holly-

Film Exchange (New York).

This letter expounds a matter of the most vital importance to the

Your co-operation, therefore, with the organization, by giving

letter space in your influential periodical, will materially help correct

ailment that is becoming more and more malignant as time passes.

Sincerely yours,

(Signed) J. W. GOLDSTEIN,Editor "Film Salesman," Commonwealth Exchange,

New York City.

We are happy indeed to comply with this request

a helping hand.

HOLLYWOOD VAGABONDis

unalterably inof increased compensation for film salesmen, or

that matter, any workers of the motion picture in-

whose efforts contribute toward generally in-

prosperity in the film business and whose com-is perhaps not consistent with their efforts.

It is a hard task at best to sell film in this day of

theaters, distributor-owned houses, keen compe-and whatnot.

There are many in Hollywood who labor under

delusion that the successes of many pre-eminent

in attributable to their production genius

As a matter of fact, many photoplay flops

been saved from the junk heap by energetic sales-who have bent superhuman effort toward the

marketing of product, oftimes sadly inferior

what might humanly be expected.

Where motion pictures of unusual texture have

produced, the lowly salesman has ventured into

highways and byways of the world, into metrop-

and tank-towns and boosted the sales quota far

the wildest expectations of exacting executives.

Every once in a while we of Hollywood hear of a

pronounced a hopeless mess at the studio,

has gone out into the distributing realm and gar-

fat profits merely on the strength of great exploi-

and clever salesmanship.The greatest picture made in Hollywood will live

die on the efforts of the men who go out to sell it. If

epic comes from a studio and falls into the hands of

salesmen, then it is just too bad. Likewise,

if a tawdry film goes out and not only returns its pro-

duction cost, but a fleet of Rolls-Royces, well, then, our

film gods should get down on their knees and offer

hosannas.

Is that what they do?

Hardly so, to judge from this

:

A MERE SUGGESTION

By Jack Bellman,General Sales Manager, Hollywood Exchange, N. Y.

I have read many fine letters that have appeared

regularly in the "Film Salesman." Many of them I find

to be oi^ the stereotype and abstract kind. Most of

them concern the efforts of the selling branch of the

industry. But not one of them regarded the compen-

sation of the film salesman—a matter that is of the

greatest importance to the business, since it affects the

exchangeman, the exhibitor, and ultimately the pro-

ducer.

The matter of compensation has never had the

attention it should, merely because no one had the

resolution to bring it up and make an issue of it once

and for all. . The exchange manager was content to let

well enough alone, and the sales manager at the home

office has never given a thought to the fact that by pay-

ing the salesmen a salary commensurate with the

amount of business brought in it would redound in con-

considerably more revenue to the company. . There-

fore, the matter has been thought of only momentarily

and eventually forgotten.

The film salesman, to be candid, is the lowest paid(Continued on Page S)

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J line 2, 192) Hollywood Vagabond Page Five

Fourth Chapter of "New Blood"Series to be Published Next Week

In next week's issue HOLLYWOD VAGA-BOND will publish the fourth chapter of its sensa-

tional series, "New Blood in Motion Pictures," a

critical survey of the many new players, directors,executives and others in the silent drama.

The attention of the entire theatrical world

has been riveted on these symposiums and

HOLLYWOOD VAGABOND each week receives

numerous letters regarding the different new per-

sons discussed.

Ycu cannot afford to miss any of these chap-

ters. One is published every few weeks.

YOU MAY BE NEXT!

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Six Hollywood Vagabond June 2, 1927

Academy of Motion Pictures ' A4ay

Emulate Ancient Craftsmen Guilds

The newly organized "Academy of Motion Pic-

headed by Douglas Fairbanks, Mary Pickford,

M. Schenck, Louis B. Mayer and many other

of the photoplay, has aroused discussion every-

This fraternity, with its avowed intention to fos-

an extensive interchange of ideas and discussion of

industrial and social problems affecting Holly-

and the film business ; and with its expressed de-

to foster the highest intellectual ideals of

silent drama, may be likened to ancient craftsmen's

which occupied a similar position in the indus-

of medieval times.

For years there has been a sad lack of unity of

and action in the photoplay. Each producer,

or other craftsman of the motion picture has

to solve his own individual problems in his ownwith little or no attention to the possible affect

others likewise engaged in motion pictures.

It is to be sincerely hoped that the Academy of

Pictures will do much to alleviate the friction

lack of understanding that needlessly terminates

many otherwise pleasant affiliations in the film in-

Composed, primarily, of powerful factions of

it is to be hoped that the judgment on dif-

problems presented to the Academy will not be

to the viewpoint of leaders alone. If equity

the efforts of this noteworthy guild, then manyresults will be attained by the personnel of the

beneficial to the mutual weal of all con-

CHOICE THEATREfor all

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MILLER STEWART THEATRE TICKET SERVICE

In the Lobby Hollywood Plaza Hotel, Vine at Hollywood Blvd.

Phones GR OX98—GL 1 131 "Preferred Service at all Times"

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Luggage

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Reginald DennyCompletes Film

Reginald Denny has com-

pleted his new feature com-

edy titled "I'll Be There,"

for Universal, under the di-

rection of William A. Seiter.

^MWSJMSM^WWIMMMMM^

Complete Cast

For Rich Film

According to the an-

nouncement made today byWarner Brothers, Jack Ack-

royd and John Miljan will

have the leading roles oppo-

site Irene Rich in her newestpicture, "The Outpost," un-

der the direction of Michael

Curtiz.

Aero Story To

Be Filmed Again

"Won in the Clouds," an

airplane melodrama made by

Universal in 1911, will be re-filmed with Al Wilson

starred. Ray Knabenshuewas featured in the first pro-

duction and was supported

by Herbert Rawlinson andFrank Lloyd.

at the sign

of the

Spinning

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25081-West 7thSt.

Los Angeles



June 2, 1927 Hollywoi >d Vagabond Page Seven

oldwyn lias

Wealth

of Materia/ to

choose from in

Published . . .

Recently the daily press

carried the news that Sam-

uel Goldwyn, United

Artists producer, was look-

ing for suggestions for a

picture adapted from some

well-known book or play.

As an inducement to the

populace to aid in the quest

for such screen material,

Mr. Goldwyn offered the

sum of $2500 to the first

person to suggest a vehicle

that would be suitable for

the type of film he out-

lined.

The winner of the prize

was a woman who suggested

a book from which Goldwynwill produce an elaborate

costume drama featuring

Ronald Colman and VilmaBanky.

At this writing we do

not know whether Mr.

Goldwyn's offer of two

and a half thousand was

for this one film, or is of

the "standing offer"

species.

Assuming that it falls into

the latter qualification,

HOLLYWOOD VAGA-BOND hereby suggests sev-

eral vehicles that might in-

terest Mr. Goldwvn, or per-chance, some other enter-

prising producer. In the

event Mr. Goldwyn consid-

ers any of them worth

$2500 we will post the

amount as an award to the

first aviator who will fly

from Hollywood and Gowerto the moon.

Sir Gilbert Parker has

written an intensely inter-

esting story that is a paga

from the early history of the

Amer'cas, and, from the

historical and dramatic

standpoint, will appeal toevery American citizen and

i= known to every school

child of this vast democracy.

Its theme is certainly as

ovels andstirring as that of "Old

Ironsides."

We refer to "The Power

and the Glory," a story of

the Cavalier La Salle, fa-

mous French adventurer

and explorer, whose illus-

trious exploits carved an

immortal impression on

the pages of our national

history.

Parker has woven around

this man a drama of color

and exultant beauty that,

in the hands of an intelli-

gent producer and compe-

tent director, should makea glorious motion picture.

There is another story

. . . the book is one of very

few on our desk . . . that is a

direct antithesis of Parker'sglowing novel. Yet its themeis so great, so true to life,

pnd has been so lavishly

heralded for its profound

sublimity by such eminent

critics ?s H. L. Mencken,Burton Rascoe, Carl Sand-

burg, Ben Hecht, Ellery

Sedgwick and others of

note, that it is, in our

opinion, entitled to first

consideration as "the great

American novel."

Basically, it is not adap-

ted to pictures in its pub-

lished form. Yet it has theintrinsic fundamentals of a

tremendous and universally

popular photoplay. It is

down to earth; it is as po-

tentially epochal as "Stella

Dallas," which was pro-

duced by Mr. Goldwyn, andit is a theme that would be

masterfully directed by such

a man as Henry King.

Such is "Josslyn; The

Story of an Incorrigible

Dreamer," written by

Henry Justin Smith, man-

aging editor of the ChicagoDaily News. Its exploita-

tion possibilities, too, are

vast. Every journalist in

the world will enthusi-

astically endorse it for its

truth.

In the hands of a scenar-

ist who would adhere to the

sympathetic treatment of

Smith's original work andcreate the necessary em-

bellishments for a photo-

play, "Josslyn" would be a

great forward step in the

destiny of the artistic andintellectual motion picture.

Then, again, perhaps such

a book as Mary MapesDodge's well known "HansBrinker, or The Silver

Skates," a melodrama of the

Zuyder Zee and Holland,

would qualify for a Gold-wyn film, if that producer is

seeking diversity in the

themes suggested.

Here the author has

written a story that leads

one to believe she has builtits plot with an eye to fu-

ture picture usage. How-ever, "Hans Brinker" waswritten years before the

photoplay heydays.Or it may be that in lieu

of these themes, Mr. Gold-

wyn may be seeking a

simply told dramatic gemsuch as De Maupassant's

"The Necklace" or "A Piece1 1 'nnt imiiHl on Page B)

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Eight Hollywood Vagabond June 2, 1921

More Money for Salesmen !

f Continued from Page 4 1

any of his profession. At no time does he compare

earnings to those of other industries. Why, may I

Must he not have more rigid qualifications?

he not be a greater judge of conditions and

nature?

The film salesman today gets a straight salary.salary is the same whether he sells one picture or

whether he gets $10.00 or $50.00 for one. It even

a reputable, high-powered salesman content to

a certain amount of business each week. Whyhe work harder and do more? He gets the

salary, does he not?

The only fair and equitable compensation for a

salesman would be that of a commission on sales.

commission is the only manner of getting him to

harder, get fairer prices, treat the exhibitors bet-

and, eventually, bring in more business to the ex-

Wouldn't the salesman rather earn more than

he now receives? You can get him to do it byking him boss of his earnings.

Sales managers should think this matter over.

ey want more customers and better prices. Well,

is the only way to get it.

HOLLYWOOD VAGABOND earnestly com-

this argument to the Felix Feists, the James

and the others in whose hands this adjust-

ultimately rests.

Further than that, it commends it to the Joseph

the Carl Laemmles, the William Foxes and

Adolph Zukors, who may find in this argument a

means of reaching even greater goals in the mar-

of product.Incidentally, if the Laemmle Award desires to

cognizance of suggestions for the improvement of

industry at large, this sound reasoning from a manis in touch with the manifold problems of selling

should endorse itself.

Give the salesman a chance.

Taylor Now

In Universal Film

Hively to Edit

"Trail of'98'

Taylor, blonde andSennett comedi-

has been addedto the

of "I'll Be There" with

Denny at Universal.

George Hively has been as-

signed to edit "The Trail of'98" for

M-G-M. Herecent-

ly edited "Altars of Desire"

and "The Taxi Dancer."

Has IVealth of A laterial

to Choose From in Published Novels

String," or the whimsical

o f Cervantes'

Quixote," (really an

medium for Chap-or, let us say, Langdon,the latter ever attempts

of this high satiri-

order).

it may be thatGoldwyn pursues in

manner of film stories,

is an excellent depar-

to encourage the sug-

of the world's lit-

erary and dramaticachievements.

For in the treasury of

literature and in the arch-

ives of the theater are manyexcellent works that have

been totally disregarded in

the scurry for other stories

that pre not worth the film

wasted on them.

HOLLYWOD VAGA-BOND commends Mr.

Goldwyn on this note-

worthy innovation.

Lucien

Littlefield

One of the most capable character men

in the motion picture industry, has

recently finished the coveted role of

Marks, the lawyer, in "LIncle Tom's

Cabin." Mr. Littlefield's meticulous se-

lection of wardrobes is well known in

Hollywood.

He is a patron of

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6151 Hollywood Blvd. HE. 1803



June 2, 1927 Hollywood Vagabond Paac N

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HOLLYWOOD JOURNEYS WITH FRED FOX

vagabondiaWe are the inksic

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democracy'sDuchess

an American Aristocrat

makers

And we are the dreamers ofdreams"

A. W. E. O'SHAUGHNESSY

The lay element of the

American citizenry hassmall time for the foibles

of nobility.

Princes, counts, dukesand all the others don't

amount to a husk of corn

in Wichita. While a cer-

tain fabulous glamor at-

taches to them the Ameri-

can yokel, in his heart,

pities them and, instead,

looks with admirationupon Zeb Jones, the local

cement contractor w h o

cleaned up on the Chicago

Board of Trade last year.

—o—

But Florence Vidor can al-

ways play a duchess or a

queen and get away with it.

Marie of Rumania would,

perhaps, not be as convinc-

ing in royal habiliment on

the screen as is this actress.

Florence Vidor, in ma-

jestic carriage, august per-

sonality and courtly ges-

ture, is the absolute per-

sonification of the Ameri-

can's idea of a woman of

aristocratic lineage.

This, more than anything

else, is a tribute to her ver-

satility.

Personally, she is the com-plete democrat.

Florence Vidor's name al-

ways arouses ideas of roy-

alty since the time we

watched her at work withAdolphe Menjou in the mak-ing of "The Grand Duchess

and the Waiter."

The suave, gentle im-

pressions of her portrayal,

deftly blended with a hau-

te ur of demeanor and

royal mien, was a har-

monious contrast to the

exultant savior faire of

Menjou's role.

The utter aristocracy of

Florence Vidor's Duchess at

times exuded an atmosphereof democratic friendliness

. . . and always when the

pursuitful Waiter hovered

on the scene.

The American likes to

see duchesses, princesses,

queens and other noble ilk

that are easy prey for the

amorous stratagems of

waiters, barbers and other

complete democrats.

It arouses a sense of patri-

otic gratification ... to think

that any and all offspring of

royalty will succumb to the

first passionate glance of an

ordinary species of Ameri-

canus.

—o

For several years Flor-

ence Vidor had to endure

the roles of heartbroken,

deserted mammas.One clay somebodv at

WRIGHT-OA Complete Stenographic

Department

We Type Scripts, Plays

and Parts

6282 Hollywood Blvd

HEmpstead 6812

Fred W. Fox

Mr. Zukor's studio decid-

ed that Florence was a

comedienne. Her first ap-

pearance in comedy-drama, in roles such as

that of the deluctable

Duchess, advanced her

popularity 'way beyond

all past measure.

—o

There is a certain indes-

cribable stateliness, tem-pered with a subtle sense of

humor, that is the sole prop-

erty of Florence Vidor. Attimes there has been a ten-

dency upon the part of her

directors to over-emphasize

her dignified repose, with

the result that she has been

seen to disadvantage.

While not a flapper as

years go, Florence Vidor has

that coveted spark of eternal

youth. It radiates from the

most decorous roles that she

portrays.

—o—Radiant, sparkling eyes

. . . girlish and rounded

figure . . . delicate hands

. . . graceful posture

... a patrician and an

A m e i'i c a n aristocrat

:

Florence Vidor is the high-

est compliment that could

be paid to nobility on the

screen.

—o

Florence Vidor's rise to

eminence was not on thewinds of chance. It was theresult of ambition, struggleand achievement.

Coming from a small townin Texas with her erstwhilehusband, King Vidor of "BigParade" directorial fame,this charming actress had to

go through the mill of re-

lentless effort before success

beamed upon her.

—o

They are dispassionate

years in the log of herpro-fessional career.

In the light of today's

success it may be that

memory has sanctified

them with a gauze of ro-

mance.

At that time, though,

Florence Vidor could dis-

cern little fascination in

the struggle.

It was an inherent am-bition and an undying

hope that led her to"' the

portals of fame andworldly wealth.

—o

It is a far cry from the

wind-swept plains of Texasto Hollywood.

It is an even further cry

from the rather plebian sta-

tion of an unknown and un-

sung American girl to the

raiment of a queen.

—o

But those are the for-

tunes of Hollywood.

If Hollywood has given

Florence Vidor royal re-

ward, yet also she has

earned it by the majesty

of her art.

12 3 5

THEBLUEDOT

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Ten Hollywood Vagaboxd j u n e \, 1927

Pitts in

Mel Brown Picture

Eddie Gribbon and Zasu

have been signed for

in "Buck Privates," di-

by Mel Brown at Uni-

Santell to Make

Sp<

Renews

Craft's Contract

>ence's 'Gorilla*

Al Santell, now directing

Richard Barthelmess in "ThePatent Leather Kid," will

next direct Ralph Spence's

"The Gorilla" for Asher,

Small and Rogers.

William J. Craft, director,

recently completed "Hot

for Universal, will

another feature pro-

under the same ban-

Christie Director

Starts New Story

Having recently signed a

new directorial contract with

Christie, Arvid Gillstrom has

started production on

"French Fried" for that or-

ganization.

Miller & CompanyJewelers

Now moved to their new location across the street


and better prepared than ever to serve their

patrons.

AUBURNAMERICA'S FASTEST STOCK CAR

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GLadstone 3613

Pathe hifuses News Value Into

Features and Garners Re Runs

Nobody in the film business can deny that Pathe

Exchange has a nose for news.

It may be because of its many years of makingnewsreels, or, perhaps, because of its experience in

turning out numerous melodramatic serials . . . any-way, Pathe combines news interest and melodrama in

feature-length pictures and as a result has pictures

that get many repeat runs.

Before the recent heavyweight championship fight

at Philadelphia, Pathe made a serial with Gene Tun-

ney, "The Fighting Marine," which was also doctored

so it could be released as a regular feature film.

When Tunney won the battle, Pathe proceeded to

clean up on its picture.

Pathe, through Associated Exhibitors, also has the

Jack Dempsey film, "Manhattan Madness," so it's a

cinch that when the two gladiators meet again, Pathe

will make a fat profit, irrespective of who may emergetriumphant.

Some time ago Pathe secured distribution of "The

Sky Raider," featuring the ill-fated Captain Nungesser,

and when the Nungesser name began to fill the front

pages of the daily papers, Pathe reissued "The Sky

Raider" and it is now enjoying many extensive runs.

It is to be regretted that Pathe didn't have a staff

of prophets in its fold so it could have made a feature

with Captain Lindbergh before he hopped off for

Paris. However, it isn't too late yet, if Lindbergh de-

cides to get in on the trans-Pacific flight.

That reminds us . . . Monty Banks, Pathe's com-

edian, has saved the day for them. He has renamedhis new feature "The Flying Fool." If you can't get

Lindbergh, get his nickname; eh wot?

'Ford in the Films" in the issue of

jfune 16th

Hoot Finishes Florence Vidor to

Another at "U" Hawaii on Vacation

Hoot Gibson has just com-

pleted his latest picture,"Painted Ponies," for Uni-

versal under the direction of

Reeves Eason.

Florence Vidor has gone

to Hawaii on a vacation, ac-companied by her tinydaughter, Suzanne. She will

return in a month.

Mme. Moore's Beauty Salon

Near Grauman's—Next to Woman's Club

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GRanite 8303

7090 Hollywood Blvd.

Hollywood, California



June 2, 1927 Hollywood Vagabond Page Eleven

Hollywood Lures

Films From N* Y*

Raps Yank Films(Continued from Page 2)

The past few years have

forcibly demonstrated the

superior advantages of Hol-

lywood for film production.

In the early days of the

movies, according1 to a fable

that held sway for manyyears, Hollywood kept the

movies only because of the

sunshine and the undevel-

oped interior lighting that

today renders an interior set

as effective as an exterior

location.

New York interests that

were battling to bring the

motion picture industry to

Gotham were loud and long

in their denunciation of Hol-

lywood as a hick-town not

aptly suited to the produc-

tion of photoplays on a large

scale. Many west coast pro-

ducers, in fact, moved east

on the strength of the Man-hattan ballyhoo.

Suddenly, a few months

ago, almost the entire coterie

of New York producers de-

cided that Hollywood wasthe logical place after all.

Famous Players shut up the

Long Island plant, Griffith

verge of doing so. then the

balance of intellectualism

lies in London rather than

in Hollywood or America.

Principally a nation of

stoics, it is to be wondered

that the English peopleshould be first to rebel at

this trite American film

fare. One would think

that the supposedly bombas-tic American would haveasserted himself long ere

this. It is perhaps to the

credit of the native ingenu-

ity of the American exhibi-

tor that he can make his

audiences stomach his pu-

trid dishes and make themlike it.

For each meritorious film

that emerges from Holly-

wood there are at least fifty

composed of the veriest

clap-trap and sinisterhokum. But this is what is

wanted by the Great Un-washed, whose nobility is

composed of soda-jerkers,

hash-slingers and butter-

and-egg men.

While there is slight hopethat the American moboc-racy will lift itself from its

droll stupidity within the

next seventy years, there is

some slight consolation, at

least, to think that there is

balm in Gilead if there is

none at home.

returned west, andmany

oth-

ers permanently abandoned

the environs of New York for

Hollywood. Today there

are only a very few produc-

ers, most of them of inconse-

quential rating, left in NewYork.

HOLLYWOOD VAGA-BOND believes that Holly-

wood is the only place in the

world to make motion pic-

tures the right way. Our be-

lief has been substantiated in

the recent shifts

from eastto

west, involving many mil-

lions of dollars.

Today, more than ever,

Hollywood is the film capital

of the world.

"Let Me Protect You"

Frank M. Flynn

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Twelve Hollywood Vagabond June 2, 1927

The Talk of the Town f

THE RETURN OF

iSl^liii'

R EST

c

AND HIS FAMOUS DANCE ORCHESTRANOW AT

* Miller's **

AFE JÂFAYETTESEVENTH STREET (opposite JVestlake Park)

And MANILLA LE MORI at the Vibraphone

Phone Drexel 4763LOS ANGELES'FINEST RESTAURANT

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