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Holly Virginia Sweezey Professional Portfolio

Holly Virginia Sweezey Professional Portfolio

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Holly  Virginia  Sweezey  Professional  Portfolio    

Introduction    ²  Holly  Virginia  Sweezey  is  creative,  self-­‐motivated,  driven,  detail  oriented,  and  

passionate  individual  seeking  a  position  that  utilizes  her  unique  skill  set  and  builds  

upon  her  knowledge  of  the  fashion  industry.  Holly  graduated  from  the  Fashion  

Institute  of  Design  &  Merchandising  and  continues  to  build  her  merchandising,  

trend,  and  business  knowledge.  She  is  an  excellent  at  multi-­‐tasking  through  prior  

educational  and  work  experience,  as  well  as  having    a  strong  background  in  

analytical  research.    

²  At  the  Fashion  Institute  of  Design  &  Merchandising  Holly  has  acquired  extensive  

knowledge  in  analytical  research,  target  markets  analysis,  buying,  building  strong  

branding  and  promotional  campaigns,  and  and  the  ability  to  understand  and  

translated  trend  research  .    Holly  acquired  her  undergraduate  degree  from  the  

University  of  Redlands    in  Theatre  Arts  which  has  created  a  deeper  understanding  

of  the  of  Zeitgeist.    

 

Merchandise  Marketing    

Key  Areas  of  Study:  

² Marketing  

² Merchandising    

² Business/Management  

² Math/Buying  

Marketing    

Potential  target  markets  are  researched  and  defined.  These  

consumer  insights  and    knowledge,  as  they  pertain  to  the  

retail  business  environment,  are  used  to  create  the  

appropriate  marketing  and  branding  strategies  designed  to  

be  successful  in  a  competitive  marketplace.  

 

Areas  of  Study:    

²   Brand  Management  Strategies    

² Promotions  in  the  Merchandising  Environment    

Target  Market  Analysis    

Brand  Resonance  Pyramid    

     SWOT  Analysis    Strengths    

•  Unique  &  customizable  fitness  experience  •  One  location  for  a  variety  of  “on-­‐trend”  

classes  •  Consumers  are  exposed  to  new  fitness  

experiences    •  Close  to  public  transit    •  Walk  able  location,  near  restaurants  and  

shopping    

Weaknesses    •  Cost  are  higher  than  the  average  gym  

membership  •  Low  brand  recognition    •  Low  brand  salience  •  Instructor  retention  and  reliability  rates  are  

low  for  all  fitness  centers    

Opportunities    •  Gentrification  in  the  area  •  Metro  expansion  from  National  Blvd  to  Santa  

Monica  •  Urban  revitalization  in  90232    •  Silicon  beach  bringing  millennial  and  young  

professionals  to  the  area  •   Affordable  rents  and  reasonable  housing  

costs    

Threats    •  Competitors  such  as  Cardio  Barre,  LA  Fitness,  

and  Gold’s  Gym  •  High  membership  costs  •  Raising  employment  costs  •  Limited  parking  for  consumers  during  peak  

hours  •  Instructor  loyalty    •  Competitors  adapting  and  using  the  

Resurgence  model    

Marketing  Campaign  Media  Strategy    

² Magazine  Advertisement     ²  Facebook  Banner  Advertisement    

²  Facebook  Fan  Page  

Branding  Management  Strategies    

CARBON Beauté Media  Kit  Includes:    ²  Press  Release  ²  Press  Photos  ²  Press  List  ²  Fact  Sheet    

Merchandising    These  courses  and  projects  provide  an  opportunity  to  research  the  

trends  that  predict  consumer  buying  patterns  and  how  a  variety  of  

strategic  merchandising  decisions  can  separate  your  organization  

from  the  competition.  

 

Areas  of  Study:    

²  Retail  Environment    

²   Merchandising  Strategies    

²   Concepts  in  Trend  Forecasting    

²   Applied  Trend  Forecasting    

²   Contemporary  Business  Strategies  

Macy’s  Case  Study    •  Thesis  Statement    

-­‐  Men’s  active  wear  the  ideal  market  for  Macy’s  to  expand  private  label  offerings.  With  Macy’s  ability  to  turn  out  

successful  private  label  brands  and,  the  growth  of  the  men’s  fashion  market  outpacing  that  of  women’s  wear  an  

expansion  of  private  label  men’s  active  wear  will  help  Macy’s  remain  current  and  competitive  as  well  as  increase  

profits.    

•  Action  Point  1  

-­‐  Target  Market  focus  on  Millennial  Men  ages  15-­‐25.  The  chief  reason  for  this  is  that,  millennial  males  are  more  likely  to  

be  early  adopters.  Due  to  this  early  adopter  behavior  this  age  bracket  creates  the  ideal  market  segmentation.    

•  Action  Point  2  

-­‐  Not  wanting  to  detract  from  the  success  of  existing  private  labels  or  diminish  the  branding  a  new  private  label  should  

be  created  for  the  expansion  into  men’s  sports  wear.    The  new  athletic  private  label  strength  will  be  reminiscent  of  a  

current  name  brand  offering  at  Macy’s,  The  North  Face.    

Action  Point  3  

-­‐  To  have  the  strongest  impact  on  the  target  market  I  would  suggest  creating  a  pop-­‐up  shop-­‐esq  display  where  the  

merchandise  will  live  in  the  store.  This  will  create  a  strong  brand  identity  as  well  as  give  the  new  private  label  a  more  

“brand  name”  feel.  The  “pop-­‐up  shop”  will  generate  interest  not  only  from  the  target  consumer  but  create  higher  foot  

traffic  in  the  men’s  department,  which  will  increase  over  all  net  sales.    

Merchandise  Strategies  Macy’s  Case  Study    

²  Price  Comparison  and  Merchandise  mix  

²  Pop  Up  Shop  for  New  Private  Label    

RECAST  Trend  Report  

Color  Story  Inspiration  Color  Palette   Textures  

Silhouette  Inspiration  Oversized     Shift  Dresses   Long  Hemlines   Slouchy  Fit  

 

Mega  Trend:  Clean  Living    

Mega  Trend  Street  Report  

                   Competitive  Analysis         Target  consumer   Visual  Presenta2on   Merch  Mix  

Uniqueness  of  Product  Offereing    Best  Seller  

Michael  Kors    

Age:  26-­‐45,  Gender:  Female,  Ethnicity  mix:    predominate  Caucasian,  Income  level:  stable  with  disposable  income.  

The  majority  of  the  purses  line  the  walls  in  shelving  units.  Accessories  are  in  the  center  of  the  store,  with  small  cases  surrounding  a  large  case  in  the  center  of  the  store.    

M.  K.  offers  women's  apparel,  handbags,  shoes,  and  accessories.  M.K.  offers  men's  apparel,  accessories,  and  bags.     Affordable  luxury.  

MICHAEL  Michael  Kors  Large  Reese  Satchel  

Coach  

Age:  26-­‐45,  Gender:  Female,  Ethnicity  mix:    predominate  Caucasian,  Income  level:  stable  with  disposable  income.  

The  accessories  line  3/4  of  the    wall.  The  front  end  of  the  store  walls  have  they're  larger  purses.  The  center  of  the  store  has  smaller  purses  that  are  on  glass  and  silver  trimmed  tables.    

Coach  offers  women's  shoes,  apparel,  wallets,  accessories,  jewelry,  fragrances,  swim,  handbags,  and  outerwear.  Coach  offers  men's  bags,  wallets,  shoes,  tech,  watches,  clothing,  and  fragrances.  

serial  numbers  that  authen2cate  the  bags.    

The  Weekend  Borough  Bag  In  Leather  

Burberry  

Age:  26-­‐45,  Gender:  Female,  Ethnicity  mix:    predominate  Caucasian,  Income  level:  stable  with  disposable  income.  

The  store  is  set  up  with  basics  in  the  center  ie.  Tees  and  and  sweaters.  Jacket,  dress  shirts,  and  accessories  line  the  wall.    

Burberry  offers  women's  apparel,  shoes,  bags,  fragrances,  make-­‐up,  and  accessories.  Burberry  offers  men's  apparel,  bags,  shoes,  accessories,  watches,  and  fragrances.  Burberry  also  offers  children's  apparel.    

Live-­‐streamed  catwalk  shows.   The  Trench  Coat  

Marc  Jacobs  

Age:  26-­‐45,  Gender:  Female,  Ethnicity  mix:    predominate  Caucasian,  Income  level:  stable  with  disposable  income.    

Purses  line  the  walls  on  shelves  that  are  back  lit.  Toward  the  back  of  the  store  the  clothing  op2ons  line  the  walls  a\er  the  purses.  In  the  center  of  the  store  are  the  accessories  in  white  and  glass  cases.    

M.  C.  offers  women's  apparel,  bags,  shoes,  accessories,  fragrances,  make-­‐up,  watches,  and  eyewear.  M.C.  offers  men's  apparel,  shoes,  accessories,  fragrances,  watches,  and  eyewear.  M.C.  offers  childern's  appearl,  swim  and  baby  bags.    

Associated  with  being  "cool".   Classic  Q  Hillier  Hobo  

Juicy  Couture  

Age:  26-­‐45,  Gender:  Female,  Ethnicity  mix:    predominate  Caucasian,  Income  level:  stable  with  disposable  income.  

The  store  is  crowned  and  product  is  in  every  available  place  in  the  store.  Clothing  and  purses  are  on  the  walls  in  racks  and  shelving  units..  Clothing  purses,  and  accessories  are  in  the  center  of  the  store  on  tables  and  on  racks.  The  store  is  set  up  somewhat  like  a  maze.    

J.C.  offers  women's  apparel,  swim,  pajamas,  bags,  fragrances,  jewelry,  watches,  and  accessories  .J.C.  offers  young  girls  apparel,  swim,  bags,  and  accessories.       Velour  tracksuit.  

Viva  la  Juicy  la  fleur  Fragrance  

Contemporary  Business  Strategies:  Understanding  Changing  Demographics    

 

Business/Management                The  business  administration  courses  are  designed  to  prepare  for  the  

responsibilities,  skills  and  challenges  required  of  today’s  leaders.  

Emphasis  is  placed  on  how  to  be  proactive  to  changes  in  the  

marketplace,  develop  and  implement  strategies  to  accomplish  

goals  and  exceed  expectations  in  a  team  environment.  

 

Areas  of  Study:    

² Organizational  Behavior  &  Management    

²  Entrepreneurship    

 

Business  Plan  Resurgence  Fitness  Executive  Summary  Executive  Summary:  

   Name:  The  name  for  this  innovative  lifestyle  center  is  Resurgence  Fitness.  The  word  Resurgence  as  defined  by  Merriam  Webster  is,  “a  rising  again  into  life,  activity,  or  prominence”  [1].  This  word  was  chosen  as  the  name  of  our  establishment  due  to  its  evocative,  unique  nature  and  gender  neutrality.    Description:    Resurgence  Fitness  is  a  unique  one-­‐stop  lifestyle  center  that  will  house  the  latest  innovations  in  class-­‐based  fitness  such  as,  barre,  CrossFit,  yoga,  and  Pilates.    The  advantage  Resurgence  Fitness  will  have  over  its  competition  is  that  it  can  adapt  and  phase  out  classes  that  are  no  longer  relevant  to  our  target  market  and  replace  them  with  the  next  on-­‐trend  innovation.  Resurgence  will  strive  to  create  a  unique  and  customizable  fitness  experience  that  allows  the  consumer  to  be  the  architect  of  their  own  wellness  and  allow  them  the  freedom  to  experience  new  fitness  trends  in  one  convenient  location  without  significantly  impacting  their  wallets.      Our  Mission:  The  divergent  designers  of  Resurgence  Fitness  are  passionate  devotees  to  health  and  wellness.  Resurgence  Fitness’  goal  is  to  transfer  that  passion  into  this  establishment  through  a  reinvention  and  revitalization  of  the  fitness  industry.  Resurgence  Fitness  will  foster  a  community  environment  that  will  forge  interpersonal  relationships  between  staff  and  the  customers.  We  will  strive  to  know  all  of  our  members  and  treat  them  as  friends  instead  of  bar  codes.  Resurgence  will  create  an  encouraging  space  for  all  levels  of  fitness  and  promote  the  feeling  of  enjoyment  through  wellness  instead  of  a  chore.  Through  our  cutting-­‐edge  structure  we  will  create  a  wellness  world  that  our  consumer  can  grow  and  thrive  with,  through  choice  and  innovation.      

Business  Plan:  Resurgence  Fitness  Competitive  Matrix  

Business  Plan:  Selling  Investors  On  the  Industry    

Business  Plan:  Future  Opportunities    

Math/Buying    

The  buying  course  strategies  are  the  analytical  processes  that  include  

planning,  purchasing  and  allocation  of  merchandise,  along  with  the  

technical  knowledge  required  in  today’s  fashion  industry.  

 

Areas  of  Study:    

²   Merchandise  Math    

²   Technology  for  Merchandise  Buying    

²   Merchandise  Buying    

²   Applied  Buying    

²   Merchandise  Allocation    

 

Merchandise  Trend  Analysis            

Opportuni)es       Threats    

Areas  of  inves)ga)on     %       %      

Current  Sales  Trends   1.5%  

Current  sales  overall  are  up  for  the  year  in  the  retail  sector  despite  the  slow  growth  in  June.  (wsj.com)    

2%  

Retail  sales  only  claimed  0.2%  in  June.  This  has  been  the  slowest  growth  of  the  year.    (wsj.com)  Declining  traffic  in  tradi2onal  malls  is  having  a  significant  effect  on  brick  and  mortar  sales  as  well.  (Kantar.com)    

Economic  Trends   2%  

The  employment  outlook  in  the  United  States  is  steadily  improving.  The  unemployment  rate  has  dropped  to  6.1%  (according  to  bls.gov  as  of  7/3/14),  the  lowest  level  in  more  than  6  years.  The  overall  economy  is  improving  as  well  according  to  Federal  Reserve  Chairman,  Janet  Yellen,  per  her  remarks  in  a  recent  hearing  with  Congress  (Forbes.com).  But,  infla2on  and  lackluster  GDP  growth  con2nue  to  put  the  job  growth  and  overall  economic  health  into  ques2on  (Forbes.com).  Yet,  consumer  confidence  has  held  steady  in  recent  months  according  to  the  Gallup  Economic  Confidence  Index  (Gallup.com).    

       

Fashion  Trends   2.5%  

According  to  Vouge.co.uk  Six2es  style  dresses  (in  bold  geometric  prints),  Wool  outerwear  (neutral  color  paleke  in  an  oversized  style  with  an  earthy  undertone),  and  the  color  Red  (in  knits,  gowns,  and  coats)  are  on  trend  for  2014.  Silhouekes  on  trend  for  2014  are  belted  coats,  bell  skirts  and  androgynous  lines.  (vogue.co.uk/fashion/trends/2014-­‐15)  

       

Promo2on   0.5%  

Nordstrom  is  focusing  it's  adver2sing  in  its  online  plamorm.  Specifically  on  Pinterest.    

       

Compe22on             3%  

Due  to  Nordstrom  recent  push  in  the  discount  market  their  compe22on  has  the  advantage  in  the  higher  end  consumer.  Both  Niemen  Marcus  and  Bloomingdales  have  increased  their  online  presence  while  maintain  a  higher  end  image.  (Kantar.com)  

Expansion     3%  

Focused  growth  in  the  online  sector  has  the  company  focusing  its  financal  resources  in  that  area.  Nordstrom  is  alloca2ng  $1.2M  to  building  up  its  mobile  app  and  website  as  well  as  furthing  its  online  efforts  with  their  subsitaries  such  as  Nordstrom  Rack  and  Haute  Look.  Nordstrom  brick  and  mortar  and  rack  stores  are  expanding  into  Canada.  (Forbes.com)  

   

   

Social/Poli2cal           1%  

Immigra2on  is  the  highest  point  of  conten2on.  A  recent  Gallup  poll  showed  that  immigra2on  is  at  important  issue  at  17%  which  is  larger  than  dissa2sfac2on  with  government  (16%)  ,  economy  (15%)  ,  and  jobs  (14%).    (CNN.com)  

Legal   0%       0%      

Employment  Trend   2%  

Unemployment  has  dropped  to  6.1%  in  the  United  States.  The  employment  in  the  retail  sector  alone  has  grown  by  317,000.(bls.gov  as  of  7/3/14)  

       Total   9.5       -­‐6      

%  of  Increase  or  Decrease       3.5          

Department  Analysis    Department  Modifica2on                                Company  Nordstrom                       Season     Fall  Department  WILDFOX                       Year   2014                                                                  

Classifica2on  1:  Sunglasses   Price  Points     $150-­‐169   $179     $189     $199     $219    TOTAL    %  to  Total  Dept.:  15%   %  to  total     20%   20%   20%   30%   10%   100.0%       Sizes   Round   Cat  Eye   Heart   Aviators   Classic           %  to  total     15%   5%   30%   25%   25%   100.0%       Colors   Red   Black     White     Gold   Blue      

    %  to  total     15%   30%   15%   25%   15%   100.0%                                  Classifica2on  2:  Tops   Price  Points     $59     $68     $78     $82     $92        %  to  Total  Dept:  25%   %  to  total     40%   35%   10%   10%   5%   100.0%       Sizes   X-­‐Small   Small   Medium   Large                 %  to  total     10%   25%   40%   25%       100.0%       Colors   Grey  w/Print   Pink  w/Print   White  w/Print   Blue  w/Print   Red           %  to  total     35%   15%   25%   10%   15%   100.0%                                  Classifica2on  3:  Sweaters   Price  Points     $82     $98     $108     $122     $128        %  to  Total  Dept:  25%   %  to  total     23%   23%   24%   15%   15%   100.0%       Sizes   X-­‐Small   Small   Medium   Large                 %  to  total     15%   20%   40%   25%       100.0%       Colors   Black   Plaid   Flower  Print   Graphic               %  to  total     40%   30%   15%   15%       100.0%                                  Classifica2on  4:  Bokoms   Price  Points     $88     $98     $154     $184     $268        %  to  Total  Dept:  20%   %  to  total     25%   30%   25%   15%   5%   100.0%       Sizes   X-­‐Small   Small   Medium   Large               %  to  total     10%   20%   35%   35%       100.0%       Colors   Light  Blue   Dark  Blue   Black     Denim               %  to  total     10%   20%   40%   30%       100.0%                                  Classifica2on  5:  Swim     Price  Points     $50     $76     $78     $138            %  to  Total  Dept:  15%   %  to  total     35%   35%   30%   5%       105.0%       Sizes   X-­‐Small   Small   Medium   Large               %  to  total     25%   25%   30%   20%       100.0%       Colors   Pink   Black     Blue   White   Graphic           %  to  total     25%   30%   5%   5%   35%   100.0%  

6  Month  Buying  Plan  Actual  -­‐  Last  Year                                         AUG   SEP   OCT   NOV   DEC   JAN   Total   Actual  Markdown  

Beg.Month  Stock   $531.6     $688.5     $567.3     $990.3     $940.7     $366.4     $4,084.8     $   %  STS  Ratio   2.4   3.0   3.3   3.2   1.9   3.7   2.7   $339.5     22.2%  Sales   $221.4     $230.6     $172.6     $310.0     $493.2     $99.3     $1,527.0        Sales  %  Total   14.5%   15.1%   11.3%   20.3%   32.3%   6.5%   100.0%      Markdowns   $30.8     $32.0     $33.5     $66.2     $113.8     $63.2     $339.5    Average  Stock  Markdown  %   13.9%   13.9%   19.4%   21.4%   23.1%   63.6%   22.2%       ACT  Purchases   $409.1     $141.4     $629.1     $326.6     $32.7     $188.2     $1,727.0         $639.6    End  Month  Stock   $688.5     $567.3     $990.3     $940.7     $366.4     $392.1     $3,945.3    Turnover                                       ACT  Future  Sales   FEB                               2.4       $108.9                                

STS  Ratio   3.6   MARKUP  %   59.5%  

Plan  -­‐  This  Year                                       AUG   SEP   OCT   NOV   DEC   JAN   Total   Actual  Markdown  

Beg.Month  Stock   $550.0   $715.9   $589.3   $1,026.7   $969.9   $380.1   $4,267.2   $   %  STS  Ratio   2.4   3.0   3.3   3.2   1.9   3.7   2.7   $350.00   22.2%  Sales   $229.2   $238.6   $178.6   $320.8   $510.5   $102.7   $1,580.4      Sales  %  Total   14.5%   15.1%   11.3%   20.3%   32.3%   6.5%   100.0%   3.5%  Markdowns   $31.9   $33.2   $34.6   $68.7   $117.9   $65.3   $350.9  Average  Stock  Markdown  %     13.9%   13.9%   19.4%   21.4%   23.1%   63.6%   22.2%   PLN                            Purchases   $426.9   $145.2   $650.6   $332.7   $38.6   $193.7   $1,751.8       667.6  End  Month  Stock   $715.9   $589.3   $1,026.7   $969.9   $380.1   $405.8   $4,087.7  Turnover  Future  Sales   FEB                           PLN                                 $112.7                               $2.37  

STS  Ratio   3.6   MARKUP  %      

Open  To  Buy  Open To Buy Worksheet             Total

    Aug Sep Oct Nov Dec Jan Spring

BOM Actual/Frcst $1,635.0 $1,470.7 $1,752.4 $1,721.8 $1,582.8 $1,668.3 $9,831.04

  Plan $1,600.0 $1,415.5 $1,585.5 $1,550.0 $1,365.0 $1,450.5 $8,966.5

  Last year $1,725.0 $1,535.3 $1,695.7 $1,688.9 $1,473.1 $1,602.1 $9,720.1

  Act to Plan % 2.2% 3.9% 10.5% 11.1% 16.0% 15.0% 9.6%

  Actual to LY % -5.2% -4.2% 3.3% 1.9% 7.4% 4.1% 1.1%

Monthly STS Actual/Frcst 3.4 3.2 3.0 3.5 3.6 3.2 3.3

Ratio/ Plan 3.5 3.2 2.9 3.2 3.1 2.8 2.0

Season Turn Last Year 3.8 3.5 3.2 3.5 3.4 3.1 1.8

Sales Actual/Frcst $483.0 $458.4 $583.2 $494.7 $445.0 $517.0 $2,981.20

  Plan $460.0 $445.0 $545.0 $485.0 $445.0 $517.0 $2,897.0

  Last year $454.1 $433.8 $536.2 $484.9 $432.8 $516.8 $2,858.6

  Act to Plan % 5.0% 3.0% 7.0% 2.0% 0.0% 0.0% 2.9%

  Actual to LY % 6.4% 5.7% 8.8% 2.0% 2.8% 0.0% 4.3%

Markdown $ Actual/Frcst $106.3 $55.0 $122.5 $69.3 $50.0 $148.0 $550.98

  Plan $94.5 $48.5 $58.5 $51.5 $50.0 $148.0 $451.0

  Last year $100.8 $44.5 $57.2 $50.8 $53.2 $168.4 $474.9

Markdown % Actual/Frcst 22% 12.0% 21.0% 14.0% 11.2% 28.6% 18.5%

  Plan 20.5% 10.9% 10.7% 10.6% 11.2% 28.6% 15.6%

  Last year 22.2% 10.3% 10.7% 10.5% 12.3% 32.6% 16.6%

Receipts Actual/Frcst $425.0 $795.0 $675.0 $425.0 $580.5 $345.0 $3,245.5

  Plan $370.0 $663.5 $568.0 $351.5 $580.5 $345.0 $2,878.5

  Last year $365.2 $638.7 $586.6 $319.9 $615.0 $350.0 $2,875.4

EOM Actual/Frcst $1,470.7 $1,752.4 $1,721.8 $1,582.8 $1,668.3 $1,348.3 $9,544.4

  Plan $1,415.5 $1,585.5 $1,550.0 $1,365.0 $1,450.5 $1,130.5 $8,497.0   Last year $1,535.3 $1,695.7 $1,688.9 $1,473.1 $1,602.1 $1,266.9 $9,262.0

Open to Buy   -55.2 -166.9 -171.8 -217.8 -217.8 -217.8  

Purchase  Order     PURCHASE ORDER PO #: 61146

STORE NAME: Nordstrom       VENDOR: Kensie       FREIGHT ALLOWANCE: Nordstrom  DEPT: Women's  Dresses   ADDRESS: 860  S  Los  Angeles     FOB PT: Los  Angeles  ORDER DATE: 11/15/14       Los  Angeles  CA  90015   SHIP VIA: Ground      DO NOT SHIP BEFORE: 25-­‐Nov       TERMS: 2%/15,  30    CANCEL IF NOT RECD: 5-­‐Jan      

CLASS STYLE DESCRIPTION COLOR SIZE TOTAL UNITS Unit Cost COST TOTAL Unit Retail RETAIL TOTAL MU% MU $

Tank  Top  Dress   KS3K9S65   Spaced  Daisie   Black  Combo     XS   7    $44.00      $308.00      $89.00      $623.00     50.6%    $315.00    

                S   11    $44.00      $484.00      $89.00      $979.00     50.6%    $495.00                     M   22    $44.00      $968.00      $89.00      $1,958.00     50.6%    $990.00                     L   22    $44.00      $968.00      $89.00      $1,958.00     50.6%    $990.00                     XL   11    $44.00      $484.00      $89.00      $979.00     50.6%    $495.00                     Subtotal            $3,212.00      $6,497.00      $3,285.00         KS3K9822   Stretchy  Make   Egg  Shell  Combo   XS   6    $49.00      $294.00      $99.00      $594.00     50.5%    $300.00                     S   14    $49.00      $686.00      $99.00      $1,386.00     50.5%    $700.00                     M   41    $49.00      $2,009.00      $99.00      $4,059.00     50.5%    $2,050.00                     L   39    $49.00      $1,911.00      $99.00      $3,861.00     50.5%    $1,950.00                     XL   18    $49.00      $882.00      $99.00      $1,782.00     50.5%    $900.00         Subtotal            $5,782.00      $11,682.00      $5,900.00    

                                               Cap  Sleeve  Dresses     KS2K9S12   Floral  Lace   Iced  Orange  Combo   XS   8    $49.00      $392.00      $99.00      $792.00     50.5%    $400.00    

                S   19    $49.00      $931.00      $99.00      $1,881.00     50.5%    $950.00                     M   36    $49.00      $1,764.00      $99.00      $3,564.00     50.5%    $1,800.00                     L   32    $49.00      $1,568.00      $99.00      $3,168.00     50.5%    $1,600.00                     XL   13    $49.00      $637.00      $99.00      $1,287.00     50.5%    $650.00                     Subtotal           $5,292.00        $10,692.00          $5,400.00                                                    

    KS3K9898   Drapey  French  Terry   Heather  Charcoal  Combo   XS   12    $44.00      $528.00      $89.00      $1,068.00     50.6%    $540.00                     S   40    $44.00      $1,760.00      $89.00      $3,560.00     50.6%    $1,800.00                     M   99    $44.00      $4,356.00      $89.00      $8,811.00     50.6%    $4,455.00                     L   52    $44.00      $2,288.00      $89.00      $4,628.00     50.6%    $2,340.00                     XL   33    $44.00      $1,452.00      $89.00      $2,937.00     50.6%    $1,485.00                     Subtotal           $10,384.00        $21,004.00          $10,620.00                                                    

Spagher  Strap  Dresses   KS3K9S55   Mirrored  Mini  Floral   Black  Combo     XS   5    $39.00      $195.00      $79.00      $395.00     50.6%    $200.00                     S   9    $39.00      $351.00      $79.00      $711.00     50.6%    $360.00                     M   22    $39.00      $858.00      $79.00      $1,738.00     50.6%    $880.00                     L   17    $39.00      $663.00      $79.00      $1,343.00     50.6%    $680.00                     XL   9    $39.00      $351.00      $79.00      $711.00     50.6%    $360.00                     Subtotal           $2,418.00        $4,898.00          $2,480.00                                                         KS3K9914   Uneven  Dots   Black  Combo     XS   4    $44.00      $176.00      $89.00      $356.00     50.6%    $180.00                     S   21    $44.00      $924.00      $89.00      $1,869.00     50.6%    $945.00                     M   34    $44.00      $1,496.00      $89.00      $3,026.00     50.6%    $1,530.00                     L   29    $44.00      $1,276.00      $89.00      $2,581.00     50.6%    $1,305.00                     XL   9    $44.00      $396.00      $89.00      $801.00     50.6%    $405.00                     Subtotal           $4,268.00        $8,633.00          $4,365.00                                                             Discount   2%   Subtotal             $44,864.00        $90,669.00          $45,805.00    TOTAL  (A\er  discount)                             $43,966.72        $90,669.00     51.5%    $46,702.28    

Assortment  Plan    Department:  Dresses           Month:  DEC          Class:       Class  %   Class  Purchase  $          Tank         20%   $18.1          Short  Sleeve       30%   $27.2          Cap  Sleeve       35%   $31.7          Spagher       15%   $13.6                   Planned  Receipts   $90,600.0                   Actual  Receipts   $90,402.0          Classifica)on  #1    Style   Descrip)on   Unit  Retail   Ttl  Units  for  Style   Size   %  by  Size   Units  by  Size   Total  $  KS3K9S65   Spaced  Daisies   $89.00     72  XS   10%   7   $640.8  KS3K9S65   Spaced  Daisies   $89.00         S   15%   11   $961.2  KS3K9S65   Spaced  Daisies   $89.00         M   30%   22   $1,922.4  KS3K9S65   Spaced  Daisies   $89.00         L   30%   22   $1,922.4  KS3K9S65   Spaced  Daisies   $89.00         XL   15%   11   $961.2                                                           Subtotal   $6,408.0                                  KS3K9822   Stretchy  Make   $99.00   118  XS   5%   6   $584.1  KS3K9822   Stretchy  Make   $99.00       S   12%   14   $1,401.8  KS3K9822   Stretchy  Make   $99.00       M   35%   41   $4,088.7  KS3K9822   Stretchy  Make   $99.00       L   33%   39   $3,855.1  KS3K9822   Stretchy  Make   $99.00       XL   15%   18   $1,752.3                                                           Subtotal   $11,682.0                                                           TOTAL   $18,090.0  Classifica)on  #2  Style   Descrip)on   Unit  Retail   Ttl  Units  for  Style   Size   %  by  Size   Units  by  Size   Total  $  KS3K9824   Square  Eyelet    $119.00     176  XS   10%   18   $2,094.4  KS3K9824   Square  Eyelet    $119.00         S   20%   35   $4,188.8  KS3K9824   Square  Eyelet    $119.00         M   30%   53   $6,283.2  KS3K9824   Square  Eyelet    $119.00         L   25%   44   $5,236.0  KS3K9824   Square  Eyelet    $119.00         XL   15%   26   $3,141.6                                                           Subtotal   $20,944.0                                  KS3K9823   Open  Lace    $89.00     70  XS   5%   4   $311.5  KS3K9823   Open  Lace    $89.00         S   12%   8   $747.6  KS3K9823   Open  Lace    $89.00         M   35%   25   $2,180.5  KS3K9823   Open  Lace    $89.00         L   33%   23   $2,055.9  KS3K9823   Open  Lace    $89.00         XL   15%   11   $934.5                                                           Subtotal   $6,230.0                           TOTAL   $27,174.0