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Holly StibbonEmail Marketing
• Overview • Segmenting & Targeting • Relevant for Individuals• Improve Efficiency
Overview• Part of your strategy• Be consistent• Clear overall objectives• Simple campaign
objectives• Identify target audiences
Chain Reaction• Day 0 - Thanks • Day 4 - Follow up email• Day 10 – Related email• Day 21 - ‘Book Now’ email
• Day 330 - Interested in a course?