Hispanic Outreach

Vision, Goals & Strategies

Hispanic Population in Minnesota

• According to the 2010 Census, the Hispanic population in Minnesota has grown by 75% in the past decade

• Makes up 10.5% of the Minneapolis and 9.6% of the St. Paul population

• The Hispanic population in the Twin Cities is larger than the Hmong population

Hispanic students at Century College

• Fall 2011, Hispanic students were 6% of the overall student population

Fall 2002

Fall 2003

Fall 2004

Fall 2005

Fall 2006

Fall 2007

Fall 2008

Fall 2009

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Fall 2011

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Century College Hispanic Population

Century College Hispanic Population

Outreach History

• 2005-2011– In conjunction with

Juan Vasquez, Century alumnus• Admissions Hispanic

Information Night• Networking

breakfast at Mexican consulate

– High school visits to high Hispanic population schools

– Hispanic Chamber of Commerce Career Fair

Outreach History

• 2005-2011– Hispanic student

scholarships through Century College Foundation

– Cultural events i.e. Cinco de Mayo festival in St. Paul

– Advertised in Spanish language newspapers

– Advocated for Google Translate to be added to century.edu

Current Outreach Efforts

• Task force formed• Translated Admissions

documents into Spanish• Developed mailing list

of 100+ Hispanic leaders/influencers

• Attended networking event at Neighborhood House

• Staff training on the Hispanic culture

Institutional Support

• Cultural events celebrating Hispanic heritage month

• Spanish language courses

• Spanish club• 2 Hispanic

scholarships

Comprehensive Approach

Recruitment ScholarshipsSupport

(Academic/Cultural)

Placement/Transfer

Institutional Commitment

Comprehensive Approach

• Recruiter in the Admissions Office dedicated to Hispanic recruitment

• Support professional in the Multicultural Student Center dedicated to Hispanic student support

• Pursuit of additional scholarship funds for Hispanic students through the Century College Foundation

• Continued development of relationships with Hispanic leaders and employers