H E R B A L I F E B R A N D

HERBALIFE INDEPENDENT DISTRIBUTOR

STYLE GUIDE

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© 2008 Herbalife International, Inc. All r ights reserved. #63284-UN-00 03/08

Rules of Authorization 1Circle Leaf Logos and Assets 1Transportation Assets 2

Introduction 3

General Guidelines 4

Usage Guidelines 5Corporate Use Guidelines 5Active Use Guidelines 5

Herbalife Independent Distributor Corporate Use Logo Lockup 6Horizontal Use 6Stacked Use 6

Usage Principles – Corporate Horizontal Lockup 7Transparency 7One-Color Options 7

Corporate Horizontal Use – Proper Usage 8

Corporate Stacked Use – Proper Usage 9

Herbalife Independent Distributor Active Use Logo Lockup 10Horizontal Use 10Stacked Use 10

Active Lockup Horizontal Use – Proper Usage 11

Active Lockup Stacked Use – Proper Usage 12

Font Usage 13Helvetica Neue 14Trade Gothic 15Arial 15

Color Palettes – Product Categories 16Core Program, Business Opportunity and Science 16Weight Management 16Targeted Nutrition 16Energy & Fitness 17Personal Care | Outer Nutrition 17

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Rules of Author izat ion

Circle Leaf Logos and Assets

As independent businesspersons, you cannot use the

company’s logos, including the circle leaf logos, without

also identifying yourselves as Herbalife Independent

Distributors. Failure to properly identify yourselves

causes confusion in the marketplace.

Traditionally, the company has required that its Independent

Distributors seek permission, in writing and in advance,

to use any Herbalife names or logos. In the case of the

assets provided at MyHerbalife.com and through Distributor

Relations, you do not need to seek permission; it is granted

to you automatically, subject to the following conditions:

You may obtain the logos by download or in hard copy from the company, but you may not obtain them from any other source.

You may not alter the logos in any way, except to resize them as necessary to fit the specific tools and materials you create. Removal of the “Independent Distributor” wording is absolutely prohibited–no exceptions!

You are permitted to personalize assets that include a designated white space for you to insert your name, phone number, e-mail and/or web address. No other information, slogans, taglines or text can be added.

You must always use the logos in a manner that is compliant with the law and all Herbalife Rules (including the Rules of Conduct and Distributor Policies, the Supplemental Rules of Conduct, and the Nutrition Club Rules).

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Rules of Author izat ion (cont inued)

Transportation Assets

Transportation assets include vehicle wraps, door panels

and back window decals. Each is a specific application of

the “Herbalife Independent Distributor”, horizontal use or

stacked use logos. The same general conditions apply (as

set forth on p. 1), as well as the following:

You may not use a wrapped vehicle as a billboard or any other form of non-mobile signage (for example, by parking it in your driveway or on the street for extended periods of time).

You may not use a wrapped vehicle as a retail store (for example, by placing a large number of products on the inside and clearly visible to pedestrians and motorists).

Because the wraps cover vehicles in their entirety and no alterations are permitted, you may not co-brand by featuring other logos on your vehicle, whether or not they are related to Herbalife (of course, this excludes the logos belonging to the vehicle’s manufacturer).

You are permitted to personalize transportation assets that include a designated white space for you to insert your name, phone number, e-mail and/or web address. No other information, slogans, taglines or text can be added.

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Int roduct ion

Herbalife is a multi-billion dollar company with Herbalife

Independent Distributors all around the world. As a

Distributor, you are a brand ambassador, and you have

the advantage of putting the power of our global brand

behind your marketing efforts.

The benefits of following these style guidelines are threefold:

You are drawing on the power of this respected global brand to make your marketing efforts more impactful and relevant.

You are helping to establish a level of credibility through consistent brand messaging.

You are helping to support the brand and contribute to its stature as a highly regarded, international brand through the world-class graphic appeal of your marketing material.

This guide provides:

Style parameters for the logos, fonts, colors and image usage

General rules and direction you will need to create your own materials that leverage the Herbalife brand for your independent business and ensure Herbalife brand consistency

Please take the time to look through the entire guide, and refer to it whenever you develop branded materials.

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Genera l Guidel ines

Our logo is the symbol which most readily identifies the

Herbalife brand. The Herbalife Independent Distributor logo

is the primary way we provide to you to communicate your

identity as an Independent Distributor to the public.

Our rules for usage are very specific:

No adaptations or versions of the Herbalife Independent Distributor logos other than what the company has provided to you may be used. This includes any and all previous versions of the Herbalife logo.

You must follow the usage guidelines exactly in order to maintain the integrity of the Herbalife brand.

A logo is a unit, and all elements within a logo must be scaled or resized, proportionately as a group. This applies to all logos.

When a logo and one or more additional design elements (e.g., a tagline, a graphic, etc.) are teamed together to make up a single design element or unit, the grouping is known as a logo “lockup.”

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Usage Guidel ines

Knowing how to use the Herbalife Independent Distributor logos is fundamental to developing consistency within our Independent Distributor identity system.

There are two (2) logo categories for the Herbalife Independent Distributor logos: Corporate use and Active use.

-These are the only logos approved for your use.

-Each of these logo categories have two approved configurations of the logo elements: horizontal and stacked

A logo is a unit, and all elements within a logo must be scaled or resized, proportionately as a group. This applies to all logos.

Corporate Use Guidelines

The background behind the logo on the Corporate use logo must be transparent, showing through to the background color or image (see p.7).

The Herbalife Independent Distributor logo is only to appear in two (2) colors (PMS 364/CMYK or RGB conversions, and black) (see p. 6), or in one (1) of the approved one-color versions (see p. 7).

Active Use Guidelines

The Herbalife Independent Distributor logo is only to appear in three (3) colors, plus a tint/percentage (PMS 375, 70% of PMS 375, white and black) (see p. 10).

On the following pages you will see examples of proper usage.

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PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b

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Circle leafHerbalife name

Independent Distributor text

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Herbalife Independent Distributor Corporate Use Logo Lockup

Our logo consists of three basic elements: 1) the circle leaf; 2) the Herbalife name; and 3) the Independent Distributor text.

There are two approved configurations of the logo elements.

Horizontal Use

This is the preferred use to represent the brand.

Stacked Use

In this use, the logo is in a stacked configuration. It is used when the piece being designed has square proportions and/or does not allow for horizontal use.

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Usage Pr inc ip les – Corporate Hor izonta l Lockup

Transparency

The area inside the circle leaf and behind the Herbalife name must be transparent so any background behind the logo shows through.

One-Color Options

When printing the logo in one color, the only permissible colors to select from are below:

PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b

BlackProcess:0c,0m,0y,�00kWeb 000000RGB: 0r,0g,0b

PMS �7�Process:��c,0m,78y,0kWeb A0CE67RGB: �60r,�06g,�0�b

WhiteProcess:0c,0m,0y,0kWeb FFFFFFRGB: ���r,���g,���b

White logo on PMS �6� backgroundPMS �6� logo on a white/clear background

Black logo on PMS �7� background

PMS �7� logo on a black background

White logo on black background

PMS �7� logo on a white/clear background

Black logo on a white/clear background

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Visual transparency behind leaves omitted

Stretched logo

Logo in unacceptable color

Ring around Circle leaf and Logo letters in an wrong color

Corporate Hor izonta l Use – Proper Usage

Herbalife logo and registration mark no longer in use

Circle leaf at an angle Circle leaf omitted

Herbalife International logofor Corporate use only

Circle leaf line too thick Independent Distributor on top

Circle leaf and name facing different directions

Circle leaf and letters not scaled as a unit

Visual transparency behind leaves omitted

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Independent Distributor

Independent Distributor

Visual transparencybehind leaves omitted

Circle leaf missing

Logo in unacceptable color

Stacked components in wrong order

Visual transparency behind leaves omitted

Ring around circle leaf andlogo letters in an wrong color

Independent Distributor

Independent Distributor

Corporate Stacked Use – Proper Usage

Independent Distributor

Independent Distributor

Independent Distributor

Stretched logo

Circle leaf and letters not scaled as a unit

Herbalife International logofor Corporate use only

Circle leaf at an angle,circle line too thick;

“Independent Distributor” name in wrong location

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70% PMS �7�Process:��c,0m,��y,0kRGB: �88r, ���g,��7bWeb BCDB��

There are two approved configurations of the logo elements.

Horizontal Use

The Active horizontal use is preferred to represent the brand.

Stacked Use

The Active stacked use includes a stacked Herbalife Independent Distributor logo within the double-green and black swerves at the top and bottom with green gradient glow background.

The Active stacked use works best when the piece being designed has square proportions and/or does not allow for horizontal use.

Herbalife Independent Distributor Active Use Logo LockupThe Active lockup of the Herbalife Independent Distributor logo consists of five elements: 1) the Herbalife name; 2) the Independent Distributor name; 3) the circle leaf; 4) the ellipse; and 5) the swerves.

Circle leaf Swerves Independent Distributor name

Herbalife name

BlackProcess:0c, 0m,0y,�00kRGB: 0r,0g,0bWeb 000000

Herbalife International logofor Corporate use only

Leaves in wrong color for Active use

Ellipse line is too thick

Typeface in wrong color

Swerves and leaves in wrong color for Active use

Act ive Lockup Hor izonta l Use – Proper Usage

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Act ive Lockup Stacked Use – Proper Usage

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Black in swerves omitted

Swerves are too thick

Herbalife International logofor Corporate use only

Swerves and leaves in wrong color green

Typeface and leaves in wrong color

Leaves in wrong color for Active use

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Font Usage

Two fonts (typefaces) are primarily used when creating Herbalife materials: Helvetica Neue and Trade Gothic. These are sans serif typefaces (do not have the small features called “serifs” at the end of strokes).

Helvetica NeueHelvetica Neue is a clean, modern font that offers an exceptionally wide range of weights and styles.

It should be used for corporate materials and catalogs.

Trade GothicTrade Gothic has impactful bold and condensed variations. Trade Gothic is primarily used for Active and

sporting event materials and packaging.

If your language is not available in these fonts, choose a similar, simple yet informal font.

Font Used for Web/PC:

The Arial font is primarily used when creating Herbalife materials for the Internet or when using a PC that does not have the fonts stated above. This is a sans serif typeface.

ArialArial is a very versatile, contemporary font with a softer and fuller treatment of curves than is found

in most industrial-style sans serif faces, giving it a less mechanical appearance.

If your language is not available in these fonts, choose a similar, simple yet informal font.

Helvetica Neue Ultra Light

Helvetica Neue Ultra Light Italic

Helvetica Neue Thin

Helvetica Neue Thin Italic

Helvetica Neue Light

Helvetica Neue Light Italic

Helvetica Neue Roman

Helvetica Neue Italic

Helvetica Neue Medium

Helvetica Neue Medium Italic

Helvetica Neue Bold

Helvetica Neue Bold Italic

Helvetica Neue Ultra Light Condensed

Helvetica Neue Ultra Light Condensed Oblique

Helvetica Neue Thin Condensed

Helvetica Neue Light Condensed

Helvetica Neue Thin Condensed Oblique

Helvetica Neue Light Condensed Oblique

Helvetica Neue Condensed

Helvetica Neue Condensed Oblique

Helvetica Neue Medium Condensed

Helvetica Neue Medium Condensed

Helvetica Neue Medium Condensed Oblique

Helvetica Neue Bold Condensed

Helvetica Neue Bold Condensed Oblique

Helvetica Neue Heavy Condensed

Helvetica Neue Heavy Condensed Oblique

Helvetica Neue Black Condensed

Helvetica Neue Black Condensed Oblique

Helvetica Neue Extra Black Condensed

Helvetica Neue Extra Black Condensed Oblique

Helvetica Neue Ultra Light Extended

Helvetica Neue Ultra Light Extended Oblique

Helvetica Neue Thin Extended

Helvetica Neue Thin Extended Oblique

Helvetica Neue Light Extended

Helvetica Neue Light Extended Oblique

Helvetica Neue Extended

Helvetica Neue Extended Oblique

Helvetica Neue Medium Extended

Helvetica Neue Medium Extended Oblique

Helvetica Neue Bold Extended

Helvetica Neue Bold Extended Oblique

Helvetica Neue Heavy Extended

Helvetica Neue Heavy Extended Oblique

Helvetica Neue Heavy Extended Oblique

Helvetica Neue Black Extended

Helvetica Neue Black Extended Oblique

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Trade Gothic Light

Trade Gothic Light Oblique

Trade Gothic Medium

Trade Gothic Medium Oblique

Trade Gothic Bold

Trade Gothic Bold Oblique

Trade Gothic Bold No. 2

Trade Gothic Bold No. 2 Oblique

Trade Gothic Condensed

Trade Gothic Condensed Oblique

Trade Gothic Bold Condensed No. 20

Trade Gothic Condensed No. 20 Oblique

Trade Gothic

Arial

Arial Italic

Arial Bold

Arial Bold Italic

Arial Black

Arial Narrow

Arial Narrow Italic

Arial Narrow Bold

Arial Narrow Bold Italic

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Color Palet tes – Product Categor ies

The product categories, the products within those categories and the key elements of the business (Business Opportunity and Science) are associated with specific color palettes. Use the range of colors within each of these palettes to design your own materials.

Core Program, Business Opportunity and Science

Weight Management

Targeted Nutrition

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PMS �76Process:�0c,0m,�00y,0kWeb 8CC6�F RGB: ��0r,��8g,6�b

PMS �6�Process:6�c,0m,�00y,��kWeb �87C�BRGB: �6r,���g,��b

PMS �78Process:��c,��m,0y,0kWeb �6C0E6RGB: ��0r,���g,��0b

PMS �7�Process:68c,��m,0y,0kWeb ���0CDRGB: 8�r,���g,�0�b

PMS ����Process:�00c,�6m,0y,0kWeb 0076BFRGB: 0r,��8g,���b

PMS ����Process:�00c,��m,0y,�7kWeb 00��88RGB: 0r,8�g,��6b

PMS �78Process:0c,��m,�6y,0kWeb F�866BRGB: ���r,���g,�07b

PMS �8�Process:0c,��m,76y,0kWeb EF�E��RGB: ���r,6�g,66b

PMS �86Process:0c,�00m,8�y,�kWeb E��8�6RGB: ��7r,��g,��b

PMS �87Process:0c,�00m,7�y,�0kWeb C����0RGB: ��6r,�8g,�8b

PMS ���Process:0c,�8m,��y,0kWeb F8�8�8RGB: ��8r,���g,�0b

PMS �66Process:0c,6�m,�00y,0kWeb F�7B�0RGB: ���r,���g,��b

PMS �66�Process:0c,68m,�00y,0kWeb F�7���RGB: ���r,��6g,��b

PMS �67Process:0c,60m,�00y,�7kWeb D06F�ARGB: �08r,���g,�6b

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Color Palet tes – Product Categor ies (Cont inued)

Energy & Fitness

Personal Care | Outer Nutrition