Henry Skelton Tel: +971556253257 Email: Hbombdxb@outlook.com Address: The Greens, Dubai.

Summary A highly motivated results-driven sales and management professional who exceeds revenue goals,

quickly develops new accounts and achieves high customer service satisfaction ratings. Adept at

new business development, account management and sales team management.

Experience

Sales and Marketing Director

January 2016 to present

Sparkling Sky LLC – Dubai, UAE

Roles and Responsibilities

Provider of In-room and Mini-Bar products and solutions for five star hotel industry to streamline

operations and increase productivity. Forecasting, budgeting, planning, & training in order to achieve

greater account penetration and increased revenues year-over-year.

Hired, trained, coached and mentored sales people to consistently exceed personal and

departmental sales goals.

Grew sales through new businesses by 38%.

Developed sales and customer service strategy, conducted needs analysis and developed

training courses for sales people and clients increasing client engagement by 30%.

Key Account Manager Nightlife Sales

September 2012 to January 2016

Maritime and Mercantile International － Dubai, UAE

Roles and Responsibilities:

Generate revenue and maximise company profits through:

Face to face meeting with clients

Advising customers on most suitable, product ranges to generate sales and maximise GP

Strategically plan to generate and reclaim new and existing business

Presentation to new business

Manage and support existing key nightlife accounts

Meet/exceed monthly sales targets

Carry out full strategic reviews of markets for relevant opportunities

Implement, manage and review key brand plans and strategy

Drive MMI brand awareness in the region through all communication platforms, tastings,

merchandising, visibility, events and other promotional activities

Implemented policy and “ways of working” to provide solid base for continued growth

Tasked to achieve both channel and company KPI’s to achieve double digit growth, maintain

no. 1 market share position and ensure distribution growth of key strategic partner brands

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Negotiate regional contracts with international operators in UAE

Plan, coordinate and implement events to bring together possible sponsors and maximise

client revenues

Act as a liaison between brand sponsors and the client

Implement sponsorship strategies in order to maximize revenues

Ensure that sponsors are integrated into as many aspects of promotional campaigns as

possible

Ensure the delivery of agreed sponsor benefits successfully

Plan and manage brand led events within customer venues

Maximize profitability of each event by leveraging brand investment

Interfaces with other departments to ensure proper set up for successful coordination of events

Collaborated with other account managers to prepare and deliver performance updates and

quarterly business reviews

Responsible for the company strategy for high-end nightlife, implementation of strategy and

brand plans

Managed a portfolio of 28 accounts in high-end nightlife which generated +38M aed in revenue

annually. The single highest value account base in revenue and GP within the Dubai on-trade.

Grew Revenue + 15% Year on Year and GP + 22% annually.

Ranked number one of sales representatives out of 14 representatives in the Dubai region.

Key Account Manager, Dubai on Trade

September 2010 to September 2012

Maritime and Mercantile International － Dubai, UAE

Roles and Responsibilities:

Account management

New business development

Implementation of brand and marketing plans.

Responsible for an area of 30 5 Star Hotels, Independent Bars and Nightclubs with a revenue of

+24M AED annually.

Awarded Sales person of the year 2012Grew Revenue +30% (8M AED) in first year.

Regularly awarded Key Account Manager of the quarter.

Sales Account Manager, London, on trade

September 2008 to September 2010

Matthew Clarke Ltd － London, UK

Sales Account Manager in London on-trade.

Areas of responsibility include relationship management, sales and new business development.

Finished + 12% up on budget in 1st year despite operating in a declining market.

Sales Support

September 2006 to September 2010

Bibendum Wine Ltd － London, UK

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Responsible for the administration for a sales team of 5.

Responsibilities included, pricing, creation of wine list, diary organisation, customer services

Education

BA :Arts, Gallery and Heritage Management, University of Greenwich －Greenwich, London, UK

2.1 Degree with modules including; Marketing, Finance, Venue Management, Entrepreneurship

A-Levels : Law, Economics, Business Studies, 2000

Varndean Sixth Form College － Brighton, East Sussex, UK Grades C in all subjects

Wine and Spirit Education Trust, Bermondsey, London - Advanced Certificate

Additional Full UK and UAE Driving License

Certified Fire Marshall

Interests A keen sportsman, hobbies include football, weight training and golf.

References: Available upon request

Media, retail, management, luxury, brand, portfolio, travel retail. DFMCG