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Hello Toes Brand Book

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Hello Toes has little toes covered. Designed in Melbourne, featuring bold patterns & vibrant colours, Hello Toes is a big hug, for little feet all year round!

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Page 1: Hello Toes Brand Book
Page 2: Hello Toes Brand Book
Page 3: Hello Toes Brand Book

Hello Toes has little toes covered, from baby, toddler to

children’s. Think of Hello Toes as a big hug for little feet , all year round.

Made of super-soft cotton the Hello Toes range of kid’s socks and tights evokes playfulness

and brings a little fun into everyday.

The Hello Toes collection features prints and geometric patterns in bold and vibrant colours

designed to be mixed or matched, with unisex dressing in mind.

Designed in Melbourne, Hello Toes is a supporter of looking good from head to

toe all year round for every day is special!

HELLO TOES has little toes covered, from baby, toddler to

children’s. Think of Hello Toes as a big hug for little feet , all year round.

Made of SUPER-SOFT COTTON the Hello Toes range of kid’s socks and tights evokes PLAYFULNESS

and brings a little FUN into everyday.

The Hello Toes collection features GEOMETRIC PATTERNS in bold and VIBRANT

COLOURS designed to be mixed or matched, with UNISEX dressing in mind.

DESIGNED IN MELBOURNE, Hello Toes is a supporter of looking good from head

to toe all year round FOR EVERY DAY IS SPECIAL!

Page 4: Hello Toes Brand Book

Sock & Tight Sizes TEENY: 0–6 months, X-SMALL: 6–18 months, SMALL: 18 months–3 years MEDIUM: 3–5 years, LARGE: 5–8 years

SNEAKY SOCKSCut below the ankle, these barely there but ‘just enough’ socks are perfect with sneakers, summer shoes or worn as a wee bobby sock with strappy Mary Janes. Why ‘sneaky’? With just a hint of this sock showing, these little numbers keep all their fun INSIDE the shoe for only the wearer to smile about. It’s like Hide and Seek for feet!

CREW SOCKSWith a soft, wide rib for super-stay up power without too-tight rib tracks, our crew socks are just long enough to show off your true colours (and favourite designs). We recommend rolling up little pants so these socks can see and be seen.

HOW WE LIKE TO WEAR THEM

Page 5: Hello Toes Brand Book

KNEE HIGH SOCKSFrom knee to toe these will instantly add an extra pop to little outfits, regardless if chosen for warmth or just for a bit of fun.Wear them pulled up high for a classic cool, sporty with shorts or scrunched and chunky any which way these will have your little ones well covered!

TIGHTSHello Toes believe that tights can be just as fun as socks, so for extra cold days, or when an outfit calls for waist-to-toe colour, we’ve got kids snugly covered. Do we frown on mixing and mashing patterns? NO! Spots with stripes, different coloured legs, the more fun for little feet the better in our book!

Page 6: Hello Toes Brand Book
Page 7: Hello Toes Brand Book

The designer Daniela Cousins’ love of making sock monkeys and her frustration with only being able to find gender-typical socks (when she felt all kids are far from typical) were what inspired her to launch Hello Toes.

When Daniela’s son, then 3 years old asked for socks with glittery lurex like his sisters, since after all, “stars glitter, and so does dragon blood”, Daniela set out to break the mould, and a gender-neutral sock range full of colour and fun was born. Why shouldn’t boys have as much fun as girls, and girls as much fun as boys?

The Hello Toes philosophy centres around the feeling that special things shouldn’t be saved for special occasions, and basics including socks - needn’t be so basic.

A mother of two children, one boy and one girl, Daniela guides the Hello Toes range each season into a world of mix and match, where siblings can swap and not a truck or fairy is in sight.

Everyday socks and tights, super-soft cotton, a friendly price-point and designs and colours that make both kids and parents smile every day, not just on special days.

Well hello to that!

THE STORY; BEHIND THE SOCK

Page 8: Hello Toes Brand Book

Photography by Brooke Holm, Styling by Marsha Golemac for The Petite Edit.

W | www.hellotoes.com.au E | [email protected] M | +61 412 518 055 I | @hellotoes