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- 15 - A New Way for everyday New Way celebrates dynamic individuals and their day-to-day life, by bringing some casual cool to everyday bag wear for men. WHO THEY ARE: Age: 25-40 Gender: Male WHAT THEY DO: Interests & Lifestyle: first professional challenges, movies, music, art, follow new technologies, independent, committed, blogs, home cooking WHERE THEY SHOP: Shops: Department stores, malls Price sensitivity: Average price sensitive KEYWORDS • Dynamic • Functional • Unique AUTUMN WINTER 2015 N E W W A Y New Way

Hedgren AW15 New Way Leaflet

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Page 1: Hedgren AW15 New Way Leaflet

- 15 - - 16 -

A New Wayfor everydayNew Way celebrates dynamic individuals and their day-to-day life, by bringing some casual cool to everyday bag wear for men.

WHO THEY ARE:Age: 25-40Gender: Male

WHAT THEY DO:Interests & Lifestyle: first professional challenges, movies, music, art, follow new technologies, independent, committed, blogs, home cooking

WHERE THEY SHOP:Shops: Department stores, mallsPrice sensitivity: Average price sensitive

KEYWORDS• Dynamic• Functional• Unique

AUTUMN WINTER 2015

N E W W A Y

New Way

Page 2: Hedgren AW15 New Way Leaflet

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HNW 03WITCHLOCK

CROSSOVER SHOULDER BAG VERTICAL

cm: 28 x 5 x 22inch: 10.9 x 2 x 8.6

volume: 3,1 l weight: 400 gr

HNW 02UNION

CROSSOVER SHOULDER BAG HORIZONTAL

cm: 23 x 4 x 30inch: 9 x 1.6 x 11.7

volume: 2,8 l weight: 500 gr

HNW 01LEXINGTON

SMALL CROSSOVER SHOULDER BAG VERTICAL

cm: 21 x 6 x 17inch: 8.2 x 2.3 x 6.6

volume: 2,1 l weight: 200 gr

HNW 12OZONE

CLASSIC BACKPACK 14”

cm: 44 x 15 x 30inch: 17 x 5.9 x 11.8

volume: 20 l weight: 600 gr

HNW 11ROCKAWAY

BACKPACK 15”

cm: 43 x 29 x 11inch: 16.9 x 11.4 x 4.3

volume: 13,7 l weight: 700 gr 99 €

HNW 10CORONA

2 WAY BACKPACK 13”

cm: 35 x 27 x 10inch: 13.7 x 10.5 x 3.9

volume: 9,5 l weight: 1000 gr

- 17 -

HNW 06PELLHAM

ATTACHÉ 13”

cm: 26 x 5 x 37inch: 10.1 x 2 x 14.4

volume: 4,8 l weight: 500 gr

PEACOAT BLUE644

BLACK003

HNW 04BURNSIDE

EXPANDABLE MESSENGER BAG

cm: 33 x 38 x 11inch: 12.9 x 14.8 x 4.3

volume: 13,8 l weight: 600 gr

NEW

WA

Y /

/ BU

SIN

ESS

HNW 19KENTISH

SLIM ATTACHÉ 15”

cm: 28 x 7 x 38inch: 10.9 x 2.7 x 14.8

volume: 7,4 l weight: 640 gr

HNW 07LONGWOOD

BUSINESS BAG 15”

cm: 30 x 7 x 40inch: 11.7 x 2.7 x 15.6

volume: 8,4 l weight: 700 gr

HNW 08 EBROOK E

3 WAY BUSINESS BAG 15” EXPANDABLE

cm: 31 x 12 x 41inch: 12.1 x 4.7 x 16

volume: 15,3 l weight: 1020 gr

HNW 08BROOK

3 WAY BUSINES BAG 15”

cm: 31 x 10 x 41inch: 12.1 x 3.9 x 16

volume: 12,7 l weight: 900 gr

COMBINED MATERIAL:900D Polyester with PU coating

MAIN MATERIAL: 100D*200D 100% Twill Nylon