“Find your ”

Heart FM marketing plan for South West and South Wales

“In the of your city”● Cardiff

● Newport

● Plymouth

● Falmouth

● Bristol

Who’s our audience?In order to grow brand awareness, it is

necessary to look at the two key demographics

that reside in these regions.

➔ High student populationLarge university community

➔ Good community spiritLots of cycling trails and cycling communities, street art, local charities and creativity people supported.

Getting to the of your community

How can we engage?

Freshers fair.(We’ve come to join the party.)

By having stalls at the freshers fair of the main local universities of the region we will make sure we are a presence with some of the newest members of the local community.

Main universities in the regions:

● Cardiff● Newport● Bristol ● UWE● Plymouth ● Falmouth

The SU tour.

Presenters will take their breakfast show for a one off live recording at student union of the aforementioned campuses.

NoteEach university/region will have its own unique set of presenters, meaning we build a fanbase and recognition for them in their region, encouraging people to tune in each morning.

Branded seat coversBy distributing branding bicycle seat covers at our freshers fair stalls, university events and through our street teams popping them on bikes throughout the city, we are spreading the word, and keeping local bums dry.

Smiles all round!

Just like all good cities, every location in our plan has great street art*.

*This beauty is in Cardiff

“Design your ”

By tapping into the local young artist community through university art faculties and local press, we can launch an instagram competition:

‘#designyourheart’

Graffiti competition#designyourheart

➔ What?Take a photo of your design for the heart logo in your town and upload it to your instagram.

➔ How?Tag your instagram post with #designyourheart and tag heart fm. We’ll pick a winner to paint a billboard mural in your town!

Instagram.● Last year Instagram surpassed

Twitter for active users per

month.

● Instagram advertising can be

targeted to users interests and

location. He recently opened a camera shop near the Louvre in Paris.

Visitors to his store, mostly tourists, speak many different languages making anything beyond a simple transaction a challenge.

Types of campaignsGraffiti competitionAction = Clicks to our website/link to the hashtag gallery

General brand awarenessAction = Download our app

Events advertisingAction = Clicks to our website

SnapchatWith over

100 million daily active users and 400 million snaps per day

, Snapchat is one of the fastest

growing social networks.Snapchat is

becoming a vital part of companies

marketing strategies.

Make the best of SnapchatCreate a ‘Heart fm’ Snapchat filterA branded filter will spread awareness (and let’s face it, be really fun)

Provide access to live eventsBackstage and behind the scenes action!

Partner with affiliatesSome of our celebrity friends have Snapchat, as do Global brand partners like Coca Cola

Local print & online advertisingStill an essential part of any marketing plan, all these regions have their own specific news outlets online and in print for students and the general community.

We can concentrate our student online advertising to coincide with freshers week.

Local publications & websites

Heart South West● Plymouth Herald

● The Knowledge Plymouth

● Falmouth Packet

● The Falmouth Anchor

Heart South Wales● Wales Online

● Cardiff and South Wales Advertiser

Heart West Country

● Bristol Post

● Epigram

Q: But what are your budgets and targets?

A: Please refer to handout : )

3 month planMy initial aims for my first three months in the role would be the following:

➔ Launch SnapchatWeekly snapchat stories to grow Heart’s presence on this exciting new medium.

➔ Investigate local charitiesInvestigate charities that would be good locally to really spread awareness of Heart in the regions and help the communities.

➔ Book stalls at freshers fairsTo establish relationships with the student population.communities.

Thank you!

If you have any questions, please let me know