Disruptive Innovation

in HealthcareCallum Bir

Director,

Life Sciences & Healthcare

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Disruptive Innovation

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What Citizens want?

Interest in online tools and services and in

tools and aids to support self-managed care

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Patient ledAnd why can ‘t

we book appointments

with PcP / Hospitals?

Growth drivers

• 20% of all new phones sold is smart-phone

• Asia has fastest growing affluent class and

middle class

• Largest % current customer segment

• 2% apps on HC and 7% on Life Style

Barriers

• Does not address broad population (for now)

• Significant gaps in adoption of technology in

provider settings

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Self-Care

Growth drivers

• Downloads of Healthcare iPhone apps

• Emerging patient portals and pilots across the

region

Barriers

• Lack of awareness of benefits

• Data Governance, Ownership, and regulatory

frameworks still needs to be worked out

• Lack of Sustainable business models

• Still in early stages of development

Technology-enabled self-care

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Chronic Care Lifestyle

Growth drivers

• Increased access to healthcare and health-

related information, particularly for hard-to-

reach populations

• Increase mobile (voice) coverage and adoption

Barriers

• Relatively untapped market

• Limitation on care delivery on phone

http://www.youtube.com/user/ProjectHealthDesign#p/u/16/VNdkgOuui00

Regular follow-up, Mobile Monitoring ,

Lifestyle choices for chronic patients

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Evidence Based Care

Growth drivers

• Significant innovation in Med Tech industry

• Rapidly growing Chronic Disease patients in

Asia

• Improved ability to diagnose and track diseases

Barriers

• Lack of complete end-to-end operator service

• Largely Silo approach till date

http://www.youtube.com/user/ProjectHealthDesign#p/u/12/rYkuswN8wMY

Personal monitoring device to alert

and guide to make improvements

in health or treat a condition.

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Prevention of Chronic Diseases?

< 20 % of high risk citizens participate in wellness programs

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Keeping Healthy Use of applications is expected

to increase threefold by 2012

(=600 mil applications)

Growth drivers

• Payers are most interested to keep people

healthy!

• Technology enabled incentive / rewards to

change behavior

• Expanding Wellness market (eg, spa, yoga)

Barriers

• Still a relatively small market today in Asia

despite high growth

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ChallengesTrust & relationship Technology

Fin. Alignment Govt Alignment

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Privacy concerns diminishing …

Concern about privacy of Health information stored online

Technology will change lifestyle of

chronic care patient and enable self-care....

2. Social Networking

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Facebook drives more traffic online than Google

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Compare hospitals & doctors?

Percent who compare physicians and hospitals before making a selection and

most trusted sources of medical information compared to other sources

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FacebookBuilding fan pages for specific causes,

organizations or products; sharing

recreation-oriented campaigns

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YouTube Posting educational videos

and testimonials

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TwitterDoctors & Citizens access

most latest from trusted sources.

Less is more..

.

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Linked-inRecruiting talent,

announcing staff news

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Challenges

Risk and liability Trust Resources

Transiting from Patient Oriented Care to

Consumer Model of Care ….

Disruptive Innovation

in HealthcareCallum Bir

Director, Life Sciences & Healthcare

+65 9100 1595 cbir@deloitte.com