HBSPCA 130th Anniversary Event

ProjectAlissia Graystone Mohawk College Travel and Tourism Class

of 2017

Spring SplashFest Pool PartyApril 02 2017

12-4pmMohawk College Fennel Campus

MSA PlazaHamilton

Introduction

Spring SplashFest is a fundraising event during the month of April that will bring members of the community, volunteers, students and dogs to Mohawk College for a pet-friendly pool party and barbeque.

This event will generate interest and donations for the HBSPCA by promoting the organization and its programs through this fun community event.

The sounds of live music, the smell of grilling burgers and the sight of dozens of dogs splashing around the Mohawk College campus is sure to attract students, community members and dog walkers from all over the West Mountain.

About the event

Purpose of this Event and Goal to be Achieved

The purpose of this event is to promote the HBSPCA, increase adoptions and raise funds for life-changing programs such as neutering, fostering and the adoption program.

This event will help the community access more information about the programs and get to meet some of the animals up-close and personal.

May prompt attendees to visit the shelter at a later date, especially after seeing them interact with each other in the water. This will encourage increased adoptions and shelter visits.

Donations are always needed whether monetary or in the form of care items such as bowls and blankets. With this event, we aim to raise $5,000 for the HBSPCA and as many animal care items as we can collect.

Demonstrating Need for this Event

We believe this event is needed to create community awareness of animal homelessness and overpopulation.

Many animals are overpopulated due to being allowed to freely mate, this is a huge problem in Hamilton and the HBSPCA has begun Trap-neuter-release programs to control feral cat populations.

HBSPCA is also a no-kill shelter, which reflects the opinion of many animal-lovers.

the HBSPCA is one of the only shelters in the Hamilton/Burlington area to provide assistance to low-income citizens who need to neuter their cats and dogs.

Finally, this event is needed to promote the HBSPCA’s adoption program which is low-cost and provides a full range of preventative health care for your new family pet, including neutering and rabies vaccination.

Strategic Objectives

1. Create Awareness Pet-Friendly event Casual laid-back atmosphere All are welcome Educational opportunities Distributing written literature

(Pamphlets, buttons, stickers) Animal/Human games and

activities Signage

2. Increase Adoptions Dog Meet and Greet Dog Fashion Show Volunteers to answer questions On the spot applications Human/Dog interaction Prompts attendees to visit the

shelter

Strategic Objectives Cont.

3. Raise Funds Hope to raise $5,000 Free entry Donation boxes Food for purchase Merchandise for purchase Beverages for purchase Sign up boxes for monthly gift Encourages local businesses to donate

Supplies

Request Donations Dog Pools x 5 Food and food service supplies Decorations Prizes Clean-up supplies (Garbage bags, rakes, dog waste

bags) Games (Relay race props, burlap sacks, water

balloons, ice molds, bubble guns, dress-up costumes, hula hoops, buckets, tennis balls, long rope tug toys)

Advertising supplies (Flyers, Online Ad, Signage) Event License Vendor booth x 4 Food service booth x 1 Information booth (Possibly branded and provided by

HBSPCA) Barbeque (If not able to be borrowed) Ball pit (not for dogs) Portable washroom (If not able to provide college’s)

Borrow (From Mohawk and Community) A/V equipment Tables, chairs, some food

service supplies Popcorn machine Vendor booths if possible Volunteers Beverage coolers

Supplies Cont.

Signage and written literature Merchandise for purchase by attendees Animal photos, stories anything else they’d like to present, share or

educate the public about Donation boxes Adoptable dogs and attendants Educated volunteer (for questions) Advertising

Supplied by the HBSPCA

Space Needed

Mohawk College back field, near M-wing and Governor’s Blvd. Parking is paid by attendee and space provided by Mohawk College. Attendees enter driveway off West 5th, parking will be taped off for

the event, located in front of M-wing in the student parking lot. Washrooms are located in the David Braley Athletics Centre or in F-

wing.

Event Description

The day will begin with set-up beginning at 10am. The kick-off at 12pm will begin with the band beginning to play, early attendees releasing their dogs to splash freely in the pools, and food service begins.

At 1pm games and events will begin taking place, alongside vendor sales, and dog meet-and-greets.

Games: Relay Race Sack Race Rope Tug-of-War Bubble Bonanza

(Bubble popping) Popsicle Eating Contest Dog Fashion Show

Ongoing Events

Free Popcorn Vendor Booths Dog Meet-and-Greets Free play in dog pools Ball pit (Not dog friendly, children only) Food, beverages, ice cream for purchase Bubble BlowingAfter all games are completed, shut down will commence at 4pm. Clean-up will be handled by Mohawk College and volunteers.

Expertise Required

On the day of the event, we will require at least one educated volunteer or HBSPCA staff member that will be available to answer questions attendees may have about adoption, donation and volunteer opportunities. We will also need attendants for any dogs that will be visiting for the meet-and-greet.

Schedules

Event Schedule

1000 Set-up begins

12pm Doors open, kick-off swim, food service begins, music begins, Tug of War begins, Bubble free-play

1230 Relay Race

1300 Sack Race

1330 Bubble Bonanza

1400 Popsicle Contest

1430 Meet and Greets Begin

1500 Dog Fashion Show, Ice cream truck arrives

1530 Meet and Greets end, Music Ends, Food Service ends – Pool and bubble free play begins

1600 Event tear-down, clean up

1800 Expected to clean up by this time

Schedules Cont.

Planning Schedule3 Months before Call businesses for donation requests, book location, inquire about what Mohawk can provide,

start searching for a student band, book ice cream van, begin advertisement

2 Months before Collect donations, map out event, plan menu, start accepting volunteers, plan out games/event flow

1 Month before Plan games with volunteers, collect game supplies, assign prizes to games, begin band rehersals/setlist planning

3 Weeks before Visit location for final capacity check, order any food from suppliers

2 Weeks before Double advertising begins, web ads will direct to an event information page, donations can be made via paypal

1 Week before Final supply check, last minute checks (Permits, vendors, volunteers)

2 Days before Deliver large supplies to the location, in school storage area, ready for set up.

1 Day before Acquire barbeque, food, drinks, ice and final items on the list.

Event Budget - SuppliesItem Source

1 Barbeque Grill Mohawk College

2 Dog Pools x 5 Request Donation (Wal-mart, Petsmart)

3 Hot Dogs x200 + Hamburgers x200 Request Donation (Springers Meats, Wally Parr’s)

4 Hot dog buns + Hamburger Buns x400 Request Donation (Zarkey’s Fine Foods)

5 Tables + Chairs Seating for 250+ Mohawk College

6 A/V Equipment Mohawk College

7 Game Supplies and Prizes Request Donation (Wal-mart, MSA, PetsMart HBSPCA)

8 Event Booths/Vendor Booths/Gazebo HBSPCA/Mohawk College/Family Donation

9 Clean-up Supplies (Garbage bags, Poopy bags, rakes) Mohawk College, MSA, HBSPCA, Petsmart

10 Popsicle Supplies Request Donation (Wal-Mart)

11 Dog Towels and Leashes HBSPCA/Petsmart

12 Donation Boxes HBSPCA

13 Food service supplies Request Donations (Mohawk College, liason college, MSA, Urban Fork

14 Dress up clothes and props Mohawk Performing Arts Center/PetSmart/HBSPCA

15 Popcorn Machine MSA

Total Supply Budget: $0.00

Event Budget - SpaceItem Source

1 Mohawk College MSA Plaza (Outdoor grass and patio) Mohawk College

2 DBARC and MSA Bathrooms Mohawk College

3 P13, P11 Parking lots (Taped off event parking) Mohawk College Parking Office (Pay per day or free for charitable event)

Space Budget - $0.00

Resources

Mohawk College and MSA Julie Aumais Community centers Kijiji Free Ads Donations collected by HBSPCA Donations pledged by students Borrowing from neighbors and local businesses Public Library

Budget - Promotion

Posters and signs within Mohawk College, DBARC, Residence, HBSPCA/Animal Services offices, Community Centers, OEYC – Provided by Mohawk College Library/Print Shop

Cost: $250.00, request donation (Mohawk College) = $0.00 Online Advertisement (Banner) for HBSPCA website and social media

(Facebook, Twitter, Instagram) – Generated electronically by student Cost: $0.00, Provided by Alissia Graystone

Budget total if all donors accept requests: $0.00

Potential Risks and SetbacksSWOT Analysis

Strengths Weaknesses Opportunities Threats Exciting, creates awareness Located steps from the Mohawk

College bus terminal for easy access.

Allows some of the shelter dogs an opportunity to meet and interact with some humans and exercise

Gets the community up close and personal with the HBSPCA, the dogs and the volunteers.

Allows the HBSPCA to inform attendees about their adoption program

Promotes animal adoption

Location is a little tucked away, hidden

If attendees eat beforehand less opportunity to make money

Outdoor events may be impacted by harsh weather such as heat or high winds

A bit of a far walk to washrooms

To teach the community about responsible pet ownership

To collect monetary donations from community members, students and faculty

To clarify any misconceptions, the community may have about the HBSPCA and their mission

To have animals adopted To prompt community

members to visit the shelter To inspire attendees to

donate

An attendee brings an unfriendly dog to the event

Rain will halt the festivities We have an animal escape We end up not finding the

resources we need We do not reach our donation

goal There is a security risk Someone brings an

unvaccinated animal Someone is injured

Potential Sponsors

PetSmart Mohawk College/MSA Events Zarky’s Fine Foods Springer’s Meats Wally Parr Sausages Wal-Mart Liason College Global Pet Foods PetValu

Plan for Promotion

We will run a printed sign/poster in the following locations: Mohawk College DBARC MSA Plaza HBSPCA Hamilton Animal Services OEYC Community Centers (YMCA, YWCA, Kiwanis) Library Downtown bill-posting areas Hamilton Spectator (Request fee to be

waived) Kijiji

We will also provide a web banner advertisement for the HSPCA, Animal Services, MSA and Mohawk websites.

This can also be shared on Facebook, Twitter and Instagram.

Sample Poster

Sample Banner

Thank you very much for your consideration

Alissia Graystone Mohawk College Travel and Tourism Class of 2017