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Hasbro’s Creative Strategy Team Stephen Francescon President Laura Lindsay Treasurer David Lusky Marketing/ PR Ashley Bruce Vice President Jessica Smith Executive Administrator Making The World Smile!!

Hasbro’s Creative Strategy Team

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Hasbro’s Creative Strategy Team. Stephen Francescon President. Ashley Bruce Vice President Jessica Smith Executive Administrator. Laura Lindsay Treasurer David Lusky Marketing/ PR. Making The World Smile!!. Brief History of Hasbro. *Founded in 1923 as a family owned company - PowerPoint PPT Presentation

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Page 1: Hasbro’s Creative Strategy Team

Hasbro’s Creative Strategy Team

Stephen Francescon President

Laura LindsayTreasurer

David LuskyMarketing/ PR

Ashley BruceVice President

Jessica SmithExecutive Administrator

Making The World Smile!!

Page 2: Hasbro’s Creative Strategy Team

Brief History of Hasbro* Founded in 1923 as a family

owned company

* Hasbro currently employs around 10,000 employees

* Became a leader of toy advertising with G.I. Joe & Mr. Potato Head in the60’s and 70’s

* Hasbro has a solid reputation as a leader in community assistance

Page 3: Hasbro’s Creative Strategy Team

History Continued...* Creator of Board Games such as

Monopoly, Trivial Pursuit & Clue

* Hasbro owns several toy companies including Nerf, SuperSoaker, Tiger Electronics just to name a few.

* Current Sales are over 3 billion dollars and they are working closely with the release of Jurassic Park III

Page 4: Hasbro’s Creative Strategy Team

Hasbro’s Current Market Strategy

Hasbro has products for all ages of the market

Price for products are geared toward middle class section of market

Solid reputation with the Hasbro Children Foundation is great for all market publicity

Leader in technology for toys with Tiger Electronics

Page 5: Hasbro’s Creative Strategy Team

Get Ready to Experience the newest Hasbro

product!!!

What Could it be??

Page 6: Hasbro’s Creative Strategy Team

Hasbro Proudly Presents

Page 7: Hasbro’s Creative Strategy Team

What Exactly is HasbroWorld

A Theme Park built around and for the many successful toy that Hasbro has developed

through the years

For Example:

Mr. Potato Head , G.I. Joe Lincoln Logs

Page 8: Hasbro’s Creative Strategy Team

Corporate Objective

Provide an outlet for increasing name recognition for Hasbro’s other toy companies.

Increase sales of Hasbro toys at least by 15% Continue as a leader in the toy industry with

HasbroWorld. Year ten total revenue for HasbroWorld to

equal 1 billion dollars.

Page 9: Hasbro’s Creative Strategy Team

Location of

HasbroWorld will be located in the heart of Myrtle Beach

Myrtle Beach is the # 1 family vacation spot Family’s fit the current target market for Hasbro Climate has an average of low 60 during winter

and high 80’s during summer Appeals however to the upper division of

Middle Class

Page 10: Hasbro’s Creative Strategy Team

Map of Myrtle Beach

Page 11: Hasbro’s Creative Strategy Team

HasbroWorld’s Competition

Primary: Amusement, Theme and Water parks of Myrtle Beach,

Also, Outside of state Theme Park and entertainment facilities

Secondary: Myrtle Beach Area entertainment such as theaters, boating, museums...

Page 12: Hasbro’s Creative Strategy Team

Strengths and Weaknesses

Strengths: HasbroWorld will be open all year long, Park Attractions are unique to HasbroWorld, Offers a family atmosphere that’s safe. FUN!!!

Weaknesses: Ticket prices may be a little high comparatively, Not the only game in town. Disposable income may become limited with middle class TM

Page 13: Hasbro’s Creative Strategy Team

Environmental Factors

Theme Park Attendance grew in 2000 for now the 4th straight year in a row

2000 total for revenues at Theme Parks was $9.6 Billion

However, should we worry about a recession?

Page 14: Hasbro’s Creative Strategy Team

Marketing Objectives

Differentiate our product Create a memorable experience Top of mind theory

Page 15: Hasbro’s Creative Strategy Team

HasbroWorld’s Marketing Strategy

Step 1: Distribute a pamphlet and a CD inside the boxes of famous Hasbro toys.

Step 2: Join with surrounding hotels in the Myrtle Beach area and have them

offer HasbroWorld Discounts. Step 3: Hasbro will purchase TV space on

cable channels such as the Travel Channel, TLC, Discovery Kids, Fox Sports, TWC

Page 16: Hasbro’s Creative Strategy Team

Marketing Strategy Continued

Step 4: Request one of the following: Dateline, 20/20, The Today Show, Or GMA

to set up a live remote. Step 5: Develop and distribute a 10 minute video

to travel agencies Step 6: Join with Burger King and have

HasbroWorld advertisements and coupons on merchandise

INTERNET:

Page 17: Hasbro’s Creative Strategy Team

HasbroWorld’s Target Market

Primary Target Market: Children between the ages of 4-15

Secondary Target Market: Adults between the ages of 18-50 (Mainly

parents of guardians of the kids who visit the park).

Page 18: Hasbro’s Creative Strategy Team

HasbroWorld Attractions

Mr. Potato Head “The Adventure Honest Abe’s Wild Ride (Lincoln Logs) Chutes & Ladders Roller Coaster Tonka Bumper Boats Clue “The Interactive Mystery Game” Action X-treme water ride G.I Joe Paintball Arena

Page 19: Hasbro’s Creative Strategy Team

Attractions Continued

Gator Golf Miniature Golf Course Indoor Nerf Blast Arena The SuperSoaker Shooting Gallery **Tiger Electronics Exhibition Center

Page 20: Hasbro’s Creative Strategy Team

Development Budget of HasbroWorld Land: 50 Acres 1.2 Million Construction: $12 Million Attractions: $21,451,000 *Tiger Convention: $12 Million Restaurants: 6.5 Million Facilities: $800,000 Additional Attrac: $20 Million Park Staff: $ 6 Million Annually Total Development $79,951,000.00

Page 21: Hasbro’s Creative Strategy Team

Join Hasbro and

Coming in 2003 is a theme park like no other on earth. Ride you

favorite toy and see the newest toy technology first hand.

See why HasbroWorld is Making the world Smile

Any Questions or Comments??