Bachelor ProgrammesHorticulture & Business ManagementFloral Design & Business ManagementCertificate ProgrammeFloral Design

2011-2012

Personal.

Down to earth. Aware. Enthusiastic. Steady. Young. Normal.

Daring. Tolerant. Green. Black. White. Red. Enterprising.

Clever. Competent. Passionate. Strong. Pragmatic. Vibrating.

Up-to-date. Productive. Futuristic. International. Harmonious.

Generous. Personal. Colourful. Distinctive. Profound. Special.

Smart. Sympathetic. Accessible. Investigative. Responsible.

Honest. Sincere. Natural. Pure. Scientific. Cool. Friendly.

Sharp. Competitive. Fierce. Fascinating. Reasonable. Efficient.

Erudite. To the point. Stimulating. Pleasant. Vital. Special.

Economic. Outstanding. Innovative. Sympathetic. Respectful.

Hospitable. Crazy. Charming. Determined. Cosy. Intense.

Genuine. Accurate. Hospitable. Affordable. Motivated. Human.

Open. Brave. Interesting. Social. Adventurous. Liberal.

Something else. Familiar. Eager. Humorous. Super. Reliable.

Trusted. Thorough. Alert. Temperamentful. Useful. Versatile.

Independent. Significant. Warm. Flexible. Conceptual.

Involved. Effective. Contemplative. Marvellous. No-nonsense.

Unbiased. Top-class. Optimistic. Enthusiastic. Unconventional.

Genuine. Accurate. Individual. Affordable. Motivated. Human.

Open. Brave. Interesting. Social. Adventurous. Liberal.

Easy-going. Ambitious. Entrepreneurial. Attentive. Amusing.

Memorable. Fantastic. Modern. Selective. Enthusiastic.

Capable. Off the beaten track. Familiair. Fascinating.

Top. Lively. Considerate. Alert. In Motion. Inspired.

Down to earth. Aware. High-quality. Steady. Young. Normal.

Daring. Tolerant. Green. Black. White. Red. Colourful.

See for yourself

Feel the difference

Go for it

44 pages of thoughts

ideas and facts

From a school without walls

where down to earth is written high in the sky

HAS Den Bosch,the heartbeat of

your future

General Information 4

• Your Destination 5

• HAS Den Bosch University of Applied Sciences 6

• Internationalisation at HAS Den Bosch 9

Programme Information 11

• Bachelor Programmes: 11

Horticulture & Business Management 12

Floral Design & Business Management 22

• Certificate Programme: 32

Floral Design 33

Practical Information 36

• Application Procedure 37

• Admission Criteria 37

• Tuition Fees 38

• Funding 39

• Working in the Netherlands 39

• Accommodation 39

• Visa Issues 39

Did you know? 40

Contact Information 41

Content

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HAS Den Bosch University of Applied Sciences specialises on agri-culture, horticulture, food, nature conservation and environment. AtHAS Den Bosch, enthusiasm for your field is key. The university isespecially known for providing personal attention and support aswell as professional supervision to its students. Furthermore, HASDen Bosch maintains excellent relations with the industry and hastherefore established a wide network with important companiesand organisations in its fields of expertise. Due to the university’ssmall size every student can expect a personal study atmospherewhich values individuality.

the heartbeat of your future

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The NetherlandsDue to the country’s geographic location, the Netherlands has become known as the ’Gatewayto Europe’. The Dutch are famous for being a na-tion of traders who are open to change and pro-gressive in their economic as well as politicalpolicies. The Dutch way of doing business inter-nationally has been known for many centuries.

Throughout the years the Netherlands has builtup an outstanding academic record in manyfields, such as economics, business, agricultureand engineering. It was the first non-English-speaking country in Europe to introduce highereducation programmes taught entirely in English.This progressiveness is one of the reasons whythe country has become a popular destinationfor international students. Approximately 50,000international students are currently studying inone of the 1,485 international study programmesat Dutch higher education institutes.

The Netherlands is one of the most densely po-pulated countries in the world. Using the latesttechnologies and making optimum use of theavailable means, the Netherlands is also one ofthe largest exporters of agricultural products in the world. In particular in the fields of dairy and meat production, floriculture, bulb growing,nursery stock and glasshouse horticulture, the Netherlands takes a large share of theworld’s trade. This success in agricultural tradeis not only the result of highly effective produc-tion methods, but also of sound management, marketing and logistics.

‘s-Hertogenbosch

Your destination

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‘s-Hertogenbosch‘s-Hertogenbosch (or Den Bosch for short) is alively city in the south of the Netherlands. It is theadministrative centre of the province of North-Brabant and the focal point of a region of rapideconomic growth. Den Bosch has approximately134,000 inhabitants and ranks among the Top 10most attractive cities to live in the Netherlands. Den Bosch is well-connected to major cities inthe Netherlands as well as the rest of Europe,such as Amsterdam (1 hour), The Hague (1.5hours), Brussels in Belgium (2 hours) or Colognein Germany (2.5 hours). Furthermore, it borderswith important nature reserves such as the fensof the ‘Oisterwijkse Vennen’ and the largest sandplain in north-western Europe, the ‘Loonse enDrunense Duinen’. Being one of the oldest citiesin the country, Den Bosch has many monuments.However, Den Bosch is also a city where old andnew has met and in some way it represents two key aspects of Dutch culture: it is busy andsometimes hectic but at the same time pleasant,cosy and friendly. It has a lot to offer to you asan international student!

HAS Den Bosch, University ofApplied SciencesIn 2008 HAS Den Bosch celebrated its 60th anniversary. It was founded in 1948 as a specia-lised secondary school for dairy production,which later on fused with a specialised secon-dary school for horticulture. Since 1957 HAS DenBosch officially holds the title of University ofApplied Sciences. Fifty years later HAS DenBosch is ranked as the best horticultural Univer-sity of Applied Sciences in the Netherlands and

holds a place in the Top 20 of all Universities of Applied Sciences in the Netherlands. HAS Den Bosch is made up of three faculties, eachspecialised in a different field.

Green Business SchoolThe Green Business School (GBS), is one of thethree faculties at HAS Den Bosch. All of the En-glish-taught programmes HAS Den Bosch offersare run by the GBS. Its study programmes havebeen designed in consultation with Dutch com-panies and are therefore sure to meet the de-mands of the industry. The GBS is a one-stopshop for high quality education in the green sec-tor. It is an international marketplace for the ex-change of knowledge and expertise.

Dutch programmes:• Horticulture & Arable Farming• Urban & Rural Development• Landscape Design• Garden & Landscape Management• Geo Media & Design (starting 2012)

English programmes:• Bachelor Horticulture & Business Management• Bachelor Floral Design & Business Management• 1-Year Certificate Floral Design

Faculty of Biology, Animal & Environmental StudiesThe Faculty of Biology, Animal and EnvironmentalStudies is the largest faculty of HAS Den Bosch interms of student numbers. In all study program-mes students are challenged to implement theo-retical knowledge in practical work situations. For this reason the faculty cultivates and che-rishes its excellent contacts with the industry.

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which manages research and consultancy pro-jects, provides tailor-made training programmesfor businesses and government organisations inthe agribusiness and the food sector. HKT alsoarranges most of the thesis projects for theBachelor students of HAS Den Bosch. Final-yearstudents of HAS Den Bosch get a change to par-ticipate in HKT’s research projects under the su-pervision of a professional consultant. They mayalso participate in traineeships during which theywork as junior advisors to real-life companies.

www.haskennistransfer.nl

Anton Jurgens InstituteThe food and health industry needs people who are able to manage complex and innovativeprojects. That is the reason why the Anton Jurgens Institute (AJI) was founded. HAS DenBosch was the co-initiator of the AJI, supportedby renowned partners such as Cargill, Unilever,Vion Food Group, Biox Biosciences en Wa-geningen University. Next to its cooperation in research projects, AJI also offers an MBA coursein Business Creation in Food and Health. Most of the students in this course come from the private sector and are already professionals inthe fiels. ¼ of the students transfers directly aftercompleting their higher education Students develop the necessary skills by taking on inno-vative projects from the business world. The students are supported in their work by specia-lists from the industry and scientists from universities and research institutes. Togetherthey develop the initial concept into a full-fledged, innovative product or service.

www.antonjurgens.com

Dutch programmes:• Applied Biology• Animal Husbandry & Animal Care• Environmental Studies

Faculty of Food & BusinessThe faculty of Food and Business offers threeDutch-taught Bachelor programmes which haverecently attracted a lot of interest from inter-national students who take it upon themselvesto learn the Dutch language just to be able toenrol in one of the programmes. Like all facultiesof HAS Den Bosch, Food & Business frequentlycooperates with companies from its fields andconsults them on the content of its study pro-grammes.

Dutch programmes:• Food Design & Innovation• Food Technology• Business Administration & Agribusiness

HAS Kennis TransferKennis is Dutch for knowledge – and knowledgeis the core business of HAS Kennis Transfer(HKT). HKT is a department of HAS Den Bosch

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NEW!!Bachelor in

International Agribusiness & Global Development

Starting September 2012

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NEW at HAS Den Bosch University of Applied SciencesHow far does your horizon stretch?Can you imagine yourself in a challenging job abroad? Or perhaps in an internationally-oriented jobin your home country? Do you see your future in the world of international entrepreneurship? Do youthink that the stimulation of economic activity in emerging markets and/or developing countries is anopportunity for everyone? And do you want to know what is the relation between the worlds of food,environment, plants and animals?

In September 2012 we start the Bachelor course

International Agribusiness & Global Development

The course International Agribusiness & Global Development:• prepares you for an international job in thesectors animals, plants, environment and food• can be characterised by catchwords such as entrepreneurship,

sustainability and global food supply• focuses on developing countries and emerging economies• comprises many challenging components (amongst other things: traineeships, excursions, study

trips, projects) abroad• teaches you the skills you need to start working in an international environment• in addition to technical and business-related modules offers modules such as intercultural

communication and cooperation, networking and project management

Interested?Follow the further developments of International Agribusiness & Global Development on www.hasdenbosch.nl/en and sign up for our mailing list at info-IAGD@hasdb.nl

Internationalisation at HAS Den Bosch: Creating an International Learning EnvironmentInnovation and knowledge are export productstoo. The agricultural industries are proof of that. At HAS Den Bosch we understand that interna-tionalisation is important, which is why we aim todeliver internationally-oriented young professio-nals who can function in an international workenvironment.

Mandatory International TraineeshipsAll Dutch students of HAS Den Bosch are obligedto complete an international traineeship duringthe third year of their studies, which means thatannually more than 400 students step out of theircomfort-zone in order to gain international workexperience. This makes HAS Den Bosch rank firstin the top 10 of outgoing mobility amongst Dutchhigher education institutes.

International Cooperation & Consultancy ProjectsHAS Den Bosch takes part in the Lifelong Lear-ning programme of the European Union and hasbuilt up a wide partner network throughout the years with whom we regularly engage in student as well as staff exchange. Further-more, staff of HAS Den Bosch and consultants of HAS KennisTransfer participate in internatio-nal research or consultancy projects, such as developing educational curricula or providingtailor-made training for organisations abroad.

Development CooperationHAS Den Bosch sets store by taking part in development cooperation. More and more of ourstudents choose to apply and increase theirtechnical knowledge by participating in sustai-nable development projects. HAS Den Boschwants to encourage this development. Togetherwith the Federation of Agriculture and Horticul-ture of the South of the Netherlands (ZLTO) HASDen Bosch has, therefore set up The Antoon Ver-meer Internship Fund for International Coopera-tion (IFIC). This fund helps students to maketraineeships in development projects financiallypossible.

Upon graduation 100% of our students havehad international experience due to theirmandatory international traineeship.

The Antoon Vermeer IFIC Fund makes trai-neeships in development projects financiallypossible.

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10 good reasons to study at HAS Den Bosch!

1. We are a high-quality education institute.

2. We are a centre of expertise.

3. We teach you knowledge and skills.

4. We maintain excellent relations with the industry.

5. We bring you in touch with our wide industrial network.

6. We provide personal attention and support.

7. We provide professional supervision.

8. We create a pleasant study atmosphere.

9. We are flexible and always open to new ideas.

10. We think of the student first!

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Bachelor Programmes

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Horticulture & Business ManagementBachelor of Applied SciencesThe Netherlands is the second largest exporterof agrarian products in the world even though itcovers no more than 0.008% of its surface. Howcan this be? The secret lies in the industry’s tech-nological advancement, its efficiency and its in-novativeness. The Netherlands is a source ofknowledge in the fields of commercial plantbreeding, cultivation techniques, technologicalinnovations and product quality. Moreover, sinceabout 80% of Dutch horticultural activities are export-oriented, also the field of logistics andmarketing is a crucial and well-developed sec-tor of the Dutch horticultural industry. Horticul-ture & Business Management lets you in onthese secrets of the Dutch horticultural industry.

DegreeHorticulture & Business Management is a practi-cally oriented 4-year programme at undergra-duate level that prepares students for a career inthe international horticultural industry. Successfulcompletion of the course leads to an internatio-nally recognised Bachelor of Applied Sciences.

ContentThe programme covers all the sectors of horti-culture and the entire horticultural chain fromplant breeding to consumer marketing. Due to the business-oriented approach of the course,several elements of the curriculum are run in

cooperation with local and global horticulturalcompanies. It also includes several study tripsand guest lecturers as well as training sessionsat a vocational training centre. Each course yearconsists of four terms of ten weeks during which two modules are covered. In order to emphasisethe practical aspects of working in the horticul-tural sector, students participate in project work, practicals, skills trainings, workshops, threetraineeships and a final-year thesis, written in cooperation with a Dutch horticultural company.

Job ProspectsGraduates of this programme can be expected

to advance to managing positions in productionor export companies, or to work as consultantsor researchers. Upon graduation you will also beable to set up your own company or become thesuccessor of your family business. You will be awell-trained professional who is able to work inan international team and address projects in asystematic and practice-oriented manner.

“There is so much I can learn about horticul-ture in the Netherlands that I cannot learnback home!” (Sejong, Korea)

“HAS Den Bosch trains students to fulfil therequirements of a career in both a researchand a business environment.” (Feng, China)

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Bachelor Horticulture & Business Management • Curriculum 2011-12

Year 1

Year 2

Year 3

Year 4

International Horticulture

Language, Culture & Study

Sustainable Cultivation Planning

Marketing & Communication

Traineeship

Management & Analysis 1

Crop & Farm Management 1or Research & Innovation 1 orInternational Business 1 orAgro Technology 1

Plant Sciences 1

Business & Economics

Technology & Economics

Retail Marketing

Traineeship

Management & Analysis 2

Crop & Farm Management 2or Research & Innovation 2 orInternational Business 2 orAgro Technology 2

Plant Sciences 2

Cultivation Techniques

Soil Science & Plant Nutrition

SCM (Supply Chain Management)

Traineeship

Thesis

2 Traineeships

Cultivation & Plant Breeding Research

Entrepreneurship

Cultivation & Management 1

Cultivation & Management 2

Thesis

Horticulture & Business Management Term 1 Term 2 Term 3 Term 4

Cultivation Project

Personal Stories

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21-year-old Tyrrel Chisenga comes from the countryside inZimbabwe. At home they grow maize and peppers. So itwas a logical choice for him to study something in thatfield. ‘I wanted to go abroad to study Horticulture & Busi-ness Management. My sister and her husband have takenup permanent residence in the Netherlands. This was ano-ther reason to come here. Because of them I was offeredthis opportunity. I am very grateful to them.’Tyrrel thinks he is learning quite a lot in the Netherlands. ‘Ilive in a student house with Dutch students and I really getto know the Dutch culture. Discovering new cultures is areal eye-opener for me.’ Tyrrel is quite satisfied with HAS

Den Bosch. ‘HAS Den Bosch is nice and practical’ he says.‘You do not only spend time with your books but you alsogo out and experience what you are learning about and Ilike that very much.’ He almost considers the staff at the In-ternational Office as relatives. ‘They help you with every-thing and you can always appeal to them.’

After his studies Tyrrel wants to have his own business inagriculture. At home in Zimbabwe. But for the time beinghe thoroughly enjoys his time in the Netherlands. The onlydownside? ‘ It’s a shame about the food. You do have a lotof deep-frozen products here!’

Tyrrel Horticulture & Business Management

Living in the Netherlands

‘Discovering new cultures is a real eye-opener for me’

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Frans Hyso (20) is from Albania and came to Den Bosch to study Horticulture & Business Management. For the traineeship in his third year, Frans decided to stay in the Netherlands and get an insight into the famous Dutch horti-cultural industry.Frans did his traineeship with Van de Westelaken, a lily bulband dairy farm close to Den Bosch. “I researched the me-thods of other lily growers all over the world and comparedthem with the Westelaken way of growing. In my report I alsogave recommendations on how to stay informed about thelatest developments in the lily growing industry.”

Professional insightsThe traineeship exceeded his expectations. “I strongly re-commend Van der Westelaken to other trainees. The atmos-phere there was really good and the supervision wasexcellent, both from the company as well as the lecturer.”

And what about working with Dutch colleagues for the firsttime? “My colleagues were nice and working with them wasno problem. They were always highly focused during work…but there was also time for fun.”

Personal growthFor Frans this practical period has been more than just aprofessional learning experience. “The traineeship is aboutpatience, strong motivation and having a good time. I amproud of what I have achieved and my time there bringsback good memories.”In his final year Frans will specialise on the profile Research& Innovation. “I’m interested in the innovation of horticulturalproducts and breeding and I want to improve my researchskills. One day I want to work in an international consultancyfirm that advises farmers in developing countries on growthparameters.”

Frans

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Horticulture & Business Management Traineeship in the Netherlands

“The traineeship is about patience, strong motivation and having a good time!”

Personal Stories

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Personal Stories

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ElleElle Janssen (22) from the Netherlands can’t deny that shewas a little scared of getting homesick, but her traineeshipat De Ruiter Seeds in Guatemala turned out to be fantas-tic. Elle studies Horticulture & Business Management andspecialises on Research & Development. During her trai-neeship she did research on the right time to harvest melons and tomatoes. “I really enjoyed my traineeship. Infact, it is the best part of the whole programme”.

A job in which she can do research about the quality of vegetable seeds and the breeding thereof, preferably notbehind a desk but out in the field (quite literally) – that iswhat Elle dreams of. Her traineeship was a perfect fit.

De Ruiter Seeds is a (seed)breeding company specialisingin vegetable seeds and rootstocks. In Guatemala the com-

"The traineeship is the best part of the whole programme!"

Horticulture & Business Management • Traineeship Abroad

pany produces seeds for tomatoes, peppers and variouskinds of melons.“It was really interesting, which is probably why I learnedso much. I have definitely come one step closer to reali-sing my dream”, says Elle. “I harvested melons and toma-toes on different days after they had been pollinated,sowed the seeds and evaluated how they developed.

A cultural experienceElle is proud that she did a good job on her project. Shealso learned something about the Guatemalan culture. “I thought the people there are really friendly and relaxed.They seemed much happier that we are in the Nether-lands.”Any tips for future trainees? Start looking for a suitable trai-neeship on time. And enjoy it to the fullest, just like I did.”

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25-year old Mark Dankers from the Netherlands is a graduateof HAS Den Bosch and loves his job at Elsman Group B.V. “Ialways said that I wanted to do something in the direction ofconsultancy and horticultural technology. With this job I tooka step in the right direction.”Elsman Group B.V. is an international consultancy firm, specialising on the top-segment of greenhouse farming,tree-nursery and related sectors. Mark works for Elsman International Consultants, one of the five departments at Elsman Group. “We offer services for entrepreneurs whowant to improve their company’s performance and helpthem obtain better results.”Mark is mainly in charge of energy management andlighting. “We analyse what the client’s energy requirementis, whether there is a possibility to restitute excess energy,and what the revenues and costs are. We try to provide the

client with advice which considers all relevant aspects andthat what makes it fun.”Mark feels completely at home in the industry. “Elsman is apleasant and interesting company and I have nice collea-gues. They immediately tell you when you are doing well, butalso when something is going wrong. I like that.”

A world of opportunitiesMark still enjoys working at his family’s nursery. “But Iwouldn’t want to work there all week. After all, I didn’t studyat HAS Den Bosch for nothing… and there are plenty of op-portunities for me to grow elsewhere.”Mark sees a world of possibilities for HAS students. “In thehorticultural industry they are just waiting for us HAS graduates. Just look at the number of related job vacancieson the internet!”

Mark

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Horticulture & Business Management • Career

“In the horticultural industry they are just waiting for HAS graduates.”

Personal Stories

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Floral Design & BusinessManagementBachelor of Applied SciencesThe Netherlands is famous for its tulips. TheDutch have a great affinity with flowers and youwill find freshly cut flowers is almost every Dutchhome. However, flower production and floral de-sign are also big business in the Netherlands. Atthe Green Business School of HAS Den Boschyou can follow a unique course in Floral Design& Business Management. This course is offeredin cooperation with STOAS University of AppliedSciences and Teacher Education, which is one ofthe leading institutes in the Netherlands in thefield of floral design.

DegreeFloral Design & Business Management is a prac-tically oriented 4-year programme at undergra-duate level that prepares students for a careerin floral design industries all around the world.Successful completion of the course leads to aninternationally recognised Bachelor of AppliedSciences as well as two prestigious florist diplo-mas in Dutch Flower Arrangements (DFA) andAdvanced Dutch Flower Arrangements (ADFA) is-sued by the Dutch Florist Organisation (VBW).

ContentDuring this unique programme you will be in-structed in the art of floral design by highly trai-

ned experts with a passion for their field who arealso official examiners and delegates of theDutch Florist Organisation. You will start by get-ting acquainted with the theory of design, colourand technique and by creating your first flowerarrangements. Once you have mastered the basics, you will enter the world of personal crea-tivity. You will learn how to work with differentkinds of material and to understand art and com-position – all of which are important aspects ofany successful (floral design) artist. In addition tobecoming a skilful floral designer you will learnall the skills necessary to run a successful busi-ness in the flower industry as you follow classesin marketing and communication, business ma-nagement and economics, business administra-tion and information management. You will betrained in analysing business problems, findingrelevant information in different sources and

solving the problems in project teams. Duringthree internships you gather practical expe-rience in the Dutch floral design industry andhave the opportunity to apply your skills evenbefore graduation. During the final year you writeyour Bachelor thesis in cooperation with a Dutchfloral design company.

Job ProspectsUpon graduation you are a professional in thefloral design industry. You can work as a floraldesigner, assume an advisory position at a sup-ply company, open your own flower shop or workfor a florist magazine, an interior design busi-ness, an import or export company or work inproduct development. You will be a well-trainedprofessional who is able to work in an internatio-nal team and address projects in a systematicand practice-oriented manner.

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“This course is far from being just a floral de-sign course. I could get to know the entirechain of the floriculture business. I finally understand how the Netherlands has suc-ceeded in marketing flowers all over theworld. (Ryoji, Japan)

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Bachelor Floral Design & Business Management • Curriculum 2011-12

Year 1

Year 2

Year 3

Year 4

Flower Arrangements DFA 1 Part 1

Language, Culture & Study

Design & Display 1

Marketing & Communication

Traineeship

Management & Analysis 1

International Business 1

Flower Arrangements DFA 2 Part 2

Business & Economics

Design & Display 2

Retail Marketing

Traineeship

Management & Analysis 2

International Business 2

Cultivation Techniques

Imaging Design

Flower Arrangements ADFA 1 Part 1

SCM (Supply Chain Management)

Traineeship

Thesis

2 Traineeships

Flower Arrangements ADFA 2 Part 2

Entrepreneurship

Business Administration

Information Management

Thesis

Floral Design & Business Management Term 1 Term 2 Term 3 Term 4

Design Project

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YiIt is her second year in the Netherlands. 22-year-old Yi Wufrom China first studied tourism for a while in Breda. Shedid not like her studies, however, and consequently cameto HAS Den Bosch. She now studies Floral Design & Busi-ness Management. ‘I like HAS Den Bosch very much. I likemy field of study; I always wanted to do ‘something withflowers.’Yi is fond of Den Bosch. ‘I think it is a wonderful city. And Ihave seen several cities since I came to stay here: DenHaag, Maastricht, Amsterdam, Rotterdam and Leeuwar-

‘My sister thinks I am quite brave’

Floral Design & Business ManagementLiving in the Netherlands

den.’ At home in China she has a single sister. ‘She is notthe type to go and study abroad’, Yi says. ‘My sister thinksI am quite brave.’She sometimes misses China, but most of the time she istoo busy for that. ‘I enjoy going to the pub or playing foot-ball with my fellow students. And I take dancing lessons.’As a result she does not feel like going home for quitesome time. She knows exactly what she wants. ‘I want tofinish my studies first. And I would like to do a work pla-cement in South-America and Africa!’

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Personal Stories

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Personal Stories

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SanSan Deul Kim (22) knew for a long time already that she wan-ted to do something creative with flowers. That’s why shecame to study Floral Design & Business Management. Hertraineeship took place at an exclusive flower shop in Leiden.San was very pleased with her traineeship company. “The shop where I did my traineeship specialises on top-of-the-line floral designs. They have several regular customerslike a museum, a college and a hotel. But they also have alot of individual clients, especially brides.”

Going DutchShe is especially grateful for the excellent supervision shereceived. “My boss was very charismatic and in the begin-ning I was a little intimidated. But after a while I realised how funny and flexible he was and I ended up learning a lot from him.”

“My bouquets were different but they sold well with the Dutch customer. ”

Floral Design & Business Management Traineeship in the Netherlands

San did feel the cultural differences from time to time. “It isdifficult to feel at home in an industry if you can’t speak thelanguage fluently. Towards the end it got a little easier to understand each other, though, and the cultural differencesbecame interesting instead of frustrating.”

A unique contributionWhat was the best thing about San’s traineeship? “The styleof my hand-tied bouquets was just a little different from myDutch colleagues but they got a lot of praise and sold wellwith the customers.”San has several ideas about what she would like to do lateron. “My dream job is to be the manager of a floral designdepartment in a big hotel. But I can also imagine being a flo-ral design lecturer or to run an exclusive floral design shop,like the one where I just did my traineeship.”

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Wesley van den Berg (20) from the Netherlands studiesHorticulture & Business Management and is interested inthe garden centre industry, retail business and marketing.Therefore, he did his traineeship abroad at a garden cen-tre in Vancouver, Canada. Wesley’s assignment was to write an advisory report,comparing Dutch and Canadian garden centres and des-cribing the differences. “Many Canadian garden centresare ten to fifteen years behind Dutch garden centres. Thiswas also the reason why it was a challenge to stir upthings thoroughly.”

A success in every respectThe traineeship did not only improve his knowledge of gar-den centres. Wesley spoke English all the time, so he im-

proved his language skills considerably. “I also learned alot about cultural differences between the Netherlands andCanada, which was a great experience.”This is but one of the things that went well. “Giving adviceand changing and optimising the garden centre workedvery well and the employees accepted the changes quitereadily. It was also good to hear that customers thoughtthe garden centre looked much nicer and that they retur-ned to make more purchases. The garden centre is doingquite well with an 18% increase of turnover on last year!”Wesley is not the only one to look back with satisfaction onhis traineeship. “The employees were very sad to see me leave. Some of them even wiped away a tear… I thinkit is fair to say that I considerably changed their way ofthinking and that is something I am proud of.”

Wesley

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Floral Design & Business Management • Traineeship Abroad

“I learned a lot about cultural differences.”

Personal Stories

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Personal Stories

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Even when she was still a student, Tekla Wannas wanted tostart her own company. Flowers are her passion. In 2009the 26-year old from Finland graduated in Floral Design &Business Management. “HAS Den Bosch offers floral de-sign at a very high level, and in combination with businessmanagement. You will not find this kind of combinationanywhere else and the chance to learn about both subjectsat the same time was too good to miss.”

Promoting Dutch productsDuring her studies Tekla discovered her interest for the Russian market. “I now work as an advertisement photo-grapher and writer for a magazine that promotes Dutch flowers on the Russian market. I design innovative, creativeflower arrangements and preserve them in a photograph.The photos are then printed in the magazine, together withthe article that I wrote. It’s very cool!” Tekla’s own companyis called TeklaW. She has built quite an international net-

work for herself and she knows how to use it. “A concreteexample of what I do in terms of promotion? I promoteDutch flowers and plants that have been shipped to Fin-land by sea. This process involves several important com-panies, such as the Dutch Flower Group, the FlowerCouncil, KP Holland and Wageningen University.”

Going internationalTekla’s idea of the future? “I want to continue with my com-pany and hopefully grow as an entrepreneur.” She plans togo back to Finland eventually but for now she wants to gointernational. “Every product as well as every market has itsown character. It is, therefore, very important to promote theproducts in a culturally sensitive way. For that you need a lotof imagination and when it works, it really gives you a kick!”

Interested in Tekla’s work? Visit her website at www.teklaw.net

TeklaFloral Design & Business Management • Career

“It is important to promote products in a culturally sensitive way.”

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Certificate Programme

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Floral Design1-Year CertificateBesides the 4-year Bachelor programme in Flo-ral Design & Business Management HAS DenBosch and STOAS University of Applied Sciencesand Teacher Education jointly offer a 1-year cer-tificate programme at undergraduate level in Floral Design. STOAS is one of the leading insti-tutes in the Netherlands in the field of floral de-sign and its lecturers are renowned in the floraldesign industry.

ContentThis unique programme trains students floral design in order to prepare them for a career inthe floral design industry. During the course yearyou can obtain two prestigious, internationally re-cognised floral design diplomas (DFA 1 andAFDA 1) issued by the Dutch Florist Organisation(VBW). Furthermore, you gather practical expe-rience during a summer trainee-ship

DFA & ADFA ExamsThe instructors of this programme are highly trained experts with a Master degree in FloralDesign and a passion for their field. They are alsoofficial examiners and delegates of the DutchFlorist Organisation. They will make sure you are well-prepared for your exams and that you receive high-quality supervision during your traineeship. Students who already have a DFA 1 diploma may be able to obtain the DFA 2 di-ploma after an in-take interview.

TraineeshipThe traineeship takes place in a (Dutch) floraldesign company or flower shop which will giveyou the opportunity to apply your skills even be-fore graduation and gain an insight into theDutch floral design industry. Your personal wis-hes can be taken in consideration to match youreducation with your future plans.

Job ProspectsUpon graduation you are a professional in thefloral design industry. You can, for example, workas a floral designer, assume an advisory positionat a supply company, open your own flower shopor work for a florist magazine, interior designbusiness, an import or export company or workin product development.

“This was the best course for me. In only oneyear I was able to learn about Dutch designand get the experience of working in a flowershop. I also really wanted to know why Dutchpeople buy flowers for themselves in theweekend…” (Yayoi, Japan)

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Flower Arrangements DFA 1 (a)

Design & Display 1

Flower Arrangements DFA 1 (b)

Design & Display 2

Flower Arrangements ADFA 1 (a)

Imaging Design

September - NovemberTerm 1

November - FebruaryTerm 2

February - AprilTerm 3

Floral Design Certificate • Curriculum 2011-12

April - JulyTerm 4

Flower Arrangements ADFA (b)

Entrepreneurship

* These modules will be concluded with the official DFA 1 and ADFA 1 exam, which take place at the end of Term 2 and Term 4 respectively.

Summer

Traineeship

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Practical Information

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Application Procedure Admission CriteriaHorticulture & Business Management• 6 years of secondary school education• final year subjects: mathematics, chemistry and

biology• English language proficiency (IELTS or TOEFL)

Floral Design & Business Management• 6 years of secondary school education• affinity with design, art, flowers and

business management• English language proficiency (IELTS or TOEFL)

Floral Design 1-Year CertificateThe course is open to applicants wishing to be-come professionals in the floral design industry.Therefore, we expect our students to have a creative mind and enthusiasm for (floral) design.Experience in floral design is beneficial but notobligatory. All students need to be proficient inthe English language.

How to apply?

1. Download the application form under “Info for Prospective Students” at www.hasdenbosch.nl/en

2. Complete the application form and send it back with all required documents by e-mail or regular post.

3. You receive a confirmation of receipt when we start to process your application to check if you are eligible for the study programme of your choice.

4. After 2-4 weeks we will inform you about the result of your application. If you are eligible you will receive a (conditional) admission letter.

5. After you have paid your tuition fees we will start your visa procedure (if applica-ble) and send you more information about accommodation arrangements and introduction activities.

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Deadlines

EU students 1 JuneNon-EU students 1 May

English Language RequirementsUnless you have completed your previous edu-cation in a country where English is the officiallanguage of instruction you are obliged to submitproof of English language proficiency (TOEFL orIELTS).

IELTSOverall band score in the academic IELTS programme 6.0www.ielts.org

TOEFLInternet-based test : 80 Computer-based test : 213 Paper-based test : 550 www.toefl.org

When taking your language exam, pleasemake sure to enter HAS Den Bosch as a scorerecipient. Your results will then automaticallybe sent to us. The institutional code for theTOEFL test is 4451.

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Tuition Fees

Bachelor Programmes EU & EER Non-EU

Horticulture & Business Management ¤ 1727* ¤ 5950

Floral Design & Business Management ¤ 1727* ¤ 5950

* Estimation of national tuition fee. Subject to change.

Certificate Programme EU/ EER Non-EU

Floral Design * ¤ 6950 ¤ 6950

* Tuition fee includes flower money and DFA and ADFA exams.

Additional Fees

Estimation of Expected Costs

• Study trips (per year) ¤ 150 (Year 1 + 2)• Study trips (per year) ¤ 75 (Year 3 + 4)• Flower money (if applicable) ¤ 1000 (Year 1)• Flower money (if applicable) ¤ 2000 (Year 2)• Accommodation deposit ¤ 350• Health insurance (per year) ¤ 465• Residence permit including visa (if applicable) ¤ 438• Residence permit only (if applicable) ¤ 433

• Books and lecture notes ¤ 15 per month• Living expenses (food, travel etc.) ¤ 300 per month• Accommodation ¤ 350 per month

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FundingEU studentsAll students who are citizens of a EuropeanUnion member state can request a student loanfrom the Dutch government. This loan is knownas a “tuition fee loan” (in Dutch: collegegeldkre-diet) and is paid out monthly. It covers no morethan the national tuition fee which is set by thegovernment every year (¤ 1672 for 2010). Afteryou finish your studies you need to pay back theamount you borrowed. You can find the applica-tion form for this loan on the website of the IBGroep/DUO, the organisation which handles theloan request on behalf of the Dutch government(www.ib-groep.nl). Please note that the applica-tion procedure for the tuition fee loan can takeseveral weeks. For EU students there are morefunding possibilities, which are dependent on anumber of conditions. For more informationplease check the website of the IB Groep/DUO.

Non-EU studentsHAS Den Bosch gives a ¤ 1000 grant to eachnon-EU student enrolling in one of the undergra-duate programmes. This grant has already beenincluded in the tuition fees for non-EU students.HAS Den Bosch does not award any individualgrants.

Working in the NetherlandsStudents from EU/EEA-countries are allowed towork unlimitedly in the Netherlands, without awork permit. Non EU/EEA-students are allowedto have a student job for a maximum of 10 hoursper week or a full-time summer job in the sum-mer months of June, July and August. Before youcan start working, you need to have a valid resi-dence permit and a work permit. The applica-

tions for a residence permit and a work permitmay take up to a few months. Please also notethat it will not always be easy to find a studentjob unless you speak (some) Dutch.

Accommodation in Den Bosch The International Office may be able to assistyou in finding suitable accommodation for yourstay in Den Bosch. A limited number of furnishedrooms can be offered in cooperation with a localhousing corporation and private landlords, asHAS Den Bosch does not have a campus of itsown. More information on accommodation will bemade available after admission.

Visa IssuesOnly nationals of the following countries do notneed a visa to enter the Netherlands: EU member states, Australia, Canada, Iceland,Japan, Liechtenstein, Monaco, New Zealand,Norway, South Korea, Switzerland, United Statesof America, Vatican City

The International Office will apply for your visa atthe Dutch Immigration Service (IND) through afast-track procedure. Please note that the fast-track procedure will only be started after youhave paid the first instalment of your invoice.More information about the visa application pro-cedure will be made available after admission.

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• More than half of all flower bulbs

exported from the Netherlands are tulips.

• The tulip is not originally a Dutch flower. Tulipswere brought to Europe in the 16th century.

• On average, the Dutch are the tallest people in the world.

• The Netherlands is one of the most denselypopulated countries in the world.

• In 1637, the first economic bubble Was caused by Dutch tulips which were valued at 10 times the average

craftsman’s annual salary.

• Almost 200 different nationalities are living in Amsterdam.

• In the Netherlands, there are twice as many bicycles

than cars, and more than 15.000 km of bike paths

• The Netherlands is the second largest

exporter of agrarian products in the world even

though it only covers 0.008% of its surface.

• The world's largest permanent display of tulips can be found at the Keukenhof,

in the Netherlands.

•25% of the country is located below sea level and its highest point is 323 metres high.

It is called a “mountain”.

• The Dutch have the second highest coffee consumption in the world.

• In almost every Dutch living room you will find a bunch of freshly cut flowers.

Did you know?!

Interesting websitesInfo on Studying in the Netherlands www.studyin.nl

www.newtoholland.nlwww.ib-groep.nl

Dutch Immigration Service www.ind.nl Info on Scholarships www.grantfinder.nlTOEFL Test www.toefl.orgIELTS Test www.ielts.orgInfo for German Students www.studieren-in-holland.deInfo for Chinese Students www.nesochina.orgInfo about Den Bosch www.denbosch.nlDutch Language www.learndutch.orgJob Agency for the Netherlands www.undutchables.com

Postal address:International OfficeP.O. Box 901085200 MA ‘s-HertogenboschThe Netherlands

Visitor address:Onderwijsboulevard 2215223 DE ‘s-Hertogenbosch The Netherlands

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E-mail : international@hasdb.nlTelephone : +31 73 6923600Fax : +31 73 6923699Website : www.hasdenbosch.nl/en

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