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Harnessing the power of new media in your ministry. By Lisa Hendey & Matthew Warner. Text BLOG to 84576 (for notes, links & more from this session). blog.flockNote.com. @ flockNote facebook.com/flockNote. @ MatthewWarner [email protected]. Lisa M. Hendey. - PowerPoint PPT Presentation
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Harnessing the power of new media in your ministry
By Lisa Hendey & Matthew Warner
Text BLOGto 84576
(for notes, links & more from this session)
blog.flockNote.com
@flockNotefacebook.com/flockNote
Lisa M. Hendey• Lisa Hendey = “CatholicMom.com”
• Twitter.com/LisaHendey
• Facebook.com/LisaHendey
• YouTube.com/LisaHendey
“New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age.- 45th World Communications Day
• Truth• Proclamation• Authenticity of Life
45th World COMMUNICATIONS DAY
• Silence and Word: Path of Evangelization
• Value of silent reflection
• Necessity of finding quiet in an increasingly busy world
46th World COMMUNICATIONS DAY
Vatican Blogger Meeting
Current Trends – “Reality”• 80% of Americans use social media
• 79% of all adults use the internet (95% of young adults)
• 80% of Americans use email
• 68% of churchgoers want to connect with their Church via social media
Current Trends – “Reality”• 71% of online Americans use video-sharing sites
• The average teenager sends out 50 txt msgs / day
• 85% of adults use cell phones & 35% use smartphones
• e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%)
Pew Internet Data
Pew Internet June 2011
Stickiness: SNS Frequency of Use
Current Trends – Millennial Catholics• 22% have read diocesan newspaper (only 4%
online)• 70% have no awareness of print Catholic magazines
& newspapers• 43% self report as “Catholic” on social networking
sites• 8% read religious or spiritual blogs
Catholic Media Use in the US, CARA 8/11
5 New Media Rules of Ministry Communication
Rule #1 The parishioner
is in control
Respect their time & attention
Make it easy for them to connect
Speak to people in the ways
they want to listen…which means using new media.
Listen more than you talk.
Rule #2 Your website
matters
Your website matters• Leaves lasting first impression of your parish
• Avoid committing “deadly sins”
• Website is your New Media home base– Information resource
– Connection to community
Your website matters• Invest in a great website presence
• Have multiple authors involved
• Observe USCCB guidelines
• Offer online registration & tithing
• Tell your parish story
• Reach out to inquirers & fallen-away
What parishioners want• Bulletin online early
• Mobile version
• Online Forms and registration
• Active Facebook presence for wired parishioners and teens
• Online stewardship
• Ride sharing resources
• Priestly presence
• Ministry schedule information
• Homilies available online
• Q & A with Pastor
• Photos, photos, photos
• Religious education resources
• Opt-in text reminders
Rule #3 Reach people where
they already are
Being present is not enough
1010101010101001010101010101101010 1010100101010101010110101010101010
1010101010101001010101010101101010 1010100101010101010110101010101010
Social Network
WEB 2.0Broadcasting ->
Monologue ->Talking AT ->Informing ->
EngagingDialogueTalking WITHListening and
Relating
How?How NOT to...
$$$
followerstraffic
“friend” counts
sharesklout likes
visitors
hitsfans
comments
views
PEOPLE
If you shoot for quantity at the expense of quality,
you’ll end up with neither.
Build your social network uponmeaningful relationships
Social Network =Connection + Content
ConnectionHow the conversation happens
The occasion for the conversationContent
5 Quick Tips for Building Connections
#1 Use other social networks
#2 Don’t forget email
Examples:Feedburner.com & Aweber.com (for blogs)Constant Contact & Mailchimp (email marketing)flockNote.com (Catholic parishes, dioceses, orgs)
#3 Use text messaging
#4 Encourage social commenting
#5 Use multimedia
Rule #4 Don’t give up
Don’t give up
• “Be not afraid”
• Tap into local and diocesan talent & resources
• Explore affordable cloud-based solutions: Wordpress, Drupal, Google
Rule #5 Engage their hearts first
3 Reasons for lack of participation
• People aren’t inspired
• We’re in maintenance mode
• Parishioners don’t trust us
Technology is not going to bring people back to the church. You are. People are. And through
building meaningful relationships.
blog.flockNote.com
Questions?
Best Practices Panel• Craig Berry – The Catholic Spirit • Emily Klinker – Guardian Angels Chaska • Caren Hansen – BSM Jr. / Sr. High School• Sue Kerr – Carondolet Grade School• Adrian Flores – Net Ministries• Stephanie Veatch – Basilica of St. Mary
Questions?
Text CNMC11to 84576
(for notes, links & more from today)