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Gung Ho… We Just Do It.....!

Gungho Group (NXPowerLite)SP (NXPowerLite)

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Page 1: Gungho Group (NXPowerLite)SP (NXPowerLite)

Gung Ho…We Just Do It.....!

Page 2: Gungho Group (NXPowerLite)SP (NXPowerLite)

Gung Ho…(HOLDING COMPANY)

Gung Ho Event Management Services Pvt Ltd. (GEMS)MICE Destination Mgmt, Conferences

& Events

Gung Ho Marketing Services Pvt Ltd.(GMSPL)Trade Marketing Initiative, BTL,OOH, Media Buying

& Planning

Marque Marketing Services Pvt Ltd.(MMSPL)(Servicing Information Technology Clients)Events, Conferences ,MICE, Marketing Services

Events, Corporate Conferences, Incentives, Destination Management.

&End to End Marketing Services

Page 3: Gungho Group (NXPowerLite)SP (NXPowerLite)

CONFERENCE & MICE DESTINATION MGMT

OFF SITE TRAINING PROGRAMMES

SALES MEETS

HR MEETS

MICE – INCENTIVE TOURS – OUTBOUND , INBOUND &

DOMESTIC INCENTIVES

CORPORATE CONFERENCES

Gung Ho Event Management Services Pvt LtdDelivering.....Quality.....Always..........!

Page 4: Gungho Group (NXPowerLite)SP (NXPowerLite)
Page 5: Gungho Group (NXPowerLite)SP (NXPowerLite)

EVENTS NEW PRODUCT LAUNCH PRODUCT RELAUNCH MEDIA / PRESS LAUNCH CORPORATE SOCIAL CAMPAIGNS CORPORATE SOCIAL MARKETING CAMPAIGNS SPECIAL EVENTS ENTERTAINMENT EVENTS SPORTS EVENTS

Page 6: Gungho Group (NXPowerLite)SP (NXPowerLite)

PICTURE COLLAGECONFERENCES

&MICE - DESTINATION MANAGEMENT

Page 7: Gungho Group (NXPowerLite)SP (NXPowerLite)

Adventure Tour At Bali

Page 8: Gungho Group (NXPowerLite)SP (NXPowerLite)

WOI HR TEAM MEET AT GOA

Page 9: Gungho Group (NXPowerLite)SP (NXPowerLite)

Pearl Conference Tashkent

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners-Awards night

Page 10: Gungho Group (NXPowerLite)SP (NXPowerLite)

ACHIEVERS AT BALI, INDONESIATop Management, SALES TEAM and KEY DEALERS

Page 11: Gungho Group (NXPowerLite)SP (NXPowerLite)

ACHIEVERS AT THAILAND.Top Management, SALES TEAM and KEY DEALERS –

AWARD NIGHT & GALA DINNER End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners-Awards night

Page 12: Gungho Group (NXPowerLite)SP (NXPowerLite)

Annual Sales Kick Off

Page 13: Gungho Group (NXPowerLite)SP (NXPowerLite)

Elsevier Pearls (Hong Kong Macau)

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management -Entertainment & Gala dinners -Awards night

Page 14: Gungho Group (NXPowerLite)SP (NXPowerLite)

Dr’s Conference at Neemrana Fort Palace

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Air Travel logistics (domestic) -Complete destination management-Entertainment & Gala dinners

Page 15: Gungho Group (NXPowerLite)SP (NXPowerLite)

OPERATIONS LEADERSHIP MEETLANGKAWI

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative , -Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners

Page 16: Gungho Group (NXPowerLite)SP (NXPowerLite)

OPERATIONS LEADERSHIP MEET (KOH SAMUI)

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners

OPERATIONS LEADERSHIP MEETResort Nusa Dua, Nusa Dua, Bali, Indonesia

Page 17: Gungho Group (NXPowerLite)SP (NXPowerLite)

Annual Conference at Pattaya & Bangkok ThailandTheme “Challenging Boundaries”

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners-Awards night

TEAM BUILDING GAMES

Page 18: Gungho Group (NXPowerLite)SP (NXPowerLite)

Global Conference Jaipur ELEPHANT POLO TEAMS

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination--Entertainment & Gala dinners

Page 19: Gungho Group (NXPowerLite)SP (NXPowerLite)

CONFERENCE & GALA DINNER AT MALAYSIA

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners-Awards night

Page 20: Gungho Group (NXPowerLite)SP (NXPowerLite)

Sales Incentive at Thailand

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners

Page 21: Gungho Group (NXPowerLite)SP (NXPowerLite)

Sales TEAM at – SOUTH AFRICA & EGYPT

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Communication design -Air Travel logistics (domestic & international) -Marketing collateral-Complete destination management-Entertainment & Gala dinners-Awards night

Page 22: Gungho Group (NXPowerLite)SP (NXPowerLite)

Sales TEAM at KL TOWERS MALASIYA & Gentling Highlands

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Marketing collateral-Air Travel logistics (domestic & international) -Complete destination management-Entertainment & Gala dinners-Awards night

Page 23: Gungho Group (NXPowerLite)SP (NXPowerLite)

Agro Tech Food Ltd. (CEO Meet )End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Air Travel logistics (domestic)-Complete destination management-Entertainment & Gala dinners

Page 24: Gungho Group (NXPowerLite)SP (NXPowerLite)

Leadership Strategic Workshop

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative-Communication design -Marketing collateral-Entertainment & Gala dinners

Page 25: Gungho Group (NXPowerLite)SP (NXPowerLite)

PICTURE COLLAGE EVENTS

Page 26: Gungho Group (NXPowerLite)SP (NXPowerLite)

Intec Capital Ltd (Annual Meet) A one day conference for 350 employees followed by a day leisure at the JP, Agra.

Campaign Highlights

•Entire concept & creative done by Gungho

•Entire backend management

Page 27: Gungho Group (NXPowerLite)SP (NXPowerLite)

AB Sciex ( Annual Meet & R & R Ceremony ) A 2 day conference followed by a masquerade theme party at Tarudhan for 200 employees.

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme and creative -Communication design -Air Travel logistics-Marketing collateral-Entertainment & Gala dinners -Awards night

Page 28: Gungho Group (NXPowerLite)SP (NXPowerLite)

Street Wear Color Rich by Revlon - Product Launch held in Mumbai, Bangalore, Kolkata, Lucknow and Delhi. Launch of A wide range of street wear color rich products for the female

masses. Depiction of the characters of street wear color rich portrayed by a shadow act.

For the launch of Revlon Street Wear RangeGungho conceptualized & executed Entire Launch - a 5 city event Delhi, Mumbai, Bangalore, Kolkata Lucknow

Key highlight was 3 live demo’s, & Shadow Act

Page 29: Gungho Group (NXPowerLite)SP (NXPowerLite)

Street Wear Color Rich by Revlon - Product Launch held in Taj Samudra, Sri Lanka. Launch of A wide range of street wear color rich products for the female masses. Depiction of the

characters of street wear color rich portrayed by a shadow act.

For the launch of Revlon Street Wear RangeGungho conceptualized & executed Entire Launch - at Colombo ShrilankaKey highlight was 3 live demo’s, & Shadow Act

Page 30: Gungho Group (NXPowerLite)SP (NXPowerLite)

BPM Monitor Launch 2013(The Omron Annual Sales Meet ) A day conference for 200 employees at Fortune, Gurgaon. Creative's, stay, transfer, conference and entertainment

organized by Gung Ho

End to End Management by GEMS Included-Destination Selection-Venue identification & coordination-Theme, creative -Communication design -Air Travel logistics (domestic & intl) -Marketing collateral -Complete destination management-Entertainment & Gala dinners-Awards night

Page 31: Gungho Group (NXPowerLite)SP (NXPowerLite)

OMRON (Annual Sales Meet ) 2014 held at Fortune hotel. Conference followed by entertainment with a Japanese theme set up

End to End Management by GEMS Included-Destination Selection -Venue identification & coordination -Theme and creative -Communication design Marketing collateral-Air Travel logistics (domestic)-Complete destination management-Entertainment & Gala dinners -Awards night

Page 32: Gungho Group (NXPowerLite)SP (NXPowerLite)

OMRON (Annual Sales Meet ) 2014 held at Holiday Inn, Aerocity. Conference followed by entertainment with a Gujarati theme set up

End to End Management by GEMS Included-Destination Selection ,Venue identification & coordination-Theme and creative Communication design -Marketing collateral-Air Travel logistics (domestic & international) -Complete destination management -Entertainment & Gala dinners -Awards night

Page 33: Gungho Group (NXPowerLite)SP (NXPowerLite)

OMRON (Annual Sales Meet )2015: The employees of Omron tapping their feet on a traditional Guajarati song. Enjoying and feeling the essence of Gujarat.

Page 34: Gungho Group (NXPowerLite)SP (NXPowerLite)

SC Johnson - Bollywood Theme Party held at Maple emerald. A theme party that consisted of bollywood props, setup, music and décor, that gave the employees of SC Johnson a feeling of

being in the starry world.

Page 35: Gungho Group (NXPowerLite)SP (NXPowerLite)

SC Johnson celebrating Employee day at Country inn and sweet Gurgaon hotel. - Team building activities and entertainment giving the employees a break from their tiring busy schedule

Page 36: Gungho Group (NXPowerLite)SP (NXPowerLite)

Toyota Kirloskar Motor Pvt.Ltd. Mumbai – A three day activity conducted at the film city. A training session and TEST DRIVE for the sales employees to make them aware of the special feature of Etios cars and telling them why it is better that any other Competition

Page 37: Gungho Group (NXPowerLite)SP (NXPowerLite)

Launch of HONDA DREAM YUGA 110 cc bikes Punjab

The Bikes loaded on a dummy truck grabbed the attention of the masses.

Page 38: Gungho Group (NXPowerLite)SP (NXPowerLite)

LAUNCH (HONDA DREAM YUGA 110 cc)

Page 39: Gungho Group (NXPowerLite)SP (NXPowerLite)

HONDA CBR 250 R LAUNCH & AUTO EXPO PARTICIPATION (LUDHIANA & CHANDIGARH)

Page 40: Gungho Group (NXPowerLite)SP (NXPowerLite)

HONDA CBR 250 R Launch TEST RIDE RALLY CHANDIGARH TO TIMBER TRAIL 50 Km, Chandigarh

Page 41: Gungho Group (NXPowerLite)SP (NXPowerLite)

HONDA - CB TWISTER LAUNCH AUTO MALL AUTO EXPO PARTICIPATION CHANDIGARH

Page 42: Gungho Group (NXPowerLite)SP (NXPowerLite)

The Force Behind GEMS

A Management Graduate with over 12 years of experience spread equally across Advertising, Consumer Product Marketing, Travel and Event Management. Her strength lies in client servicing and has demonstrated expertise in delivery planning & operations. Ms. Singh started her career at Lowe Lintas in account planning & effective media management subsequently working in marketing with Singer India & Anand Group. She spent the next 7+ years in travel and event management working with several reputed firms such as Radisson Edwardian Hotels and G2 RAMS. Ms Singh leads the operations planning and strategy functions at Gung Ho.

Ms. Ritu Singh

A Post Graduate Professional with MBA Degree , He has over eighteen years of experience spanning sales Trade Marketing, Merchandising & Promotions as well as, event management.

Mr. Singh has been simultaneously managing Abalone Professionals one of the leading search agencies in Delhi, catering to the requirements of some of the leading Multinational and Indian companies.

Mr. Singh has worked in the sales & marketing function and started his carrier with L'Oreal India as Management Trainee in the Sales & Marketing function.

Kr. Shyam Pratap Singh

Page 43: Gungho Group (NXPowerLite)SP (NXPowerLite)

GungHo Marketing Services Pvt Ltd.(GMSPL)trade marketing initiatives, activation, OOH media planning, buying & advertising.

Technology AdvisoryWin where it matters most…..at the point-of-purchase…!

Manpower Advisory

Marketing Services Advisory

Page 44: Gungho Group (NXPowerLite)SP (NXPowerLite)

Trade Marketing ManagementMerchandising Management ProgramsShop in ShopMystery Shopper Programs Retail & Trade Audits

Retail Strategy & ExecutionFeasibility Report and OL acquisition / appointmentSetting up Brand Shop / Company Retail outlet

Win where it matters most…..at the point-of-purchase…!

Marketing Services Advisory

Page 45: Gungho Group (NXPowerLite)SP (NXPowerLite)

Out Of Home (OOH) Marketing AdvertisingMedia planning & buyingOOH merchandising, branding & promotions

BTL ActivitiesPromotionsMarketing CampaignsProduct Activation

Win where it matters most…..at the point-of-purchase…!

Marketing Services Advisory

Page 46: Gungho Group (NXPowerLite)SP (NXPowerLite)

Biz Consulting services...

Manpower Advisory – Focused on Trade Marketing & Sales

Manpower EngagementManpower Sourcing & Selection – Skill basedEngagement of Manpower – (Contract terms etc)

Manpower DeploymentManpower Training – To ensure minimum benchmarksRole allocation & supervision

This is done for i. In shop demonstrators & promotersii. Field merchandisersiii. Out source sales personal

Win where it matters most…..at the point-of-purchase…!

Manpower Advisory

Page 47: Gungho Group (NXPowerLite)SP (NXPowerLite)

Merchandising & Sales SolutionsProviding Real Time Tracking and Monitoring “As It Happens”Uses Combination of Web & Mobile ApplicationMerchandising Analytics

Marketing SolutionsDigital BrandingOnline Marketing

SEO / SMO Social Media Marketing Online Reputation Management (ORM)

Technology Advisory.

Win where it matters most…..at the point-of-purchase…!

Page 48: Gungho Group (NXPowerLite)SP (NXPowerLite)

Cross Promotion Initiative

CLIENTS Whirlpool / Honda / Himalaya Harbal• IOCL/ BPCL/HPCLOne of India largest Cross Promotion Trade Marketing Initiatives at 500 Petrol

Pumps Pan India – ADVANTAGE-- For Petroleum Companies – Increasing Foot Fall at the Petrol Pumps resulting in

increase in sales- Partner Company (Whirlpool Of India)– Very Big Hoarding at the Petrol Pumps

advertising products.- Products given as Gift in Lucky Draws and Scratch Cards.

We are empanelled with BPCL, HPCL, IOCL in India

Page 49: Gungho Group (NXPowerLite)SP (NXPowerLite)

OOH MEDIA BUYING & PLANNING WE PARTNER WITH -

Page 50: Gungho Group (NXPowerLite)SP (NXPowerLite)

WHIRLPOOL OF INDIA -TVC LAUNCH AT PVR OOH MEDIA 400 SCREENS PAN INDIA DEC 2013 – Dec 2014

Jan 2015 ANNUAL DEALS…..

Page 51: Gungho Group (NXPowerLite)SP (NXPowerLite)

OOH ELECTRONIC MEDIA Advertising – LIVE MEDIA For WOI OUT OF HOME MEDIA PLANNING & BUYING

RWA NEIGHBOURHOOD – ENTRY & EXIT GATE BRANDING – DELHI – NCR, CHANDIGARH, MOHALI, JAIPUR, LUCKNOW, INDORE, GWALIOR, PUNE, MUMBAI, AHD, BARODA ,& PUNE.

Page 52: Gungho Group (NXPowerLite)SP (NXPowerLite)

Real Time Monitoring, Reporting & Audit

In house proprietary GMSPL Application Provide following:

Real Time Activity MonitoringReal Time OOH Pictorial AuditReal Time Sales Data MonitoringReal Time Merchandising Audit Pictorial & Data

USER END -Used on Android Smart Phones

CLIENT END –Log in id with password

Monitor Real Time on the Dash Board sitting in the office – REAL TIME

Page 53: Gungho Group (NXPowerLite)SP (NXPowerLite)

Tracktoolz variantsSales Tracking Bridge the gap between the activity happening out in the field & the monitoring which you want to do on real time basis.• In-Shop brand tracking• Sales Force efficiency tracking• Modern trade outlet monitoring• ISD tracking & monitoring• Lead to conversion tracking

Third Party auditing & MonitoringIt will monitor the BTL activities/OOH/mystery shopping/in shop display with

the help of trained on-field resources with real time tracking & 75-90% accuracy

• Field force tracking• Consumer details tracking• Consumer status tracking

• Lifecycle tracking

Page 54: Gungho Group (NXPowerLite)SP (NXPowerLite)

Dash Board – Client Side24

Dash Board Mobile Phone – User Side

Page 55: Gungho Group (NXPowerLite)SP (NXPowerLite)

WORK DONEMARKETING SERVICES

Page 56: Gungho Group (NXPowerLite)SP (NXPowerLite)

Various branding options at petrol retail outlets through hoardings / Standee / MPD visibility

Page 57: Gungho Group (NXPowerLite)SP (NXPowerLite)

IOCL/BPCL Petrol Pumps branding - hoardings / Standee / MPD visibility

Page 58: Gungho Group (NXPowerLite)SP (NXPowerLite)

IOCL/BPCL Petrol Pumps branding - hoardings / Standee / MPD visibility

Page 59: Gungho Group (NXPowerLite)SP (NXPowerLite)

Shop promotion Activation SAB MillerGurgaon, Delhi, Chandigarh, Kolkata

PeroniMillerFoster

Page 60: Gungho Group (NXPowerLite)SP (NXPowerLite)

Foster Pub ActivationGurgaon , Faridabad , Sonipat , Panipat , Panchkula , Ambala.

Page 61: Gungho Group (NXPowerLite)SP (NXPowerLite)

Launch of Bacardi Strong shop ActivationBacardi – shop Activation

Page 62: Gungho Group (NXPowerLite)SP (NXPowerLite)

DELHI NCRMUMBAIPUNEBANGLOREHYDERABAD

Neo I Chill (5 Cities Modern Trade Activation)

Page 63: Gungho Group (NXPowerLite)SP (NXPowerLite)

MODERN TRADE COUNTERS

Page 64: Gungho Group (NXPowerLite)SP (NXPowerLite)

# MUMBAI # PUNE

# CHENNAI # BANGALORE

# HYDERABAD # AMRITSAR

# CHANDIGARH # GURGAON

# DELHI # GAZIABAD

# FARIDABAD # NOIDA

Hitachi Home & Life Solutions India ( All India Trade Activation)

Page 65: Gungho Group (NXPowerLite)SP (NXPowerLite)

Hitachi Home & Life Solutions India ( All India Trade Activation)

Page 66: Gungho Group (NXPowerLite)SP (NXPowerLite)

MARKETING SERVICES BTL – PROMOTIONS & ACTIVATION

Page 67: Gungho Group (NXPowerLite)SP (NXPowerLite)

ALL INDIA BRAND SHOP MERCHANDISING PROGRAM TAKING CARE OF 350 BRAND SHOPS ALL INDIA

Page 68: Gungho Group (NXPowerLite)SP (NXPowerLite)

HORECA CHANNEL ACTIVATION PROGRAM - NEO I CHILL REFF – USING MBA INTERNS

HORECA CHANNEL ACTIVATION PROGRAM - NEO I CHILL REFF – USING MBA INTERNS

Page 69: Gungho Group (NXPowerLite)SP (NXPowerLite)

SAB Miller & Indus Pride Beer RWA Promotion

Page 70: Gungho Group (NXPowerLite)SP (NXPowerLite)

COLLEGE ACTIVATION PROGRAM – REED ELSEVIER

Page 71: Gungho Group (NXPowerLite)SP (NXPowerLite)

SCJ ( Payal Launch) Fight Dengue for your Family

Page 72: Gungho Group (NXPowerLite)SP (NXPowerLite)

Honda Haryana Rural activity

Page 73: Gungho Group (NXPowerLite)SP (NXPowerLite)

Honda Haryana Rural activity

Page 74: Gungho Group (NXPowerLite)SP (NXPowerLite)

ALL INDIA COLLEGE ACTIVATION REVLON

250 Colleges Coeds and GirlsDelhi NCRChandigarhJaipurMUMBAIBangaloreChennaiHyderabadKolkata

Page 75: Gungho Group (NXPowerLite)SP (NXPowerLite)

ALL INDIA COLLEGE ACTIVATION REVLON

Page 76: Gungho Group (NXPowerLite)SP (NXPowerLite)

LAUNCH ……CHANDIGARHHONDA DREEM YUGA 110 cc

Page 77: Gungho Group (NXPowerLite)SP (NXPowerLite)

LAUNCH …… HONDA DREEM YUGA 110 cc

HONDA CBR 250 R LAUNCH & AUTO EXPO PARTICIPATIONLUDHIANA & CHANDIGARH

Page 78: Gungho Group (NXPowerLite)SP (NXPowerLite)

CORPORATE SOCIAL RESPONSEBILITY CAMPAIGNSIN 16 CITIES NORTH & CENTRAL INDIA

EVENTS -

WOI & GOONJ (NGO) INITIATIVE BRANDED VAN & TRUCK

News Coverage

Page 79: Gungho Group (NXPowerLite)SP (NXPowerLite)

BRANDED VAN & TRUCK

WOI & GOONJ (NGO) INITIATIVECORPORATE SOCIAL RESPONSEBILITY CAMPAIGNS

16 CITIES NORTH & CENTRAL INDIA

Page 80: Gungho Group (NXPowerLite)SP (NXPowerLite)

CORPORATE SOCIAL RESPONSEBILITY CAMPAIGNSNews Coverage

Page 81: Gungho Group (NXPowerLite)SP (NXPowerLite)

The Force Behind GMSPL

A Management Graduate with over 12 years of experience spread equally across Advertising, Consumer Product Marketing, Travel and Event Management. Her strength lies in client servicing and has demonstrated expertise in delivery planning & operations.

Ms. Singh started her career at Lowe Lintas in account planning & effective media management subsequently working in marketing with Singer India & Anand Group.

She spent the next 7+ years in travel and event management working with several reputed firms such as Radisson Edwardian Hotels and G2 RAMS. Ms Singh leads the operations planning and strategy functions at Gung Ho.

A Post Graduate Professional with MBA Degree , He has over eighteen years of experience spanning sales Trade Marketing, Merchandising & Promotions as well as, event management.

Mr. Singh has been simultaneously managing Abalone Professionals one of the leading search agencies in Delhi, catering to the requirements of some of the leading Multinational and Indian companies.

Mr. Singh has worked in the sales & marketing function and started his carrier with L'Oreal India as Management Trainee in the Sales & Marketing function.

Kr. Shyam Pratap Singh Ms.Ritu Singh

Page 82: Gungho Group (NXPowerLite)SP (NXPowerLite)

Marketing Services Pvt. Ltd.

Page 83: Gungho Group (NXPowerLite)SP (NXPowerLite)

Strategy Content Creative Execution

REVENUE MARKETING

Positioning

We are an integrated REVENUE

marketing services agency

Page 84: Gungho Group (NXPowerLite)SP (NXPowerLite)

Addressing Situations you may face today

Rollout intensityAgency need to

understand Programmatic &

Systematic nature of work with logistics

planning

Scale of operations-

I want an agency to who can roll out at a national level

Time Constraint:I am boggled with my day to day work and don’t have time to undertake any new

marketing initiatives

Changing role of Marketing :

Marketing has evolved. How does it add value to the org revenue growth

One Vendor:I don’t have time to

talk to multiple vendors for the same

program

Strategic and Creative output:

I don’t want just another BTL

operational outfit but a thinking agency who can value add

strategically

UnderstandingTraditional

agencies don’t understand the last

mile

Page 85: Gungho Group (NXPowerLite)SP (NXPowerLite)

Strategy

Content

Creative

Execution

MultiMktg.

Engines

RevenueMktg.

Integrated Marketing Services Company

National & Internationalexecution

One point of contact

Benchmark Metrics forEvaluation & ROI

Page 86: Gungho Group (NXPowerLite)SP (NXPowerLite)

Marketing Services

Creative

Demand Generation Events

Trade ShowMgmt

RSVP & Database

INTEGRATED SPECTRUM OF SERVICES EXPERTISE

AudienceAcquisition

Audience Engagem

ent

Demand &

Program Mgmt

Program &

IncentiveMgmt

MICE

National & International

Execution Capability

25 Team Players

4 Offices

Young & Dynamic agency

Backed by years of Experience

FRESH NEW IDEAS BACKED WITH POWERFULL CREATIVES

Page 87: Gungho Group (NXPowerLite)SP (NXPowerLite)

Our Capacity• Have over 40 years cumulative country-wide Industry experience.

• Operational model ensures quality controlled national roll-outs and easy scalability.

• Trained professionals on rolls, to ensure quality delivery of large or complicated roll-outs.

• To be one of the fastest growing specialized Marketing Services agencies in the country.

• A clean and a honest track record.

• Worked with some top brands, in large relationship format.

• Absolute transparency in revenues & costs

Page 88: Gungho Group (NXPowerLite)SP (NXPowerLite)

The Force Behind Marque

TARUN MALHOTRA;Tarun is an industry professional with over 18 years of experience and has a cross discipline expertise across various marketing mediums for developing & executing strategic marketing and sales programs and initiatives for technology companies. Some of the companies that he has been engaged with are Microsoft, Cisco, Oracle, SAP, Sun Microsystems etc. He is a strong advocate in driving marketing strategies by cross-pollinating campaigns for effective results through revenue marketing. Propagates business practices that develop relationships into long term partnerships by delivering value. Key believer in nurturing and investing in talent.

GUNGHO MARKETING SERVICES (GMSPL);Lead by SP Singh & Ritu Singh, GMSPL specializes in Trade Marketing, OOH Media planning and HR Advisory services. They work with leading companies across multiple industries like Consumer Products, Telecom, Financial Services and Health Care among others. It has an international tie-up with The POP Company of China with its regional offices in Singapore to offer mobile and web enabled applications. It also has a strategic alliance with Reed Elsevier for distribution and marketing management the SAARC region.

Kr. Shyam Pratap Singh

Ms.Ritu SinghTarun Malhotra

Page 89: Gungho Group (NXPowerLite)SP (NXPowerLite)

Company Profile

Business Rationale

To provide a single window solution encompassing gamut of marketing services Align marketing initiatives towards generating organizational revenue Channelize content syndication for effective ROI

Overview Marque Marketing Services is formed as a specialized entity to service companies in the Technology space

Setup in July 2015 by a team of industry professionals and lead by a veteran of over 18 years of experience in marketing in the technology space

Backed by an established trade marketing services company Headquartered in New Delhi with offices in Mumbai, Bangalore, Hyderabad &

Colombo

Company Vision

To become the largest Integrated Marketing Services provider for Technology companies through a continuous progression of either acquiring or building skill sets across all key domains

Page 90: Gungho Group (NXPowerLite)SP (NXPowerLite)

ShareholdingPattern

Shareholding• Tarun Malhotra – 5%• Gung Ho Marketing Services Pvt. Ltd. (represented by Sanjay Choudhary) –

95% Senior industry professionals are leading the company to help drive growth through

a sweat equity route

FundingModel

The company is privately funded with investments being brought into the company through its shareholders who have invested into setting up the company

All working capital requirements are being handled by the parent company which is getting external funding

Page 92: Gungho Group (NXPowerLite)SP (NXPowerLite)

STEERING LEAD

KEY ACCOUNT DIRECTORS

AccountManagers

AccountExecutives

Program Managers

SUPPORT FUNCTIONS

OperationsCreative Finance & HR

• Creative Director

• Content Specialist

• Web Developer

• 3D designer

• Regional Ops Head

• Operations Executive

• Data / Response Head

• Telecallers

• Financial Controller

• Sr executive -

Accounts

• Sr Executive – HR &

Admin

TARUN MALHOTRASteering Lead• Responsible for collectively owning,

planning and strategizing• Provide direction and alignment for

effective delivery and innovation

Key Account Teams• Overall Coordination and delivery• Project management and supervision• Guidance and direction to project

resources• Reporting & analysis • Identify, manage, and resolve issues • Adhere to compliance

Roles & Responsibilities

Support Functions• Execute and deliver work across respective

core expertise• Quality of work to be best as per industry

standards• Innovative solutions offering• Close coordination with Key account

managers

ORGANIZATIONSTRUCTURE

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KEY MILESTONESMICROSOFT Empaneled as 1 of the 3 Marketing Consultants for top 100 partners of Microsoft across India Empaneled for creative development in Microsoft as the only Indian agency (Global AOB is with Wunderman) With the best business practices in place appointed as 1 of the 3 Indian agencies authorized for 3PP payouts. Windows 10 Launch Analytics, strategizing & management key certifications for the past 5 years Selected to handle the only MCT summit held in India. Sent for 4 days to Prague for a familiarization induction programCISCO Managed the Enterprise Network launch continuously for 2 years and got International recognition for launch content

developed. End to end management of Key Summits – SP Summit, Security Summit, Energy Summit. Turnkey management of Cisco’s participation at Interop for the last 3 years. Lead various demand generation campaigns. Managing events across the SAARC region.OTHERS Selected to manage a top 100 CEO event of Bharti Airtel from Mr Sunil Mittal’s office Managing the complete marketing function of Penta Technologies On board NTC for their distribution and channel management across India Empaneled by ABP Group for designing and managing events across USA & London On board BHEL for international Trade Shows management Managing the all India partner program of Bausch & Lomb for the last 3 years

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Why do companies

entrust work to us?

Cut through thought

leadership

Partnership enabled focus

Execution benchmarks

Which is what Marque

brings to the table

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GROUP STEERING TEAM…..

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The Steering TeamKr. Shyam Pratap Singh

A Post Graduate Professional with MBA Degree , He has over eighteen years of experience spanning sales Trade Marketing, Merchandising & Promotions as well as, event management.

Mr. Singh has been simultaneously managing Abalone Professionals one of the leading search agencies in Delhi, catering to the requirements of some of the leading Multinational and Indian companies.

Mr. Singh has worked in the sales & marketing function and started his carrier with L'Oreal India as Management Trainee in the Sales & Marketing function.

Ms. Ritu Singh

A Management Graduate with over 12 years of experience spread equally across Advertising, Consumer Product Marketing, Travel and Event Management. Her strength lies in client servicing and has demonstrated expertise in delivery planning & operations. Ms. Singh started her career at Lowe Lintas in account planning & effective media management subsequently working in marketing with Singer India & Anand Group. She spent the next 7+ years in travel and event management working with several reputed firms such as Radisson Edwardian Hotels and G2 RAMS. Ms Singh leads the operations planning and strategy functions at Gung Ho.

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A senior business professional with expertise in manpower management, Mr. Vyas has over 16 years of experience working in close association with companies of international repute. In the last decade he has been managing venture offering manpower recruitment & outsourcing solutions to companies.

Mr. Vyas is co promoter of EduNation; an Education/Training firm and The Search Managers a HR Consulting firm that currently engages over 175 personnel in sales & promotions roles for it various clients. An MBA from XLRI he started his career in the HR function at Marico and then worked at P&G, Coca-Cola & Whirlpool.

Mr. Anupam Vyas

A Management Graduate with over 15 years of experience, Mr. Pachauri is a seasoned professional of Travel & Tour, MICE and Events industry.

He has rich experience of Operations & Client Servicing & Project Execution. He has Lead & trained large and diverse teams to ensure efficiency in operations and execution of project. A good administrator with strong analytical skills, problem solving & organizational abilities as well as flexibility in approach and an eye for detail.

Characterised by a contagious level of energy he is the driving force in getting the team charged up and going on every project we undertake.

Mr. Gaurav Pachauri

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THANK YOU……S.P.Singh - 91 9891475505

[email protected]