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BARE MINERALS
GUERLAIN
GIVENCHY
SHISEIDO
L’ORÉAL
CIATÉ
NEW STOCK& DECORATION
I LLAMASQUA
SS20TRENDS
ALL THATGLITTERS
All rights reserved. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. Copyright upon issue. A big thank you to all of our contributors this issue.
First impressions count! 94% of consumers’ purchasing
decisions are based on appearance so emotionally
appealing packaging makes the difference; in-store,
consumers take only seconds to make up their minds
whether or not to buy a product.
Indie brands are using directives such as ‘inclusivity’
and ‘Instabait’ packaging to drive a cult following
and brand engagement from their widened online
audience. By investing significantly in stock packaging
to accommodate the exploding Indie beauty scene,
HCP are able to quickly adapt aesthetics for brands
to customise and differentiate their ranges; with
packaging and decoration that catches the eye of
consumers and prominent online influencers.
HCP offer a wide range of contemporary stock
packaging and decoration techniques to achieve
speed-to-market and suit smaller MOQs; and with
global manufacturing facilities, are in a unique position
to serve these new beauty game changers.
HCP are also working closely with leading filler/
formulators to qualify popular and versatile stock packs
to advance project development; especially key for the
mascara category to expertly match pack technologies
with formulas to achieve targeted performance results
and expedite the development of new launches.
Read on to discover how HCP transforms the ordinary
into the extraordinary through the power of packaging.
CHERYL MORGANCREATIVE MARKETING [email protected]
Cheryl
DISCOVER THE POWER OF PACKAGING
Editor’s Note
“HCP are able to quickly
adapt aesthetics for brands to customise &
differentiate their ranges.”
CONTENTSSPRING SUMMER 2019 ISSUE
CUSTOMER LAUNCHES COMPACTS & PALETTES
Espr ique
Maogeping
Alkor
Dead Sea Premier
Nars
Givenchy
Ciaté
50 - 60
61 - 69CUSTOMER LAUNCHESLIPS
Ciaté
Rose of Heaven
Ink of E la t ion
Pechoin
78 - 83HCP TRENDS SS20
Trend Highl ights
Dolce Disco
Palm BeachNEW FINISHES & DECORATION
18 - 21
CUSTOMER LAUNCHES MASCARA
Masters Colors
WyconCUSTOMER LAUNCHES
FACE
Bare Minerals
Guer la in
Hanhoo
L’Oréal
70 - 75
44 - 45
CUSTOMER LAUNCHES RANGES
I l lamasqua
Cyber Colors
P iové
Mar y Kay
Shiseido
24 - 31
FEATURES
15 | European Mascara Synergy
22 | All That Glitters
23 | HCP Design
32 | Fluted Finesse
33 | Punki Lashes
34 | Lash Studio
37 | Lavish Lashes
38 | Homme
39 | Made in the USA
40 | Belle of the Ball
41 | Pacific Mascara
42 | Brows are the New Black
46 | Starry Eyed
48 | Bleu
53 | Rainbow Sprinkles
58 | Solitaire
62 | Beautiful Blends
63 | Chromatica
65 | Glitter & Gloss
67 | Square Jumbo Lip Gloss
68 | Fairy Wands
73 | Inclusive & Diverse
74 | Radical Ultra
76 | Mini But Mighty
77 | Contour Queen
84 | Fluted Collection
04 - 14INTRODUCTION
HCP in Numbers
Meet the Leadership Team
2019 Exhibition Calendar
Green In i t ia t ive
Updates: News & Awards
EU Expansion Update
16 - 17AT A GLANCE.. .NEW STOCK
MEET THELEADERSHIP TEAM
HCP PACKAGING is managed by an experienced internat ional team, providing global and local
sales, project and engineering suppor t .
For more information on any feature in this magazine, please contact your local sales
representat ive - al l detai ls are avai lable on www.hcpackaging.com
MARY BRADYPRESIDENT HCP USA 430 Mountain AvenueSuite 402New ProvidenceNJ 07974USAT: + 1 (908) 643 7720E: [email protected]
REBECCA LIAOCFO HCP GROUPNo. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China
T: +86 21 6700 0888E: [email protected]
EDDY WUPRESIDENT & CEOHCP GROUPNo. 9456 Songze AvenueQingpu Industrial ZoneShanghai 201700China
T: +86 21 6700 0888E: [email protected]
MICHAEL ZHANGCOO & GLOBAL SUPPLY CHAIN LEADERHCP GROUPNo. 9456 Songze Avenue Qingpu Industrial ZoneShanghai 201700ChinaT: +86 21 6700 0888E: [email protected]
JACKIE MANTLEMANAGING DIRECTOR HCP UKTayfield House, 38 Poole RoadWestbourne, Bournemouth Dorset BH4 9DW UK
T: +44 1202 670099E: [email protected]
ERIC FIRMINPRESIDENT HCP FRANCE10 rue Vignon75009 ParisFrance
T: +33 1 42 44 24 24E: [email protected]
STÉPHANE GRANJON GENERAL MANAGERSIMP4 rue Camille DecauvilleZAC du Plessis-Saucourt91250 TigeryFrance
T: +33 1 64 98 13 60E: [email protected]
DR. THOMAS GIBTNERGENERAL MANAGER RUSI COSMETIC GMBH & CO. KGRudolf-Diesel-Straße 14DE - 91572BechhofenGermany
T: +49 9822 6099 15E: [email protected]
SS196 |
HCP are world- leaders in both s tock and cus tom packaging for colour cosmet ics, sk incare and fragrance, wi th s igni f icant inves tment for new s tock in al l categories. Stop by the HCP booths to discover the la tes t t rend ranges, packaging and decorat ion solut ions to achieve your brand’s unique vis ion!
Get in touch with your regional sales representat ive to make an appointment - al l contact detai ls can be found at www.hcpackaging.com
THE HCP PACKAGING GROUP maintain a strong calendar of internat ional exhibi t ions each year, meet ing with exis t ing customers and welcoming new vis i tors. The exhibi t ions are an ideal oppor tuni ty to meet the teams, bet ter understand HCP’s capabi l i t ies and discuss new packs and projects.
EUROPE NORTH AMERICA
COSMOPROFBOLOGNA14 - 17 MARCH
MAKEUP IN PARIS20 - 21 JUNE
LUXEPACK MONACO30 SEPTEMBER - 2 OCTOBER
COSMETICS BUSINESS MUNICH5 - 6 JUNE
27 - 28 FEBRUARY
28 - 30 JULY
MAKEUP INLOS ANGELES
COSMOPROF NORTH AMERICA - LAS VEGAS
11 - 12 SEPTEMBER
MAKEUP INNEW YORK (SIMP)
15 - 16 MAY
LUXEPACKNEW YORK
COSMOPROFASIA - HONG KONG13 - 15 NOVEMBER
ASIA
2019EXHIBITIONCALENDAR
SS19 | 7
Establ ishing a sustainable and eco-fr iendly program is a chal lenge for any consumer goods
manufacturer and investment to implement the most ef fect ive processes and materials from
the ground up is key. HCP’s Green Ini t iat ive is cont inuing to evolve; ut i l is ing exper t ise in
factor y set-up, product design and engineering and post-consumer recycled materials to
ensure al l aspects are evaluated. Read on for some insight into HCP’s Green Ini t iat ive.
SUSTAINABIL ITY AT HCP PACKAGING
GREEN INITIATIVE
GLOBAL BLUEPRINT FORRESPONSIBLE MANUFACTURING
Conduct sustainable
procurement & bui ld
a green supply chain.
Reduce carbon
emissions & other
pol lutants.
Replace equipment
to reduce energy &
water consumption.
Ut i l ise product l i fe
cycle management.
Guide employees to
engage in & respect
sustainable initiatives.
Classi fy waste;
recycle & reduce.
Ut i l ise the ‘6R Principles’ :
REPLACE | REUSE | RECYCLE | REDUCE | RE-MANUFACTURE | RESEARCH
CARBON DISCLOSURE PROJECT
HCP par t ic ipate in the Carbon Disc losure Project (CDP) which dr ives corporate t ransparency and
the measurement of environmental act ion. HCP had an outs tanding score of level B for 2018,
which is two levels above the general average and Asia regional average of score level D.
In 2018, 7,000 companies disc losed via CDP. HCP Packaging are proud to be awarded in March 18
an Honors Cer t i f icate as a ‘2017 Leading Suppl ier ’ for corporate act ion on c l imate change in China.
ECOVADIS CSR RATING
For 2018, HCP were awarded the Silver
CSR rating by Ecovadis, a trusted partner for
procurement teams whose mission is to provide
the world’s most-trusted sustainability ratings,
enabling all businesses to reduce risk, drive
performance, and improve environmental
and social outcomes. A silver recognition
level is awarded to companies ranking in the
top 30% of those entered in the program.
SS19 | 9
UPDATESNEWS & AWARDS
HCP PROUD TO RECEIVE
2018 SUPPLIER EXCELLENCE AWARD
FOR AGILITY BY ESTÉE LAUDER
HCP are honoured to once again be awarded
the ‘Suppl ier Excel lence Award for Agi l i ty ’
by thei r va lued cus tomer Es tée Lauder.
HCP WIN TWO AWARDS AT
PECHOIN SUPPLIER EVENT
HCP were pleased to receive two awards f rom
Pechoin in Januar y 2019 for ‘ Innovat ive Design’
and ‘Par tnership’. Key members of the HCP team
at tended the suppl ier meet ing: pictured lef t : Nie
Huafang, Engineer; Daniel L i , Sales Director;
Eddy Wu, Group President & CEO; Jacky Bai,
Sales Manager; Ida Zhu, Customer Ser vice.
SILVER AWARD FROM NJPEC FOR
TOO FACED BRONZER
HCP were pleased to at tend the annual
‘Package of the Year’ awards ceremony held
by NJPEC; a non-prof i t , volunteer -dr iven
organisat ion of packaging professionals
in New Jersey. The si lver award for colour
cosmetics was presented to HCP for Too Faced’s
bronzer; a custom magnet ic compact wi th
shiny gold edging and a hear t shaped detai l .
SS1910 |
Al igning HCP’s in ternal des ign resources
and shared engineer ing brush and package
knowledge, the cent re fos ters a creat ive
process for del iver ing a targeted brush
appl icat ion, wi th the unique uni f ied approach
s igni f icant ly reducing development cyc le t ime.
NEW HCP EAST COAST PREMISES
As of Januar y 2019, HCP’s US East Coast
sales team have moved to new and improved,
larger of f ice premises in New Jersey. Please
update your records with the new address:
430 Mountain Avenue
Sui te 402
New Providence
NJ 07974
Tel : + 1 (908) 643 7720
HCP’S US MASCARA & BROW BRUSH INNOVATION & DEVELOPMENT CENTRE
HCP’s newly cons t ruc ted ‘Mascara and Brow Brush Innovat ion & Development Cent re’
provides an in teract ive and col laborat ive envi ronment for cus tomers to achieve the per fec t
appl icat ion. The cent re br ings together over 40 years of twis ted-wire brush making
knowledge and exper t i se, as wel l as s ta te -o f - the -ar t micro - in jec t ion moulded brush ingenui ty.
Get in touch: [email protected]
Hinsdale Manufactur ing Plant
370 Monument Road
Hinsdale
NH 03451
USA
FULL EFFECTEXTREME VOLUME
LENGTHENINGCURLING VOLUMISING DEFINING
SS19 | 11
Fol lowing the announcement of the Queen’s
Bir thday Honours L is t in June 2018,
Char lot te Ti lbur y – make-up ar t is t to the
s tars, entrepreneur and founder of the
award-winning, global brand Charlot te
Ti lbur y Beauty, received her MBE from Her
Majes ty, the Queen at Buckingham Palace.
As a Br i t i sh female entrepreneur and one of
the most inf luent ia l make-up ar t is ts of her
generat ion, Char lot te received her MBE for
ser vices to the beauty and cosmet ics industr y.
During her 26-year career, she has dis t inguished
herse l f as a t rue creat ive v is ionar y and trai l -
b lazer, whose impact on the fashion and beauty
industr y has been substant ia l and power fu l .
HCP CONGRATULATE CHARLOTTE TILBURYFOR BEING AWARDED HER MBE
Thank you to EVERYONE who has helped me realise my
dream of sharing the confidence-boosting powers of make-up
magic with the world…” - Charlotte Tilbury
SS1912 |
MAKE UP UNIVERSITYFORMULATION CHALLENGE
BRAND & SUPPLIER COLLABORATIONHCP were pleased to col laborate in 2018 for the ‘Make Up Univers i ty Formulat ion
Chal lenge’, led by the research laborator y of brand Make Up For Ever. The project
chal lenged s tudents at f ive schools and univers i t ies special is ing in cosmet ics
formulat ion to generate ideas on the theme of ‘Connected Beauty and Mul t i - funct ion. ’
The candidates were evaluated by exper ts f rom Make Up For Ever’s depar tments of research and
innovat ion, design, market ing, development and human resources. The f inal is ts ’ concepts were judged
on innovation and technical aspects; with the most impressive projects awarded prizes such as: immersion
wi thin Make Up For Ever laborator y, make-up training/sess ions, product k i t s or a company vis i t .
Carol ine Gui l l ien was in an apprent iceship at SACI CFPA and for her ‘Sel f ie - Retouch Pale t te ’
concept, needed to incorporate a palet te wi th a wide number of pans to accommodate mul t i -product .
HCP were pleased to of fer guidance, with her ultimately selecting the HCP stock Radii Rectangular Palette for
her project t r ia ls . HCP are pleased to congratu late Carol ine for winning a pr ize for ‘Bes t Presentat ion’ .
SS19 | 13
EUROPEAN EXPANSION
NEWS
The recent ly completed construct ion of the expanded HCP-RUSI European faci l i ty, in
Bechhofen, Germany, has s igni f icant impact on HCP’s global manufactur ing s t rategy wi th
increased product ion capaci ty, reducing lead t imes in injec t ion moulding and supply.
The increased leve l of au tomat ion achieved wi th newly ins ta l led machiner y of fers a cos t e f fec t ive
manufactur ing so lu t ion wi th in Europe. The ex tended faci l i ty opt imises a global synergy of technologies;
s igni f icant ly the des ign, development and manufacture of l ip g loss and mascara, incorporat ing twis ted-
wire brush product ion and plas t ic brush assembly. There is now increased moulding capaci ty wi th a
substantial EU regional faci l i ty for decoration, while adding a wide range of stock packs to the HCP por t fol io.
SS1914 |
EUROPEANMASCARA SYNERGY
Micro-precis ion moulded plas t ic brushes that are designed, engineered and manufactured
by SIMP in Paris are a great match for the German manufactured Jumbo Mascara (VK171/
FL100); demonstrat ing the synergy of HCP’s European mascara technologies. Presented
below are three outs tanding combinat ions to achieve volume, cur l ing and lengthening resul ts .
2BRUSHCurling
PANORAMIC VOLUME VC0037
Elegant shape for a
360 degree lash fringe -
contoured for quick load.
Sculpt & curl the lashes in
an instant with a touch-
up tip to finish the look.
3BRUSHLengthening
LASH DESIGNERSD0053
Two bristle types to
customise the lash look -
conical bristles build high
volume & the petals of
the arched comb define
& lengthen the lashes.
1BRUSHVolume
VELVET EYESSB0060
Twelve rows of conical
bristles combine with
three defined reservoirs,
providing optimum product
loading for high definition
& a volumised lash effect.
AT A GLANCE...ADDITIONS TO HCP’S STOCK PORTFOLIO
HCP Group are inves t ing s igni f icant ly in an extended s tock program across al l product
categories to br ing a wider range of packs and appl icators for cus tomisat ion and versat i l i ty.
DOUBLE-ENDED MASCARA - 69K SLIM ROD FOR 55G & PROMO MASCARA
WAVE BOW TIE BRUSH - 851-9167
WAVE-SHAPE BRUSH - MA7382 CURVED 2
PUNKI BRUSH - SAL099 TOTAL SCULPT - SC0199
GET IN TOUCH WITH
YOUR LOCAL HCP
REPRESENTATIVE TO FIND
OUT MORE ABOUT THESE
NEW STOCK LAUNCHES
P.33
P.33 P.43
SS1916 |
MAGNUM SLIMSTICK - 6B7
DOUBLE ENDED FULL SIZE LIPSTICK - 520
LUNA SQUARE BLUSHER - 99B
RADII RECTANGULAR MIDI PALETTE WITH GLITTER STORM - 99D
ANTI BACTERIAL APPLICATOR - LF5532 LIP FLAME APPLICATOR - 853-8826
P.77 P.49
SS19 | 17
NEW FINISHES& DECORATION
BEAUTIFUL PACKAGING SOLUTIONS
RIVER STONES
This dappled ef fect can be applied al l over
a pack or beneath a transparent dome for
added depth. The f inal f inish can be matt
or sof t touch and the pattern is completely
random for a unique resul t each t ime.
MULTI-COLOURED INTERSTELLAR
The f inely splat tered ‘ Inters tel lar’ ef fect is
now available with mul t i -coloured f lecks.
Select preferred shades in standard or pearl
inks to add extra shimmer. The randomised
pattern looks stunning against a dark
base, l ike sparkl ing stars in the night sky.
GALAXY SPRAY
This spray technique has a beauti ful ly random
st ippled pattern with a subt le metal l ic ef fect;
reminiscent of shimmering galaxies. The f inish can
have a logo screen printed on top to add branding.
SS1918 |
3D DROPLET PRINTING
Create a tact i le droplet -ef fect ar twork
with this new screen print ing technique.
Ideal to enhance nature- inspired graphics
or to i l lust rate a waterproof quali ty.
CAMEO SPRAY
This unusual textured ef fect has a swir l ing
organic look, combining dif ferent hues
into a unique pattern. This f inish is best
used for areas of a pack that don’t require
added branding due to the raised texture.
GRANITE EFFECT
With a trend for ‘natural ef fect’ packaging
continuing to prove popular, this ‘Granite’
spray f inish gives the look of textured stone and
can be adapted to a variety of colourways.
The f inal f inish can be glossy or matt.
SAND SPRAY
To add tacti le appeal, this heat -cured
spray f inish adds a subt le feel of sand to
the sur face of the pack. The f inish can be
achieved on a wide select ion of colours.
SS19 | 19
LEATHER EFFECT
Give packaging an al l -over leather ef fect with
this innovative spray decoration. Available with
a glossy, matt or sof t touch f inish and option to
add branding with screen or pad print ing on top.
DRIZZLE METALLISATION
For a molten metal ef fect with a random drizzled
pattern, this textured decoration is unique every
t ime. Select any shade to sui t your brand image.
3D METALLISATION
Get the look of a l iquid metal s tarburst ef fect
with this highly unique decoration. Available
in any hue to sui t your brand identi ty, the 3D
patterns achieved are random each t ime.
GOLD RUSH
Give packaging the Midas Touch with this
new metal l ic, textured f inish. While presented
here in a luxurious champagne gold, the
colour can be customised to sui t any brand
identi ty for a vibrant and luxurious resul t.
SS1920 |
COLOUR BLEND FOILS
These special colour blend foi ls display
sof t gradients of r ich jewel tones; ideal
for luxur y ranges. Showcased here on the
Radii Rectangular Midi Domed Palet te.
EXTRUSION BLOW MOULDED WITH SHIMMER/GLITTER
Although tradit ional ly used for foundation, moulded in neutral colours or colour -matched to the skintones
of the range, HCP’s extrusion blow moulded tot t les can also display stunning gli t ter and shimmer ef fects,
by incorporating the colour and sparkl ing par t icles in the masterbatch. Showcased here on the 15ml
Mini Tot t le are a select ion of colours and ef fects ideal to match a variety of special product launches.
DIAMOND PEARL SPRAY
Shine bright l ike a diamond with this l ight -
refract ing f inish. The rainbow coloured
par t icles give a dazzling ef fect as they
twinkle in the l ight. Ar twork can be added
on top via screen print ing or hotfoi l s tamping.
SS19 | 21
ALL THAT GLITTERSCALLING ALL BEAUTY MAGPIES!
Gli t ter has proved prevalent across the runways and social media for several seasons,
becoming the go-to showstopper look for summer fest ivals and the winter par ty season. For
packaging, f i rs t impressions count - dis t inct ive and eye-catching f inishes drive ant ic ipat ion
around beauty products and of fer an enhanced consumer experience with added glam factor.
Humans are innately drawn to shiny, sparkly things and gl i t ter is the
ul t imate dazzl ing decorat ion to adorn the face or body.
HCP’s gl i t ter f in ishes are avai lable in a wide range of
colours with special ef fects such as holographic
f lecks for extra shimmer and shine.
SS1922 |
HCP’s design team are on hand to inject creativity and product design know-how into customer projects to
realise unique and forward thinking primary packaging visions. Working closely with the engineering team
to take ideas through to reality; HCP combine a high level of creativity while keeping realistic goals in mind.
DESIGN EXPERTISE THAT DELIVERS
©HCP Design 2019.
SS19 | 23
THE REIGN OF ROCK Famed for their unapologet ic approach to beauty, I l lamasqua is ce lebrat ing 10 years at the
forefront of the beauty industr y wi th a rock inspired l imi ted edi t ion col lec t ion, headl ined by
Br i t i sh beauty Amel ia Windsor. The Reign of Rock col lec t ion launched in October 2018
celebrates a decade of rais ing eyebrows, glor i fy ing indiv idual i ty, championing ar t is t r y and
advocat ing se l f -express ion. Featur ing a range of rock inspired products , HCP are del ighted
to create and develop special ce lebrator y packs wi th black and s i lver gradient ef fec ts .
I l lamasqua’s Ant imat ter cus tom l ips t icks are
renowned for thei r long-wear ing, r ich pigment
and thei r semi -sa t in/semi -mat te tex ture. The
Reign of Rock col lec t ion features shades cal led
‘S torm’, ‘Midnight ’ , ‘B tch’ , ‘Or ion’ and ‘Bang’.
I l lamasqua's iconic ‘Beyond Powder’ highl ighters
are housed in their s ignature custom compact
wi th the brand’s dis t inct ive embossed logo.
The highl ighters are avai lable in two l imi ted
edi t ion skin f inishes: ‘Electr ic’ and ‘Frost ’ .“A decade of
unconventional beauty.”
SS1924 |
Cyber Colors, a profess ional make-up brand sold exclus ive ly in SaSa, is known in the Asian market for
i t s creat ive edge; providing access ib le cosmet ics that can create endless beauty looks, f rom c lass ic to
contemporary. The brand’s make-up products and tools are designed to be versati le, enabling the consumer
to create numerous s ty les wi th advanced technologies that of fer women a complete beauty experience.
For thei r l imi ted edi t ion Viva Snow Col lec t ion, the brand worked wi th HCP to se lec t
th ree s tock i tems: the organical ly shaped Luna Square Wet & Dr y compact, the sof t
square Radi i fu l l s ize l ips t ick and the complementar y Radi i Rectangular Pale t te.
Each have been decorated wi th HCP’s dazzl ing meta l l ic cr ys ta l g laze f in ish in cool s i lver ; a
technique that achieves a unique resu l t each t ime l ike a f ros ted pat tern appear ing on a window
pane. To al low the decorat ion to take cent re s tage, the brand’s logo has been s imply screen
pr in ted in b lack on each i tem. The Radi i Rectangular Pale t te disp lays the products in a cus tom
inser t wi th 6 wel l s p lus a recess for an appl icator. Both compacts have a fu l l s ize mir ror.
LEFT - R IGHT: Viva Snow Luxe L ips t ick/Viva Snow Luxe Velve t L ips t ick, Viva Snow F lush Blush,
Viva Snow Eye Pale t te.
VIVA SNOWCOLLECTION
SS19 | 25
HCP are proud to have suppor ted Algerian brand Piové as they launch their colour cosmet ics
col lec t ion in to the market . P iové’s phi losophy is to provide their cus tomers wi th af fordable
luxur y beauty products that are high qual i ty, yet access ib le to al l make-up lovers. The
brand inves t in research in to market dynamics as wel l as the la tes t technologies and
exper t ise to of fer a product l ine that is on- trend, wi th luxurious formulas and packaging.
SS1926 |
HCP have suppl ied packaging for th ree var ia t ions of ‘Maxlash’ mascara: Cur l , Volume and Waterproof.
Moulded in br ight ly coloured hues of ye l low, hot pink and cyan, the HCP-RUSI s tock pack VK192/FL216
has been pai red wi th the MA7222 cur ved and MA7152 s tock brushes for e f fec t ive resu l t s . The design
of the MA7222 Cur ved volumis ing brush creates fu l l and per fec t ly cur led lashes wi th great def in i t ion
and separat ion. The large MA7152 brush has long hol low f ibres for ex t reme volume, together wi th a
comfor table application. Each lash is loaded with the optimal amount of formula to give extravagant ful lness.
The ‘Compact Powder’ and ‘Blush On’ are each presented in the HCP stock Radii Round Pressed
Powder compacts with a black glossy finish and simplistic white logo to the two-piece cover.
The ‘Waterproof Eyeliner’ is presented in the HCP stock Cone Eyeliner; a slender pack with
a dramatic conical profile and exaggerated cap-to-bottle proportions. The tapered cap aids
comfortable and precise application and the linear nylon tip is ideal for creating neat feline flicks.
The brand’s ‘Mattissimo Liquid Lipstick’ is packaged in the HCP stock Fusion Glass
Lip Gloss, classically presented with a chic glossy black cap, matching cheaterband
and black logo. With a 10.1ml OFC, the crystal clear PETG bottle has a thick-walled base to beautifully display
the vibrant shades of formula. The Lip Glaze applicator is an ideal flocked tip to shape and define the lips.
Brand founder Mary Kay Ash changed the world of business by creat ing more
oppor tuni t ies for women; bui lding a company guided by her values and empowering
women by put t ing them in control of their own future. Today, Mary Kay products are sold
in near ly 40 countr ies by mi l l ions of Independent Beauty Consul tants around the world.
HCP-RUSI VK123/FL126 WITH MA7378 FIBRE BRUSH
This g lossy black mini brow pack is
manufactured in HCP’s European faci l i ty. The
c lass ic Mary Kay branding has been screen
pr inted on the bot t le in the brand’s s ignature
pale pink, wi th a fu l l wrap band jus t below the
neck. The mini brow brush is ideal for precise
appl icat ion of formula and grooming the arches.
VOLUMIZING BROW TINT
VOLUMIZING
BROW TINT
This product can be used to shape,
tame, th icken and f i l l in brows wi th a
bui ldable, f ibre- infused solut ion for u l t ra
groomed brows. The ‘ l i feproof ’ formula wi th
f lexible hold helps set brows so they won’t
budge (during rain or a workout! ) wi th
ef for t less appl icat ion and a quick
dr y t ime.
“Long-lasting colour & microscopic fibres that cling to hairs to give all
brows – thin, sparse, faded, over-tweezed or flat – a visible boost.”
SS1928 |
PERFECT PALETTE™The Mary Kay Per fect Pale t te™ is a ref i l lable cus tom pack, suppl ied by HCP, that a l lows
the consumer to mix and match their favouri te beauty essent ia ls . The per fect ly s ized
touch-up ki t can be cus tomised wi th blushers, highl ighters, bronzers and eyeshadows.
The empty pack is avai lable wi th two di f ferent covers; e i ther a c lass ic black moulded cover wi th a
glossy f in ish and s imple s i lver hot foi l logo (LATAM markets ) or a more decorat ive vers ion wi th a domed
PMMA top-plate, completed wi th a metal l ic label displaying an abstract f loral design (US & Global
markets ) . Each pack has a co-ordinat ing black glossy inser t and base wi th magnets to hold the se lec ted
pans of colour. The large mirror enables the consumer to keep their look f lawless throughout the day.
“The palette’s slim & sleek design featuresa modern take on the iconic Mary Kay rose,
making a stylish statement.”
SS19 | 29
This featherweight formula combines high-
intensi ty pigment with the luminosity of a gloss;
never leaving lips feeling dry nor st icky. The
unique blend of oils of fers the shine and comfor t
of a gloss, while smoothing polymers provide
the durable, hydrating colour of a l ipstick. The
LacquerInk LipShine is available in twelve shades
of ful l -coverage inky colour in a vivid, vinyl f inish.
SHISEIDO’s la tes t col lec t ion of make-up real ises weight less yet las t ing f in ishes that
make a s tatement through boldly coloured formulas and minimal is t packaging. Del icate
l ightweight textures are per fect ly paired wi th s l im prof i led packaging that embodies a
modern Japanese aesthet ic , accented wi th a s impl is t ic yet impact fu l lacquered red l ine.
HCP is honoured to have developed and suppl ied new custom i tems for th is col lec t ion.
VISIBLE FEELS INVISIBLE
LACQUERINK LIPSHINE
This cus tom sof t -square l ip gloss pack has a premium thick-wal led PET bot t le for e legant shade
ID. The complementar y mat te black cap features an innovat ive decorat ion technique to achieve a
chic red s t r ipe on the ver t ical radius, completed wi th the brand’s whi te logo and black aluminium
col lar. The shape of the f locked appl icator hugs the contours of the l ips, dispensing the per fect
amount of pigment to be worn alone or layered over other l ip products for extra depth and shine.
SS1930 |
MINIMALIST WHIPPEDPOWDER BLUSH
AURA DEW - FACE, EYES, LIPS
HCP also suppl ied a cus tom cap featured on the Minimal is t WhippedPowder Blush and Aura Dew.
The mat te black cap is decorated wi th a v ibrant red s t r ipe and the brand’s logo in cr isp whi te.
Cover discs were created for the pack; a f la t whi te design and a second c lear domed vers ion.
This ai r -whipped cream blush wi th breakthrough
Ai rFus ion Technology t rans forms in to a long-
las t ing, weight less, breathable powder wi th a
sof t mat te f in ish, blending ef for t less ly across sk in.
The product i s avai lable in e ight v iv id
shades, a l l named af ter SHISEIDO muses.
This mul t i -use h ighl ighter t rans forms and
i l luminates the sk in wi th a breathable, formula
that doesn’t cake and las ts up to 12 hours.
The mul t i -d imensional product suspends u l t ra -
f ine rose, s i lver and gold Japanese pear ls ,
melding seamless ly wi th ever y sk in tone.
Aura Dew is avai lable in th ree radiant
shades inspi red by Tokyo’s g leaming l igh ts .
The Lacquer ink L ipShine, Minimal is t
WhippedPowder B lush and Aura Dew are
avai lable at www.shiseido.com
SS19 | 31
FLUTED FINESSEONE RANGE: THREE STUNNING REALISATIONS
The newly developed F lu ted s tock range can transform any brand’s aes thet ic wi th
HCP’s luxurious decorat ion capabi l i t ies. Presented here are three beaut i fu l sat in
metal l ic colourways, a s ty l i sh f in ish that highl ights the f lu ted feature of each pack.
Fus ion Glass F lu ted L ip Gloss (Fu l l S ize & Mini ) Cap - 69D
Fusion F lu ted Tr iml ine L ips t ick - 69E
Fus ion F lu ted Mini L ips t ick - 68M
Flu ted Pressed Powder Compact - 68N
(avai lable wi th 59mm pressed powder or quad inser t )
GUNMETAL GREY | Modern & Chic
ROSE GOLD | Sof t & Feminine
CHAMPAGNE GOLD | Timeless & Elegant
Punki LashesTame rebel l ious lashes with the HCP-
SIMP ‘Punki’ plast ic mascara brush
(SAL0099); the bal l - t ip brush is ideal to
coat and separate the fr inge lash by lash.
Pair with the new HCP stock 13mm Double-
Ended Mascara and incorporate a lash primer
to add a dramatic boost . This pack is avai lable
with a mult i tude of plast ic/f ibre brushes,
4.45mm/5.08mm PBT rods and LDPE/NBR
wipers. Each PP bott le has an OFC of 7.7ml,
joined by an aluminium middle connector.
Double Ended Mascara - 69K | Punki - SAL0099 | Panoramic Volume - VC0037 SS19 | 33
LASH STUDIO #2FORMULA TESTING FOR POPULAR LASH LOOKS
HCP are cont inuing to develop their col laborat ive work with leading global f i l lers
to exper t ly match mascara pack technologies with formulas; to achieve targeted
per formance resul ts and expedite the development of new mascara launches.
A new mascara launch can be complex for young brands who are looking for speed-to-
market but don’t want to compromise the ef fect iveness of their product ; working with
HCP’s exper ts in USA, Europe and Asia is invaluable for an ef fect ive development process.
Here we present a variety of lash looks achieved with twisted-wire and micro-precis ion
moulded plast ic brushes, tested with core formulat ions from Ancorot t i and Weckerle.
SS1934 |
LASHES WITHOUT MASCARA
A cur ved prof i le brush that of fers excel len t product loading onto the lashes. The match of pack, rod,
wiper and brush wi th ‘The Volume’ formula f rom Wecker le (enr iched wi th Vi tamin E and Pro -Vi tamin
B5) achieves a cur led ef fec t to the lashes.
FIBRE BRUSH: HOURGLASS - 851-8304 PACK: RUSI 12MM CYLINDRICAL MASCARA | 4.3MM ROD | LDPE WIPER
WECKERLE FORMULA: THE VOLUME - 00108042
A long lasting and creamy formula that holds the curl al l day and doesn’t clump, f lake or smudge; achieving
volume and defini t ion. The brist le architecture gives a mult i -ef fect resul t: brushing the lash fr inge and giving
volume from root to t ip. The alternating shor t and longer rows give lashes extra length and defini t ion.
SIMP PLASTIC BRUSH: FULL EFFECT - SDA0171PACK: PACIFIC MASCARA | 5.58MM ROD | LDPE WIPER
ANCOROTTI FORMULA: SPICY CURL - AME105
SS19 | 35
Innovat ive br is t les on top of the patented SIMP arches hold a reser voi r of product for immediate
loading onto the lashes. The brush archi tec ture separates and volumises lashes for a bold and l i f ted
look; enhanced in jus t one s t roke by the sof t and creamy ‘Unbel ievable Lashes’ formula f rom Ancorot t i .
SIMP PLASTIC BRUSH: FULL COVER - SH0175PACK: PACIFIC MASCARA | 5.08MM ROD | NBR WIPER
ANCOROTTI FORMULA: UNBELIEVABLE LASHES - AME097
Six twis ted rows of peta l br is t les on th is peanut shape brush provide u l t imate volume,
lengthening and cur l ing resu l t s . Pai red wi th the Maximeyes formula f rom Ancorot t i , a
three s tep appl icat ion is advised to bui ld volume, def in i t ion and cur l - the f inal coat gives
ex t reme volume! The ant i -c lumping and non-smudging formula is per fec t for ever yday use.
SIMP PLASTIC BRUSH: VOLUPTUOUS TWIST - SE0179PACK: PACIFIC MASCARA | 4.45MM ROD | NBR WIPER
ANCOROTTI FORMULA: MAXIMEYES - AME064
To f ind out more about how HCP’s f i l ler col laborations can enhance your mascara project development,
achieve your desired lash look and expedite speed-to-market, get in touch with our exper ts:
SS1936 |
LAVISH LASHESADD LUXURY & WEIGHT WITH THE MAGNUM MASCARA
HCP’s luxurious aluminium stock Magnum Mascara is now avai lable with the opt ion to add
weight to the bot t le and cap; br inging a s ignif icant extra premium feel - without compromising
on the aesthet ic or overal l s ize of the pack.
This cool and chic pack can be anodised in matt , shiny or sat in ef fects whi le special sprays such
as 3D droplet can be appl ied to indicate a waterproof formula or provide a subt le yet ef fect ive
gripping feature for ef for t less opening. The cap can be customised by debossing or embossing
the customer’s logo, with only a smal l tool ing investment.
The Magnum Mascara can be paired with a wide select ion of brushes - both twisted wire and
micro- inject ion plast ic brushes - to achieve various lash looks.
SS19 | 37
GROOMING ESSENTIALSFOR THE MODERN MAN
As more men discover make-up as a secret weapon in the
miss ion to achieve a pol ished appearance, HCP select s tock
packs that are ideal to add an extra dimension to dai ly
grooming regimes. Showcased here are i tems manufactured
in the HCP Europe faci l i ty: a double-ended ‘Manscara &
Guyl iner’ to subt ly enhance the eyes and a mult i - funct ional
brow groomer that could be paired with a c lear or t inted
gel , combined with a sponge-end concealer, ideal for
formulas aiming to banish dark c irc les and red patches.
SS1938 |
HCP Packaging USA of fer custom development, s tock packaging &an extensive applicator por tfol io for mascara, eyel iner & l ip gloss categories.
HCP’s USA manufactured stock mascara packs are available with awide variety of innovative plast ic moulded or twisted-wire brushes.
The centre of excel lence for mascara is located in Hinsdale, New Hampshire,with cut t ing-edge design, engineering & manufacture of f ibre mascara brushes.
HCP’s exper ts optimise the combination of applicator, rod & wiper(LDPE or NBR materials) to enhance the formula delivery.
The manufacturing si te in Reynosa, Mexico, also of fers production, decoration &assembly of custom packaging for l ipst icks & compacts.
CUSTOM & STOCKPACKAGING & APPLICATION SYSTEMS:
PROUDLY DESIGNED, ENGINEERED& MANUFACTURED IN NORTH AMERICA
SS19 | 39
BELLE OFTHE BALLFEATURING THE PACIFIC MASCARA& ‘LASH DESIGNER’ PLASTIC BRUSHHCP were pleased to once again suppor t CIBS with a f i l led
mascara to form par t of their goodie bag at their annual
hol iday bal l . The 2018 event was themed as a 1920s style
‘Gatsby Bal l ’ ; the Paci f ic Mascara was given a luxurious make-
over with a geometr ic design and chic black and gold f inishes.
The SIMP ‘Lash Designer’ (SD0053) plast ic brush was
paired with Cosmetica’s ‘Pr ivate Eyes’ l ightweight and
f lexible formula; a per fect match for achieving a bold,
volumised look. The brush archi tecture inc ludes two bris t le
types: conical br is t les to bui ld high volume and petals
on the arched comb to def ine and magnify the lashes.
SS1940 |
MAXI-CURVE (green) - volume & definition
DEVILICIOUS (blue) - volume & length
HOOK-ME-UP (pink) - volume, length & definition
FEATURING SIMP PLASTIC BRUSHES
Create a beaut i fu l mascara s tor y wi th an
eye-catching combinat ion of HCP’s Paci f ic
Mascara, extensive decorat ion capabi l i t ies
and micro-precis ion plas t ic mascara brushes
from SIMP, moulded in matching hues.
SS19 | 41
BROWS ARE THE NEW BLACKSLEEK BROWS IN THREE SIMPLE STEPS
HCP of fer a ful l pack solut ion for the brows categor y, with a select ion of
mini or ful l s ize packs, f ibre or plast ic brushes. Work with our exper ts to
select the opt imum combinat ion of technologies to achieve the best resul t .
SS1942 |
SLIM DOUBLE TAPER | 851-9214
A s l im and subt ly tapered f ibre brush that i s
ideal for pr imer to provide the per fec t base for
bui ldable volume and def in i t ion to the brows.
1STEPPrime
2STEPColour
BROW ELLIPSE | 851-8333
An oval brow brush that combs and appl ies
product in one appl icat ion, for adding colour
whi le shaping for natura l and fu l le r brows.
BROW STYLER | SD0205
Finish with the SIMP 2-part designed plastic brush,
which combines thick and thin tronconical bristles.
The tip of the brush helps to style the brow head, while
the thin body of the brush shapes the tail of the brow.
3STEPSet
The 55G and Promo mascaras are 13mm ful l
s ize packs that are avai lable wi th the same
neck s ize and extra s l im 3.6mm rods that
are ideal to pair wi th s lender appl icators
sui table for brow and serum formulas.
Select f rom f ibre or plas t ic brushes to
achieve the best brow look. The packs
can be paired wi th LDPE or NBR wipers
to opt imise the wiping per formance.
PRO
MO
OFC
: 7
.7M
L
55
G O
FC:
13
.5M
L (P
P)
|
12
.7M
L (P
ET)
SS19 | 43
Masters Colors is a pres t igious French make-up brand dis t r ibuted exclus ive ly in Guinot and Mary Cohr
beauty salons. Benef i t ing from salon profess ionals exper t ise, the product l ine is hai led as per fect ly
adapt ing to consumers’ needs. Enr iched wi th ‘youth act ive ingredients ’ that have been proven ef fec t ive,
each of i t s make-up products of fer shades sui ted to al l sk in tones, seasons and types of l ight ing.
‘Mascara In f in i te ’ t ies in wi th the launch of
a rev i ta l i sed brand ident i ty that i s s leek and
e legant; achieved wi th a high -end real i sa t ion
of a new cus tom mascara in a luminium.
Promis ing ex t reme length and cur l wi th
opt imised product payof f , th is mois tu r i s ing
mascara gives per fec t def in i t ion and separat ion
to even the shor tes t , s t ra ightes t lashes.
The meta l pack has been anodised in
sh iny gold for an u l t ra -premium look. The
t imeless aes the t ic has been enhanced
wi th tonal screen pr in t decorat ion.
The pack is pai red wi th the
SIMP SE0005 ‘High Def in i t ion’ micro -precis ion
brush: a unique design wi th t ronconical br is t les
p laced around a conical body to bui ld length
and def in i t ion for a high -precis ion appl icat ion.
MASCARA INFINITE
LENGTHENING & CURLING
SS1944 |
Wycon Cosmet ics is an I ta l ian brand founded in 2009 wi th the phi losophy that ever y day, women
should choose the beauty s ty le that ref lec ts their mood and descr ibes their emot ions. Novel ty, Colour,
Innovat ion: these are the values they draw upon to create cut t ing-edge products for ever yday make-up.
TROPICAL GLANCE MASCARA
The brand have se lec ted the HCP-RUSI 14mm
Tapered Mascara wi th E l l ipse cap (VK178/
FL166 SAN cap/PET bot t le) . The pack has been
sprayed in a v ibrant rose pink hue wi th a
darker pink screen pr int logo to the bot t le .
This high-def ini t ion, volumis ing mascara
has been paired wi th the cus tom shaped
MA7281 f ibre brush; ideal to th icken the
outer lashes whi le the t ip of the brush
reaches to the inner lashes in one s t roke.
“We want make-up to strengthen your
character & give you the confidence to break the
mould.”
“Be Yourself, Be Unique. Be Crazy. Live.”
SS19 | 45
HCP’s eyel iner col lect ion of fers a versat i le select ion of t ips to achieve iconic beauty looks, inspired
by stars of f i lm, music and fashion. The range presented here are manufactured in Europe, decorated
with s tunning metal l ic f in ishes with an opulent s tarr y design. The HCP-RUSI VK188/FL126 pack has
an OFC of 5ml, with an elongated cap featuring an ergonomic tapered profi le for easy grip and control.
Starry EyedEYELINER LOOKS INSPIRED BY ICONS OF BEAUTY
SS1946 |
FS114
This versat i le rounded-end t ip lends wel l to
precise f l icks, ar t i s t ic l ines or del icate dots for
a unique & creat ive eyel iner look.
FS102
To achieve a c lass ic eyel iner look that i s ideal
for ever yday, th is poin ted fe l t t ip is per fec t for
precise yet subt le appl icat ion.
FS113
This smal l f locked, chise l - shaped t ip, i s ideal
for creat ing precise yet bold winged eyel iner
looks wi th f i l led - in, dramat ic f l icks.
FS108
This poin ted, f locked appl icator i s su i ted to
accurate ly apply ing formula to the ent i re
lash l ine for an al lu r ing beauty look.
PU175
This th ick tu f ted brush is an ideal choice to
create a dramat ic & su l t r y screen-s i ren look
wi th ex tended eyel iner f l icks.
PU110
A del icate brush appl icator that i s h igh ly
ef fec t ive wi th meta l l ic or g l i t te r y formulas for
excel len t product pick -up & precis ion.
FS115
A super long t ip to create an elegant yet
modern sweep; a varied l ine width can be
achieved with the ul t ra f ine f locked applicator.
FS111
Ideal ly su i ted to the doe-eye look or fe l ine
f l ick, th is f locked appl icator achieves f lawless
sweeps to enhance the shape of the eye.
INSPIRED BY THE TREASURES OF THE OCEAN
Discover the transformative Radi i Rectangular Midi Palet te; a newly developed and highly
versat i le s tock pack displayed with a range of unique and decorat ive designs in blue hues.
Ideal for l imited edi t ion launches for eyes, l ips, brows or mult i -product . ©HCP Design 2019.
‘Gl i t te r S torm’ top-p la te
decorat ion is re - imagined
wi th a digi ta l ly pr in ted
design over la id wi th 3D
s tars and gl i t te r that emulate
the spark le of the ocean.
Digi tal ly pr inted ar twork is
enhanced by a f l iptone spray,
captur ing a mul t i tude of
shimmering hues. Holographic
hot foi l on top of the dome
adds incredible ref lect iv i ty.
A highly tex tured top-p la te
decorat ion combining s tones
and beads in a spect rum
of b lue and turquoise
tones. Branding is added
wi th a meta l l ic p laque.
A dazzl ing decorat ion of
del icate i r idescent sequins
inspi red by shimmer ing
aquat ic creatures; laser -
cu t to reveal a blue -hued
meta l l ic logo beneath.
Decoration1
Decoration2
Decoration3
Decoration4
SS19 | 49
L IQUID COMPACT BB FOUNDATION
Named af ter the French for ‘spir i t ’ or ‘essence’ , Japanese brand Esprique (Kosé) represents
feminine e legance, v ibrant shine and a contemporar y Zei tgeis t . The products are ideal
for the modern women who wishes to put their ‘bes t face’ forward each day, but need
a dai ly beauty regime that f i t s in to their busy l ives. Esprique of fers act ive women who
are shor t on t ime an approach to creat ing their make-up looks more f lexibly and freely.
Espr ique’s 5- in -1 L iquid Compact BB Foundat ion is both fun and ef fec t ive;
s imply press the but ton to dispense the foundat ion in a c lean, hygenic
method. The product i s housed in a cus tom compact f rom HCP
wi th a decorat ive r idged cover in a sof t meta l l ic pink f in ish.
Branding is added by creat ing the impress ion of a ‘p laque’
wi th in the mould; enhanced wi th s i lver hot fo i l and
a screen pr in t logo. A fu l l s ize mir ror in the
cover aids appl icat ion on the go; a fac tor
in t r ins ic to the brand’s phi losophy.
The base and inser t are moulded
in complementar y tones
of pale pink, wi th a
subt le pear l e f fec t
to the inser t .
BRIGHT
STANDARD NATURAL
“Creates poreless, pure skin that lasts all day long.”
SS1950 |
The Chinese beauty brand Maogeping is the creat ion of the ‘master of make-up’ ar t is t Mao Geping.
Curated for women around the world to provide a varie ty of products and colour solu t ions, Mao
Geping draws inspirat ion from the t radi t ional Chinese ink paint ings, Western sketches and other
f ie lds of ar t . Drawing upon his decades of make-up experience, he has created a unique ‘ l ight
and shadow’ make-up technique to reshape the contours of the face and the texture of the skin.
The ‘Poin t Cui ’ cus tom compacts suppl ied by HCP are embel l i shed wi th in t r icate gold fo i l
detai l ing; inspi red by ancient Chinese meta lwork techniques or iginat ing f rom the Han and
Tang Dynas t ies. Avai lable in b lue and whi te colourways for the ‘ L igh t Nour ish ing No Trace
Powder’ and ‘ L igh t & Shadow Plas t ic High Gloss Powder Pas te’ , the cover i s decorated wi th an
ornate heat t rans fer ar twork and gold fo i l des ign; paying t r ibu te to Chinese her i tage and ar t .
L IGHT & SHADOW
SS19 | 51
A stunning product wi th dazzl ing ‘g l i t ter s torm’ decorat ion, Russ ian brand L’Etoi le
Alkor present ever ything needed for a fes t ive, shimmering make-up look in one
palet te. The brand’s phi losophy is to give their cus tomers the power of se l f -
express ion, wi th products that evolve wi th ever-changing moods and desires.
A per fect gi f t that is sure to evoke wonder, HCP’s Radi i Square Grande compact has been
transformed wi th ‘g l i t ter s torm’ decorat ion; a mesmeris ing suspension of s i lver s tars, gold sequins
and pewter gl i t ter, a l l wi th a holographic ef fec t for a highly ref lec t ive and twinkl ing resul t .
DARK WONDER - BLACK LIGHTMAKE-UP PALETTE
A dynamic typographic design has been foi led on top; coordinat ing per fect ly wi th the shiny
champagne gold metal l i sed cover and base. The s ix-wel l vac form inser t holds gold, s i lver and
black eyeshadows, highl ighter, bronzer and blush and has been foi led in champagne gold to match.
“Beauty is a feeling. A feeling of confidence,of self-expression, of comfort.”
SS1952 |
A SWEET TREAT FOR THE EYES
Get a sugar -rush for HCP’s col lect ion of Radi i
Round Pressed Powder Compacts with gl i t ter
s torm decorat ion; featur ing a suspension of
br ight ly coloured f loat ing sequins. Digi tal ly
pr inted designs of confect ioner y depict
a super sweet look. ©HCP Design 2019.
Establ ished in 1990 wi th a his tor y of exper t ise in dermatology, the in ternat ional sk incare and cosmet ics
brand Premier special ises in products that u t i l i se the unique benef i t s of minerals f rom the Dead Sea. The
super chic colour cosmet ics l ine ‘Center Stage’ features four products wi th packaging suppl ied by HCP.
LONG WEAR
LUMINOUS EYESHADOW
Si lky, semi -g l i t te r y
eyeshadow in ten long-
las t ing, radiant shades.
POWDER BLUSH
An u l t ra - f ine, s i lky tex ture
which i l luminates and
awakens the complexion
for beaut i fu l sh ine.
NATURAL FINISHPRESSED POWDER
An u l t ra - f ine powder that
mat t i f ies the complexion for
sa t in - l i ke tex ture.
NATURAL FINISH
POWDER BRONZER
Glides onto the sk in ’s
sur face for a smooth and
radiant f in ish.
Three compacts f rom the Radi i Square Domed s tock range (eyeshadow, blusher and pressed
powder) have been decorated wi th a high gloss f in ish to the inser t and a contras t ing mat t b lack
base. The ul t ra- luxe champagne gold shiny metal l i sed cover is completed wi th a screen pr inted
logo to the cover’s f ront edge. A nude mat t screen pr int logo has been appl ied to each compact
mirror. Each pack features a black moulded dome, subt ly enhancing the overal l pack prof i le.
The compacts feature specia l ly curated
se lec t ions of but ter y mat tes and lus t rous
sat ins, e lec t r ic pops of colour and gl i t te r ing
meta l l ics. Pure pigments are suspended in
an innovat ive l iquid binding sys tem to create
r ich, h igh - impact colour in jus t one s t roke.
THE EYES HAVE IT...The NARS brand inspires se l f express ion and imaginat ive ar t is t r y through an
unexpected, no-rules phi losophy of beauty. As one of the most inf luent ia l image-
makers in the world, François Nars’ creat ive v is ion and s ignature boundar y-
pushing approach brings high-fashion, high-s ty le and forward thinking to beauty.
NARS promises ‘ ins tan t grat i f icat ion in jus t one swipe’ wi th thei r upgraded range of s ingle,
duo and quad eyeshadows. Three al l -new cus tom compacts are suppl ied by HCP wi th a s leek,
sharp square prof i le that per fec t ly complements the brand’s s ignature minimal is t aes the t ic;
exempl i f ied wi th a tac t i le cont ras t of b lack sof t touch spray and precise, whi te logo to the cover.
SS19 | 55
THE POWER OFCOLOR
PRISME BLUSH
Recharge your batteries with THE POWER OF COLOR, an optimist ic and proud
vision of a 2019 spring bursting with energy. Created by Nicolas Degennes, the
col lect ion is inspired by the colours of the rainbow in a ‘Pop Att i tude’ spiri t .
Givenchy’s ‘Prisme Blush’ custom compact
from HCP has a glossy black f inish and chic
profi le, featuring the brand’s signature raised
si lver 4G logo and a premium chrome-ef fect
si lver stud push button. For a l imited edit ion
Spring Summer 2019 launch, the compact
has been fur ther customised with a faux
leather top-plate decorated with an eye-
catching red gradient spray and black logo.
Four shades featured in a pair of two-toned harmonies: the darker, matte shade is ul tra-pigmented whereas
the l ighter variation is a pearlescent highlighter of fering an almost wet ef fect. I t softens the strongest colour
or brings a radiant glow when the two shades are blended. Two associations are available in spring 2019:
the l imited edit ion Prisme Blush No.10 Power, which exudes energy reminiscent of the hue
of orange shades; and Prisme Blush No.2 Love: l ike a bouquet of roses to say ‘ I love you’.
SS1956 |
MAKEUP ESSENTIALS PALETTE
Givenchy’s new incredibly chic premium palette, perfect for travelling, offers a complete make-up routine for
every moment of the day. Containing six shades of shimmering neutral eyeshadows, four flattering shades of
lipstick, one iconic face powder with blush and concealer; this palette stands out as luxurious and versatile.
Housed in a contemporary rectangular customised palet te from HCP, the black
glossy f inish and magnetic catch deliver a premium experience to the consumer.
The Givenchy logo is highlighted with a si lver embossed 4G on top and a debossed ‘Givenchy’
on the front edge of the cover; ref ining the palet te with subt le yet iconic and luxurious codes.
SS19 | 57
A luxurious s tock pack, wi th a sat is fy ing magnet ic c losure and ul t ra-s l im prof i le. Displayed
wi th an array of entrancing shimmering f in ishes; captur ing a spectrum of hues. An irres is t ib le
opulence and a new take on subt le shimmer and sparkle; per fect for l imi ted edi t ion or seasonal
launches. The 8 wel l inser t and appl icator recess is beaut i fu l ly enhanced wi th holographic foi l .
A brand that is always hot on the trends, Ciaté have launched their ‘Astrolights ‘ eyeshadow palettes:
a mix of hyper-real metall ic shadows and ultra-smooth mattes with a special ef fect duo-chrome
shade in a brand new innovative powder-gel formulation for ful ly pigmented eyeshadow looks.
The HCP s tock Divine Pale t te has been
re- imagined wi th a s tunning opalescent
ef fec t , decorated wi th s i lver and rose gold
s tars and completed wi th a c lear gel and
whi te ar twork. The cus tom inser t has been
special ly developed for back-f i l l technology.
Chocolatey browns and rus t tones
are matched wi th a green-gold duo-
chrome shade in the centre for the
u l t imate bronzed goddess v ibe.
BURNT
Enhance eyes wi th dazzl ing jewel tones
ranging from rosy peach to mulberr y
brown for a cranberr y inspired look wi th
a blue/pink duo-chrome central shade.
JEWELLED
ASTROLIGHTS EYESHADOW PALETTE
SS19 | 59
Prepare to be blown away by Ciaté London’s s tunning new ‘Gl i t ter Storm’ eyeshadow palet te!
Housed in the HCP s tock Radi i Square Grande Compact wi th a magical cascading gl i t ter decorat ion
to the cover and completed wi th a s tunning gold logo and co-ordinat ing metal l i sed f in ish to
cover and base. The cus tom 9-wel l vac form inser t i s s i lver foi led and
screen pr inted wi th eyeshadow names inspired by the beauty of
the night-sky such as ‘Comet’ , ‘S targazer’ and ‘ In ters te l lar ’ .
This incredib le pale t te features a mix
of nex t generat ion pressed gl i t te r
shadows, in tense ly pigmented sof t
mat tes and mol ten meta l l ics. Each
wearable shade works a lone for day
or together for spark l ing night looks.
The innovat ive fa l lou t - f ree gl i t te r
eyeshadow formula gives in tense ly
dazzl ing gl i t te r pay-of f and is
ideal for layer ing mat te and meta l l ic
shades, for eyes that catch the l igh t .
GLITTER STORM EYESHADOW PALETTE
“Makeup should be creative & beautiful.
We don’t believe in rules.”
SS1960 |
GLITTER STORM LIPSTICKEncased in pure gl i t ter magic, Ciaté London’s ‘Gl i t ter Storm Lipst ick’ is a next generat ion metal l ic l ips t ick
hybrid combining s tar- l ike pigments wi th a fu l l colour base for 3-dimensional shade and shimmer
l ike never before! Coated in gl i t ter ing pigments for ins tant WOW, this l ips t ick is OTT on ever y level .
HCP’s s tock Fusion Round L ips t ick has been beaut i fu l ly t ransformed wi th a feminine
pale pink 3D Gli t ter decorat ion, completed wi th a whi te screen pr int logo to the base.
The shiny s i lver A-shel l and band per fect ly complements the v ibrant l ips t ick bul le ts ;
avai lable in s ix shades wi th dynamic names such as ‘E lektra’ , ‘F lash’ and ‘Spark’ .
“Enhance.Express.
Experiment.”
SS19 | 61
BEAUTIFULBLENDSLUXURIOUS FOILS WITH
GRADIENT EFFECTS
Mixing high shine with deep colour showcased on the new HCP stock Radi i Rectangular
Domed Midi Palet te, this select ion of special foi ls feature sof t colour blends in
r ich jewel tones. A per fect decorat ion for adding f inesse to prest ige col lect ions.
SS1962 |
As more and more brands at tract their customer base online, beauty
packaging must no longer simply have shelf appeal, but be Instagram-
wor thy. With fast turnaround of col lect ions and a need to communicate
a brand-story via packaging ar twork and colour, HCP’s paper packs
are a versati le choice to reinvent a pack, season on season. Giving
brands the oppor tunity to go to town with highly detai led graphics
and vivid designs, this range of s tock i tems enable ful l colour print ing
with special touches such as foi ls and spot UV to make logos pop.
PAPER PACK APPEAL | FULL COLOUR PRINTED DESIGNS
Featuring:
Fusion Glass Lip Gloss (ful l size, mini and super-mini),
Fusion Sleek Lip Gloss (ful l size & mini),
Paper Lipstick & Paper Fragrance Stick.
SS19 | 63
Japanese cosmet ics brand Rose of Heaven - For tune (Kosé Cosmepor t ) has a highly
feminine and fragrant brand ident i ty wi th a col lec t ion compris ing of products in
various hues of rose pink, pret t i ly decorated wi th their s ignature f loral designs.
The Treatment L ip Color Tin t provides a long las t ing f in ish, wi th a mois tu r i s ing yet non-s t icky formula that
mel t s gent ly onto the l ips. The f in ish is a subt le yet lus t rous t in t o f colour; giv ing l ips a supple and l ine - f ree
appearance. Nour ish ing ingredients inc lude Shea but ter wi th rose, sunf lower, lavender and jojoba oi l s .
TREATMENT LIP COLOR TINT
BLOOMINGRED
BABYPINK
FEMININEPINK
This decorative
lipstick pack is a hybrid of
the HCP stock Trendstick base and
mechanism, giving a unique appearance
with the addition of a custom cap. Finished
with a rose pink shiny metallisation, the cap
has a ridged design, enhanced with an ornate
central band feature. The base displays a
full-colour floral pattern, applied with
heat transfer label.
The Treatment L ip Color Tin t i s avai lable
in three beaut i fu l and feminine hues.
SS1964 |
GLITTER & GLOSSTHINK PINK | 3D GLITTER
Gli t ter, gl i t ter ever ywhere! That def ini te ly seems to be the mantra of the make-up
trendset ters through 2019 and beyond - whether for super -glam, disco- inspired l ids or
precious pouts. As hol iday or l imited edi t ion launches cont inue to drive both fer vent sales
and brand engagement through exclusivi ty and highly desirable packaging, HCP’s mult i -
layered 3D Gl i t ter f in ish adds incredible sparkl ing depth. Avai lable in a wide range
of shades, 3D Gl i t ter can be appl ied al l over a sur face or in a more subt le gradient.
SS19 | 65
The ever versat i le Fusion Round Glass Mini L ip Gloss s tock pack from HCP has been given
an innovat ive make-over wi th a mat t UV spray to the the cap and bot t le , then creat ing
a double hear t design wi th laser-engraving. The viv id hues of the formulas are revealed
from wi thin the PETG bot t le for an impact fu l take on shade ID. The s tock doesfoot f locked
appl icator is a per fect choice to apply a thin layer of th is highly pigmented l iquid l ips t ick.
Ink of Elat ion believes that you can become someone else every t ime you are inspired, by al lowing yourself
the choice of being unique. The brand’s L ightwear L iquid Ink is the ideal product to create an indiv idual
look that speaks volumes, wi th twelve shades of s i lky formula. An ul t ra f lexible, high per formance
l iquid l ips t ick that leaves l ips drenched in pigment, las ts a l l day and is smudge res is tant and kiss proof.
L IGHTWEAR LIQUID INK
SS1966 |
CHIC | CONTEMPORARY | VERSATILE
The Square Jumbo L ip Gloss s tock pack features a highly-engineered
inject ion blow-moulded, th ick-wal led bot t le for s ty l i sh appeal (OFC: 13.3ml) .
Ideal for l ip gloss, concealer, highl ighter & eye products .
Manufactured in HCP Europe.
SS19 | 67
FUSION SLIM WAND
The HCP stock Fusion Sl im Wand is re-
imagined with an array of s tunning rainbow
gl i t ter f in ishes. This 8.6mm cup s l imst ick has
a longer prof i le and weighted base to enable
precise and comfor table appl icat ion; whether
to the l ips, cheekbones or as a concealer.
SS1968 |
‘PALACE SERIES’L IMITED EDITION LIPSTICK
This unique l imi ted edi t ion l ips t ick f rom Chinese luxur y brand Pechoin has
been developed wi th the company’s phi losophy of balance and harmony;
reinterpret ing their inheri ted or iental aes thet ics for the modern Chinese consumer.
The highly opulent cus tom l ips t ick is par t of the brand’s ‘Palace Ser ies’ col lec t ion;
inspired by the ornate costumes and jewel ler y worn by ar is tocrat ic ladies of the ancient
Chinese cour t . The in tr icate construct ion combines s tunning jade-green panels wi th golden
detai l ing, inc luding an exquis i te embossed bird mot i f . With a loop to the top, th is ant ique-
inspired design can also be worn as a hanging charm; fus ing beauty and pract ical i ty.
Of fset wi th a bold black anodised
A-shel l , the colours in the col lec t ion are
pr imari ly warm hues of c innabar, ochre
and coral wi th a semi-sheer glossy ef fec t .
AVAILABLE IN HUES OF:
OCHRECINNABAR CORAL
SS19 | 69
BAREPRO Glow Highl ighter by bareMinerals is more than jus t a highl ighter. The versat i le
formula contains l ight-ref lec t ing mineral pear ls to create a vei l of natural- looking
luminosi ty when used alone as a highl ighter, and can be used to t ransform the f in ish of
l iquid foundat ion, t in ted mois tur iser or sk incare products by adding beaut i fu l luminosi ty.
BAREPRO GLOW™ HIGHLIGHTER
This l igh t as ai r ‘b i -phase l iquid’ i s in fused wi th
oat sugar to ins tant ly smooth the appearance
of l ines, whi le green len t i l ex t rac t and bamboo
ex t rac t smooth the appearance of pores and
even out the tex ture of the sk in. ‘Mineral lock’
technology pro longs wear for up to 16 hours.
With a beaut i fu l ly minimal is t des ign,
the mat t b lack tex tured ABS outer cap is
suppl ied by HCP, wi th a PP inner cap.
WHIMSY:Viole t pink wi th duo-chrome pear ls
JOY:Pale gold wi th icy pear ls
FREE:Warm pink-peach wi th duo-chrome pear ls
FIERCE:Gilded copper wi th gold pear ls
SS1970 |
L’ESSENTIELNATURAL GLOW FOUNDATION
This s tunning and cur vaceous foundat ion
launch f rom th is h igh -end Par is ian brand
features a cus tom cap that u t i l i ses HCP’s
exper t i se and cut t ing -edge technology
to real i se a new luxur y make-up cap.
HCP’s innovat ive moulding technology has
enabled the real i sa t ion of a par t wi th a
heavy premium weight . The cap is f in ished
wi th an u l t ra sh iny, specia l i sed meta l l i sa t ion
for a gold seamless appearance that i s
essent ia l for the pres t ige market . A debossed
logo to the top of the cap is the per fec t
tac t i le f in ish ing touch; subt le branding that
comple tes a highly dis t inc t ive aes the t ic.
Guerlain make-up ref lec ts a unique creat ive daring that bares the hal lmark of that
in imi table chic French s ty le. For almost two centur ies, Guer lain has been in love wi th
ever ything that beauty encompasses, creat ing ‘must-have’ products that reveal the beauty
wi thin each woman, wi thout t ransforming her. The brand’s foundat ions aim to enhance
the skin’s radiance, reveal ing beauty rather than conceal ing - f ree to te l l i t s own s tor y.
Guer lain’s ar t l ies in of fer ing ever y woman the oppor tuni ty to reveal her indiv idual beauty.
“Day after day, Guerlain strives to enhance women,
all women. ”
SS19 | 71
HCP is del ighted to supply the Asian skincare brand Hanhoo with highly individual
packaging for their ‘Bee Cream’; a nourishing and hydrat ing face cream that
soothes del icate skin, smooths f ine l ines, enhances elast ic i ty and adds brightness.
BEE CREAM
Presented in an eye-catching glossy whi te geometr ic cus tom jar, the complex design is inspired
by the hexagonal shapes seen in a beehive. The double-wal l construct ion has in tr icate hand-
assembled facets , t r immed in gold to highl ight the unique aesthet ic and to br ing a touch of
contemporar y luxur y. The pack has a c l ick c losure for an ergonomic and premium feel
whi le the hexagonal cap is edged in metal l ic gold wi th a coordinat ing hot foi l logo.
SS1972 |
INCLUSIVE& DIVERSECONCEALER PACKS FOR SHADE ID
HCP’s wide of fer ing of s tock packs give brands the oppor tuni ty to showcase their ‘diverse
and inclusive’ range of concealer hues; a key trend across the face categor y in an era
where skintones of al l hues are celebrated. HCP’s s tock concealer packs come in a variety
of contemporar y prof i les and al l feature a c lear bot t le to provide essent ial shade
ID. With a mult i tude of di f ferent f locked appl icators avai lable, HCP have i t covered.
TOP L -R: Radical Ul t ra, HCP-RUSI Square Jumbo
BOTTOM L -R: MegaLips, Fus ion Glass Ul t ra
SS19 | 73
RADICAL ULTRAA CONTEMPORARY PACK FOR CONCEALER SHADE ID
The highly versat i le HCP stock Radical Ul tra has a contemporar y sof t -square prof i le and the opt ion to
clear or opaque mould the base-button and thick-wall PETG bott le to of fer shade ID. The pack has an OFC
of 10.1ml and is compatible with a variety of f locked appl icators to achieve the best make-up resul t .
BALLET
PEANUT
PADDLE
MINI BOWL
APPLICATOR RECOMMENDATIONS
FOR CONCEALER:
FEATHER
SS1974 |
The new Infal l ib le Ful l Wear Concealer from beauty leader L’Oréal is their highest coverage
formula - avai lable in a wide colour range of 25 shades to sui t ever y skintone. The highly
versat i le product provides ful l coverage with a f lawless matte f inish. As a mult i -use formula, the
product can be used to conceal imper fect ions whi le doubl ing as a contour/highl ight product by
select ing a shade 1-2 shades deeper to contour and 1-2 shades l ighter to highl ight and brighten.
The extra large HCP s tock Mega f locked
appl icator provides maximum coverage
in one s t roke to cover under-eye c irc les,
sk in imper fect ions and discolourat ion.
The 15mm Mega Jumbo HCP s tock pack
features a bold geometr ic design to the
cap, appl ied via heat t ransfer label wi th a
s i lver metal l ic layer to add extra s ty le and
ref lec t iv i ty to the contemporar y aesthet ic .
The PP bot t le (OFC:18.7ml) a lso features
a two-colour heat t ransfer label to
display the s imple typographic branding.
INFALLIBLE FULL WEAR CONCEALER
“Shape, Cover,& Contour.
Full Coverage Concealer.”
SS19 | 75
MINI BUT MIGHTYTHE RADII 15ML MINI TOTTLE
As the trend for customisable products for the face cont inues to grow, HCP’s 15ml s tock Tot t le is an
ideally sized pack that is perfect for pigment drops, highlighters, primers or any product that is designed
to be mixed with another skincare product to achieve a bespoke resul t . Also avai lable in a 30ml s ize.04
GLO
W 01LIG
HT
03 ROSE
06MID05
PEACH
02SAND
SS1976 |
CONTOUR QUEENA VERSATILE DOUBLE-ENDED TWIST-UP STICK
This ful l s ized 12.7mm cup double-ended twist-up st ick can be adapted for use within
a variety of product categories inc luding l ips and face. For the face, i t would be an
ideal choice as a contouring product ; or twist-up highl ighter and blush combinat ion.
SS19 | 77
TRENDHIGHLIGHTS
CREATIVE FINISHES & DECORATION
FLIPTONE & DIGITAL PRINTING
Digital print ing is a fantast ic option to apply ful l
colour graphics. In ‘Dolce Disco’ the new stock
pack Radii Round Domed Pressed Powder (98K)
features natural ly matt digi tal ly printed ar twork
that has been enhanced by a f l iptone spray. This
combination has added a subt le pearlescence to
the design that l i f ts the overal l look and is per fect
for brands who can’t resis t a hint of sparkle!
DIGITAL PRINTING
The Radii Rectangular Midi Domed Palet te (97U) is a new stock i tem featured in the ‘Palm Beach’
t rend digi tal ly printed with vivid ful l colour graphics. This is a print process ideal for smaller
quanti t ies, speed-to-market and to achieve mul t i -coloured designs with a high level of detai l.
SS1978 |
RADIUS PRINTING
The cute Radical Mini L ipst ick and Radii Square
Lip Gloss in ‘Palm Beach’ each feature a
creative print ing technique to the cap: a bright ly
coloured screen printed str ipe along the ver t ical
radius. For ‘Palm Beach’ two colours have been
applied to opposi te edges for a fun touch.
GLITTER SPRAY
The desire for the ul t imate twinkl ing f inish
shows no sign of abating, so HCP are always
looking for new and interest ing ways to apply
gl i t ter to a pack. Here, the pink gli t ter spray
has been applied to the double-walled HCP-
RUSI l ip gloss in ‘Dolce Disco’ (VK183/
FL185) to achieve a layered ef fect to the pack,
fur ther enhanced with a gold foi l pat tern.
HOLOGRAPHIC EFFECT ON ALUMINIUM
Colour- f l ip or inter ference f inishes are st i l l hot
proper ty; here the Magnum Slim Ful l Size Lipst ick
has been anodised with a pink or clear holographic
spray on top. The combination of the cool touch
of aluminium with this mesmerising f inish wil l
provide a packaging experience l ike no other!
SS19 | 79
HEDONISTIC | SPARKLING | GLAMOROUS
SPRING SUMMER 20TRENDS
FASHION & BEAUTY ICONS OF STUDIO 54
1970S DISCO & PURE HEDONISM
MIRROR-SHINE, SEQUINS & CANDY-COLOUR OPALESCENT
BRIGHTLY COLOURED GLITTER & SUGAR SWEET HUES
LENS FLARE, BLURRY TWINKLES & MOTION BLUR
INSPIRED BY DAVID BOWIE, JERRY HALL, GRACE JONES & DEBBIE HARRY
CLOSE UP LAYERED IMAGERY OF EYES & L IPS
GLITTER BALLS & NEON TUBE SIGNAGE
TONES OF PINK, L ILAC, GOLD & SILVER
FEMININE YET FLAMBOYANT
GRAPHICAL | HYPER-REAL | FUN-LOVING
SPRING SUMMER 20TRENDS
ART DECO LOGOS & COLOUR BLOCKING
CONTRASTING COLOURS UNDERPINNED BY BLACK & WHITE
FLAT APPLICATION OF OVERSIZED GRAPHICS
NEON GRADIENT COLOUR BLENDS FOR A HYPER-REAL SUNSET
HIGH GLOSS VS MATT FINISHES
RETRO MIAMI BEACH MEETS MEMPHIS STYLE
NEONS & PASTELS COLLIDE
A HIGHLY GRAPHICAL AESTHETIC
SUMMER MOTIFS: SUN, PALMS, FRUIT & BEACH PARAPHERNALIA
BOLD COLOUR COSMETICS LOOKS WITH BRIGHT EYES
WWW.HCPACKAGING.COM
A PREMIUM COLLECTION OF STOCK PACKAGING WITH AN ELEGANT FLUTED AESTHETIC
FLUTEDCOLLECTION
