GTO Business Alliance

Young: The Crown Group has 260 branches in 54 countries around the world. The most famous brands of the company are Crown Relocations and Crown Records Management, which mainly offers document storage and media management. Globally we store approximately 50 million boxes. This makes us the second-biggest provider of these services worldwide. Other major divisions of the company are Fine Arts, Workspace Relocations, and Third-party Logistics. In Hongkong, where our regional and global headquarter is located, we also have Crown Wine Cellars. For this service, we use old world war bunkers to store high-end wine.

GTO: Could you briefly introduce your company?

Crown Relocation’s Adrian Young on the Importance of Digitalization in the Relocation Business

About Adrian Young• Grew up in Melbourne, played college Tennis in the

USA and graduated in psychology• When traveling misses his family and Aussie Rules

Football in Australia• Has been living across Asia for 17 years• Chairman of Board, ANZCham 2018-2020• Loves the kindness of Taiwanese people

Partner In Taiwan

Young: Fortunately, the storage-related business units are not affected as badly as others, but international moving is a large part of our services. The closed borders stop people from traveling and slow down the economy in general. This harms our situation. However, we have a certain advantage over other competitors in terms of our IT systems, in which we are constantly investing. For example, we can offer virtual tours of houses to customers, digitalize their documents, or use special

GTO: How does the COVID-19 pandemic influence your business in Taiwan and China?

Like many other businesses, the COVID-19 pandemic seriously affects the Crown Worldwide Group. In this interview, Regional General Manager for China, Taiwan & Mongolia, Mr. Adrian Young gives a brief introduction into the company’s profile, its outstanding market position as well as talking to us about the challenges and possibilities of the current crisis.

Crown Logistics Center

We started our business in Taiwan in 1974 and currently employ 25 people. Our main business segments in Taiwan are Relocations, Workspace, and Records Management. Due to its stability, we consider the market to be very important and a continuation of our regional and global service offerings.

Exclusive Member Interviews Issue 5 / 2020

Interested in becoming one of our GTO Business Alliance members? Then visit www.taiwan.ahk.de

Top Relocations Provider

Crown Records Management

Relocating Fine Art

Assisting Individuals and Families Relocating

Crown Wine Cellars

software to communicate with them, which makes the processes a lot easier as well as more professional.In the end, like during the Great Financial Crisis more than ten years ago, we also see an opportunity in this crisis. Usually, everybody is very busy with the day-to-day challenges, but now we can look at our business from a very different angle, enhance our administration, further educate employees as well as set up for future developments. We are also training our staff in health, safety, or client contact related issues and upgraded our already unique e-tracking system for customer belongings.

Young: First of all, we are a privately-owned company, which gives us the possibility to run our business differently compared to a company with shareholders. We are not under as much pressure to increase our revenue. Instead, we can make more long-term decisions and always make sure to put the needs of our customers in front. For instance, we are very proud of owning most of our facilities. Compared to other companies, this might not be the most profitable way, but it gives us the possibility to guarantee a certain level of service and quality that our brand has been built on. This differentiates us from other companies in the industry, which we do not consider our competitors, we strive for quality and consistency of performance to support our partnerships.

GTO: Apart from your IT-systems, what else differenti-ates you from other companies in your sector?

GTO: With over 20 years of personal experience in your business, can you think of an interesting anecdote you would like to share with us at the end of this interview?Young: Because of constant change within the industry, there are always new challenges and adjustments to be made. I remember a situation with one of my former employers in the late 1990s. I was still pretty young, and the internet just started to come up. All the major documents were transmitted via fax. My boss ordered me to send an airwaybill to one of the customers, which was a very urgent matter. I did as I was told, but the customer repeatedly complained about not receiving it. As you can imagine, my boss became very angry. I told him to come over and have a look at my computer since I have e-mailed it several times. And he actually yelled at me: “Fax it! Nobody reads e-mails!”