Growth Hacking

Prepared by: Asa Cox, Partner

Lets begin

A mindset that enables greater awareness of the opportunities (hacks) to grow and how to bake them into a business or product.

A collection of tools and activities that make the hacks repeatable and the growth sustainable

We believe Growth Hacking is two things

12

Our PitchWorking together we will unlock the growth potential of your company; in the quickest and most cost effective ways possible.

➔ We will hack your growth.

"A wise man will make more opportunities than he finds."

Francis Bacon

The path to growth greatness

Step 1: Business MappingStep 2: Ideation & InspirationStep 3: Growth Hack StrategyStep 4: Growth Hack PlaybookStep 5: Execution

Business MappingCreate a detailed ‘growth centric’ picture of your business and the vision for it:

- Customer segments - Internal systems & data- Marketing activities - Sales processes- Competitors - Job roles & skills sets- Differentiators - Resources & budgets- Success stories - Timetables

Business strategy and big hairy goals are also important to discuss so that growth targets are aligned.

Ideation & InspirationA session to engage brains, let sparks fly and inspire hack opportunities.

A fantastic opportunity to:

- Present the growth hacking principles to the whole team- Engage staff in the process and give them ownership- Capture ideas from all parts of the business- Gather insights into system or process challenges- Get instant feedback on growth hack proposals

Identifying and agreeing key performance indicators is also important at this stage.

“Innovation is enormously important. It’s the only insurance against irrelevance.”

Gary Hamel, Management Expert

Growth Hack StrategyConverting the ideas and feedback into a set of actionable plans:

- Accessing new customer pools- Improving conversion rates- Upselling existing customers- Turning customers into referring evangelists- Automation and optimisation opportunities- Collaboration projects

Growth Hack Playbook

A detailed set of tools and activities that will deliver the growth hacks

- Lead generation - CX: Customer Experience- Lead conversion - Referral schemes- Data management - Partnerships & Collaborations- Marketing Automation - Social Media & Content- Analytics & Optimisation - Reviews & feedback loops

Your unique growth hacking plan, ready to execute.

90% of businesses fail due to poor strategy execution.

Pual Niven, consultant and author “Balanced Scorecard: Dynamic approach to strategy execution”

ExecutionGetting growth hacking from paper to reality. Setting it up and doing it.We understand that flexibility is paramount at this stage, so we are happy to discuss:

- Fully managed service - Fully managed moving to partly managed over time- Partly managed service- Regular review and ideation sessions only

We highly recommend partnering with us for execution if your team does not have growth hacking experience.

Suggested Timetable

Phase 1 Phase 2

Week 1Business Mapping- Two half day sessions

Week 2Ideation & Inspiration- Kick off and brainstorm

Week 3Ideation & Inspiration- Review and feedback

Week 4Growth Hack Strategy- Management & then team

Week 5Growth Hack Playbook- Each team seperately

Week 6Execution.. Roll out.. Growth!Celebrate every success along the path to greatness.

Phase 3

Want to to grow smarter?

Growth Hack

Packages

Converter ConvincedCommittedSimple, quick hacks aimed to persuade you that Growth Hacking is the way to go.

Combined half dayBusiness MappingIdeation & Inspiration

LiteGrowth Hack Strategy

ExecutionSet up 2 hacks1 month review

$1,495 fixed fee

Full program with all bells and whistles. Limited execution management.

Individual sessionsBusiness MappingIdeation & Inspiration x 2

CompleteGrowth Hack StrategyGrowth Hack Playbook

Execution3 months managedMonthly reviews

$11,995 fixed fee

Fully managed process and execution. Onsite growth hacker. The real deal.

Phase 1 & 2$4,995

Execution12 months managedMonthly review

$1995-2995/month

Some kind words

“Immediate revenue opportunities”Paula Keats, OwnerMana Property Law

“Undoubtedly lead to growth in our business”Steve Roughan, OwnerPlantation Bamboo

“Clear pathway to growing our client base”Holly Langworth, OwnerKeeping Tabs

Thank you for considering us.

Shall we get hacking?