Growing & Supporting Your Dealer/Distributor Network

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Mark Burke, COO of Cirrus ABS, presents information on how to use marketing concepts and new technology to quickly and efficiently promote products from a central point to and through a geographically distributed dealer network.

Text of Growing & Supporting Your Dealer/Distributor Network

  • 1. Growing & Supporting Your Dealer/Distributor Network // Mark Burke
    cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs

2. Challenges To Manufacturing Growth
Traditional Marketing Challenges
3. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
4. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
Brand & Messaging Consistency
5. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
Brand & Messaging Consistency
Underperforming Dealer/Distributor Relationships
6. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
Brand & Messaging Consistency
Underperforming Dealer/Distributor Relationships
Small or Shrinking Budgets
7. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
Brand & Messaging Consistency
Underperforming Dealer/Distributor Relationships
Small or Shrinking Budgets
Measuring Success
8. Challenges To Manufacturing Growth
Traditional Marketing Challenges
Marketing Resources
Brand & Messaging Consistency
Underperforming Dealer/Distributor Relationships
Small or Shrinking Budgets
Measuring Success
Consistent Execution of Marketing Techniques
9. Challenges To Manufacturing Growth
New Digital Marketing Challenges
10. Challenges To Manufacturing Growth
New Digital Marketing Challenges
Online Marketing vs. Traditional Marketing
11. Challenges To Manufacturing Growth
New Digital Marketing Challenges
Online Marketing vs. Traditional Marketing
Localized Product Visibility is Required
12. Challenges To Manufacturing Growth
New Digital Marketing Challenges
Online Marketing vs. Traditional Marketing
Localized Product Visibility is Required
Customers Expect Up-To-Date Product Info
13. Challenges To Manufacturing Growth
New Digital Marketing Challenges
Online Marketing vs. Traditional Marketing
Localized Product Visibility is Required
Customers Expect Up-To-Date Product Info
Specials & Promotions Require Real Time Updates
14. How to Grow Sales Today
Two Ways to Get Products to Consumers
15. How to Grow Sales Today
Two Ways to Get Products to Consumers
Direct to Consumer
16. How to Grow Sales Today
Two Ways to Get Products to Consumers
Direct to Consumer
Indirectly to Consumer Through a Dealer/Distributor Network
17. How to Grow Sales Today
Two Ways to Get Products to Consumers
Direct to Consumer
Indirectly to Consumer Through a Dealer/Distributor Network
The Internet is a key component for both of these methods in reaching the end consumer.
18. How to Grow Sales Today
19. How to Grow Sales Today
You Must Develop an Effective Strategy That
20. How to Grow Sales Today
You Must Develop an Effective Strategy That
Addresses each aspect of the NetCentered process
21. How to Grow Sales Today
You Must Develop an Effective Strategy That
Addresses each aspect of the NetCentered process
Can be implemented for your dealer/distributors in a turnkey system that works even if they do nothing
22. How to Grow Sales Today
23. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to market my products?
24. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to protect my brand?
25. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to keep the information on my products up to date?
26. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to get new manufacturer promotions to consumers?
27. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to leverage my marketing assets to improve their performance?
28. How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to be better dealers?
29. How To Grow Sales Today
Growing Your Network
30. How To Grow Sales Today
Growing Your Network
You have to show them that working with your company is
31. How To Grow Sales Today
Growing Your Network
You have to show them that working with your company is
More profitable than the competition
32. How To Grow Sales Today
Growing Your Network
You have to show them that working with your company is
More profitable than the competition
Less work than the competition
33. How To Grow Sales Today
Growing Your Network
You have to show them that working with your company is
More profitable than the competition
Less work than the competition
Better supported than the competition
34. How To Grow Sales Today
Growing Your Network
You have to show them that working with your company is
More profitable than the competition
Less work than the competition
Better supported than the competition
Have a system to ensure their success!
(and yours!)
35. Growing & Supporting Your Dealer/Distributor Network// Mark Burke
cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs