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Mark Burke, COO of Cirrus ABS, presents information on how to use marketing concepts and new technology to quickly and efficiently promote products from a central point to and through a geographically distributed dealer network.
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cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs
Growing & Supporting Your Dealer/Distributor Network // Mark Burke
Challenges To Manufacturing Growth
Traditional Marketing Challenges
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources• Brand & Messaging Consistency
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources• Brand & Messaging Consistency• Underperforming Dealer/Distributor
Relationships
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources• Brand & Messaging Consistency• Underperforming Dealer/Distributor
Relationships• Small or Shrinking Budgets
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources• Brand & Messaging Consistency• Underperforming Dealer/Distributor
Relationships• Small or Shrinking Budgets• Measuring Success
Challenges To Manufacturing Growth
Traditional Marketing Challenges• Marketing Resources• Brand & Messaging Consistency• Underperforming Dealer/Distributor
Relationships• Small or Shrinking Budgets• Measuring Success• Consistent Execution of Marketing
Techniques
Challenges To Manufacturing Growth
New Digital Marketing Challenges
Challenges To Manufacturing Growth
New Digital Marketing Challenges• Online Marketing vs. Traditional
Marketing
Challenges To Manufacturing Growth
New Digital Marketing Challenges• Online Marketing vs. Traditional
Marketing– Localized Product Visibility is Required
Challenges To Manufacturing Growth
New Digital Marketing Challenges• Online Marketing vs. Traditional
Marketing– Localized Product Visibility is Required
• Customers Expect Up-To-Date Product Info
Challenges To Manufacturing Growth
New Digital Marketing Challenges• Online Marketing vs. Traditional
Marketing– Localized Product Visibility is Required
• Customers Expect Up-To-Date Product Info
• Specials & Promotions Require Real Time Updates
How to Grow Sales Today
Two Ways to Get Products to Consumers
How to Grow Sales Today
Two Ways to Get Products to Consumers
• Direct to Consumer
How to Grow Sales Today
Two Ways to Get Products to Consumers
• Direct to Consumer
• Indirectly to Consumer Through a Dealer/Distributor Network
How to Grow Sales Today
Two Ways to Get Products to Consumers
• Direct to Consumer
• Indirectly to Consumer Through a Dealer/Distributor Network
The Internet is a key component for both of these methods in reaching the end consumer.
How to Grow Sales Today
How to Grow Sales Today
You Must Develop an Effective Strategy That…
How to Grow Sales Today
You Must Develop an Effective Strategy That…
• Addresses each aspect of the NetCentered process
How to Grow Sales Today
You Must Develop an Effective Strategy That…
• Addresses each aspect of the NetCentered process
• Can be implemented for your dealer/distributors in a turnkey system that works even if they do nothing
How to Grow Sales Today
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to “market” my products?
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to protect my brand?
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to keep the information on my products up to date?
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to get new manufacturer promotions to consumers?
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to leverage my marketing assets to improve their performance?
How To Grow Sales Today
Increasing Output of Existing Network
How do I get my dealers to be better dealers?
How To Grow Sales Today
Growing Your Network
How To Grow Sales Today
Growing Your NetworkYou have to show them that working with your
company is…
How To Grow Sales Today
Growing Your NetworkYou have to show them that working with your
company is…1. More profitable than the competition
How To Grow Sales Today
Growing Your NetworkYou have to show them that working with your
company is…1. More profitable than the competition2. Less work than the competition
How To Grow Sales Today
Growing Your NetworkYou have to show them that working with your
company is…1. More profitable than the competition2. Less work than the competition3. Better supported than the competition
How To Grow Sales Today
Growing Your NetworkYou have to show them that working with your
company is…1. More profitable than the competition2. Less work than the competition3. Better supported than the competition
Have a system to ensure their success! …(and yours!)
cirrusabs.comtwitter.com/cirrusabsfacebook.com/cirrusabsyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs
Growing & Supporting Your Dealer/Distributor Network// Mark Burke
