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Growing and engaging your audience with social data Sarah Karam, Google Platform

Growing and engaging your audience with social data

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Page 1: Growing and engaging your audience with social data

Growing and engaging your

audience with social data

Sarah Karam, Google Platform

Page 2: Growing and engaging your audience with social data

Focus on the user and all else will follow.

Page 3: Growing and engaging your audience with social data

User data can enrich experiences both on

and off your platform

Page 4: Growing and engaging your audience with social data

New Engagement Challenges

Yesterday

Cookies

Today

Different identifier on every device

?

Tomorrow

Trusted, cross-

device identity

provider

Page 5: Growing and engaging your audience with social data

developers.google.com/+/features/sign-in

Create rich identities via Google Sign-In

developers.google.com/+/features/sign-in

Page 6: Growing and engaging your audience with social data

Call profile data such as Name, Email, Gender, Demographic, Circles, Circle user data and more to customize your user

experience.

Page 7: Growing and engaging your audience with social data

Use YouTube channel subscriptions and suggested content as a recommendations engine

developers.google.com/youtube/v3

Page 8: Growing and engaging your audience with social data
Page 9: Growing and engaging your audience with social data
Page 10: Growing and engaging your audience with social data

developers.google.com/+/features/play-installs

Fitbit

Continue a consistent experience and grow your user base on Android

Page 11: Growing and engaging your audience with social data

When you prompt users to share…

developers.google.com/+/web/share/interactive

Page 12: Growing and engaging your audience with social data

developers.google.com/+/web/share/interactive

…pre-fill customized recipients to remove friction and increase engagement

Page 13: Growing and engaging your audience with social data

Suggest friends to inviteusing mobile phone contacts

developers.google.com/google-apps/contacts/v3/

Page 14: Growing and engaging your audience with social data

Contextualize the user experience

off your platform

Page 15: Growing and engaging your audience with social data

developers.google.com/app-indexing

When relevant, Google search results will include deep links to apps

Page 16: Growing and engaging your audience with social data

developers.google.com/gmail/actions

Increase email engagement with actions

Page 17: Growing and engaging your audience with social data

developers.google.com/google-apps/calendar

If your app manages anything time-related, use the Calendar API

Page 18: Growing and engaging your audience with social data

For the past 15 years, Google has

been building out the world’s fastest,

most powerful, highest quality cloud

infrastructure on the planet.

Page 19: Growing and engaging your audience with social data

Cloud Platform is built on the same

infrastructure that powers Google.

Page 20: Growing and engaging your audience with social data

Storage App ServicesCompute

Cloud Storage

Cloud SQL

Cloud Datastore

Compute Engine

App Engine

BigQuery

Cloud Endpoints

Google Cloud Platform

Page 21: Growing and engaging your audience with social data

60%

acceptance rate to install their Android app

50%

higher conversion by users who sign in with Google vs. other methods

21%

increase in registration rate

14%

Higher order value than average by users who sign in with Google

How Sign-In has impacted developers so far

developers.google.com/+/features/case-studies

Page 22: Growing and engaging your audience with social data

Thank You

Page 23: Growing and engaging your audience with social data

Appendix

Page 24: Growing and engaging your audience with social data

google.com/insidesearch/features/plus/relatedpeople.html

Get more of your contentIn Google Search

Page 25: Growing and engaging your audience with social data

developers.google.com/+/web/share/interactive

Interactive posts have a prominent call-to-action button

Page 26: Growing and engaging your audience with social data

developers.google.com/+/web/share/interactive

3x higher CTR than a standard share

Page 27: Growing and engaging your audience with social data

How Google Can Help

Increase Your AudienceDeepen Engagement

Drive Mobile

Growth