GROUP 51. Andy Revianto2. Jahja3. Wisnu Dasuki4. Shely Meifuzi5. Edi Suryanto

SWOT ANALYSIS - GROLSCH

STRENGTH

1.Unique packaging

2.Clear vision and mission

3.Have more than 400 years experience and good quality rating

4.Have good access to Dutch shipping port

• WEAKNESS1.Low market shares

in Netherland2.Cost for payroll is

high (15% from revenue)

3.Variable production cost for international market is high (13% from revenue)

4.Low capacity in production

5.Decreasing profit

OPPORTUNITY

1.There is still huge international market

• THREAT1.Competition

in premium beer segment

2.Market shrinkage and discounting

3.Hard to capture customer’s behaviour and taste

SWOT ANALYSIS – SAB MILLER

STRENGTH

1.SAB Miller’s Strong route channel and global production

• WEAKNESS

1.No approach to developing market

2.Lack of price elasticity

OPPORTUNITY

1.Increase Premium lager consumption

2.Expand beer consumption in developing market

• THREAT

1.Market shrinking in developed market

2.Price pressures