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“THE GROOMING INDUSTRY’S TRADE MAGAZINE!”
VOL. 34 ED. 4 • APRIL 2015 WWW.GROOMERTOGROOMER.COM
WHY BUY INSURANCE?
IN A DUTCH
STANDARD POODLE
Jackie Boulton, Groom Expo West 2015 Best In Show Winner with
Mary Meeks of Nature’s Specialties. Photos by Animal Photography
HIRING YOUR FIRST
EMPLOYEE
GroomertoGroomer.com
From head to tail, we’vegot you covered.
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As a Groomer’s Choice customer, we give youunlimited access to over 50 hours of state-of-the-art grooming videos from leading industrypet stylists with focus on specific breeds,techniques and shortcuts. On top of that, we'realso giving you dozens of industry secret videoson Business, Marketing and Culture to help yourbusiness grow. The best part, it's absolutelyfree. It's our way of saying thanks for being anawesome part of Groomer's Choice.
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GroomertoGroomer.com 5Groomer to Groomer • Vol 34 Ed 4 • April 2015
Copyright April 2015. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX: (717) 691–3381 Email: [email protected]
EDITORIAL STAFF
COLUMNISTS
Kathy Rose
Bonnie Wonders
Missi Salzberg
Teri DiMarino
Kathy Hosler
Dawn Omboy
Gary Wilkes
Mary Oquendo
Daryl Conner
ALSO INSIDE
GROOM FIT!
PAGE 20 by Vera Needham
Wonders: Afraid? Who, Me? 6
Hiring Your First Employee 14
Wilkes: Discrimination and Generalization 26
Omboy: In Sheep’s Clothing 32
Oquendo: Setting Client Expectations 42
Conner: Why Buy Insurance? 46
PetQuest Returns June 25–28 54
New Products/Industry News 63
Calendar of Events 64
Classifieds 65
PAGE 36 by Steve Appelbaum
ON THE COVER: Jackie Boulton, Groom Expo West 2015 Best in Show winner with Mary Meeks of Nature’s Specialties. Photos by Animal Photography
STANDARD POODLE IN A DUTCH
PAGE 58
CONTENTS | APRIL 2015
EDITOR/PRESIDENT
Todd Shelly [email protected]
ASSISTANT EDITOR Gwen Shelly [email protected]
CHIEF OPERATIONS OFFICER
Adam Lohr [email protected]
MANAGING EDITOR Rebecca Shipman [email protected]
ART DIRECTOR
Lucas Colton [email protected]
GRAPHIC DESIGNER Laura Pennington [email protected]
WEB DESIGNERS Lance Williams [email protected]
Luke Dumberth [email protected]
DIRECTOR OF SALES & MARKETING James Severs [email protected]
by Kathy Rose
PROBLEM CHEWING
TAKE THE BITE OUT OF BACK PAIN
GroomertoGroomer.com6 Groomer to Groomer • Vol 34 Ed 4 • April 2015
E by Bonnie Wonders e
A fter 30 plus years of groom-ing you would think that I’ve pretty much seen it all as far
as unwilling grooming customers. I’ve certainly had my share of dog owners who don’t want to give up their pre-cious pet for an hour or two as they get groomed. Honestly, you’d think they were sacrificing their first born when they have to leave them with me for a bath and haircut. I’m truly not all that bad. I’ve never (knock on wood... or my husband’s head, whichever is closer at the moment) had a dog die whilst in my care. Never had one have to go to the doggy ER after leaving my place. Never had to perform CPR on one. I on the other hand, have had to take myself to the hospital after being around some
AFRAID? WHO, ME?
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GroomertoGroomer.com8 Groomer to Groomer • Vol 34 Ed 4 • April 2015
of THEM. We’ve all seen those kinds of
owners who transfer their own anxiety to their dogs when the time comes to hand ‘em over. I’ve had owners cry when I try to pry their pet from their arms while they are sobbing, “Mommy is Soooo sorry to have to leave you here... I’ll be back baby. I promise,” they say in between gasps. Geesh... I am so tempted to hand them a paper bag as I not so gently push them to-ward the front door. These dogs shiver and shake and put on some of the best acting this side of Broadway. The sec-ond, and I do mean the second those dogs hear the owner get out the front door, they stop their own theatrics and look up at me like “Thank goodness she’s gone... and she calls ME a drama queen!”
A couple customer’s dogs however, will come in the front door and as soon as their owner’s unhook their leash,
they head straight back into the cage room and run into a bottom cage and pull the door shut behind them. They will do just about anything to avoid that room with the dreaded bath tub. Until they figure out how to actually lock the door behind them, I’ve got the upper hand.
I had one customer who had to have her daughter bring the dog in since the lady had to work. The girl ac-tually drove the dog to my place, came in dogless and proceeded to tell me that she “asked” the dog if she wanted to get her haircut. The dog jumped from the passenger seat to the back seat, so the girl KNEW that she wasn’t in the mood for getting groomed. “My mom will have to bring her back when she’s ready,” she informed me. With that announcement, she left. Yup, just like that. Right back out the door and into her car and homeward bound, I assumed. Me... speechless. I actually
kind of enjoyed calling the girl’s moth-er to tell her why the dog wouldn’t be groomed that day. Oh, to have been at their house when it was Mother Vs Daughter night... round one... I would bet on a knockout.
I had a customer once who brought in a Lhasa to be cut down into a puppy cut. She left, and as I had just started to bathe the dog, the husband appeared. He stormed back into the grooming room and demanded (nicely, I must admit) that I give him the dog back. “Uh, Linda just brought him in for a grooming,” I said. “Well, he’s NOT getting his hair cut,” he informed me matter-of-factly. “I told her I want him to have long hair. I don’t want any of it cut off,” he said. “Uh,” I said again (I’m good at saying that when I’m dumb-founded). “I don’t know what to do then...” I trailed off. “You just give him to me,” David said. “He’s all wet,” I had said. “That’s ok, just rinse him off and
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GroomertoGroomer.com10 Groomer to Groomer • Vol 34 Ed 4 • April 2015
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give him here,” he said. I did as I was told, wrapped the dog in a towel and handed him to Dave. “Are you sure you don’t want me to at least bathe and dry him?” I asked. “Oh yeah. I’m sure,” he said. Rolling my eyes, I watched as he carted his dog away.
Thirty minutes later Linda called to let me know that she and Dave had gotten into a MAJOR discussion over the haircut. The husband had apparently won the argument for the moment. However, it was under the stipulation that he would be solely responsible for brushing the dog’s hair every day. It only took about a month for him to see the light, aka “Linda’s Way.” Within four weeks I saw Sparky again. This time Dave brought him in and asked VERY nicely if I could please cut his hair way down as he couldn’t seem to find the time (or patience) needed to comb through all that dog
hair every day. Go figure.I’ve had dozens of people over
the years who, of course, save a ton of money by learning to groom their own dogs. They make this announce-ment to us that they’re going to take over the job themselves. After all, they know how easy it is to groom a dog as they’ve watched us through the window. These same people are the ones who eventually come back beg-ging us to groom their dogs again. This of course after they hack their dog’s hair up, making him look like he stuck his tail into a 110 outlet. They’ve also managed to misjudge their aim with the scissors while trying to remove a mat, thereby slicing into their dog’s flesh. Finally, they spend a good hour cleaning up all the blood that they didn’t know their dog’s foot could spew out when they cut way too deep into a toenail. Who told them to buy a white
couch in the first place?These people who insist on not
putting their dog on a leash when they bring them in eventually all learn the hard way. They pull into the parking lot and open their door. The dog jumps out and either does one of several things:
A: Dog makes a straight line down through parking lot and runs through the tool and die factory at the bottom of the lot... owner spends 1/2 hour running through huge building trying to locate said dog.
B: Dog makes a 90 degree turn and heads down the middle of the main road heading toward the Chamber of Commerce building... apparently he wants to know what local events are coming up.
C: Dog makes other 90 degree turn and heads toward turnpike one block away. Obviously doesn’t know
GroomertoGroomer.com 11Groomer to Groomer • Vol 34 Ed 4 • April 2015
GroomertoGroomer.com12 Groomer to Groomer • Vol 34 Ed 4 • April 2015
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hitch hiking is forbidden on the turn-pike.
D. Dog sneaks into Bar directly across parking lot behind unaware patron on his way in to buy six pack. Owner didn’t have a clue that this hap-pened. I observed watching through trusty front window of grooming shop. Big smile occurred on face of yours truly.
The most recent coward occurred just last month. Sue was bringing in her little Bichon for its monthly ap-pointment. Normally the dog jumps onto Sue’s lap as soon as she stops her car at my place. The dog is always really good about coming in to the shop. That particular day however, Pebbles decid-ed to make an escape to the underside of the back seat of Sue’s Toyota. I won-dered what was taking her so long to come in, but figured Sue was probably on the phone as she usually is. After
10 minutes or so went by, she finally burst through the front door of the shop. “We’ve got a problem,” Sue said looking panicked. “What?” I asked. “Pebbles is stuck under my back seat. I mean REALLY stuck,” she said.
I followed her out to the parking lot and, sure enough, that little dog had crawled under the seat and had gotten her back leg hung up in some sort of rigid cable that was under there. The dog was twisted into an awkward position with her head bent to one side under part of the seat and she was too short to stand up all the way. Sue was trying to coax her to come out on her own, but the dog was scared and was literally stuck. Sue pulled on her to no avail. We worked on her for probably another 10 min-utes and we were seriously thinking we might have to call the Fire Department or somebody to come and try to remove
the back seat. Sue was beginning to look like she was going to hyperven-tilate. “Let me try to sort of “pop” her out from the back side,” I suggested. I think all three of us were feeling rather doubtful at that point, but I was able to get her leg unwrapped and push her out from the backside of the seat. Relief doesn’t begin to describe how we felt at that point.
Sue picked her dog up and handed her to me. “What an ordeal!” she said rolling her eyes. She left and I gave Pebbles her grooming. When I was almost finished, the next customer walked in with his dog. “Buddy doesn’t want to come in,” Paul informed me as I came out to greet him. “Did you ever have a dog try to hide from you like this?” he asked as Buddy was trying to become invisible behind Paul’s knees. “Oh, a few,” I said with a big sigh. ✂
GroomertoGroomer.com14 Groomer to Groomer • Vol 34 Ed 4 • April 2015
I t’s finally happened. You have worked long and hard to build your business, and now you
have more work than you can handle alone. You know that it’s time to hire your first employee…but how do you go about it?
Your first step is to decide what kind of help you need. Is it a brusher/bather, a receptionist with retail selling experience, a full-time groomer, or
someone who can do a bit of every-thing? After you decide what kind of employee you need – how do you find the right person?
You can advertise locally or online, network with other pet profession-als, or contact grooming schools to see if they have any graduates in your area. Once you have applications, the next step is to personally interview the candidates. Have a list of ques-
tions that you ask every applicant; ask them about their training, their past employment, and why they would like to work at your business.
During the interview, you will want to tell the prospective employee a little bit about your business. Then you should explain in detail the du-ties that they will have and what you expect them to be able to do. Ask for references, and follow up on them.
HIRING YOUR FIRST EMPLOYEE
E by Kathy Hosler e
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Take your time. There is a well-known saying: ‘marry in haste, repent at lei-sure’. In the business world, if you hire in haste, you might regret it later.
Selecting and hiring the right person to add to your workforce is critical to your business’s continued success. The person that you hire will be a representative of your business and can affect the good reputation that
you have worked so diligently to build. Check their past employment
history. It is also a good idea to do a back-
ground check on any prospective em-ployee. The most important reason to conduct a background check is to avoid job fraud. That includes purposeful inaccuracies or false information that a job candidate puts on a resume or
during an interview. Criminal record checks may be the most important. For example, if you hire someone who will be working with your expensive equipment or who will be handling money – you can find out if that per-son has ever been charged with theft. You must comply with the Fair Credit Reporting Act (FCRA) when you do a background search on a prospective employee and obtain a written autho-rization from the job candidate.
If you are hiring a mobile groomer, you will want to know if they are safe on the road. Applicants with multiple traffic tickets or accidents can be a warning sign of possible future prob-lems. When you narrow your choices down, have the applicants that you are considering come in for an afternoon or a day. See how they interact with your clients and their pets. If you are hiring a groomer, you may ask them to groom a dog or two. This will give you an opportunity to observe their grooming and pet handling skills, how long it takes them to groom a pet, and to see how well they can follow direc-tions.
If you want an employee who grooms and does everything exactly the way that you feel it should be done, (and if you have the time) you might consider training someone. An employee with no experience is like a flawless block of marble, and you be-come the sculptor – ready to shape and to transform them into exactly what you want. One of your final consider-ations should be: is this a person that you will enjoy working with day-in and
GroomertoGroomer.com16 Groomer to Groomer • Vol 34 Ed 4 • April 2014
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GroomertoGroomer.com18 Groomer to Groomer • Vol 34 Ed 4 • April 2015
day-out, and will they be an asset to you and your business?
Consider your bottom line. Who-ever you hire needs to generate more in profit than it costs to employ them or they will not be a benefit to you or to your business. While you are look-ing for the candidate that you think will be a good fit for your company, make sure that you are ready to be an employer.
There are federal, state, and local
requirements that must be followed by anyone who has employees. Visit www.irs.gov to examine the IRS Employer’s Tax Guide to view all of the federal tax filing requirements. You can also go to the Small Business Administration website, www.sba.gov, to learn some of the steps you should follow when you hire your first employee.
Once you have taken care of all the paperwork and have hired your first employee - it’s time to get to work. You
have a huge responsibility in making the employer/employee relationship a success. Even if you each have sepa-rate responsibilities, you should work as a team to create satisfied clients. And, as the team leader, it is up to you to motivate, guide, and encourage your employee. The number one cause of all employee problems is poor com-munications. Although it may seem like overkill to make an employee handbook for just one employee - put-ting your policies, procedures, and job requirements in writing helps avoid any misunderstandings.
Taking time to search for and select the right person as your first employee will establish a solid founda-tion for adding future staff members, and can help take your business to the next level. Hiring your first employee is a big step. Don’t rush it. Take your time, do the research, and you will be far less likely to have regrets later. ✂
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GroomertoGroomer.com20 Groomer to Groomer • Vol 34 Ed 4 • April 2015
L ift, lower, bath, wrestle, brush, scissor, repeat. Yes, I love my job as a
dog groomer but because it can be physically demanding with lots of lifting and repetitive movement, this type of work has a high incident of injuries. Many groomers don’t have health care coverage and cannot afford to take time off work. Injuries can be frustrating, painful, and in some cases, career ending. To have a long and pain-free career we need to be pro-active.
Physical therapy is exercise that is used to help fix injuries and the same type of exercise can be used to prevent injuries from occurring. I am
a fifty-one year old dog groomer and single mom. I am also a Pilates pro trainer and medical exercise specialist. By the age of thirty I couldn’t lift my arms over my head because of poor ergonomics, poor conditioning, and improper form at the grooming table. This is when I started my journey of Pilates and joint conditioning. I believe it saved my career and my mis-sion now is to help educate other pet groomers.
Proper lifting techniques are essential (Fig 1). Most groomers lift using spinal movement, which is the first mistake. Our legs are stronger than our arms or backs, let them do the work for you. To prevent a painful
GROOM FIT!TAKE THE BITE OUT OF BACK PAIN
E by Vera Needham e
FIG. 2
FIG. 1
Photos by Jennifer Stirrat
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Kelly KnightOwner – Goin’ To The DogsCleveland TennesseeIntergroom 2010 Rising Star
Kelly KnightOwner – Goin’ To The DogsCleveland TennesseeIntergroom 2010 Rising Star
GroomertoGroomer.com22 Groomer to Groomer • Vol 34 Ed 4 • April 2015
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back it is important to keep our spine in neutral position. This means if you stood with a stick behind your back; your head, shoulders and bottom would press against the stick. This is important in all aspects of grooming from lifting to bathing.
One of the most common mis-takes groomers make is using their backs as a hinge. The hips are the hinge (Fig 2). When we lean forward, the hip is where movement should occur. If we round our spine, we lose at least a quarter of our spinal strength. Re-member, bend forward from the hips, keep the spine neutral, and let the legs do the lifting. Push with the legs, DO NOT pull with the back.
FIVE MOVEMENTS TO PREVENT BACK PAIN FOR PET GROOMERS.
Bridging: We start the program lying on our backs with the knees bent.
Next, slide the feet as close to the hands as possible. Then slide the hands towards the feet which helps alleviate shoulder tension. The most important part of this exercise is to squeeze your bottom, then lift your hips. Energy should be focused into the toes. Hold for a five count. Repeat 5x.
Double Leg Lift: Roll to your side. Connect the balls of the feet and the heels together.
Inhale to lengthen, exhale to lift, being aware of relaxing the neck and shoulders as you hold for a five count.
As you are holding this exercise, think of making yourself as long as possible from the top of the head to the tip of the toes and keeping the inner thighs connected like you are holding a paper between them. This exercise stabilizes the sides of our abdominal wall, which is the area between the bottom rib and the top of our hip bone. This is a vulnerable area in most groomers since we often lift with one arm when we are carrying small animals or equipment. Repeat 5x.
BRIDGING
DOUBLE LEG LIFT
GroomertoGroomer.com24 Groomer to Groomer • Vol 34 Ed 4 • April 2015
Clams: Imagine you have an invisible wall behind your back. Bend your knees so that your head, bot-tom, and heels are against the invis-ible wall. Next, imagine your heels are glued together. Really concentrate on squeezing your bottom as you open your knees. Repeat 10x.
Flight: Next, roll onto your belly then turn your palms down like you are slapping the floor. Start by sliding your hands towards your feet to get the tension out of the neck and shoul-ders. Inhale to lengthen the spine as you unweight your head from the floor. Keep the back of the neck long as you lift, making sure you are looking at the floor the whole time and not the wall in front of you. When we groom a dog everything is in front and in the cen-ter. That type of movement encourages bad posture. If you have a hard time holding your head against the stick when it is behind your back, this exer-cise is imperative for you and should be repeated every day. Repeat 5x.
Bird Dog: Push up onto your hands and knees. Hands are directly under the shoulders and knees directly under the hips. Now imagine some-one is going give you a push. This will help you wake up or engage your core. Extend one leg. Think about placing energy in your bottom as you lift the extended leg. Stay as stable as possible as you unweight the opposite hand and extend it overhead. Try to create as much length as you can from the tip of your fingers to the end of your toes. Hold for a count of five. Repeat, alter-nating sides, two times each side.
Roll to the other side and repeat
Double Leg Lift 5x.
Repeat Clams on the other side 5x.
This program only takes ten minutes and should be performed at least three times per week. It can be done anywhere and no special equip-ment is needed. Every groomer I know has cussed at a client for bringing their dogs to us matted and expecting a miracle. Why didn’t they take ten minutes a day to brush this pet if they didn’t want it shaved down? How dare they expect us to turn this horribly matted creature into a work of art? That is the same as us showing up at
the doctor and expecting him to fix us. We need to take responsibility. It is our body and our career. Getting back to work shouldn’t be a pain with this simple and easy to follow program. ✂
Vera Needham is a Medical Exercise Specialist and Pilates Pro Trainer at the Port Stanley Fitness Centre in Canada. Vera has been a professional dog groomer for over thirty years. Who better than a groomer to know first-hand the injuries and vulnerabilities of the profession? Vera created the program after a groom-ing related shoulder injury which she felt may end her career. With Groomfit she has continued grooming and has been pain free for over twenty years. Groomfit is a simple, easy to follow twenty minute exercise program that is designed to address and help prevent the most com-mon injuries which may occur with pet groomers. This DVD is accompanied by the Barber Stick. The Barber Stick was designed by herself and partner Larry Macdonald to enhance the program and help stabilize shoulders and wrists. The DVD can be purchased at www.tubee-fit.com or email [email protected] for more information.
CLAMS
FLIGHT
BIRD DOG
Photos by Jennifer Stirrat
GroomertoGroomer.com26 Groomer to Groomer • Vol 34 Ed 4 • April 2015
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Somewhere, deep within the bowels of my computer is a nifty little pinball game. It is a
tribute to the software designers, who have created a marvelous simulation of the real thing. Two of the keys on the keyboard activate the flippers, and two more act to “nudge” the table. The
first time I played the game, I discov-ered something interesting. Instead of hitting the keys to make the machine “wiggle”, I was actually bumping the whole keyboard. My longtime re-sponses from “real” pinball games had leaked over into my computer simula-tion. In scientific terms, I had “general-
ized” a behavior from one situation to another. Fixing this problem requires that I “discriminate” between real pin-ball machines and fake ones. While we humans rarely examine this process, it may surprise you to know that your dog is an expert at both generalization and discrimination and could teach us all a thing or two. I say “surprise” be-cause I routinely hear people comment in astonishment that their dog goes nuts when it hears a doorbell on TV or hates men who wear hats.
While all animals have the capacity to acquire knowledge; they must also know where, when, and how to use it. If a dog sits on a cactus, he will not benefit from the experience unless he possesses two mental abilities – dis-crimination and generalization. Simply put, discrimination is the ability to de-cide that two events or things are un-related. Generalization is the ability to see a relationship between things. So, to avoid cactus, a dog must be able to discriminate between cactus and non-prickly objects and be able to generalize that all cactus should be avoided.
In your home, these twin abilities are regularly displayed. If a dog races madly to the door at the sound of the bell, but does not react to the sound of a doorbell on a television program, he has correctly “discriminated” between the two. The dog has decided that some
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aspect of the real doorbell is unique, and not shared with the TV bell. If the dog responds to the doorbell and the sound of a doorbell on television, he has generalized the sameness between the two bells.
Another example of these dual behavioral principles occurs when you take your very obedient dog to a new location. The same dog who can sit, lie down, roll over, fetch, and speak will become a distracted fool the instant he sets foot in a park. The dog has correctly discriminated that the park is different than your home, but has failed to generalize the commands associated with his obedience behav-iors. This process of assuming that the park is unique, and failing to realize that it should be considered the same as your living room, is the simplest form of this problem. The solution is to gradually introduce the dog to new locations, while continuing training on the behaviors that work at home.
While deciding sameness or uniqueness is often a single adapta-tion, it may also be a complex blend of the two. Many dogs learn to dislike people who wear uniforms. This reac-tion requires that the animal make both a subtle and complex discrimi-nation AND a generalization. First the dog must learn to discriminate between people who wear uniforms, and people who do not. While we take for granted that uniforms differ from regular clothing, dogs must learn which components represent a uniform, and which things do not. This is not as easy as it seems. In reality, most uniforms are not really uniform. Animal Control officers and police wear badges – the meter reader does not. The UPS guy wears shorts. The letter carrier may not. At each step in the process, the animal analyzes which things are common to uniforms (generalization) and which things are not (discrimination).
Ultimately, the dog will learn to associate name plates, badges, hats with badges, and funny shaped things hanging from a belt as signs of a uniform. If any of those cues are present, the dog may then generalize his behavior. If a man with a badge on his hat sprays the dog with pepper spray, heaven help the next bottled water delivery man who has a logo on his cap. The dog doesn’t know that the first man was an animal control officer or that the second man is delivering water – he just knows that hats with badges are “intruders”. If the dog’s owner wears a hat and badge, the dog may make an even more complex discrimination – all guys with hats and badges are evil, except “dad.”
While these specific discrimina-tions are easy for us to understand, discrimination and generalization can also link sequential chains-of-events. Many dogs come to discriminate the veterinary hospital as a place where
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GroomertoGroomer.com30 Groomer to Groomer • Vol 34 Ed 4 • April 2015
pain happens. At first, the dog is happy to get in the car and visit the new and exciting location. Soon the dog starts to generalize the sights, sounds, smells, and sensations of the examina-tion room with unpleasant treatment. The dog will start to identify every-thing that is unique to veterinary visits and link the sequence of events that “cause” the examination room. Soon, the dog is reluctant to get in the car, go into the waiting room, or approach people who wear veterinary uniforms.
Understanding discrimination and generalization can help you appreci-ate the dynamic nature of your dog’s behavior. Learning to better control your dog’s ability to learn can help create good performance and modify unacceptable behavior. Here are a few tips for utilizing this knowledge with your dog.
• Make sure you train your dog in several places, times of day, and gradu-ally introduce distractions.
• To help your dog with discrimi-nations make two situations obviously different; just like an old western movie – the good guys where the white hats, and the bad guys wear the black hats. If you want your dog to bark at suspicious strangers, but not bark at regular visitors, have your “pretend” burglars, wear funny hats, carry um-brellas, or walk unusually. Gradually remove the hats, and umbrellas, and make generally furtive movements the key to deciding if someone is a threat.
• If you want your dog to general-ize quickly, be willing to drop your standards in the new location/situ-ation. If Fido can sit at home, but is distracted at the park, simply try to
reinforce him for responding to his name. Once he will listen to his name, re-teach “sit” in exactly the same way he originally learned the behavior. Once he starts to “sit”, even in the park, repeat the process in the next location, or try a different behavior. If the behavior fails, drop your standards and refresh his memory.
It takes practice to successfully learn a generalized discrimination. Most people fail to repeat the situation enough times to give Fido the needed experience. Repetitions that end with different consequences can help the dog learn faster. If the sound of the real doorbell leads to a dog biscuit, and the TV bell leads to a five minute “time out”, Fido will quickly discriminate be-tween the two and change his behavior accordingly. ✂
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O n this particular grooming day I had a returning cli-ent with a Sheltie and she
also brought in her new Morkie pup. It was a 4 month old white puppy that certainly was in need of grooming. I had just seen the groom done by Irina Smirnova and immediately thought this puppy with her coat type could pull it off perfectly. I was excited and showed the young woman the picture and asked her if she was willing. She agreed to the creative groom on her little dog, this was going to be an extra fun day for me!
I started this groom by remov-ing the excess hair from the muzzle with chunkers (Fig 1). As the pup was getting used to being handled by me, I
then moved to the ears with my quiet running Bravura removing long hair from inside and outside of the ears (Fig 2). Next I clipped the hair on all four legs fairly short, which was a good thing since she was matted (Fig 3).
With this done, I chose a black dye that could be used straight from the bottle. With a toothbrush, I applied the dye to both sides of the ears (Fig 4) then carefully to the muzzle where I had shortened the hair (Fig 5), being care-ful not to get it too close to the eyes.
Next, still using the toothbrush, I applied the dye to all four legs (Fig 6) and then to keep the color from being transferred, I wrapped the legs with foil (Fig 7).
This pup turned out so adorably
E by Dawn Omboy ewww.queenofcolor.com
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GroomertoGroomer.com 33Groomer to Groomer • Vol 34 Ed 4 • April 2015
cute. But was very happy and bouncy, so it was hard to get a good picture of the finished groom (Fig 8).
Her owner was thrilled when she picked her up and said how excited her child was going to be when she got home. But, the mother of this lady was less than thrilled about the creativity. The next morning she came in with her adult daughter and asked to talk to me about the groom. She was mad and told me the dog did not look like a panda and wanted to show me a picture of what a panda is sup-posed to look like. A panda was never discussed with the daughter.
My point in telling you all this? Before you do a creative groom on a client’s dog, get a signed work order outlining the groom to be performed. That way you can prove what was decided on with the person dropping off the dog, should another family member not care for what was done. I loved it, but unfortunately the dog does not live with me. ✂
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P rofessional groomers sometimes find themselves in a similar quandary as
veterinarians. You are not experts in behavior, but some of your custom-ers will wind up re-homing their dogs if they are unable to solve behavioral challenges. This has the potential to negatively impact your business. Of course, it isn’t expected that a dog groomer be a dog trainer, and unlike veterinarians who are often asked for solutions to various behavioral issues, most groomers are not. That being said, groomers who learn a bit about canine behavior and are able to figure
out ways to share this information with their clients in a positive fashion can also benefit as a result.
Some of you may wonder: How exactly can groomers benefit from learning about canine behavior? Why is offering tips that address challeng-ing behaviors important to share? By doing so, is it valuable for business? Here are some reasons to consider.
1) Helping and serving as a re-source to your customers is an oppor-tunity to stand out from the competi-tion. Grooming, like most businesses, is competitive. Sharing helpful infor-mation with your customers not only
makes a difference to them and their pets, but also creates good will.
2) Customer loyalty is gold in a service business. Loyalty is not just based on having reasonable prices. It isn’t completely based on doing great work either—although quality service and work is a big component. Loyalty is fostered by the feeling a customer has when they think about you and your business. If you are actually able to assist someone in addressing a challenge that was causing them real frustration, you are likely to have a customer for a very long time.
Let’s talk about a common
PROBLEM SOLVING MADE SIMPLE
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GroomertoGroomer.com 37Groomer to Groomer • Vol 34 Ed 4 • April 2015
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GroomertoGroomer.com38 Groomer to Groomer • Vol 34 Ed 4 • April 2015
behavior problem - Problem Chew-ing. As a professional dog trainer with more than three decades of experience, I have seen the results of excessive dog chewing that defies the imagina-tion. One memorable case involved a 10-month-old Great Dane/Mastiff mix who after chewing holes in a couch, rug and chair, was banished to the
back yard. Undeterred during the bet-ter part of an afternoon when his own-ers were at work, this fellow chewed through a wooden door, literally, and came into the house. Once he entered, he destroyed a pair of shoes, shred-ded a couch cushion, chewed another hole in the couch, and was fast asleep on it when the owners came home.
While such stories are funny, at least in retrospect, they can cause frustrated owners to give up their pets.
Here are some suggestions on how to address problem chewing.
The fact is that many dogs, especially puppies, chew. Puppies are teething from about 12 to 18 weeks and are intelligent, inquisitive beings that don’t have hands. Some puppies outgrow the behavior. Some don’t and learn to like chewing, especially when bored, or stressed, or nutritionally deprived of something. Usually, the keys to addressing this problem are quite simple:
Key 1: Strong fixation on the “correct” objects
This means chew toys that are not confused with household items. This is an important point. Many owners take household items and turn them into “toys” for the dog.
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Popular items include old rags, socks, discarded children’s toys, etc. Some owners purchase fabric toys from pet stores not realizing that many dogs like to tear up fabric and saying to the dog, “here chew this fabric but not this one” is confusing at best. Examples of proper toys include KONGS®, Nylabones®, and other similar products on the market. It is not enough to simply give the dog a Nylabone and hope for the best. Some dogs will chew it while others won’t. Instead, take it and soak it in beef or chicken broth for about an hour a day. Then make these toys the source of focus when you play with the dog. When you greet the dog, give her the bone and do so when you leave, too. KONGS can be stuffed with peanut butter or any number of interesting things. This will give the dog many hours of play time as she tries to get the scent and taste from the KONG.
The bottom line is if you get the dog to chew her toys 80 percent more than she does right now, you will have a dog that is far less likely to chew on the wrong things.
Key 2: Teething Puppies in the teething phase can
be given ice cubes to chew on. This helps numb their sore gums. You can also use slightly softer chew products including rawhide. However, a few cau-tions about rawhide; first, get Ameri-can made rawhide. This might sound obnoxiously patriotic, but it’s not about that. It’s about quality and not curing the product in toxic chemicals. Second, rawhide is not supposed to be consumed in large quantities. A small bone that takes a puppy a week or so to chew down is probably fine, but swallowing one in 10 minutes, not so much. If a puppy is a voracious chewer, consider one of the harder products
like Nylabone or KONG.
Key 3: ManagementWould you leave a two-year-old
child unsupervised in your home for hours at a time? Assuming you an-swered no, and I sincerely hope that EVERYONE answered no, why would you do the same with a puppy under the age of a year? Puppies that spend time in the house should be in exercise pens and or crates when the owner is not able to directly supervise them. This pen can become a haven for the dog and special care should be taken to make sure the dog feels safe and secure in it. Special chew toys should be placed there, which means she is more likely to fixate on them. This isn’t suggesting that people leave their dogs in crates or pens for a year. The dogs should be taken out and given supervised time in the house. Their special toys should be readily available to them during
GroomertoGroomer.com40 Groomer to Groomer • Vol 34 Ed 4 • April 2015
this time as well. As the dog learns to behave, she can get longer and longer times out of the crate. Also, the crate should never be used for punishment. Many people who work all day leave their dogs in a fenced and safe back-yard and bring the dog into the house in the crate when they are home.
Key 4: Redirection and patience
When the dog is given super-vised time in the house, make sure she has her special toys that are within reach. If she errs and starts to chew on the wrong things, a simple “Ugh Ugh” or “No” coupled with giving her the correct item will teach her over time which items are and are not acceptable for her to chew. Also, make it a point to pick up as many items as you can before allowing the dog freedom to roam in the house.
This doesn’t mean moving the furni-ture but you might consider picking up kids’ toys, shoes, etc.
Key 5: Exercise and nutritionDogs that get exercise and proper
nutrition are less likely to be prob-lem chewers. Make sure your dog is being fed a good quality hard kibble and receives adequate exercise every day. Walks are a great way to give the dog exercise. A two to three mile walk five days a week should do wonders. However, please speak with your vet-erinarian before starting any exercise program. While exercise is good, please remember not to over do it.
These are only some of the many tips you can share with clients. This is just a guide. In future articles, I will discuss how to create tip sheets you can share with customers, tips on building a rapport with dog trainers and ways to
address other behavior problems. ✂
Steven Appelbaum is a professional dog trainer and founder of Animal Behav-ior College (ABC), a vocational school spe-cializing in certified animal career train-ing programs including, dog training, pet grooming and veterinary assistance. To date, ABC has certified more than 11,300 dog trainers, making it the largest school for professional dog trainers in the U.S. In addition, the college has certified more than 1,330 pet groomers and 4,200 veterinary assistants and offers a variety of continuing education programs on subjects including, cat management and training, pet nutrition, pet massage, pet sitting and training shelter dogs. For more information about the college, visit the website at www.animalbehaviorcollege.com/info
GroomertoGroomer.com 41Groomer to Groomer • Vol 34 Ed 4 • April 2015
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B ack when I was a baby groomer, a client walked into the shop where I was
working with her two dogs. I had the client cards already out and knew what to do!
Client: You’re new. Is Katie here?
Me: No, unfortunately she is no longer working here.
Client: Ok, do the same thing as last time.
As a new groomer, I did not want
to make mistakes. I noticed that the German Shepherd looked like its coat had been clipped short in the past. The card read a 4 clip. That made sense. However, the American Eskimo was in full coat, but the card read 7 skin (Uh-oh foreshadowing).
Me: Are you sure you want to go that short on your American Eskimo?
Client: Yes, exactly what you did last time.
I had the foresight to have her sign the matted release form. Though it was
obvious she seemed confused to do so.It turns out, the card really read
7 skim. When the client came to pick up her dog, she was expecting a light trim. What she got was a shaved dog. Needless to say, the client was very unhappy. Fortunately for me, this was well before the advent of social media.
I failed on so many levels. I am now a wiser groomer and have insti-tuted measures to prevent this from happening again.
IT STARTS WITH MYSELFI look professional. I greet the cli-
ent, including the pet. My hair is neat,
SETTING CLIENT EXPECTATIONS
E by Mary Oquendo e
GroomertoGroomer.com 43Groomer to Groomer • Vol 34 Ed 4 • April 2015
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with clean, appropriate clothing. I am aware of my body language. I stand straight. No leaning in any direction and offer my hand. I keep eye contact and smile. However, there are many long-term clients that are greeted with a hug. My attention is always on the client in front of me. The purpose of looking professional is for your clients to have confidence in you. Observe other professionals and how they interact with you when you are in their place of business. How do they make you feel?
“Grooming is all about
making a pet look good. If
your own personal groom-
ing does not reflect a sense
of style and good taste,
why should I trust you to
make my pet look good?”
— Kristina N. Lotz, CPDT-KA editor,
theilovedogssite.com
I act professional. It is my job to en-sure the client is aware of my policies and procedures. I am responsible for providing clear communication. The conversation I had with the American Eskimo owner was vague. It is not the job of the owner to interpret what I mean. Any written instructions are legible. The handwriting on that par-ticular client’s card was sloppy.
I am the professional. While looking and acting the part offers visual cues to the client, being the professional is a mindset. This is confidence in your skills and in yourself, so that when you inform your clients what needs to be done, it is accepted rather than questioned.
But where do unreasonable expec-tations come from?
NOT SETTING BOUNDARIES Allowing the client to tell you
what you will do, when the pet is ready, how much they’ll pay, being chronical-ly late or a no show, and consistently rescheduling to name a few. This is
where written policies and procedures need implementation and are consis-tently enforced. When I worked in a shop, we regularly had people show up after closing and expected us to wait. Initially, we did. Then we informed clients that our policy changed. Any pets left after closing time would now incur a boarding charge. In addition, they could not pick up their pet until the following business day. A miracle happened. Clients picked up their pets before close of business from that day forward.
OVER PROMISE-UNDER DELIVERI cannot take a matted dog and
turn him into a fluff ball. I use the word naked to describe what the matted pet is going to look like. I never agree to “try my best” because when an owner hears that they are now envisioning a fluffy pet and will be disappointed over your perceived promise. You over promised and under delivered. However, if they expect naked and you were able to wet shave and finish with a 5 - you are a hero. In this scenario, you under promised and
GroomertoGroomer.com44 Groomer to Groomer • Vol 34 Ed 4 • April 2015
over delivered. Huge difference.
ABSENCE OF NON-JUDGMENTAL OPTIONS
I am not privy to other people’s personal life. Maybe they are uncaring owners, but what if they are dealing with a sick child, or a loss of job, or any number of other personal issues? None of which is my business. People like options because it gives them a sense of control. A matted dog always gets three options:
1. I can shave it naked and we start over.
2. I show them how to brush and comb and we reschedule so they have an opportunity to de-mat their own dog. This is a frequently chosen option. They try and are unable. They come back with a newfound understanding
and respect for what we do. This pet usually ends up on a more frequent grooming schedule as well.
3. I quote them my hourly de-mat-ting price and the approximate time it will take. I have never had anyone take me up on this because it is usually several hundred dollars.
LACK OF COMMUNICATIONThere are times when we make a
promise to a client in good faith, only to realize that it is not possible. This usually involves a shave down. If the style has significantly changed, I do not proceed without client approval. My preferred method is by text, as I will have a written authorization to do so. Phone approval can lead to a he said-she said type of situation.
There are clients that, no matter how professional you are, will never
be happy and are often vocal about it. Clients that are encouraged to go else-where include those that: use abusive or foul language, and exhibit inap-propriate behavior. A note on inappro-priate behavior: an elderly client that suddenly engages in such behavior may be indicative of an underlying medical condition, which should be brought to the attention of their family members.
I learned from my “uh-oh” the importance of clear communications with the owner. It allowed me to put in place procedures to ensure that it would not happen again. ✂
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GroomertoGroomer.com46 Groomer to Groomer • Vol 34 Ed 4 • April 2015
“I estimate that 60 percent of pet stylists are not properly insured,” says
Jeff Reynolds, executive director of National Dog Groomers Association of America, Inc. (Clark, PA.) “Several fac-tors contribute to this industry-wide problem. Also, many groomers do not know that there are agencies available that specialize in the pet grooming industry and can offer both guidance and proper insurance. Another reason is that groomers think that they can-
not afford coverage.” According to Dave Thompson of PetBiz Insurance, “Most business owners think the right insurance may be too expensive, but policies that include all of the coverage a pet business would need are the same price, if not better than a standard business policy.”
On internet forums and at trade shows when groomers gather, the sub-ject of insurance comes up frequently. What types of coverage to have and how much insurance is needed seems
to be a topic that confuses many of us. A good place to start your insurance education is to learn what liability insurance is. “Liability protects against any harm or damage caused to oth-ers. In the grooming profession, the ‘others’ would refer to both humans and pets,” says Mark Clark, an Allstate agent. “Liability protects your assets; your business. If a groomer causes harm or damage to a pet or property, they could be sued. Proper liability coverage will pay the injured party in
WHY BUY INSURANCE?
GROOMING MATTERSby Daryl Conner
GroomertoGroomer.com 47Groomer to Groomer • Vol 34 Ed 4 • April 2015
Model: Fiona T Stylist: Summer S. Wilson T Photographer: Jennifer O’Dell PhotographyModel: Fiona T Stylist: Summer S. Wilson T Photographer: Jennifer O’Dell Photography
GroomertoGroomer.com48 Groomer to Groomer • Vol 34 Ed 4 • April 2015
the event of a claim. In simple terms, this means that if you do not have adequate insurance coverage, you could lose both your professional and personal assets if you are sued because a human or pet is injured on your property or while you are working in a professional capacity.”
As professional pet stylists, we deal with moving animals, sharp tools, water, chemicals, and electricity. Combine these factors and it is clear to see that accidents can happen. No one plans on having an accident, but if one occurs, it is important to have liability insurance in place to protect your assets.
“With affordable coverage and payment plans available today, there is no excuse for groomers not to have the insurance they need,” said Reyn-olds. “It is a shame when someone loses a business they have invested blood, sweat and tears into because
they were not insured against an ac-cident.”
How do you know if you need insurance? If you have anything to lose, or the potential to ever have anything to lose, you need to pur-chase liability insurance. If you own or rent a grooming shop, have a mobile business, make house calls, or operate as an independent contractor, you need liability insurance. There are four types of coverage you should know about.
GENERAL LIABILITYThis is the main coverage that
will protect your business from injury claims and damage to others’ property. For example, if someone slips and falls while on your property and they are inured, general liability will cover it. *Important note: General liability does not cover animals. Pet groomers must ask for this specific coverage.
PROFESSIONAL LIABILITYThis type of insurance protects
you against accidents that happen while you are working on the pet in a professional capacity. For example, if you cut a dog while grooming it, or it leaps off your table and breaks its leg, professional liability insurance will be your friend.
ANIMAL FLOATER OR BAILEEThis very important coverage will
pay for the loss of an animal while it is in your care, custody, and con-trol. “Loss” in this case means death, destruction, theft, or escape. It covers the pet both while on the business premises and in transit. For example, if a dog in your care clearly has to have a potty break, and chews through its leash while you are walking it, and bolts for the road and is hit by a car and killed, the floater policy would come into play.
GroomertoGroomer.com 49Groomer to Groomer • Vol 34 Ed 4 • April 2015
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PRODUCT LIABILITYIf you sell or manufacture
products, this type of insurance will protect you in the event that someone is injured as a result of using those products. For example, if someone purchases a pet shampoo from you and their pet has an adverse reaction to the product, this coverage will help cover the cost of veterinary treat-ment.
Mobile groomers and stylists who make house calls incur special risks that need special coverage. Since they often go into customers’ homes, they need to be certain that they have coverage that will protect them if they cause a problem; such as acci-dentally breaking a valuable object. This coverage would also be needed to protect mobile groomers in case they need to plug in their rig and some-thing happens to damage the home owners’ electrical system, or if they borrow the garden hose to fill up their tank and accidentally leave it run-ning, flooding the yard. In addition to liability insurance, these profession-als need specialized auto insurance, said Ron Shearouse, an agent for Shearouse Insurance Group (Pem-broke Pines, Fla.). “We offer packages designed especially for mobile stylists. Our policy includes coverage for the vehicle, as well as the conversion
package and permanently attached fixtures. Groomers need to make sure that they are not buying insurance for just the van. The expensive conver-sion needs to be covered as well. We also offer an inland marine policy that will cover tools such as dryers, clip-pers, and scissors.”
While most insurance com-panies sell liability insurance, it is suggested that groomers look into policies designed for our specific business. Working with animals, we have unique risks and needs. Robert Thompson, president of Governor Insurance (Vienna, Ohio), which has specialized in the pet industry since 1986, echoes this advice. Thompson says his company was the first to offer professional liability plans for groomers, as well as the first coverage specifically designed for mobile pet groomers.
“Some groomers are told by their agents that the pets they work on are covered when they purchase policies, but find that they were misinformed when faced with a claim,” Thompson said. “It is common for insurance agents to write policies for groomers that are similar to those purchased by human hair stylists,” Thompson added.
In fact, the risks presented are quite different. Although both industries involve cutting hair,
While most insurance companies sell liability insurance, it is suggested
that groomers look into policies designed for our specific business. Working with
animals, we have unique risks and needs.
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grooming shops offer up a wealth of risks never encountered in a beauty salon. How often do human hair styl-ists get scratched and bitten? “Get a clear explanation of what is covered in the policy you purchase, in writ-ing,” Thompson suggests. How much liability insurance should a groomer purchase? “Million dollar limits are typical,” said Thompson.
Although all groomers should car-ry liability insurance, not all insurance carriers will sell a policy to all groom-ers. “Insurance is all about risk,” said Clark. “If a person has had multiple claims, has no experience or train-ing, or is operating out of a vehicle or building that is viewed as high risk, an insurance company can choose to deny coverage.”
We can help reduce our chances of accidents and claims in many ways. One obvious way is to keep
our business area clean, neat, and in excellent repair. It may seem obvi-ous that slippery floors should be wiped up to prevent falls, but take a look around your work space to see if there are potential dangers you have overlooked. Power cords for tools should not lie in walkways. Floor-ing should be in good repair and slip resistant. Clutter, trash cans, and any other tripping hazards need to be out of the way of where people walk. Furniture should be free of wobbly legs and sharp edges.
Groomers can also reduce risk by constantly increasing their knowledge and skills through education. A well-educated stylist is more aware of the dangers present in our industry, and can better prevent accidents. I recently had a conversation with a groomer who favored using a certain product on cats that he groomed. I pointed
out to him that studies showed that one of the ingredients in that product could cause damage to felines. “But it works great,” he insisted. I showed him scientific articles which backed up the information I shared. “I will continue to use it, because I like it and I have never had a problem,” he told me. This attitude saddens me; and I fear that he will regret that choice sometime down the line when a cat pays the price for him turning a blind eye to the educa-tion I attempted to share. If this hap-pens, I hope he has insurance.
As our society becomes more liti-gious and lawsuits abound, insurance rates climb and coverage restrictions become more common. This affects all businesses, not just the pet grooming industry. Fortunately, the groom-ing industry rates quite well when insurers determine how hazardous an industry is. Grooming insurance plans can be purchased at reasonable rates, and many companies offer flexible payment plans.
If you have questions about insurance coverage, start by calling the agent that you buy your home, rental, or automobile coverage from. Next, consider calling agents that specialize in the pet industry and compare the coverage they offer. Being an informed consumer can help you choose the best polices for your business.
In the end, having proper insur-ance coverage is not expensive, it is priceless. I just got out my calculator and did a little whiz bang math. For the cost of grooming 8 Cocker Spaniels a year I have top of the line cover-age through a pet industry insurance specialist. I hope I never have to use my insurance policy, but I sleep better at night knowing I have it. ✂
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GroomertoGroomer.com54 Groomer to Groomer • Vol 34 Ed 4 • April 2015
Visit us that the Northwest Grooming Show, Booth #10
P etQuest returns to Wilming-ton, Ohio this June for the 2015 expo! Again, the expo
will be taking place at the dog friendly
Roberts Conference Center June 25th-28th 2015, with brand new seminars and certification courses, as well as the three day trade show.
Thursday has been deemed “Certi-fication Day” with three different day-long programs to choose from. There will be the always popular Brusher/Bather Certificate Program with Teri DiMarino, the AKC Poodle Class with Sue Zecco and we will be debuting Dr. Cliff’s Skin Certification Course. In this course you will learn everything there is to know about K9 skin and receive a certificate to display in your salon.
Thursday evening will feature a two hour Cat Grooming class with Amie Wright. Also on Thursday eve-ning will be the demo portion of the AKC Poodle Class, which can be pur-chased separately from the day-long program but you would not receive the certificate for only attending the
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GroomertoGroomer.com 55Groomer to Groomer • Vol 34 Ed 4 • April 2015
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two hour demo. On Friday we have many excit-
ing demos by some of our very own Barkleigh Honors winners, who are the best of the best in the grooming indus-try! Also going on all day Friday will be the AKC Salon Certification course and Gary Wilkes will be presenting a day of Animal Behavior seminars. Friday evening will feature a Creative Certifica-
tion course with Angela Kumpe and Lori Craig.
Saturday and Sunday will be filled with many other must-see seminars, going on all day. Gary Wilkes will be presenting more great animal behav-ior/handling/training seminars, and some other topics by industry experts include: business regulations, styling products, grooming tools, pet health,
and lots of informative demos.The trade show will begin Friday
morning and run through Sunday. Come ready to shop and get educated on all of the latest products and tools. The silent auction will also be taking place in the trade show hall. All pro-ceeds from the auction go to Gifts of Love International.
Grooming contests will be going all weekend and will be free to watch with admission to the trade show.
Sunday morning will feature the Rescue Round-Up Tournament and Sunday afternoon is the always preva-lent Creative Styling competition.
So if you’re looking to learn something new, improve your skills, or just want to do some shopping, mark your calendars for June 25th-28th and we hope to see you there for PetQuest 2015! ✂
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GroomertoGroomer.com58 Groomer to Groomer • Vol 34 Ed 4 • April 2015
R etro Poodle patterns seem to be making a come back. Although Poodle styles
change and evolve, the breed profile remains consistent. When creating a pattern such as the Dutch or the Town and Country, that is important to remember.
The top line is level and the an-gulation is exactly the same as if you were creating a lamb trim. With a very full-coated dog, I recommend just that, create a lamb trim and then apply your pattern. The blade length used for both the pattern and the body is dependent upon your client’s wishes.
For this trim, a #10 was used for the pattern lines and an “E” snap on comb was used for the body. Legs are skimmed and then scissored.
Fig.1) Clip, following coat growth direction from the outside corner of the eye to the ear. Shave the coat in front of the ear (ventilation strip). Clip the cheeks and bridge of nose up to
the eyes. Form a slight inverted “V” between the eyes. Continue down the sides of the face, forming a “U” shaped necklace on the throat. A good rule of thumb is to clip down the throat the approximate length of the muzzle. This can vary somewhat depending upon the dog’s structure.
Fig.2) Stretch the lips back and then clip the entire muzzle. You can place your thumb over the lip bumps to avoid shaving them.
Fig.3) Clean up the clipper lines on the throat and face by clipping against coat growth direction. It is im-portant to note that the dog’s skin tol-erance to clipping against coat growth must be taken into consideration.
Fig.4) Place your hand around the cuff and then, using a #40 blade, clip the protruding coat. Use care to not dig into the skin with the blade.
Fig.5) Clip the tail band into an inverted “V” shape. Where you clip will be dependent upon the tail set.
For a correct tail set, clip a band about two – three inches at the base of the tail, with the inverted “V” at the croup. A low tail set will require moving this line up toward the back.
Fig.6) Secure the dog at the front and then, standing to the rear of the dog and following coat growth direc-tion, create a strip of shaved coat from the withers to the tail band. You must be sure the dog is standing completely straight. For a Standard Poodle, the width of a #10 is appropriate. For Smaller dogs, use a narrower toe blade. Move to the front of the dog. Clip again over this line from the withers to the Tail band. This will help you to set a straight line. If the dog can tolerate a close trim, you may go in reverse coat growth direction.
Fig.7) Clip the collar area from well in front of the withers, around to the necklace already set. Place this line where the collar usually rests. Make sure to avoid clipping too low. You
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need to leave extra room to clean up your lines.
Fig.8) Create the vertical line at the last rib. Placement of this line will depend upon the overall struc-tural body length. Very long dogs will require moving this line forward, and shorter backed dogs will require mov-ing it back.
Fig.9) Once you have made your vertical line behind the last rib, create an angled line by clipping the corners of the pattern.
Fig.10) Use a snap on comb to clip the body. Begin at the pat-tern line at the back of the neck and continue all the way back over the croup and down the back of the upper thigh. Stop before you get to the hock. Skim off of the hip before reaching the leg coat. On the jacket, follow the shoulder, falling off below the point of shoulder but before clip-ping into the leg coat.
Fig.11) Create a “bevel” on all pattern lines by combing the longer
FIG. 1 FIG. 2
FIG. 3 FIG. 4
FIG. 5 FIG. 6
GroomertoGroomer.com60 Groomer to Groomer • Vol 34 Ed 4 • April 2015
coat over the clipped line and then scis-soring the edge.
Fig.12) Use curved shears, in-verted to follow the natural underline, creating a tuck up.
Fig.13) Scissor the top line to ap-pear level, sloping onto a slight rise at the withers.
Fig.14) Use curved shears to round the point of rump and scissor the upper outside thigh. Invert the curved shears to scoop the back of the upper thigh down to the hock, accen-tuating rear angulation. Use straight shears to scissor the outside and inside of the rear legs to create parallel lines.
Fig.15) Lift the rear leg and then scissor the front of the rear leg to the bend in stifle. Then turn the shears and
FIG. 7 FIG. 8 FIG. 9
FIG. 10 FIG. 11 FIG. 12
FIG. 13 FIG. 14 FIG. 15
GroomertoGroomer.com 61Groomer to Groomer • Vol 34 Ed 4 • April 2015
scissor upward toward the tuck-up.Fig.16) Lift the rear leg and then
scissor the cuff. Use curved shears to shape the lower leg and hock.
Fig.17) Place the leg back on the table and scissor the cuff into the shape of an up-side-down pyramid.
Fig.18) Use curved shears to shape the jacket and chest, placing the front legs well under the dog.
Fig.19) Use curved shears to follow the natural underline, following through to the chest.
Fig.20) Lift the leg slightly and then use straight shears to scissor up to the point where the leg meets the shoulder. First scissor the front of the leg, and then trim the inside and the outside, forming parallel cylinders. To avoid pinching the inside of the front legs, near the chest, make sure to lift the leg only slightly while scissoring. Next, move to the side of the dog and lift the front leg straight back. Scissor the back portion of the leg. Complete the leg by placing the foot back on the table and scissoring downward from shoulder to foot. Finish, by tidying up the cuff.
Fig.21) Comb the tail straight down toward the tip and then trim the end. The amount trimmed from the tail is dependent upon the bone length. A short tail will have more coat beyond the bone than a long tail. Next, lift the tail and while holding from the tip, comb the coat down and trim the edge in the same manner you would trim a cuff. Finish the tail by scissoring into a round shape while holding the tail by the tip.
FIG. 16 FIG. 17 FIG. 18
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Fig.22) Use straight shears, placed at a 45° angle, and then trim the coat in front of the eyes. Holding the shears at an angle will help you to create an over hang. Continue scissoring a line from the outside eye corner across the top of ear, still holding the shears at 45°. This meth-od creates a rectangular box that you will then round into the top knot shape.
Fig.23) Using curved shears, scissor the sides of the head, rounding onto the domed top skull. Next, scissor the front of the topknot onto the domed top skull.
Fig.24) Use curved shears to blend the back of the top-knot, onto the back of the neck.
Fig.25) With a #10 blade, clean up the lines at the back of the top-knot, as well as cleaning up all other pattern lines.
Fig.26) Use a #40 with the clipper held up side down to create a tidy line from the topknot to the ear. Complete the finish by tidying the ends of the ear.
Poodle coifs seem to change almost as rapidly as clothes styles. With apparel, if you keep them in your closet long enough, they will return to style. With Poodle patterns, it is the same premise but you need only keep a vision of the patterns available to show your clients and the idea in your mind’s eye. ✂
FIG. 19 FIG. 20 FIG. 21
FIG. 22 FIG. 23 FIG. 24
FIG. 25 FIG. 26
GroomertoGroomer.com 63Groomer to Groomer • Vol 34 Ed 4 • April 2015
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GroomertoGroomer.com64 Groomer to Groomer • Vol 34 Ed 4 • April 2015
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GroomertoGroomer.com 65Groomer to Groomer • Vol 34 Ed 4 • April 2015
“YOU NOW HAVE A BETTER CHOICE” We are groomers of 30+ years. Website has FREE videos and articles on equipment care. Steel Blades $5.00, Ceramic $6.00, Regular shears $5.00, convex $10. Certified for many shear brands. WAHL 5-N-1 blades refurbished (new parts, not sharpened) $10. Clipper repair #10 plus parts. Mail-in service has 48 hour turnaround, $5.00 RETURN SHIPPING ALL ORDERS, each order gets a CD_ROM and tip sheet. Website has all informatino. Est. 1995. Northern Tails Sharpening Inc, Mobile AL Call 251-232-5353 www.northerntails.com
EACH blade examined personally, sharpened to perfection, demagnetized and tested. Sockets and springs adjusted, blades individu-ally sealed, READY TO USE. Sole proprietor w/ 20+ years experience. FACTORY-TRAINED to sharpen shears/blades. Customized tip sheet included w/ order - PROMPT RETURN. Clipper Blades $5,Shears $7, S/H $7. PA residents add 7%. John’s Sharpening, 1213 Middle St., Pittsburgh, PA 15212-4838. (412) 321-1522 [email protected].
GROOMER’S SHEARS HAND HONED SHARPENING JAPANESE STYLE REPAIR AND RECONDITIONING 30 YEARS EXPERIENCE $15.00 PLUS SHIPPING THE SHARPER EDGE INC REFERENCES PROVIDED (305) 299-9955 CAREY
Scissorsandclipperbladessharpeing.com Premium Sharpening We understand the importance of our clients tools and endeavor to ensure a trusted service. Visit our website.
Well established Turn-key Grooming Business for sale. Fully equipped with Retail. Great Location. Large Clientele & growing. In Maryland - call 301-824-3371
FOR SALE: Established grooming salon, Palatine, Illinois. Same location 20+ years. Gross $400K+. Asking $200K. Qualified buyers only contact Cathy 847-334-3570, www.jimminyclippers.com
BLADES & SHARPENING
Call (717) 691-3388 ext 210 to place a Classified.
Rates: 25 words or less – $50.00. Each additional word – $2.00 each.
Classified ads must be prepaid. Call for issue deadlines.
Agency Discounts Do Not Apply.
Sharpening Sales & Repair
120 Fourth Street • Mt. Wolf, PA 17347(717) 266-7348 • (888) 742-7745
CLASSIFIEDS CALL (717) 691-3388, EXT. 210 TO PLACE A CLASSIFIED.
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GroomertoGroomer.com66 Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com2
Giant Klip Kard Our most popular card! 5” x 8” Klip Kards feature a dog diagram for notation of injuries, warts and sensitive areas. Sketch the clip right on the card. Emergency permission included, plus a size chart for easy sales reference. Includes pet profi le checklist with lots of space on the back for date, charges, services, groomer and reminders sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.
Giant Klip Kard – White 5 x 8#500 Pack of 100 $13.75#501 Pack of 500 $59.95#502 Pack of 1000 $99.00
Giant Klip Kard – Color 5 x 8Available colors: Blue, Green, Yellow, Pink, Lavender#503B, 503G, 503Y, 503P, 503L Pack of 100 $15.75#504B, 504G, 504Y, 504P, 504L Pack of 500 $69.95#505B, 505G, 505Y, 505P, 505L Pack of 1000 $109.00
Giant Klip Kard Extenders – White 5 x 8#506 Pack of 100 $13.75
#682 Giant Klip Kard Special 5 x 8 $34.95
Klip Kards Client Index & Extender Cards
Available Colors
Extenders stapled to your � lled Klip Kard add more record space!
Medium Klip Kard4”x 6” Medium Client Index Card off ers space for pet description, medical problems, referral, birthday, vet phone and clip. Popular pet profi le checklist denotes conditions about the pet. Back has date, services, charges and reminder sent date. Extenders can be attached when back is full. Mix and match in packs of 100 when buying 1000.
Medium Klip Kard – White 4 x 6#507 Pack of 100 $11.95#508 Pack of 500 $46.00#509 Pack of 1000 $75.00
Medium Klip Kard – Color 4 x 6Available colors: Blue, Green, Yellow, Pink, Lavender#510B, 510G, 510Y, 510P, 510L Pack of 100 $13.95#511B, 511G, 511Y, 511P, 511L Pack of 500 $56.00#512B, 512G, 512Y, 512P, 512L Pack of 1000 $95.00
Medium Klip Kard Extenders – White 4 x 6#513 Pack of 100 $11.95
#681 Medium Klip Kard Special 4 x 6 $28.95
Regular Klip KardAre your client fi les a disaster? Do you forget to get pertinent information over the phone? These 3” x 5” Client Index Cards will stand up against the daily abuse of any active grooming salon and will provide you with basic information on your grooming client. Space on back for date, charges and reminder sent date. White only.
Regular Klip Kard Extenders – White 3 x 5#517 Pack of 100 $10.50
Regular Klip Kard – White 3 x 5#514 Pack of 100 $10.50#515 Pack of 500 $39.75#516 Pack of 1000 $62.95
#680 Klip Kard 3 x 5 Special $21.95
Klip Kard SpecialIncludes 250 Klip Kards,
File Box, and set of Alphabetical Index GuidesAlphabetical Index Guides
Available Colors
GroomertoGroomer.com 67Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com 3
Kenn-L-Kard SpecialGet started with everything!250 Kenn-L-Kard’s5 x 8 File BoxAlphabetical Index Guides
#683 KENN-L-KARD SPECIAL $34.95
Kenn-L-Kards and Run Kards Popular Client Index Cards for Pet Day Care and Boarding Facilities!
Kenn-L-Kards off er boarding, medical and grooming profi les. Easy checklist elimi-nates tedious handwriting. Speeds your recordkeeping. This popular Client Record Index Card has all the information any kennel or day care operator needs. Extender cards double your records space. Just attach to the back of a full Kenn-L-Kard.
Kenn-L-Kard – White 5 x 8#589 Pack of 100 $13.75#590 Pack of 500 $59.95#591 Pack of 1000 $99.00
Run-Kards are completed at each visit and attached to the run. Contains all the up-to-date information you need about the pet. The back contains a boarding release for your protection, which is signed and dated by the owner. You’ll wonder how you ever lived without them!
Run Kard – White 3 x 5#594 Pack of 100 $10.50#595 Pack of 500 $39.75#596 Pack of 1000 $62.95
Groomer & Kennel Sales Slips Make More Money Without Raising Your Prices!
Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed.Groomer Sales Slip includes space for groomer’s name, skin treatment, next appointment, bows, medicated shampoo, tangling, bad behavior and more!
#623 Pack of 100 $18.50#624 Pack of 500 $72.00#625 Pack of 1000 $117.50
Kennel Sales Slip includes space for salesperson and/or groomer (for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!
#627 Pack of 100 $18.50#628 Pack of 500 $72.00#629 Pack of 1000 $117.50
Extenders stapled to your � lled Klip Kard add more record space!
Make More Money Without Raising Your Prices!
Professional Sales Slips for groomers and kennel operators! Both have space for all the little extras you haven’t been charging for. These 5-1/2” x 8-1/2” two-part NCR forms are clean, with no carbon needed.Groomer Sales Slipnext appointment, bows, medicated shampoo, tangling, bad behavior and more!
#623 Pack of 100 $18.50#624 Pack of 500 $72.00#625 Pack of 1000 $117.50
Kennel Sales Slip(for easy tally of commissions), number of days, weeks or months of boarding and charges, next grooming appointment and much more!
#627 Pack of 100 $18.50#628 Pack of 500 $72.00#629 Pack of 1000 $117.50
Happy Camper Card Great for Boarding and Day Care Operators!
Now you can grade each pet in your care from an A+ to an F. Time-saving checklist will let your client know that his pet ate well, had fl eas or should see a vet... and much more. Lots of room for your own personal comments, too. It’s a personal way to thank your boarding clients. Plus it’s a great promotional tool! Pet owners will tell their friends. Available in green only.
#906 Pack of 20 $4.50#907 Pack of 50 $9.00#908 Pack of 100 $16.00#909 Pack of 500 $66.00#910 Pack of 1000 $95.00
Kenn-L-Kard Extenders – White 5 x 8#901 Pack of 100 $13.75#902 Pack of 500 $59.95#903 Pack of 1000 $99.00
GroomertoGroomer.com68 Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com4
Calendar Paws Red and white sticky-backed Paw Labels have space to jot the next appointment date and time and will be areal hit with your clients. They can affi x it to their home calendar as an appointment reminder, or just as a general reminder to call. Makes an excellent eye-catching price tag, too! Two great sizes.
5/8” Small Calendar Paws#601 100 Calendar Paws – Small $7.95#602 1000 Calendar Paws – Small $55.00
1” Large Calendar Paws#599 100 Calendar Paws – Large $8.95#600 1000 Calendar Paws – Large $59.95
the next appointment date
an excellent eye-catching price tag, too! Two great sizes.
the next appointment date
Calendar Paws
5/8”
1”
Appointment Kards
These adorable dogs are printed on quality 2”x 3-1/2” card stock. Great for grooming salons, kennels and veterinarians. Buy only the quantity you need!
Bathtub Appointment Kard#1936 Pack of 100 $7.95#1937 Pack of 500 $29.95#1938 Pack of 1000 $43.95
Squares Appointment Kard#1939 Pack of 100 $7.95#1940 Pack of 500 $29.95#1941 Pack of 1000 $43.95
Tan Appointment Kard#652 Pack of 100 $7.95#653 Pack of 500 $29.95#654 Pack of 1000 $43.95
Bathtub Appt. Kard
Top 10 Posters and Counter Signs for Your Salon!Do you get tired of hearing the same old comments from your clients?
This cute framed 24” x 36” poster will stop all those nasty remarks and replace it with a chuckle from your clients. Why not couple this poster with the Tip Sign and turn “lemons into lemonade!”
#6043 Poster with Frame 24 x 36 $44.95#6060 Poster Unframed 24 x 36 $19.95#6058 Wall Sign 11 x 17 $19.95#6059 Counter Sign 8.5 x 11 $14.95
Like a teacher, now you can grade each pet from an A+ to an F. Did you ever forget to convey important information to your client? A time-saving checklist of common recommendations is included, with space for your personal comments. Plus, it doubles as a reminder or appointment card. Great promotional tool, too — your clients will tell their friends about your “caring” pet report card.
Available colors: Blue, Pink, Tan#657B, 657P, 657T Pack of 20 $6.95#658B, 658P, 658T Pack of 50 $13.95#659B, 659P, 659T Pack of 100 $25.95#660B, 660P, 660T Pack of 500 $99.00#661B, 661P, 661T Pack of 1000 $159.95
Available Colors
Tan Appt. Kard
Bathtub Appt. KardBathtub Appt. Kard
Squares Appt. Kard
Actual Size
Super Sampler PackSee Our Cards Before You Buy!
Giant Klip Kard, Medium Klip Kard, Regular Klip Kard, Groomer Sales Slip, Boarding/Daycare Sales Slip, Kenn-L-Kard, Run Card, Happy Camper Card, Pet Appointment Cards, Pet Report Card, Calendar Paws, GroomOgram, Pet Care Series Brochures, Gift Certifi cate, Sympathy Cards, PetRef Card, Groomer System Appointment Sheet, Pet Release Form, Door Hanger, Little Angel Award, Reminder Cards, Dental Card... and More!
One copy of each. Only one sampler per business!
#677 Super Sampler $10.00
Pet Report Cards
GroomertoGroomer.com 69Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com 5
Groom-O-Grams Exciting 8.5” x 11”, four-page newsletter becomes your own Personal Salon Newsletter!This 8.5” x 11” four-page newsletter contains grooming and health information, stories, and cartoons that present a professional image to your community. Give them at each appointment. Groom-O-Grams encourage better home care and more frequent appointments. Use it as a reminder card! Many groomers report a fantastic 50–100% response. GroomOgrams are a fantastic promotional tool! Your grooming clients will give it to their friends. Leave them anywhere there are pet owners—humane societies, veterinarians, kennels, pet shops, and breeders. GroomOgrams will keep your clients coming back while teaching them proper “between grooming” care. Over 10 million Groom-O-Grams have been distributed by caring groomers like yourself.Seasonal issues are available after February 10 (Spring), May 10 (Summer), August 10 (Fall) and November 10 (Winter). Each issue deals with the seasonal grooming needs of pets.
Groom-O-Grams – Current Season Unless Specified#565 25 Groom-O-Grams $10.50 #566 50 Groom-O-Grams $18.00 #567 100 Groom-O-Grams $25.50 #568 200 Groom-O-Grams $49.50 #569 300 Groom-O-Grams $70.50 #570 400 Groom-O-Grams $88.50 #571 500 Groom-O-Grams $95.00 #572 1000 Groom-O-Grams $169.00 #573 2500 Groom-O-Grams $358.00
Actual Size
This 8.5” x 11” four-page newsletter contains grooming and health information,
Over 10 Million Sold!
Standing Order ProgramSave 15% on your next order of Groom-O-Grams! Mark your order form. No obligation to future purchases. Cancel anytime.
Kage Kard HolderFor Boarding or Grooming Cards 3” X 5” or 5” X 8”
This sturdy aluminum card holder will keep pet information right where you need it. Two popular sizes hold 3” x 5” Run Card or Klip Kard, and 5” x 8” Giant Klip Kard or Kenn-L-Kard. Attaches easily to cage or crate. Has holes for wall mounting near grooming table or tub. Collar and leash holder built in. Practically indestructible, won’t rattle, and holds client index cards securely and cleanly.
Kage Kard Holder 5”x8”#1954 1 holder $7.95#1956 10 holders $69.95
Kage Kard Holder 3”x5”#1951 1 holder $5.95#1953 10 holders $49.95
Business and Appointment CardsHigh quality black raised printing on crisp white card stock. Choose one of our stock logos FREE (on order form page). Instructions: Circle logo of your choice and print your six lines of type clearly on the Order Form. Allow three to four weeks delivery time.
#1119 1000 Business Cards $49.95#663 1000 Appt. Cards $49.95#665 Extra Line of Type $2.95#666 Custom Logo $19.95#667 Custom Layout $25.00
GroomertoGroomer.com70 Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com6
Display HolderBlack metal holder will put sympathy cards at your clients fi ngertips for resale. Includes the header card. Can be used for pegboard or countertop use.
Display Holder for Sympathy Cards #687 Single Holder $5.95#689 10 Holders $49.95
Gift Certi� cate Great for Pet Shops, Groomers, Kennels, Trainers, and more!
These elegant parchment certifi cates, bordered with paws, are “just paw-fect” for gift-giving. Great for pet shops, Groomers, Veterinarians and Kennels. A nice way to show appreciation for referral customers, too. Rubber stamp your business name in the corner. Stub attached for your records. Certifi cates come with beautiful matching envelopes.
Gift Certificate with Envelope #603 Pack of 10 $9.95#604 Pack of 25 $22#606 Pack of 100 $40.00
Stand-Up Counter Sign (FREE with 100 Gift Certificates – indicate when ordering)#6176 Gift Certificate Counter Sign (Christmas) $9.95#6175 Gift Certificate Counter Sign $9.95
Sympathy Postcard4” x 6” elegant postcard printed with rich chestnut ink on buckskin parchment and tastefully embossed with gold foil lettering. Inexpensive and easy to send. Just address and mail, or put it in an ivory envelope for a more personal touch.
( BACK)May it be a comfort to know that we share your feelings and extend our deepest sympathy.
Sympathy Postcard#518 5 Postcards $7.50#519 10 Postcards $12.95#520 25 Postcards $23.95#696 100 Postcards $75.00
Sympathy Postcard with Envelope#521 5 Postcards with envelope $10.95#522 10 Postcards with envelope $19.95#523 25 Postcards with envelope $38.95#697 100 Postcards with envelope $110.00
Sympathy Cards Elegant 4” x 6” cards in ivory linen or blue parchment with gold ink will tell your clients that you care. Matching envelopes included. Great retail item for your facility.
(INSIDE) ... brings great joy and deep sorrow. May it be comforting to know that the loss of your beloved pet is shared by those who care.
Cards may be mixed in packs of 10 when ordering 100. Indicate style num-ber when ordering.
Blue Sympathy Card with Envelope#524 5 cards $12.95#525 10 cards $23.95#526 25 cards $42.95#698 100 cards $125.00
Ivory Sympathy Card with Envelope#6033 5 cards $12.95#6034 10 cards $23.95#6035 25 cards $42.95#6036 100 cards $125.00
... brings great joy and deep sorrow. ... brings great joy and deep sorrow. May it be comforting to know that the May it be comforting to know that the loss of your beloved pet is shared by loss of your beloved pet is shared by those who care. those who care.
Cards may be mixed in packs of 10 Cards may be mixed in packs of 10 when ordering 100. Indicate style num-when ordering 100. Indicate style num-ber when ordering.ber when ordering.
Blue Sympathy Card with Envelope#524 5 cards $12.95#525 10 cards $23.95#526 25 cards $42.95#698 100 cards $125.00
Ivory Sympathy Card with Envelope#6033 5 cards $12.95#6034 10 cards $23.95#6035 25 cards $42.95#6036 100 cards $125.00
PetRef KardsDid You Find a Medical Problem?
Attractive 3” x 5” cards are used to note your medical concerns. Clients can take your fi ndings to the Vet. Your clients will appreciate your concern. The vet will appreciate your professionalism. Gray card with blue ink.
#668 100 Cards $9.95 #670 1000 Cards $59.95#669 500 Cards $39.95
GroomertoGroomer.com 71Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com 7
Pet Release FormsThese cartoony Pet Release Forms convey a little light humor for a serious subject. They explain, in a gentle way, the pet owner’s responsibility to the groomer and give you the right to obtain emergency treatment for their pet. One popular television judge even sided with the groomer because she had her client sign a Fuzzy Pet form. The pet owner lost the lawsuit.50 forms per pad. Mix and match styles. Indicate styles when ordering.
General Pet, Fuzzy Pet, or Senior Pet Release#614 1 Pad $7.95#615 3 Pads $22.95#616 5 Pads $35.00#617 10 Pads $69.00#618 25 Pads $149.00
Groomer SystemAppointment & Income Tracking Book
This loose-leaf binder system permits an unlimited number of daily appointments. Each groomer can have his or her own book, or the salon can work out of just one. Each groomer can have his or her own appointment pages in one master book as well. Satisfaction guaranteed. System comes with 150 daily appointment sheets, 52 weekly reports, 12 monthly reports, and 4 quarterly/yearly reports. Monthly dividers, services codes and calendar are included.
#6053 Groomer System (Complete) $59.95#6054 100 Daily Sheets $12.95#621 Assorted Reports (One-Year Supply) $15.95#622 Calendar in Vinyl Sleeve $3.95
Tip Signs8.5 x 11” ready to display Counter Signs answers the question, “Should I tip my Groomer or Bather?” Increases tips dramatically without off ending your clients. In plastic standup card.
#5009 Dancing Dog Tips Sign $14.95#6144 Tip Sign For Bathers $14.95#6143 Tip Sign For Groomers $14.95#6182 Tip Sign For Groomers - Canadian $14.95
Teaching You to Train Your DogA Student Guide
This blue and green guide tells new training students how to prepare for class and have a successful learning experience with their pet. Great promotional tool, too. Rubber stamp your information on the front. Leave at clinics, grooming shops, pet shops, breeders, pet fairs and more! Pulls in new students like crazy!
#800 100 Student Guides $17.95#801 500 Student Guides $63.95 #802 1000 Student Guides $90.00
Mobile Groomer Door HangersDesigned with mobile groomers in mind. Leave a message for customers who missed their appointment.
#6183 20 Hangers $12.95#6185 100 Hangers $49.95#6187 1000 Hangers $299.95
Please Call for a New Appointment.Phone
W1376
Sorry, We missed You...
GroomertoGroomer.com72 Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com8
Pet Care Series Brochures Written by Professional Groomers for Your Clients!These quality brochures not only answer the constant questions you get from pet owners, but they will also help you sell products that work and that you personally believe in—products that you retail. They will teach your client how to care for their pet in between groomings, which will save you lots of time. Great promotional tools as well.
Learning to Brush Your Pet – Ensures success in brushing, which will pay dividends to you over the years. Plus it will point them toward the right equipment that you sell.
#631 Pack of 20 $9.95#632 Pack of 50 $18.50#633 Pack of 100 $29.95#634 Pack of 500 $99.00#635 Pack of 1000 $180.00
When Your Pet Needs a Smoothie – Prepares the pet’s owner for what they will see once the matting is removed. This pamphlet will keep this from happening again and will help you develop a regular customer, which means more $$$.
#1844 Pack of 20 $9.95#1842 Pack of 50 $18.50#1843 Pack of 100 $29.95#1845 Pack of 500 $99.00#1846 Pack of 1000 $180.00
Puppy’s First Visit – Helps your client prepare their puppy for grooming. It will off er ways to teach their pet to enjoy grooming. Benefi cial before and after the fi rst groom.
#1853 Pack of 20 $9.95#1852 Pack of 50 $18.50#1854 Pack of 100 $29.95#1855 Pack of 500 $99.00#1856 Pack of 1000 $180.00
The Ferocious Flea – Helps your client learn how to protect their pet from fl eas and helps you sell retail products you believe in, as well.
#6013 Pack of 20 $9.95#6014 Pack of 50 $18.50#6015 Pack of 100 $29.95#6016 Pack of 500 $99.00#6017 Pack of 1000 $180.00
Salon Fresh – Your clients need to be encouraged to keep their pets groomed on a regular basis. Give them a pamphlet that will support the reasons for a consistent grooming schedule. This one pamphlet could increase your business tremendously.
#6124 Pack of 20 $9.95#6122 Pack of 50 $18.50#6123 Pack of 100 $29.95#6125 Pack of 500 $99.00#6126 Pack of 1000 $180.00
Ick! A Tick! – This brochure teaches clients not only how to identify and protect their pets from ticks but also what to do if they fi nd ticks on their pets or themselves.
#6440 Pack of 20 $9.95#6441 Pack of 50 $18.50#6442 Pack of 100 $29.95#6443 Pack of 500 $99.00#6444 Pack of 1000 $180.00
Little Angel AwardGreat gift for puppy’s � rst grooming, new clients, promotions and incentives!
Your clients will be thrilled when their pet receives this frameable award. The goodwill generated will be “money in the bank “ to you.
“This certifi es that _____ has successfully completed a professional grooming in our establishment. Your pet has exemplifi ed courage when confronting combs, brushes,
clippers, and scissors and has shown valor in crossing the waters of shampoo, creme rinse and dip. It is with great pride that your pet has been selected as a Paw-fect specimen of
beauty to be held in highest esteem by this grooming establishment.”
cause any irritation to himself. Remember that his freshly clipped nails may be sharp and can easily irritate his puppy skin. If you have any questions or concerns, contact your groomer immediately.
Taking care of your Puppy at home… Between professional groomings, you may need to brush and bathe your puppy at home. Your groomer can recommend and supply the equipment and coat care products that you will need. She will also be happy to demonstrate the correct brushing and combing techniques that you need to learn to properly care for your puppy.
Mission Accomplished – a Happy Puppy! Because you and your professional groomer took the time to introduce your puppy to grooming in a step-by-step, gentle, loving way, you made your puppy’s all-important first visit to the grooming salon a wonderful experience that will help him enjoy being groomed throughout his life.
Puppy’sFirst Visit to the
Grooming Salon
#PS-4 Barkleigh Productions • Mechanicsburg PA (717) 691-3388 • [email protected] • www.barkleigh.com
Your Pet Care
Professional
If you have a friend who could benefit from this publication,
please pass it on.
Pet Care Series #4J590
Ask Your Groomer for a Copy
ofLearning to Brush
Your Pet Pamphlet
sprays that make brushing easier, will
enable you to make grooming time at
home an enjoyable experience for you
and for your pet.
The Big Payoff…a Happy Pet!
One of the most wonderful, caring
things you can do for your pet is to spend
time together. Make grooming a special
bonding time between you and your pet.
If you begin brushing while his hair
is short and not tangled, he will be more
accepting of it. Start with very short
sessions and gradually lengthen them as
your pet learns to enjoy daily grooming.
Use treats and plenty of praise to reinforce
a positive grooming experience. Be sure to use the brushing technique
that your groomer demonstrated to you,
also see the pamphlet Learning to Brush Your
Pet. The importance of thorough brushing
followed by a complete combing cannot
be overemphasized. This small investment of your time
can pay off with tremendous benefits in
your pet’s happiness and well being, not to
mention his appearance. Working together with your groomer
to obtain the proper products for your
pet’s care and to learn how to use them
correctly, will ensure that your pet looks
and feels his best at all times.
When Your Pet Needs a
Smoothie
#PS-3 Barkleigh Productions • Mechanicsburg PA
(717) 691-3388 • [email protected] • www.barkleigh.com
Your Pet Care
Professional
If you have a friend who could benefit from this publication,
please pass it on.
Pet Care Series #3J590
Smoothie
How Often Should My Pet Be Groomed?
Thedurationof timebetweenprofessional
groomingscanvarygreatlybetweendogsof thesame
breed.Coatcondition,hairtype,density,andclim
ate
arejustsomeof thevariables.Alotdependsonhow
muchhomegroomingyouarewillingtoofferto
yourpet. Herearesomeguidelinessuggestedb
ygrooming
authorities.Yourprofessionalgroomercanbemore
specificaboutyourpet.If youdon’tbrushandc
omb
regularly,choosetheearliertimeframe.
Afghan3-6weeks
Airedale6weeks
BedlingtonTerrier4-6weeks
BichonFrise4weeks
Bouvier8-10weeks
BrittanySpaniel8-12weeks
CairnTerrier6-10weeks
CockerSpaniel4-8weeks
Collie6weeks
DandieDinmontTerrier6-8weeks
GoldenRetriever8-12weeks
IrishSetter8-10weeks
KerryBlueTerrier4-8weeks
LakelandTerrier6-8weeks
LhasaApso3-4weeks
Maltese4weeks
OldEnglishSheepdog4-6weeks
Pekingese6-12weeks
Pomeranian12-16weeks
Poodle4-6weeks
Schnauzer-Miniature6-8weeks
Standard8weeks
Giant10weeks
ScottishTerrier6-10weeks
ShihTzu3-4weeks
SilkyTerrier6-8weeks
SkyeTerrier4-8weeks
WestHighlandWhiteTerrier 6-8weeks
WireFoxTerrier6weeks
YorkshireTerrier4weeks
Learning to Brush Your Pet
#PS-2 Barkleigh Productions • Mechanicsburg PA 17055
(717) 691-3388 • [email protected] • www.barkleigh.com
Your Pet Care
Professional
If you have a friend who could
benefit from this publication,
please pass it on.
Pet Care Series # 2
Pho
to b
y: S
herr
i Reg
albu
to
Once It Is Removed, What Should I Do?Cleanse the area around the bite thoroughly
and apply an antiseptic to it. If you wish to have the tick examined by your pet’s veterinarian or your doctor, wrap the tick in a damp paper towel to protect it from dehydration (which could make it very difficult or impossible to identify) and seal it in a plastic bag.
Is There Any Way to Know How Long the Tick Has Been on My Pet?
If the tick looks flat, it has probably attached recently. If the tick is engorged, it may mean that it has been feeding for an extended time. The longer a tick has been feeding on your pet (or you) before being discovered, the greater chance that it will transfer disease. In many cases a ‘bullseye rash’ will appear at the site of a tick bite.
Proper Disposal of a TickOnce the tick has been removed, place it in a
sealed container or a small sealable plastic bag. You can add a squirt of tick spray to kill it, or simply seal the bag or container and place it in the trash. Ticks need humidity to survive and will perish without it. Do not flush ticks down the toilet. They can survive in the water.
We Are Here to Help YouTicks are far too dangerous to ignore. Just
one bite from these tiny terrors could affect you or your pet for the rest of your lives. Your best defense against ticks and the diseases they carry is prevention.
We can recommend tick removal tools and a wide range of the products you may need to protect your pets and their environment. Please ask for product recommendations that will safely protect you and your pet from these tiny, treacherous predators.
Ick! A Tick!
Protecting Your Pets and Yourself
Pet Care Series #7
Your Pet Care
Professional
If you have a friend who could benefit from this publication,
please pass it on.
#PS-6 Barkleigh Productions • Mechanicsburg, PA 17055(717) 691-3388 • [email protected]
www.barkleigh.com
A Tick!Protecting Your Pets and Yourself
Pet Care Series # 2
TheFerocious
Flea
Keeping your Pet Flea Free Inmanyareasof thecountry,fleacontrolisayearroundnecessity. Inconjunctionwithcontinuingpremisecontrol,manypetownershavegreatsuccesswithoralortopicalproductsthatareadministeredonceamonthtotheirpet.Theycomeinavarietyof brandslike-Advantage®, Frontline®, Revolution®, and Program®. Therearespecificformulationsfordogsandcats,andmostareapprovedtouseonpuppiesandkittenssixtoeightweeksandolder.Readandfollowtheinstructions,makingsuretousetheproductthatisspecifiedforyourpet.Theseproductsareextremelypopularbecauseof theironceamonthconvenience,easeof application,andeffectiveness.Mostarewaterproof,allowingyourpettobebathed,ortoswim,withoutdecreasingtheproduct’seffectiveness.
Also,keepingyourpetfleafreewiththiscontinuousprotection,isfarlesscostlythantryingtoeliminateaninfestationonyourpetandinyourhome.
Are there any disadvantages to these products? Fleashavetocomeincontactwiththeproducttobekilled.Thatmeansthatfleasactuallyhavetogeton,andcouldpossiblybiteyourpet,beforetheydie.Thereisalsoapossibilityof skinirritationatthesiteof application.
Sweet Success Tinyfleascancreatehugeproblems.Byworkingwithyourpetcareprofessionalandfollowingtheirrecommendationsaboutproductsandtheircorrectusage,andbydiligentlytreatingandprotectingyourpetsandtheirsurroundings,youandyourpetscankisstheferociousfleagoodbye.
TheFerocious
Flea
#PS-5 Barkleigh Productions • Mechanicsburg PA (717) 691-3388 • [email protected] • www.barkleigh.com
Your Pet Care
Professional
If you have a friend who could benefit from this publication,please pass it on.
Pet Care Series #5
J872
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GroomertoGroomer.com 73Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com10
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Add Some Humor to Your Grooming Day!This publication features over 200 pages of Groomer to Groomer columnist, Bonnie Wonder’s, humorous tales of everyday grooming. Through Bonnie’s eyes and words, you will be able to relate and chuckle about some of your own crazy clients.
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Techniques for Puppy GroomingLet Kathy McGee take you on a puppy journey to working with, and profi ting from, puppies while creating a happy canine client for life. Examines the puppy experience, especially as it relates to the grooming salon. Learn tricks and techniques to help acclimate a puppy to grooming.
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Barkleigh Productions, Inc.
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www.barkleigh.com
www.barkleighstore.com
Who doesn’t love a Puppy?
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Let Kathy McGee take you on her Puppy
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Sally Liddick
Editor, Groomer to Groomer
‘‘
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9 0 0 0 0ISBN: 978-0-9790676-1-7
From Sally Liddick, Founder of Barkleigh!
Taking a Diff erent Path is a collection of stories by the founder of Barkleigh Productions and publisher of Groomer to Groomer magazine, Sally Liddick. Each chapter tells of the adventures she encountered while starting up and running a successful business with her lifetime friend, Gwen. Sally has added a humorous and inspirational twist to her experiences. Readers will enjoy relating their own friendships to Sally and Gwen’s and will learn some valuable lessons and strategies to compete in the business world.
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Professional Pet Grooming SecretsA fun and informative book. Chapters by Grooming Masters on clipping four feet in three minutes, fi rst aid, grooming old dogs, simple bow making, mobile grooming, coping with coat, rehabilitating a diffi cult dog and more. Contains full-color creative contest winners and original grooming cartoons.
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The All Breed Dog Grooming GuideThe easiest to use, most explicit instructions and crystal-clear drawings for every groomer. #6512 All Breed Dog Grooming Guide $85.90
Boarding Kennel ManagementA comprehensive guide to the management of a commercial boarding kennel. Valuable equipment section as well. #1130 Boarding Kennel Management $35.95
The Cat Grooming GuideGrooming books has special emphasis on safe handling of cats. #1131 Cat Grooming Guide $39.95
Client’s Guide to Dog Grooming StylesAn aide to show clients what their fully groomed pet should look like. Great for the reception desk.#1809 Client Guide to Dog Grooming Styles $29.95
The Mutt Styling GuideThis guide gives groomers the opportunity to see 64 magnifi cent mutt makeovers plus instructions on how to design creative solutions for challenging mixed breeds. #1133 Mutt Styling Guide $47.95
The Business Guide to Pet GroomingBusiness guide will everything you need to know to successfully operate a grooming business. #6539 Business Guide to Pet Grooming $69.95
The Mobile Pet Grooming GuideUltimate reference for entering, upscaling or growing a mobile grooming business.#6475 Mobile Pet Grooming Guide $50.00
Books by Melissa VerplankNotes from the Grooming Table and Pocket Pal are the newest additions to the White Dog Enterprises’ line of breed specifi c grooming instructions. Indispensable outlines and tips for grooming every breed with visuals for each.#6037 Notes from the Grooming Table $89#6355 Notes – Pocket Pal $40
Theory of Five A one-of-a-kind guide illustrating how to transfer your skills from one pet to the next. Photographs and illustrations walk you through the 124 pages of easy-to-understand terms and techniques.#6067 Theory of Five $32.95
Whiskers Learning Journal – Bow MakingBrightly colored bows or bandannas can be one of your best marketing tools. As a fi nishing touch on a fabulous groom it is a sure way to generate interest. You will learn how to create fabulous bows with simple, clear step-by-step instructions. #6521 Whiskers Journal – Bow Making $15.00
GroomertoGroomer.com74 Groomer to Groomer • Vol 34 Ed 4 • April 2015(717) 691-3388 • Order online at www.BarkleighStore.com 15
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GroomertoGroomer.com 75Groomer to Groomer • Vol 34 Ed 4 • April 2015
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