- 1. Economic Environmentalism Greystone DeSalle Business
Development | Management ConsultingVINCENT F. MIDDLETON, MBA, PE,
LEED AP Managing Partner 404.355.9996 Office | 678.428.9222
[email protected]|
skype:vincent.f.middleton www.greystonedesalle.com
2. Economic Environmentalism Greystone DeSalleBusiness
Development | Management Consulting Services Acquisition Analysis
and Due Diligence Competitive Analysis Senior Management Advice and
Counsel Market Opportunity Assessment Interim Management Business
Development Sales & Marketing Strategy Assessments Market
Research concerning: Evaluating the "Value Proposition Product
Development Developing Strategic Partnerships Acquisition or
Investments Shared-Value Deal Structuring Clients Top-Down Sales
Strategy Development Target MarketingEnergy, Environmental &
Sustainable Development ExperienceGreystone has undertaken numerous
projects in the energy and utility sectors around the world.Our
experience extends across the entire energy value chain and builds
on insights developed byour senior team through our Energy &
Environmental practice. This experience combined withmotivated
client management teams has developed proprietary insights that
unlock significantvalue for our clients.At the corporate level, our
strategy work focuses on the most important sources of business
valuebased on a keen understanding of emerging technologies and the
regulatory and competitiveenvironments. At the business-unit level,
Greystone helps clients retain and grow their customerbases,
improve operating performance by increasing the effectiveness and
efficiency of each of thekey elements of the value chain, deploy
assets and IT investments for maximum return, andinstill a
high-performance culture throughout the organization.Clients
include power and gas utilities; large multi-fuel, multi-utility
conglomerates; water andwaste utilities; and diversified global
energy leaders. Greystone Consulting Groups Energy
&Environmental practice is active in the Americas, Europe and
Asia.We help all kinds of companies - from distressed businesses to
market leaders - craft bothcorporate and business unit strategy.
Often, that starts with choosing arenas to compete in andmetrics
that will determine success. Getting there takes sharp strategy
tools. Alongside corporatestrategy tools, statements and strategic
planning, we bring our long, strong experience workingwith private
equity firms to help companies focus resources on the right
portfolio strategy andbuild shareholder value.Companies have
responded with a variety of growth and defensive strategies:
vertical(dis)integration; separating production from refining,
distribution and downstream marketingactivities; investments in
alternative and renewable energy production; geographic
expansion;acquisitions in new markets; and deeper, more insightful
customer segmentation. This turmoil ispainful, and the results of
these efforts have been mixed. Companies that have been successful
inincreasing revenue and profits have followed similar patterns,
focusing on the development of corebusinesses to their full
potential and disciplined expansion into attractive adjacencies. 3.
VINCENT F. MIDDLETON MBA, PE, LEED APManaging Partner 25 years
experience in the Energy & Environmental Markets leading public
and private companies operating on six continents. Experience
marketing OEM Products, Engineering, Consulting and O&M
Services to a broad range of markets including: Petrochemical, Oil
& Gas, Electric & Water Utilities, Aerospace,
Transportation, Telecommunications, Public Infrastructure,
Commercial Development and Federal, State and local Governments.
Business Development experience includes leading Sales, Marketing,
Strategic Planning & M&A activities at $1.2 billion Air
& Water Technologies (AMEX: AWT); $800 million Doosan Babcock
Energy Ltd; and Sempra Energys (NYSE: SRE) unregulated businesses.
Management experience includes serving as COO of the $260 million
Research-Cottrell Companies; President & CEO of Sempras $70
million Process Systems Group; VP/GM of $78 million Ecodyne Cooling
Products; and COO of the ENR 300 Design Firm Cardno TBE.Summary of
QualificationsBusiness Development At Enron Clean Energy Solutions;
originated over $300mm in shared-value contracts featuring PPA
Agreements with embedded off take for fuels and environmental
attributes. At Research-Cottrells $78mm Ecodyne Division, developed
and implemented marketing plan that built Revenues 38% annually,
and built U.S. Market Share to 50%.Strategic Revenue Growth At
$260mm Research-Cottrell Companies, built Revenues 16% annually;
increased New Orders 62%, and built Market Share from 10% to 17%,
leading AWT to a successful IPO. At ENR 300 Design Firm Cardno TBE,
revamped marketing, proposal and PM systems, and recruited new
management team, setting the stage for 12 years of 20% compound
growth.Strategic AccountManaged all Business Development
activities, including Sales, Marketing and StrategicManagement
Planning at two public companies: Air & Water Technologies
(AMEX: AWT), and Sempra Energy subsidiary, Wahlco Environmental
Systems (NYSE: WES).Profit OrientedAt $260mm Group, built Operating
Income 25% annually for 5 years. ROS from 2% to 10%. At $78mm
Division, increased Operating Income 69% annually, ROS at
10%.Partnerships, Alliances &Negotiated and managed numerous
multinational joint ventures, partnerships and teamingTeaming
Agreements arrangements. Developed strong and sustainable market
shares in the US, Europe, the ex- Soviet States, the PRC and the
Pacific Rim.Mergers & Acquisitions M&A responsibility at
two public companies; managed the acquisition of five corporate
groups, including six domestic and two European operating
companies.Industry LeadershipBush Administration - Clean AirServed
as industry representative on the EPA Clean Air Act Advisory
Committees (CAAAC)Act Advisory Committee subcommittee on Continuous
Emissions Monitoring (CEM) convened to draft regulations
implementing the Clean Air Act Amendment of 1990. Served on the
Clinton Administrations Environmental Export Council (EEC) as a
member ofClinton Administration the business committee and liaison
between the U.S. Government Laboratory System andEnvironmental
Export Council the U.S. Environmental Business Community.Institute
of Clean Air Companies Served as a Director & Officer of the
Institute of Clean Air Companies (ICAC), the trade group
representing the global Air Pollution Control (APC) Industry. 4.
VINCENT F. MIDDLETONMBA, PE, LEED AP Managing Partner Energy,
Environmental Sustainable Development ExperienceExecutive
DirectorDOOSAN BABCOCK ENERGY LTD (DBEL)Business Development$700mm
Multinational Design/Build OEM, Engineering & Consulting
Firm.Negotiated a joint venture between Enron Clean Energy
Solutions and Doosan BabcockEnergy Limited in late 2000 to develop
new technology with the Tennessee Valley Authority.DBEL later
acquired 100% of CES from the Enron Estate.DirectorCLEAN ENERGY
SOLUTIONS, LLC (CES)Clean Energy SolutionsEnron North America (ENA)
formed CES to acquire, develop and market environmental andenergy
efficiency technology utilizing innovative value and
deal-structuring concepts madefeasible by the emerging markets for
electricity, fuels, emissions allowances, renewableenergy credits
and other tradable attributes of the new Environmental Spark
Spread.Enron North America Managed CES business origination,
technology acquisitions and M&A activities reporting toDeal
Originationthe President and Chief Operating Officer of Enron North
America Enrons wholesaletrading platform. At that time, ENA was the
largest developer of energy projects and thelargest source of
venture capital in the United States.Emissions Management
ServiceWith Sargent & Lundy, developed the Emissions Management
Service, an outsourcesolution, targeted at large fossil-fired
generators, bundling Enrons expertise in riskmanagement; trading
electricity, fuels, emissions allowance and environmental
attributes;and project financing to manage compliance cost and
commercialize new technologies.PPA Agreements with embeddedAcquired
proprietary technology and managed a multi-year development project
in aenergy attribute off-take teaming arrangement with NOxTech,
Inc., California; Doosan Babcock Energy Limited,Glasgow and London;
and the Tennessee Valley Authority, Tennessee and Alabama.
Thiscomplex sale was valued at $175 million over 20 years. The
project was successful and aGlobal Energy Awards - Finalist
Finalist for Most Innovative Technology at the 2002 Global Energy
Awards. See NOxStarTechnology at DBELs Innovation Section
http://www.doosanbabcock.com/live/cme149.htm.Negotiated 150 MW
demonstration of NOxStar technology with Consumers Energy,
withclient paying for full cost of demo plus $2.4 million bonus if
successful. Also, negotiatedoption to put 10-year Emission
Management Service to client system (4,200 MW) uponsuccessful
demonstration - contract value of $140 million and potential profit
of $25 million.Catalytic CombustorsManaged Enrons 15% investment in
Catalytica Energy Systems. Catalytica was developingproprietary
catalytic combustors for combustion turbines and had demonstrated
the lowestNOx output ever recorded on a commercial combustion
turbine in California.Fuel Cell Project Development Initiated
project development alliance between Enron North America and
FuelCell Energy,Inc. www.fuelcellenergy.com.Enron Wind (Zond) CES
management took over Enron Wind previously the Zond Corporation of
Californiaand the largest developer of wind farms in the United
States at that time. Sales reached$800 million in 2001. After the
bankruptcy, the assets were sold to GE Power Systems.CES worked
intimately withStructured the Emission Management Service to create
a partnership with clients toUniversity Incubators and maximize
value, isolate and mitigate risk, and maximize cross-commodity
optionality. Thisstructure led to the development of the Plant
Performance PartnershipTM that proved to be aGlobal Private Equity
Companiespowerful platform from which to commercialize new energy
& environmental technologies.CES worked intimately with
university incubators and the global private equity
community.Negotiated and managed a teaming agreement with Exergetic
Systems to structurePlant Performance Partnershipsperformance
contracts to bring outside investment to the facilities in return
for shared valueincentives Plant Performance PartnershipTM. 5.
VINCENT F. MIDDLETONMBA, PE, LEED AP Managing PartnerEnergy,
Environmental Sustainable Development ExperienceEVP Sales &
Marketing, AIR & WATER TECHNOLOGIES, INC (AMEX: AWT)Strategic
Planning & M&AThe $1.2 billion Air & Water Technologies
was a public company comprised of three majoroperating
subsidiaries: Research-Cottrell, Metcalf & Eddy, and Residuals
Management.Regional Service Centers44% of Revenues from Federal,
AWT at this time served its customers through five regional centers
in the United States--State and Municipal Central, East, New
England, South, and West--and a separate division devoted to its
clientsGovernment Agencies in the federal government. Approximately
44 percent of the AWTs revenues came fromcontracts with federal,
state, and municipal government agencies.Operating in 44 Countries
International OperationsThe companys international division
provided services in 44 countries in Europe, Asia, theMiddle East,
and Canada. It saw particular growth in the European market during
the early1990s due to the fall of communist governments in Eastern
Europe.EVP & Chief Operating OfficerRESEARCH-COTTRELL COMPANIES
(R-C)$260mm Operating Group focused on air and thermal pollution
issues and providedservices in the areas of regulatory assistance,
consulting, permitting, and R&D. Built Revenues 16% annually;
increased New Orders 62%, built Market Share from 10%Successful IPO
at AWT to 17%, and increased ROS to 10%; leading AWT to a
successful IPO. At R-Cs $78mm Ecodyne Division, developed and
implemented marketing plan that builtRevenues 38% annually,
Operating Income 69% annually, Market Share at 50%.R-Cs eight
Domestic and four European Operating Divisions offered the
following: Particulate Control - Electrostatic Precipitators &
Fabric Filters (50% US Market Share) Flue Gas Desulfurization
Systems (15% US | 50% German Market Share)Energy &
Environmental Continuous Emissions Monitoring Systems (40% US
Market Share) Tall Chimneys & Natural Draft Cooling Towers (60%
US Market Share)Market Leadership Mechanical Draft Cooling Towers
(45% US Market Share) Regenerative & Recuperative Thermal
Oxidizers (50% Global Market Share) Tube & Shell Heat
Exchangers Gen-Sets, Pumping Equipment & CompressorsMETCALF
& EDDY, INC (NYSE: MECI)$900mm ENR 10 Design Firm served as the
water and solid waste department of AWT.Like Research-Cottrell, it
provided regulatory assistance, consulting, and permitting
servicesLargest designer of water & to its clients. It was the
largest designer and operator of wastewater and water supplysystems
in the U.S.; and performed waste minimization, sludge management,
solid wasteWastewater plants in the USmanagement, as well as
groundwater and hazardous waste remediation Wastewater Treatment
Systems (28% US Market Share) Water Treatment Systems (20% US
Market Share)M&E pioneered public-private partnerships for the
privatization of water & wastewaterManaged RC Construction
treatment plants in the U.S. The projects were developed on a
Build, Own, Operate andPrivatization ProjectsMaintain (BOOM) basis.
M&E designed and RCC Construction built the projects.RESIDUALS
MANAGEMENT (RM)Residuals Management produced recycled plastic
products from industrial and consumersources and handled asbestos
and lead removal, disposal, and abatement. 6. VINCENT F.
MIDDLETONMBA, PE, LEED APManaging PartnerEnergy, Environmental
Sustainable Development Experience SEMPRA ENERGY, INC (NYSE:
SRE)$11 billion Fortune 500 Energy Services Company based in San
Diego, CA.SVP Sales & Marketing,WAHLCO ENVIRONMENTAL SYSTEMS,
INC (NYSE: WAL)Strategic Planning & M&A$150 million group
of unregulated subsidiaries providing consulting, products and
servicesto the international Aerospace, Energy & Environmental
Markets. Introduced New Products accounting for 31% of Revenues
within two years. Captured 60% of the Market in the U.S., Europe,
Asia and the Pacific Rim. Built Operating Income from 3.7% to 24.4
% of Revenues; reducing COS 50%.President & CEO WAHLCO PROCESS
SYSTEMS GROUPWahlco Process Systems GroupWESs five Domestic and
three European Operating Divisions offered the following:
Particulate Control Flue-Gas Conditioning Systems (80% Market
Share) Acid Gas Control SCR, SNCR and Catalytic Airheater Air
Preheater Baskets and Rotors (15% US Market Share) Tube Shields and
Weld Overlay Power Plant Performance Testing, Monitoring and
Consultation Continuous Emissions Monitoring Heaters and
Thermocouples FGD Dampers, Gas-Flow Diverter Valves and Expansion
Joints.EVP & Chief Operating Officer CARDNO TBE, INC (TBE)ENR
300 Design Firm supplying Engineering, Consulting & CM
services. TBE had a staff of230 project professionals operating
from 20 office locations across the U.S.Rewrote strategic plan,
revamped brand and marketing, proposal, BI, CRM and PMsystems.
Renegotiated contracts with key clients, and recruited new
corporate team. Theseefforts positioned the company for continued
growth: First Year Revenues increased 22%; the Engineering News
Record ranked TBE No. 310ENR 500(up from No. 449), making it the
fastest growing Design Firm in the Industry that year.Fastest
Growing Design Firm TBE is the fastest growing Design Firm on the
ENR 500 over the last 12 years.TBEs five Domestic Divisions offered
the following: Aviation Services Sustainable Design & Green
Engineering Asset Management / GIS Subsurface Utility Engineering
(SUE) Brownfields Redevelopment Consulting 3-D Underground Radar
Civil / Environmental Engineering Survey and Mapping Construction
Engineering Traffic Operations and Safety Demographics/Economics
Transportation Planning and Design Environmental Management
Trenchless Technology Highway and Bridge Design Urban and Land
Planning Land Development Utility Coordination Outdoor Advertising
(ODA) Utility Work by Highway Contractor Real Estate Brokerage
Agreements (UWHCA) Right-of-Way Acquisition and Water and
WastewaterRelocation Water Resources Stormwater Management Fiber
Optic System Design 7. VINCENT F. MIDDLETON MBA, PE, LEED
APManaging Partner Energy, Environmental Sustainable Development
ExperienceBECHTEL, INC $30 billion worlds leading engineering,
construction and project management company. One of the oldest and
largest family-led corporations in the United States, Bechtel has
been in theENR 400forefront of engineering and construction for
more than 110 years. What began as a railroad-#1 Rated
Contractorgrading operation in the Oklahoma Territory has grown
into a multinational company with hundreds of projects around the
world. Since its founding in 1898, four generations of Bechtels
have steered the company through 23,000ENR 500projects in 140
nations and seven continents. Along the way, we established a
reputation for#6 Rated Design Firm undertaking "megaprojects"--
projects too big, complex, or remote for others. Many of them have
become our signature projects, including Hoover Dam, the Channel
Tunnel, and the San Francisco Bay Area Rapid Transit (BART)
system.Engineer BECHTEL OIL, GAS & CHEMICALS $3.5 billion
Syncrude Refinery, Alberta, Canada Fast-Track, Design-Build Project
Process Piping Design Vendor Submittal Review Intergroup
Coordination BECHTEL CIVIL INFRASTRUCTURESenior Engineer$5 billion
Riyadh International Airport Terminal Building Superstructure
Design & Procurement Terminal Building Space Frame Roofing
System Design & Procurement Terminal Building Window Wall
System Design Established vendor relationship with Nippon Steel
Professional Engineering Registration California Bechtel Management
Rotation Program Bechtel MBA ProgramNational AccountsFISHER
DEVELOPMENT, INC (FDI)Special Projects Manager $100+ million
leading national general contractor and construction management
firm. Responsible for Design-Build Core & Shell contracting
capability. Managed core & shell office building remodel in
downtown San Francisco. Managed major structural remodel I Atlantas
historic Lenox Square. Managed structural remodel of an historic
building on Bostons Government Center. Responsible for Fortune 500
commercial accounts, including Williams-Sonoma, Tiffany &
Company, GAP, Hugo Boss and JC Penney. Managed West Coast flagship
for Tiffany & Company on San Franciscos Union Sq. Managed
Pottery Barn flagship for Williams-Sonoma in Atlantas Lenox Sq.
Managed O&M services for the Williams-Sonoma, West Elm and
Pottery Barn Brands Managed the construction of over 30 stores for
the GAP. 8. VINCENT F. MIDDLETONMBA, PE, LEED APManaging Partner
EducationSouthern Methodist University, Dallas, TXBS Civil
Engineering, cum Laude Class Rank 1st Beta Theta Pi Social
Fraternity Outstanding Senior Student Tau Beta Pi Honorary Society
SMU Graduate Fellowship Chi Epsilon Honorary Society Texas Public
Works Scholarship, Runnerup Phi Eta Sigma Honorary SocietyGolden
Gate University, San Francisco, CAMBA Management, Summa cum Laude
Bechtel Senior Management Program Professional DevelopmentHarvard
Law School, Cambridge, MA, Program on NegotiationThe Wharton
School, Philadelphia, PA, Strategic Alliances | Corporate
VenturingClaremont Graduate University, Claremont, CA,
Information-Based Businesses(with Peter Drucker)Paradigm Strategy
Group, Riverside, CT, Deal Structuring in Power Markets;
AppliedEnergy Derivatives; Energy Derivatives; Advanced Structuring
& Marketing; DerivativesStructuring; and Profiting from
Unbundling and EmbeddingContinuing Education:Georgia Institute of
TechnologyEmory UniversitySanta Clara School of LawUniversity of
California at BerkeleyRegistered Professional Engineer,
CaliforniaLEED AP Certification, Green Building Certification
InstitutePatents Allowed:(2) United States various pending)(2)
International (various pending)Contractors Licenses Qualified
General Building - CA, FL General Engineering - AZ, CA, FL, NV, UT
Mechanical NM Concrete NM Asbestos CA Specialty LA, TN, WA Civic /
VolunteerJunior Achievement of Sonoma CountyAdvisorBoard MemberSt.
Isidores ParishReligious Education TeacherRetreat LeaderSt. Jude
the Apostles Parish7th & 8th Grade Basketball Coach 9. VINCENT
F. MIDDLETON MBA, PE, LEED APManaging Partner Industry &
Regulatory Leadership25 years of successful management experience
in regulatory-driven markets; workingwith key government
regulators; negotiating regulations implementing key
environmentalpolicies; and performing liaison between industry
groups and the regulatory community.EVP Project ManagementAIR &
WATER TECHNOLOGIES, INC (AMEX: AWT)EVP Construction$1.2 billion Air
& Water Technologies was a public company comprised of 3
operatingsubsidiaries: Research-Cottrell, Metcalf & Eddy, and
Residuals Management.Walter F. Mondale, Director - Vice President
of the United States.Douglas M. Costle, Director - 3rd EPA
Administrator.Eckhardt C. Beck, Chairman Assistant EPA
Administrator for Water & Wastewater.EVP & Chief Operating
OfficerHAMON RESEARCH-COTTRELLResearch-Cottrell focused on air and
thermal pollution control and energy efficiencyissues and provided
regulatory assistance, consulting, permitting, and R&D
services.Henry Beal, Director, Strategic Planning - EPA Director of
Regulatory AffairsManaged RC ConstructionMETCALF & EDDY (NYSE:
MECI)Privatization ProjectsMetcalf & Eddy served as the water
and solid waste department of AWT. Like Research-Cottrell, it
provided regulatory assistance, consulting, and permitting services
to itsclients. Metcalf & Eddy also performed waste
minimization, sludge management, solidwaste management, as well as
groundwater and hazardous waste remediation.Dr. Richard T. Dewling,
Chairman - EPA Research Director for Oil & Hazardous
MaterialsDr. Marilyn Bracken, President of M&E de Puerto Rico -
EPA Director of TSCADr. Richard M. Dowd, Director - Science Policy
Advisor to the Administrator of the EPAGen. John W. Morris,
Director - former Chief of Engineers, U.S. Army corps of
EngineersRon M. Linton, Director - Executive Director of the
National Association of Urban Floodand Storm Water Management,
President of the National Water Alliance, and ExecutiveDirector of
the Association of Metropolitan Water & Sewerage
AgenciesPresident & CEO SEMPRA ENERGY (NYSE: SEA)Wahlco Process
Systems GroupWahlco Environmental Systems (NYSE: WES), an 80% owned
subsidiary of Sempra Energy,focused on air and pollution control
and energy efficiency issues, and provided services inthe areas of
regulatory assistance, consulting, permitting, and R&D.Thomas
Page, SEMPRA Chairman Chairman, Prime Movers, Edison Electric
Institute(EEI); and Chairman, President Clintons Environmental
Export Council (EEC); He is aDirector at Surge Global Energy, Inc.
and has been a Director of MultiCell TechnologiesInc. (formerly
Exten Industries Inc.) since September 11, 2003 and SYS since April
15, 2003 10. VINCENT F. MIDDLETON MBA, PE, LEED APManaging Partner
Industry & Regulatory LeadershipExecutive Director DOOSAN
BABCOCK ENERGY LTD (DBEL)Business Development$700mm Multinational
Design/Build OEM, Engineering & Consulting Firm.Director CLEAN
ENERGY SOLUTIONS, LLC(JV - Doosan Babcock Energy Ltd. & Enron
Energy Services)Thomas E. White, Jr., Vice Chairman, Enron Energy
Services - US Secretary of the Army.Christian R. Holmes, VP Enron
Energy Services EPA Assistant Administrator, DirectorUSAID and
Executive Director, Shell Center for Sustainability &
Environmental and EnergySystems Institute, Rice University.Industry
Representative EPA CLEAN AIR ACT ADVISORY COMMITTEE (CAAAC)One of
two members selected to represent the Environmental Industry.David
Hawkins, Natural Resources Defense Council Director, Climate
ProgramsEileen Claussen, President, Pew Center on Global Climate
Change - EPA Director ofAtmospheric Programs, Director for Global
Environmental Affairs at the National SecurityCouncil, Assistant
Secretary of State for Oceans and International Environmental
andScientific Affairs.Industry RepresentativeUS ENVIRONMENTAL
EXPORT COUNCIL (EEC)Business Committee Member - Liaison between the
US Government Laboratory Systemand the Environmental Business
CommunityAlvin L. Alm, Business Committee EPA Deputy Administrator,
DOE Assistant Secretaryfor Policy and Evaluation, Assistant
Secretary of Energy (Carter Administration).Officer &
DirectorINSTITUTE OF CLEAN AIR COMPANIES (ICAC)National association
of companies in the air pollution control (APC) & monitoring
sector.Jeffrey Smith, Past Executive DirectorGovernment
RelationsFederal, regional, and state clean air policy is critical
to the size and shape of the airpollution control industry. ICAC
has a long history of successfully influencing legislationand rules
at all levels of government. ICAC conducts a vigorous government
relationsprogram designed to educate federal, regional, and state
officials on the capabilities ofmembers air pollution control
products and processes, and the industrys views on policyissues.
This program includes regular face-to-face briefings and
correspondence. ICAC alsotestifies formally and informally on
proposed actions of interest to the industry. Inaggressively
promoting the APC Industry, ICAC also seeks a cooperative, rather
than anadversarial, relationship with government decision-makers
and other interested parties.Industry RelationsICAC works with many
others - including regulated industry - concerning national,
state,and local environmental issues. Where possible, ICAC
coordinates its governmentrelations activities with these groups.
ICAC also features users of APC technology in itstechnical
conferences, including its well-known and successful Forum Series.
11. Economic EnvironmentalismGreystone DeSalle, LLC 404.355.9996
Office | 678.428.9222 [email protected]|
skype:vincent.f.middleton www.greystonedesalle.com
