Greetings Today

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FEBRUARY 2015 SPRING Fair is the focus of the February issue with our comprehensive preview that includes a full list of greetings and stationery exhibitors to date plus a show map and plenty of exhibitor information too – so you can plan your visit and way around using just your copy of Greetings Today. The rest of the magazine contains plenty of insight into the minds and thoughts of our columnists on the subject of the big exhibition at the NEC, trade shows in general, and what they expect to happen this year – and there are some interesting viewpoints from retailers too. We even have double bubble on the cover story front with Danilo Promotions talking about the Minions phenomenon while the flip cover is from the newly-launched RetroCo, who have been born out of the successful CD Card Company and offer lovingly-curated collections of pure nostalgia.

Text of Greetings Today

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  • As ever, far and away the best show for sourcing new publishers!

    www.progressivegreetingslive.com01635 297070 @PGLiveLondon

    THE LARGEST COLLECTION OFGREETING CARD PUBLISHERS IN THE WORLD

    John Procter, M

    D of Scribbler

  • Advertisement EnquiriesMark Naishmark@lemapublishing.co.uk01442 289930

    Managing DirectorMalcolm Naish malcolm@lemapublishing.co.uk

    Circulation ManagerRobert Thomas robert@lemapublishing.co.uk

    Production DirectorPaul Naish paul@lemapublishing.co.uk

    PublisherMark Naishmark@lemapublishing.co.uk

    Group Advertisement ManagerRyan Horwoodryan@lemapublishing.co.uk

    Group EditorMirella Cestaromirella@lemapublishing.co.uk

    EditorTracey Beartontracey@lemapublishing.co.uk

    contents

    A member of the Audit Bureau of Circulation

    the team

    6060 70702222

    REGULARS

    FEATURESP U B L I S H I N G

    ONLINEGo to our website - www.greetingstoday.co.uk - for our online coverage where you can look back at our archive of previous features and issues.

    Lema Publishing Ltd1 Church Gates, Wilderness, Berkhamsted, Herts HP4 2UBTelephone: 01442 289930www.greetingstoday.co.uk

    Greetings Today is independently audited with an ABC circulation of 6,089 (July 1, 2013 to June 30, 2014)

    Subscription per annum:UK 60 (free for people in the greetings industry), Europe 80, ROTW 100

    At the heart of retail

    www.greetingstoday.co.uk 5

    14 Talking Shop The Entertainers Stuart Grant tells all about

    the success of their partnership with

    licensed product experts Gemma.

    20 Cover Story The Minions are coming! Danilo have the

    licence for the Despicable Me stars who

    have their own movie due this summer.

    22 Spring Fair Preview The big daddy of the trade show season, we

    look at what can be expected at the NEC.

    60 Top Drawer Review The light-filled space at Londons Olympia

    saw a great start to the 2015 season.

    70 Flip Cover Story Nostalgia is the in thing as RetroCo born

    from the success of the CD Card Company

    show with their fantastic prodcts.

    07 Leader

    08 News Exhibition including the Paperworld

    Preview People, Supplier, Licensing and

    General, its all here and theres more on

    www.greetingstoday.co.uk

    12 Meet The Newbies Windles-sponsored focus on industry

    newcomers

    16 Its All About Sales Agents Alina Clark and Neil Anthony speak

    from the stores.

    18 John Ryan There will be shoppers and they will be

    shopping, John Ryan lists the reasons to be

    cheerful.

    56 Retail Advice Independent retail advisor Henri Davis is

    upbeat about 2015 but concerned at the

    pressure from value chains.

    55 Frankly Speaking Pick n mix retailers dont get the best from

    their buying choices, says Sarah Porter.

    58 Talk Of The Town The voice of the people who matter,

    greetings retailers tell it like it is at the new

    Hallmark Roadshow.

    62 Licensing Opinion Occasional columnist Kelvyn Gardner looks

    forward to the inspiration of Spring Fair.

    64 Spotlight & Gifts Spotlight A selection of this months latest releases.

    Keep in touch - follow us:

    @greetingstoday

    https://www.facebook.com/greetingstodaymag

  • Selina is well known for her pretty use of colour, mixing old & new and forecasting the next big style trends for our home, whether this be via magazine features or in her bestselling books, which are published in a variety of languages and are sold around the world. Now her stylish work can be seen on greeting cards.

    Stylishly good cardsIntroducing

    a brand new

    photographic range by

    renowned interior

    stylist and author,

    Selina Lake.

    These beautiful cards convey Selinas classic trade mark styling and sense of colour. Printed in a 160mm square format, the cards are left blank for the senders own message and

    are finished with UV varnish. The cards are presented cello wrapped, and labelled with a Selina Lake brand label.

    Alternatively for more information on these stylishly good cards please contact your local TSM

    or call our sales office on 01638 569050.

    Come and see this brand new range, plus over 300 other new Abacus designs,

    on stand H29 in Hall 4 at Spring Fair 2015; and sthe c

    are finwrapp

    A

    2015; where we will be giving away a

    Kindle Fire HD 6 tablet on all everyday orders

    to the value of 500 or more.

    The Studio, Oaks Drive, Newmarket, Suffolk, CB8 7SX | Tel: 01638 569050 Web: www.abacuscards.co.uk | Email: info@abacuscards.co.uk

    by

  • HERES been a sunny start to the 2015 trade show season with Top Drawer Spring and Giving & Living opening their doors to bright weather that seems to

    have matched the optimistic mood in the halls.After recent years of recession and uncertain

    trading conditions, it was nice to hear the enthusiasm and renewed zest for the industry among the greetings and gifts exhibitors and retailers we spoke to.

    And that was despite the transport difficulties that are completely out of Top Drawer organisers Clarion Events control.

    What with bus strikes, cancellation of some of the few direct trains to Kensington Olympia and the Tube link from Earls Court only working for part of the time Clarion could be forgiven for thinking Transport For London and the rail companies are conspiring against them.

    I dont really know why Im surprised because Ive commuted to London before, and friends and colleagues currently using the trains and Tube regularly are always complaining about the cancellations, delays, and packed carriages.

    Its not as if shows like Top Drawer are unusual as, with the closure of Earls Court, Olympia is pretty booked up and their publicity even encourages visitors that public transport is the best way to reach the Kensington venue its such a shame the people who run the public transport cant be bothered to prove that and, a lot of the time, seem completely oblivious

    as to how they adversely affect the nations prosperity.

    Rant over! Plenty of buyers and exhibitors survived the trip to the triple show of Top Drawer, Home and Craft, and we have our signature photographic show review on page 60.

    There also seem to have been good numbers down in Exeter at Giving & Living although that was still underway as this issue went to press so well have the review in the March issue along with those for Scotlands Trade Fair Spring and the Wales Spring Fair because they havent even started yet!

    Hopefully that all bodes well for the next item on the agenda, Spring Fair, for which we have a comprehensive preview starting on page 22 with a full list of greetings and stationery exhibitors to date, plus a show map and plenty of exhibitor information.

    The rest of the magazine contains plenty of insight into the minds and thoughts of our columnists on the

    subject of Spring Fair, trade shows in general, and what they expect to happen this year and theres some interesting viewpoints from retailers too.

    With the weather having closed in a few times around the NEC over the years, and the forecast is cold and snow for the next few days, its the perfect time to grab that cup of coffee and take a few minutes to enjoy this latest issue of Greetings Today while being able to claim that youre still working as youre planning your trip to Spring Fair!

    TleaderEditor Tracey Bearton

    Want to appear in?

    Send your views and submissions for the magazine to:

    tracey@lemapublishing.co.ukTel: 01442 289930

    www.greetingstoday.co.uk 7

    WITH inspiration very much the theme of this issue, Roobarb are particularly apt retailers to feature here as owners Kevin Bellwood and Marcia Dale run a daily board of wisdom to amuse and inspire their customers, passers-by and Facebook fans.

    The shop in Waterloo Terrace, Bridgnorth, Shropshire, has a small but carefully-selected range of cards from Angela Hewitt ,Juniper Tree, Louise And Lygo, Daniel Mackie, Tillovision, Claire Louise, Imogen Owen and Second Nature.

    As well as the daily chalkboard musings, theyre renowned in the town for their window displays, all of which star a life-size zebra and are regularly changed to refl ect the seasons and occasions currently they have an Alice In Wonderland theme.

    Kevin said: We do a sign every day and its different every day. We always have a zebra in the window, shes called Roobarb, of course, and I went all over the world on the internet to fi nd her!

    If youre proud of your shop displays and window features and would like to share them, email tracey@

    lemapublishing.co.uk and you could be the star of next months feature.

    T: 01746 761061www.LoveRoobarb.co.uk

    MARCH FEATURES:Calendars, Posters & Prints

    Male & Fathers Day CardsWedding & Anniversary Cards

    MARCH COPY DATE FEBRUARY 6APRIL FEATURES:

    British Craft Trade Fair PreviewLondon Stationery Show Preview

    Gift Wrap, Bags, Accessories & Stationery

    Retro, Vintage & Nostalgia Cards

    APRIL COPY DATE MARCH 13

    The bright weather seems to have matched the

    optimistic mood inside the halls

    TTTTTTTTTTTTssssssss

    WINDOW ON THE WORLD

  • 8 www.greetingstoday.co.uk

    in the newsnews in briefAmazing young UpStArts CHARLOTTE Hendry has been announced as the winner of the fi rst-ever UpStArt competition sponsored by UK Greetings to give a platform to amazing young artists. Op