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TOURISM13 REPORT13 Q13 313 ndash13 Q13 413 13 201513 13 VISIT13 GREENLAND
TOURISM13 STATISTICS13 REPORT13 Q313 201513 ndash13 VISIT13 GREENLAND
The13 quarterly13 report13 contains13 an13 introductory13 summary13 as13 well13 as13 the13 following13 elements13
Key13 figures13 on13 tourism13 in13 Greenland13 201513 (source13 tourismstatgl13 and13 statgl)13
bull Flight13 passenger13 statistics13 13 bull Cruise13 statistics13 bull Overnight13 stay13 statistics13
Additional13 data13 bull User13 data13 on13 greenlandcom13 (source13 Google13 Analytics)13 bull The13 latest13 quarter13 key13 figures13 on13 Iceland13 (source13 staticeis)13 bull The13 latest13 international13 trends13 and13 tendencies13 (source13 see13 last13 page)13
INTRO
This13 is13 the13 second13 quarterly13 report13 on13 tourism13 related13 statistics13 released13 by13 VG13 It13 will13 continue13 to13 be13 published13 quarterly13 displaying13 findings13 from13 the13 previous13 quarter13 13
Finally13 a13 Positive13 Development13 ndash13 and13 New13 Data13 Available13 Q3-shy‐413 201513 saw13 an13 increase13 of13 23813 more13 tourists13 (excl13 residents13 of13 GL)13 arriving13 in13 Greenland13 by13 airplane13 compared13 to13 Q3-shy‐201413 after13 approximately13 five13 years13 with13 a13 general13 decline13 Q313 201513 is13 the13 first13 quarter13 we13 can13 compare13 flight13 passenger13 statistics13 with13 the13 same13 period13 the13 year13 before13 as13 the13 the13 flight13 pax13 registration13 did13 not13 start13 until13 July13 201413 The13 mix13 of13 flight13 passengers13 according13 to13 country13 of13 residence13 are13 some13 of13 the13 most13 important13 data13 in13 order13 for13 us13 to13 say13 something13 qualified13 about13 the13 demand13 in13 different13 markets13 and13 as13 we13 now13 have13 data13 on13 the13 development13 from13 period13 to13 period13 it13 is13 even13 more13 valuable13 13
New13 Flight13 Routes13 and13 Increased13 Air13 Services13 Air13 Greenland13 has13 announced13 increased13 international13 air13 services13 in13 the13 form13 of13 a13 new13 summer13 flight13 route13 between13 Keflavik13 and13 Ilulissat13 as13 well13 as13 increased13 summer13 air13 services13 of13 Narsarsuaq13 Furthermore13 Air13 Iceland13 has13 announced13 the13 opening13 of13 the13 summer13 flight13 route13 Keflavik-shy‐Kangerlussuaq13 flying13 with13 the13 flight13 type13 Bombardier13 Q40013 that13 carries13 up13 to13 7613 passengers13 13 13 Greenland13 in13 Top13 1013 and13 Top13 2013 Greenland13 has13 been13 fairly13 overlooked13 as13 a13 destination13 in13 the13 past13 but13 this13 autumn13 Greenland13 made13 the13 Lonely13 Planet13 Top13 1013 rsquoBest13 in13 Travel13 2016rsquo13 and13 the13 National13 Geographic13 Travelerrsquos13 Top13 2013 rsquoBest13 trips13 2016rsquo13 These13 are13 two13 of13 the13 most13 influential13 travel13 media13 in13 the13 world13 and13 the13 placings13 can13 help13 boost13 Greenland13 in13 terms13 of13 demand13 in13 201613 The13 listings13 have13 led13 to13 placings13 on13 other13 top13 102013 lists13
Growth13 in13 the13 Global13 Tourism13 Even13 during13 the13 financial13 crisis13 the13 global13 tourism13 has13 had13 a13 growth13 of13 a13 couple13 of13 percent13 In13 later13 years13 this13 growth13 has13 increased13 especially13 in13 the13 lsquogrowth13 economiesrsquo13 in13 South13 East13 Asia13 also13 in13 spite13 of13 the13 slowing13 of13 the13 growth13 of13 China13 In13 the13 latest13 quarters13 Western13 countries13 such13 as13 USA13 and13 the13 UK13 have13 had13 growth13 rates13 of13 up13 to13 9-shy‐1013 (sources13 national13 statistical13 offices13 and13 UNWTO)13 in13 the13 nearest13 international13 hub13 of13 Greenland13 Keflavik13 the13 high13 growth13 of13 USA13 and13 the13 UK13 can13 be13 detected13 (source13 staticeis)
NUMBER13 OF13 TOURISTS13 IN13 GREENLAND13 2015
In13 201513 it13 is13 for13 the13 first13 time13 possible13 to13 calculate13 excactly13 how13 many13 tourists13 that13 visited13 Greenland13 within13 one13 calendar13 year13 13 The13 grapf13 to13 the13 left13 is13 to13 be13 understood13 as13 follows13
In13 201513 there13 were13 2239013 cruise13 tourists13 of13 which13 614813 cruise13 passengers13 are13 included13 in13 the13 flight13 passenger13 registrations13 as13 they13 were13 flown13 out13 of13 Greenland13 at13 the13 end13 of13 their13 cruise13
5128713 tourists13 have13 been13 registered13 on13 planes13 out13 of13 Greenland13 When13 subtrackting13 the13 614813 cruise13 tourists13 that13 were13 flown13 out13 of13 Greenland13 via13 Kangerlussuaq13 we13 end13 up13 with13 4548613 land-shy‐based13 tourists13
Overall13 Greenland13 was13 visited13 by13 6787613 tourists13 in13 201513
13
Source13 statgl
Greenland13 ndash13 tourists13 by13 plane13 and13 cruise13 guests13 2015
Number13 of13 tourists13 by13 plane13 apart13 from13 cruise13 guests13 exchanged13 via13 plane13
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 plane
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 ship
FLIGHT13 PASSENGER13 STATISTICS
11313 increase13 in13 the13 total13 number13 of13 flight13 passengers13 13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
23813 increase13 in13 the13 number13 of13 tourists13 (excl13 residents13 of13 GL)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
49413 increase13 in13 the13 number13 of13 international13 tourists13 (excl13 residents13 of13 GL13 and13 DK)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 13
We13 are13 experiencing13 a13 strong13 growth13 in13 Other13 European13 Germany13 USA13 France13 Canada13 Iceland13 and13 China13 After13 Denmark13 they13 represent13 the13 largest13 markets13 13
To13 gain13 more13 insight13 into13 the13 category13 Other13 European13 (country)13 along13 with13 Mittarfeqarfiit13 we13 have13 added13 Austria13 Switzerland13 Holland13 and13 Poland13 from13 201613 Furthermore13 the13 following13 Asian13 countries13 have13 been13 added13 Hong13 Kong13 Singapore13 Malaysia13 Indonesia13 South13 Korea13 and13 Australia13
Thus13 the13 maximum13 2613 countries13 are13 registered13 according13 to13 the13 contract13 with13 Mittarfeqarfiit13 as13 the13 registration13 must13 be13 completed13 with13 just13 one13 click13 on13 an13 iPad13 in13 airport13 security
Source13 statgl
Q3-shy‐413 201513 was13 characterized13 by13 strong13 growth13 in13 the13 category13 of13 international13 tourists13 of13 49413 (excl13 residents13 of13 GL13 and13 DK)13 Q3-shy‐413 201513 at13 the13 same13 time13 saw13 8813 fewer13 GL13 residents13 compared13 to13 the13 same13 period13 in13 201413 The13 number13 of13 DK13 residents13 is13 status13 quo13 Every13 second13 flight13 passenger13 in13 Q3-shy‐413 201513 is13 a13 resident13 of13 a13 different13 country13 than13 GL13 and13 DK13 In13 201413 the13 same13 could13 only13 be13 said13 for13 every13 third13 passenger13 In13 200813 the13 total13 number13 of13 flight13 passengers13 peaked13 at13 7606813 pax13 and13 decreased13 to13 6958013 pax13 in13 201413 With13 an13 increase13 of13 11313 (Q3-shy‐413 2015)13 in13 the13 total13 number13 of13 flight13 passengers13 201513 is13 the13 best13 year13 so13 far13 with13 8086213 pax13 Please13 note13 that13 flight13 passenger13 country13 of13 residence13 has13 only13 been13 registered13 since13 July13 2014
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
TOURISM13 STATISTICS13 REPORT13 Q313 201513 ndash13 VISIT13 GREENLAND
The13 quarterly13 report13 contains13 an13 introductory13 summary13 as13 well13 as13 the13 following13 elements13
Key13 figures13 on13 tourism13 in13 Greenland13 201513 (source13 tourismstatgl13 and13 statgl)13
bull Flight13 passenger13 statistics13 13 bull Cruise13 statistics13 bull Overnight13 stay13 statistics13
Additional13 data13 bull User13 data13 on13 greenlandcom13 (source13 Google13 Analytics)13 bull The13 latest13 quarter13 key13 figures13 on13 Iceland13 (source13 staticeis)13 bull The13 latest13 international13 trends13 and13 tendencies13 (source13 see13 last13 page)13
INTRO
This13 is13 the13 second13 quarterly13 report13 on13 tourism13 related13 statistics13 released13 by13 VG13 It13 will13 continue13 to13 be13 published13 quarterly13 displaying13 findings13 from13 the13 previous13 quarter13 13
Finally13 a13 Positive13 Development13 ndash13 and13 New13 Data13 Available13 Q3-shy‐413 201513 saw13 an13 increase13 of13 23813 more13 tourists13 (excl13 residents13 of13 GL)13 arriving13 in13 Greenland13 by13 airplane13 compared13 to13 Q3-shy‐201413 after13 approximately13 five13 years13 with13 a13 general13 decline13 Q313 201513 is13 the13 first13 quarter13 we13 can13 compare13 flight13 passenger13 statistics13 with13 the13 same13 period13 the13 year13 before13 as13 the13 the13 flight13 pax13 registration13 did13 not13 start13 until13 July13 201413 The13 mix13 of13 flight13 passengers13 according13 to13 country13 of13 residence13 are13 some13 of13 the13 most13 important13 data13 in13 order13 for13 us13 to13 say13 something13 qualified13 about13 the13 demand13 in13 different13 markets13 and13 as13 we13 now13 have13 data13 on13 the13 development13 from13 period13 to13 period13 it13 is13 even13 more13 valuable13 13
New13 Flight13 Routes13 and13 Increased13 Air13 Services13 Air13 Greenland13 has13 announced13 increased13 international13 air13 services13 in13 the13 form13 of13 a13 new13 summer13 flight13 route13 between13 Keflavik13 and13 Ilulissat13 as13 well13 as13 increased13 summer13 air13 services13 of13 Narsarsuaq13 Furthermore13 Air13 Iceland13 has13 announced13 the13 opening13 of13 the13 summer13 flight13 route13 Keflavik-shy‐Kangerlussuaq13 flying13 with13 the13 flight13 type13 Bombardier13 Q40013 that13 carries13 up13 to13 7613 passengers13 13 13 Greenland13 in13 Top13 1013 and13 Top13 2013 Greenland13 has13 been13 fairly13 overlooked13 as13 a13 destination13 in13 the13 past13 but13 this13 autumn13 Greenland13 made13 the13 Lonely13 Planet13 Top13 1013 rsquoBest13 in13 Travel13 2016rsquo13 and13 the13 National13 Geographic13 Travelerrsquos13 Top13 2013 rsquoBest13 trips13 2016rsquo13 These13 are13 two13 of13 the13 most13 influential13 travel13 media13 in13 the13 world13 and13 the13 placings13 can13 help13 boost13 Greenland13 in13 terms13 of13 demand13 in13 201613 The13 listings13 have13 led13 to13 placings13 on13 other13 top13 102013 lists13
Growth13 in13 the13 Global13 Tourism13 Even13 during13 the13 financial13 crisis13 the13 global13 tourism13 has13 had13 a13 growth13 of13 a13 couple13 of13 percent13 In13 later13 years13 this13 growth13 has13 increased13 especially13 in13 the13 lsquogrowth13 economiesrsquo13 in13 South13 East13 Asia13 also13 in13 spite13 of13 the13 slowing13 of13 the13 growth13 of13 China13 In13 the13 latest13 quarters13 Western13 countries13 such13 as13 USA13 and13 the13 UK13 have13 had13 growth13 rates13 of13 up13 to13 9-shy‐1013 (sources13 national13 statistical13 offices13 and13 UNWTO)13 in13 the13 nearest13 international13 hub13 of13 Greenland13 Keflavik13 the13 high13 growth13 of13 USA13 and13 the13 UK13 can13 be13 detected13 (source13 staticeis)
NUMBER13 OF13 TOURISTS13 IN13 GREENLAND13 2015
In13 201513 it13 is13 for13 the13 first13 time13 possible13 to13 calculate13 excactly13 how13 many13 tourists13 that13 visited13 Greenland13 within13 one13 calendar13 year13 13 The13 grapf13 to13 the13 left13 is13 to13 be13 understood13 as13 follows13
In13 201513 there13 were13 2239013 cruise13 tourists13 of13 which13 614813 cruise13 passengers13 are13 included13 in13 the13 flight13 passenger13 registrations13 as13 they13 were13 flown13 out13 of13 Greenland13 at13 the13 end13 of13 their13 cruise13
5128713 tourists13 have13 been13 registered13 on13 planes13 out13 of13 Greenland13 When13 subtrackting13 the13 614813 cruise13 tourists13 that13 were13 flown13 out13 of13 Greenland13 via13 Kangerlussuaq13 we13 end13 up13 with13 4548613 land-shy‐based13 tourists13
Overall13 Greenland13 was13 visited13 by13 6787613 tourists13 in13 201513
13
Source13 statgl
Greenland13 ndash13 tourists13 by13 plane13 and13 cruise13 guests13 2015
Number13 of13 tourists13 by13 plane13 apart13 from13 cruise13 guests13 exchanged13 via13 plane13
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 plane
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 ship
FLIGHT13 PASSENGER13 STATISTICS
11313 increase13 in13 the13 total13 number13 of13 flight13 passengers13 13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
23813 increase13 in13 the13 number13 of13 tourists13 (excl13 residents13 of13 GL)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
49413 increase13 in13 the13 number13 of13 international13 tourists13 (excl13 residents13 of13 GL13 and13 DK)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 13
We13 are13 experiencing13 a13 strong13 growth13 in13 Other13 European13 Germany13 USA13 France13 Canada13 Iceland13 and13 China13 After13 Denmark13 they13 represent13 the13 largest13 markets13 13
To13 gain13 more13 insight13 into13 the13 category13 Other13 European13 (country)13 along13 with13 Mittarfeqarfiit13 we13 have13 added13 Austria13 Switzerland13 Holland13 and13 Poland13 from13 201613 Furthermore13 the13 following13 Asian13 countries13 have13 been13 added13 Hong13 Kong13 Singapore13 Malaysia13 Indonesia13 South13 Korea13 and13 Australia13
Thus13 the13 maximum13 2613 countries13 are13 registered13 according13 to13 the13 contract13 with13 Mittarfeqarfiit13 as13 the13 registration13 must13 be13 completed13 with13 just13 one13 click13 on13 an13 iPad13 in13 airport13 security
Source13 statgl
Q3-shy‐413 201513 was13 characterized13 by13 strong13 growth13 in13 the13 category13 of13 international13 tourists13 of13 49413 (excl13 residents13 of13 GL13 and13 DK)13 Q3-shy‐413 201513 at13 the13 same13 time13 saw13 8813 fewer13 GL13 residents13 compared13 to13 the13 same13 period13 in13 201413 The13 number13 of13 DK13 residents13 is13 status13 quo13 Every13 second13 flight13 passenger13 in13 Q3-shy‐413 201513 is13 a13 resident13 of13 a13 different13 country13 than13 GL13 and13 DK13 In13 201413 the13 same13 could13 only13 be13 said13 for13 every13 third13 passenger13 In13 200813 the13 total13 number13 of13 flight13 passengers13 peaked13 at13 7606813 pax13 and13 decreased13 to13 6958013 pax13 in13 201413 With13 an13 increase13 of13 11313 (Q3-shy‐413 2015)13 in13 the13 total13 number13 of13 flight13 passengers13 201513 is13 the13 best13 year13 so13 far13 with13 8086213 pax13 Please13 note13 that13 flight13 passenger13 country13 of13 residence13 has13 only13 been13 registered13 since13 July13 2014
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
INTRO
This13 is13 the13 second13 quarterly13 report13 on13 tourism13 related13 statistics13 released13 by13 VG13 It13 will13 continue13 to13 be13 published13 quarterly13 displaying13 findings13 from13 the13 previous13 quarter13 13
Finally13 a13 Positive13 Development13 ndash13 and13 New13 Data13 Available13 Q3-shy‐413 201513 saw13 an13 increase13 of13 23813 more13 tourists13 (excl13 residents13 of13 GL)13 arriving13 in13 Greenland13 by13 airplane13 compared13 to13 Q3-shy‐201413 after13 approximately13 five13 years13 with13 a13 general13 decline13 Q313 201513 is13 the13 first13 quarter13 we13 can13 compare13 flight13 passenger13 statistics13 with13 the13 same13 period13 the13 year13 before13 as13 the13 the13 flight13 pax13 registration13 did13 not13 start13 until13 July13 201413 The13 mix13 of13 flight13 passengers13 according13 to13 country13 of13 residence13 are13 some13 of13 the13 most13 important13 data13 in13 order13 for13 us13 to13 say13 something13 qualified13 about13 the13 demand13 in13 different13 markets13 and13 as13 we13 now13 have13 data13 on13 the13 development13 from13 period13 to13 period13 it13 is13 even13 more13 valuable13 13
New13 Flight13 Routes13 and13 Increased13 Air13 Services13 Air13 Greenland13 has13 announced13 increased13 international13 air13 services13 in13 the13 form13 of13 a13 new13 summer13 flight13 route13 between13 Keflavik13 and13 Ilulissat13 as13 well13 as13 increased13 summer13 air13 services13 of13 Narsarsuaq13 Furthermore13 Air13 Iceland13 has13 announced13 the13 opening13 of13 the13 summer13 flight13 route13 Keflavik-shy‐Kangerlussuaq13 flying13 with13 the13 flight13 type13 Bombardier13 Q40013 that13 carries13 up13 to13 7613 passengers13 13 13 Greenland13 in13 Top13 1013 and13 Top13 2013 Greenland13 has13 been13 fairly13 overlooked13 as13 a13 destination13 in13 the13 past13 but13 this13 autumn13 Greenland13 made13 the13 Lonely13 Planet13 Top13 1013 rsquoBest13 in13 Travel13 2016rsquo13 and13 the13 National13 Geographic13 Travelerrsquos13 Top13 2013 rsquoBest13 trips13 2016rsquo13 These13 are13 two13 of13 the13 most13 influential13 travel13 media13 in13 the13 world13 and13 the13 placings13 can13 help13 boost13 Greenland13 in13 terms13 of13 demand13 in13 201613 The13 listings13 have13 led13 to13 placings13 on13 other13 top13 102013 lists13
Growth13 in13 the13 Global13 Tourism13 Even13 during13 the13 financial13 crisis13 the13 global13 tourism13 has13 had13 a13 growth13 of13 a13 couple13 of13 percent13 In13 later13 years13 this13 growth13 has13 increased13 especially13 in13 the13 lsquogrowth13 economiesrsquo13 in13 South13 East13 Asia13 also13 in13 spite13 of13 the13 slowing13 of13 the13 growth13 of13 China13 In13 the13 latest13 quarters13 Western13 countries13 such13 as13 USA13 and13 the13 UK13 have13 had13 growth13 rates13 of13 up13 to13 9-shy‐1013 (sources13 national13 statistical13 offices13 and13 UNWTO)13 in13 the13 nearest13 international13 hub13 of13 Greenland13 Keflavik13 the13 high13 growth13 of13 USA13 and13 the13 UK13 can13 be13 detected13 (source13 staticeis)
NUMBER13 OF13 TOURISTS13 IN13 GREENLAND13 2015
In13 201513 it13 is13 for13 the13 first13 time13 possible13 to13 calculate13 excactly13 how13 many13 tourists13 that13 visited13 Greenland13 within13 one13 calendar13 year13 13 The13 grapf13 to13 the13 left13 is13 to13 be13 understood13 as13 follows13
In13 201513 there13 were13 2239013 cruise13 tourists13 of13 which13 614813 cruise13 passengers13 are13 included13 in13 the13 flight13 passenger13 registrations13 as13 they13 were13 flown13 out13 of13 Greenland13 at13 the13 end13 of13 their13 cruise13
5128713 tourists13 have13 been13 registered13 on13 planes13 out13 of13 Greenland13 When13 subtrackting13 the13 614813 cruise13 tourists13 that13 were13 flown13 out13 of13 Greenland13 via13 Kangerlussuaq13 we13 end13 up13 with13 4548613 land-shy‐based13 tourists13
Overall13 Greenland13 was13 visited13 by13 6787613 tourists13 in13 201513
13
Source13 statgl
Greenland13 ndash13 tourists13 by13 plane13 and13 cruise13 guests13 2015
Number13 of13 tourists13 by13 plane13 apart13 from13 cruise13 guests13 exchanged13 via13 plane13
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 plane
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 ship
FLIGHT13 PASSENGER13 STATISTICS
11313 increase13 in13 the13 total13 number13 of13 flight13 passengers13 13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
23813 increase13 in13 the13 number13 of13 tourists13 (excl13 residents13 of13 GL)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
49413 increase13 in13 the13 number13 of13 international13 tourists13 (excl13 residents13 of13 GL13 and13 DK)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 13
We13 are13 experiencing13 a13 strong13 growth13 in13 Other13 European13 Germany13 USA13 France13 Canada13 Iceland13 and13 China13 After13 Denmark13 they13 represent13 the13 largest13 markets13 13
To13 gain13 more13 insight13 into13 the13 category13 Other13 European13 (country)13 along13 with13 Mittarfeqarfiit13 we13 have13 added13 Austria13 Switzerland13 Holland13 and13 Poland13 from13 201613 Furthermore13 the13 following13 Asian13 countries13 have13 been13 added13 Hong13 Kong13 Singapore13 Malaysia13 Indonesia13 South13 Korea13 and13 Australia13
Thus13 the13 maximum13 2613 countries13 are13 registered13 according13 to13 the13 contract13 with13 Mittarfeqarfiit13 as13 the13 registration13 must13 be13 completed13 with13 just13 one13 click13 on13 an13 iPad13 in13 airport13 security
Source13 statgl
Q3-shy‐413 201513 was13 characterized13 by13 strong13 growth13 in13 the13 category13 of13 international13 tourists13 of13 49413 (excl13 residents13 of13 GL13 and13 DK)13 Q3-shy‐413 201513 at13 the13 same13 time13 saw13 8813 fewer13 GL13 residents13 compared13 to13 the13 same13 period13 in13 201413 The13 number13 of13 DK13 residents13 is13 status13 quo13 Every13 second13 flight13 passenger13 in13 Q3-shy‐413 201513 is13 a13 resident13 of13 a13 different13 country13 than13 GL13 and13 DK13 In13 201413 the13 same13 could13 only13 be13 said13 for13 every13 third13 passenger13 In13 200813 the13 total13 number13 of13 flight13 passengers13 peaked13 at13 7606813 pax13 and13 decreased13 to13 6958013 pax13 in13 201413 With13 an13 increase13 of13 11313 (Q3-shy‐413 2015)13 in13 the13 total13 number13 of13 flight13 passengers13 201513 is13 the13 best13 year13 so13 far13 with13 8086213 pax13 Please13 note13 that13 flight13 passenger13 country13 of13 residence13 has13 only13 been13 registered13 since13 July13 2014
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
NUMBER13 OF13 TOURISTS13 IN13 GREENLAND13 2015
In13 201513 it13 is13 for13 the13 first13 time13 possible13 to13 calculate13 excactly13 how13 many13 tourists13 that13 visited13 Greenland13 within13 one13 calendar13 year13 13 The13 grapf13 to13 the13 left13 is13 to13 be13 understood13 as13 follows13
In13 201513 there13 were13 2239013 cruise13 tourists13 of13 which13 614813 cruise13 passengers13 are13 included13 in13 the13 flight13 passenger13 registrations13 as13 they13 were13 flown13 out13 of13 Greenland13 at13 the13 end13 of13 their13 cruise13
5128713 tourists13 have13 been13 registered13 on13 planes13 out13 of13 Greenland13 When13 subtrackting13 the13 614813 cruise13 tourists13 that13 were13 flown13 out13 of13 Greenland13 via13 Kangerlussuaq13 we13 end13 up13 with13 4548613 land-shy‐based13 tourists13
Overall13 Greenland13 was13 visited13 by13 6787613 tourists13 in13 201513
13
Source13 statgl
Greenland13 ndash13 tourists13 by13 plane13 and13 cruise13 guests13 2015
Number13 of13 tourists13 by13 plane13 apart13 from13 cruise13 guests13 exchanged13 via13 plane13
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 plane
Number13 of13 cruise13 guests13 that13 travelled13 out13 of13 Greenland13 by13 ship
FLIGHT13 PASSENGER13 STATISTICS
11313 increase13 in13 the13 total13 number13 of13 flight13 passengers13 13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
23813 increase13 in13 the13 number13 of13 tourists13 (excl13 residents13 of13 GL)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
49413 increase13 in13 the13 number13 of13 international13 tourists13 (excl13 residents13 of13 GL13 and13 DK)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 13
We13 are13 experiencing13 a13 strong13 growth13 in13 Other13 European13 Germany13 USA13 France13 Canada13 Iceland13 and13 China13 After13 Denmark13 they13 represent13 the13 largest13 markets13 13
To13 gain13 more13 insight13 into13 the13 category13 Other13 European13 (country)13 along13 with13 Mittarfeqarfiit13 we13 have13 added13 Austria13 Switzerland13 Holland13 and13 Poland13 from13 201613 Furthermore13 the13 following13 Asian13 countries13 have13 been13 added13 Hong13 Kong13 Singapore13 Malaysia13 Indonesia13 South13 Korea13 and13 Australia13
Thus13 the13 maximum13 2613 countries13 are13 registered13 according13 to13 the13 contract13 with13 Mittarfeqarfiit13 as13 the13 registration13 must13 be13 completed13 with13 just13 one13 click13 on13 an13 iPad13 in13 airport13 security
Source13 statgl
Q3-shy‐413 201513 was13 characterized13 by13 strong13 growth13 in13 the13 category13 of13 international13 tourists13 of13 49413 (excl13 residents13 of13 GL13 and13 DK)13 Q3-shy‐413 201513 at13 the13 same13 time13 saw13 8813 fewer13 GL13 residents13 compared13 to13 the13 same13 period13 in13 201413 The13 number13 of13 DK13 residents13 is13 status13 quo13 Every13 second13 flight13 passenger13 in13 Q3-shy‐413 201513 is13 a13 resident13 of13 a13 different13 country13 than13 GL13 and13 DK13 In13 201413 the13 same13 could13 only13 be13 said13 for13 every13 third13 passenger13 In13 200813 the13 total13 number13 of13 flight13 passengers13 peaked13 at13 7606813 pax13 and13 decreased13 to13 6958013 pax13 in13 201413 With13 an13 increase13 of13 11313 (Q3-shy‐413 2015)13 in13 the13 total13 number13 of13 flight13 passengers13 201513 is13 the13 best13 year13 so13 far13 with13 8086213 pax13 Please13 note13 that13 flight13 passenger13 country13 of13 residence13 has13 only13 been13 registered13 since13 July13 2014
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
FLIGHT13 PASSENGER13 STATISTICS
11313 increase13 in13 the13 total13 number13 of13 flight13 passengers13 13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
23813 increase13 in13 the13 number13 of13 tourists13 (excl13 residents13 of13 GL)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413
49413 increase13 in13 the13 number13 of13 international13 tourists13 (excl13 residents13 of13 GL13 and13 DK)13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 13
We13 are13 experiencing13 a13 strong13 growth13 in13 Other13 European13 Germany13 USA13 France13 Canada13 Iceland13 and13 China13 After13 Denmark13 they13 represent13 the13 largest13 markets13 13
To13 gain13 more13 insight13 into13 the13 category13 Other13 European13 (country)13 along13 with13 Mittarfeqarfiit13 we13 have13 added13 Austria13 Switzerland13 Holland13 and13 Poland13 from13 201613 Furthermore13 the13 following13 Asian13 countries13 have13 been13 added13 Hong13 Kong13 Singapore13 Malaysia13 Indonesia13 South13 Korea13 and13 Australia13
Thus13 the13 maximum13 2613 countries13 are13 registered13 according13 to13 the13 contract13 with13 Mittarfeqarfiit13 as13 the13 registration13 must13 be13 completed13 with13 just13 one13 click13 on13 an13 iPad13 in13 airport13 security
Source13 statgl
Q3-shy‐413 201513 was13 characterized13 by13 strong13 growth13 in13 the13 category13 of13 international13 tourists13 of13 49413 (excl13 residents13 of13 GL13 and13 DK)13 Q3-shy‐413 201513 at13 the13 same13 time13 saw13 8813 fewer13 GL13 residents13 compared13 to13 the13 same13 period13 in13 201413 The13 number13 of13 DK13 residents13 is13 status13 quo13 Every13 second13 flight13 passenger13 in13 Q3-shy‐413 201513 is13 a13 resident13 of13 a13 different13 country13 than13 GL13 and13 DK13 In13 201413 the13 same13 could13 only13 be13 said13 for13 every13 third13 passenger13 In13 200813 the13 total13 number13 of13 flight13 passengers13 peaked13 at13 7606813 pax13 and13 decreased13 to13 6958013 pax13 in13 201413 With13 an13 increase13 of13 11313 (Q3-shy‐413 2015)13 in13 the13 total13 number13 of13 flight13 passengers13 201513 is13 the13 best13 year13 so13 far13 with13 8086213 pax13 Please13 note13 that13 flight13 passenger13 country13 of13 residence13 has13 only13 been13 registered13 since13 July13 2014
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
Source13 statgl
On13 the13 basis13 of13 the13 Country13 of13 Residence13 registration13 of13 flight13 passengers13 we13 can13 now13 see13 the13 overall13 distribution13 for13 201513 We13 cannot13 yet13 though13 compare13 with13 the13 calendar13 year13 201413 as13 the13 registration13 only13 started13 in13 Q3-shy‐1413 200813 was13 until13 recently13 the13 year13 with13 the13 most13 flight13 passengers13 (7606813 pax)13 During13 the13 years13 200813 through13 201413 (with13 6958013 pax)13 there13 was13 a13 general13 tendency13 of13 decline13 in13 the13 number13 of13 annually13 passengers13 201513 now13 shows13 to13 have13 the13 highest13 number13 ever13 (8086213 pax)13 and13 an13 overall13 growth13 of13 11313 compared13 to13 2014
Number13 of13 flight13 passengers13 out13 of13 Greenland13 by13 Country13 of13 Residence
FLIGHT13 PASSENGER13 STATISTICS
The13 red13 colour13 in13 the13 graph13 to13 the13 left13 represents13 all13 of13 the13 tourist13 segments13
If13 the13 distribution13 among13 Countries13 of13 Residence13 reflected13 in13 the13 Q3-shy‐413 201513 report13 turns13 out13 to13 reflect13 a13 trend13 for13 the13 coming13 years13 then13 we13 should13 expect13 the13 share13 of13 Greenlandic13 residents13 ndash13 maybe13 even13 also13 Danish13 residents13 to13 become13 smaller13 The13 volume13 and13 share13 of13 other13 countries13 should13 increase13 accordingly
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
CRUISE13 STATISTICS
As13 per13 the13 1st13 of13 January13 201513 the13 pax13 tax13 (tax13 per13 passenger)13 was13 changed13 to13 a13 port13 call13 tax13 dependent13 on13 the13 number13 of13 port13 calls13 per13 gross13 tonnage13 This13 will13 make13 it13 cheaper13 for13 especially13 the13 larger13 ships13 with13 fewer13 port13 calls13 than13 with13 the13 old13 pax13 tax13 The13 financial13 gain13 is13 slightly13 smaller13 for13 the13 smaller13 ships13 13
As13 the13 planning13 horizon13 of13 the13 large13 cruise13 lines13 is13 often13 at13 least13 two13 years13 it13 is13 unlikely13 that13 the13 growth13 we13 noted13 in13 201513 is13 due13 to13 the13 change13 in13 the13 cruise13 tax13 It13 must13 be13 caused13 by13 a13 larger13 demand13 for13 cruises13 in13 Greenland13 One13 can13 hope13 that13 the13 reduced13 tax13 can13 lead13 to13 further13 growth13 in13 the13 long13 term13 13
201513 marks13 the13 first13 year13 that13 registered13 the13 country13 of13 residence13 among13 cruise13 guests13 Top13 1013 countries13 are13 Germany13 (465)13 USA13 (134)13 UK13 (74)13 Canada13 (72)13 France13 (44)13 Denmark13 (35)13 Switzerland13 (32)13 Australia13 (27)13 Austria13 (24)13 and13 China13 (17)13 Source13 statgl
Compared13 to13 201413 201513 saw13 an13 increase13 in13 the13 number13 of13 cruise13 passengers13 of13 10813 This13 came13 after13 a13 general13 negative13 growth13 since13 201013 (a13 staggering13 -shy‐3313 from13 201013 to13 2014)13 Statgl13 uses13 the13 period13 Oct-shy‐Oct13 called13 the13 tourist13 season
Number13 of13 Cruise13 Passengers13 in13 Greenland13 2008-shy‐2015
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
Kilde13 statgl
As13 mentioned13 before13 there13 were13 2239013 cruise13 passengers13 visiting13 Greenland13 in13 201513 When13 you13 take13 into13 account13 how13 many13 passengers13 visited13 each13 port13 the13 collective13 number13 is13 of13 course13 much13 higher13 than13 the13 annual13 total13 because13 every13 passenger13 usually13 visits13 several13 ports13
The13 graph13 to13 the13 left13 gives13 an13 overview13 of13 cruise13 tourism13 in13 Greenland13 but13 only13 from13 the13 perspective13 of13 how13 many13 passengers13 visited13 each13 port13 ndash13 not13 from13 the13 perspective13 of13 how13 many13 ships13 or13 the13 size13 of13 the13 ships13
Source13 statgl
CRUISE13 STATISTICS
Number13 of13 cruise13 passengers13 arriving13 at13 Greenlandic13 ports13 2015
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
CRUISE13 SURVEY13 2015
In13 201513 GP13 Wild13 did13 a13 survey13 for13 VG13 in13 Qaqortoq13 Ilulissat13 and13 Ittoqqortoormiit13 with13 164913 cruise13 passengers13 and13 27913 crew13 members13 participating13 bull 8913 of13 the13 respondents13 felt13 very13 satisfied13 with13 their13 visit13 to13 Greenland13 bull 6113 even13 felt13 that13 the13 visit13 exceeded13 their13 expectations13 bull The13 friendliness13 of13 staff13 the13 friendliness13 of13 locals13 and13 guided13 tour13 were13 the13 things13 that13 got13 the13 highest13 scores13 (between13 4313 and13 4113 out13 of13 5)13 bull 9813 of13 the13 cruise13 guests13 went13 ashore13 and13 for13 9213 of13 the13 guests13 it13 was13 their13 first13 visit13 to13 Greenland13 bull 7613 of13 the13 guests13 were13 at13 least13 6513 years13 old13 and13 the13 average13 guest13 had13 a13 household13 income13 of13 60000013 DKK13 bull On13 average13 each13 guest13 spent13 ca13 37013 DKK13 ashore13 (Note13 that13 cruise13 companies13 profit13 on13 tours)13 the13 equivalent13 of13 ca13 81213 m13 DKK13 in13 201513 bull Half13 the13 crew13 went13 ashore13 and13 spent13 on13 average13 3013 DKK13 the13 equivalent13 of13 10000013 DKK13 in13 201513 counting13 1513 crew13 per13 10013 guests13 on13 average
The13 most13 13 important13 13 secondary13 nations13 in13 the13 13 survey13 are13 13 Australia13 Canada13 and13 Switzerland
A13 similar13 survey13 was13 carried13 out13 in13 201213 At13 the13 time13 96413 of13 the13 guests13 went13 ashore13 and13 spent13 approximately13 44013 DKK13 each13 which13 is13 the13 equivalent13 of13 9913 million13 Danish13 kroner13 in13 201213
In13 the13 last13 couple13 of13 years13 we13 have13 seen13 an13 increase13 in13 the13 number13 of13 cruises13 by13 the13 smaller13 cruise13 ship13 categories13 with13 the13 26-shy‐25013 pax13 (also13 called13 expedition13 ships)13 showing13 the13 largest13 growth13 in13 the13 number13 of13 cruises13 (from13 3213 in13 201113 to13 7613 in13 2015)13 The13 251-shy‐50013 pax13 ships13 have13 also13 experienced13 more13 cruise13 departures13 (from13 913 in13 201113 to13 1913 in13 2015)13
4813 of13 the13 respondents13 are13 from13 the13 USA
2113 of13 the13 respondents13 are13 from13 Great13 Britain
1213 of13 the13 respondents13 13 are13 from13 Germany
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
OVERNIGHT13 STAY13 STATISTICS13 2015
Data13 from13 the13 accommodations13 in13 Greenland13 in13 201513 versus13 201413 show13 an13 increase13 of13 1313 in13 the13 number13 of13 tourist13 overnight13 stays13 and13 a13 total13 growth13 of13 43
For13 tourists13 one13 can13 observe13 a13 4613 increase13 in13 the13 number13 of13 guests13 and13 the13 total13 growth13 is13 9213 The13 two13 figures13 on13 overnight13 stays13 show13 that13 on13 average13 each13 tourist13 had13 fewer13 overnight13 stays13 than13 in13 201413 13
Please13 keep13 in13 mind13 that13 only13 4713 (primarily13 hotels)13 out13 of13 at13 least13 8013 accommodations13 in13 Greenland13 submit13 records13 13
(Regional13 data13 can13 be13 found13 separately13 on13 tourismstatgl13 under13 Analysis)
Source13 statgl
Source13 statgl
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
GREENLANDCOM13 STATS13 FOR13 2015
For13 the13 first13 time13 ever13 Greenlandcom13 has13 attracted13 more13 than13 113 million13 users13 (10913 M)13 in13 201513 The13 largest13 audience13 comes13 from13 the13 following13 countries13 13 USA13 26513 DK13 12613 GER13 1013 UK13 8613 CAN13 513 IND13 4313 AUS13 413 GRL13 3713 CHE13 (Schweiz)13 1713 og13 FRA13 1413
3035613 is13 the13 number13 of13 times13 that13 users13 in13 201513 have13 clicked13 through13 to13 greenlandcom13 via13 an13 add13 or13 a13 website13 of13 tourist13 operator13 ndash13 which13 is13 known13 as13 a13 rsquoconversionrsquo13
7613 of13 the13 users13 are13 directed13 to13 us13 via13 searches13 on13 search13 engines13 such13 as13 Google13 1413 by13 typing13 greenlandcom13 in13 the13 browser13 address13 line13 6313 via13 links13 on13 other13 websites13 and13 2113 via13 social13 media13 (primarily13 Facebook)13
In13 general13 Internet13 users13 are13 becoming13 increasingly13 impatient13 when13 browsing13 and13 are13 more13 likely13 to13 leave13 a13 page13 if13 their13 interest13 is13 not13 immediately13 met13 On13 greenlandcom13 this13 results13 in13 the13 users13 opening13 slightly13 less13 pages13 per13 visit13 and13 slightly13 more13 users13 tend13 to13 leave13 greenlandcom13 without13 clicking13 to13 see13 more13 pages13 on13 the13 website13 ndash13 both13 compared13 to13 the13 year13 before13 VG13 is13 currently13 working13 on13 improving13 the13 user13 experience13 on13 the13 front13 page13 in13 order13 to13 get13 the13 users13 to13 click13 their13 way13 into13 the13 universe13 of13 greenlandcom13 and13 ultimately13 purchase13 a13 trip13
Source13 Google13 Analytics
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
WHATrsquoS13 HAPPENING13 IN13 ICELAND
Flight13 passengers13 As13 mentioned13 earlier13 both13 Air13 Greenland13 and13 Air13 Iceland13 will13 be13 opening13 new13 flight13 routes13 via13 Keflavik13 in13 the13 summer13 of13 201613 Based13 on13 the13 data13 on13 Iceland13 we13 can13 objectively13 conclude13 a13 large13 potential13 in13 feeding13 in13 more13 tourists13 to13 Greenland13 with13 Keflavik13 as13 the13 hub13 as13 Keflavik13 International13 Airport13 once13 again13 presents13 a13 growth13 of13 25513 in13 201513 (source13 isaviais)13 compared13 to13 201413 The13 Greenlandic13 increase13 in13 the13 number13 of13 passengers13 in13 Q3-shy‐413 201513 vs13 Q3-shy‐413 201413 was13 a13 total13 of13 11313 and13 a13 massive13 23813 for13 tourists13 The13 growth13 in13 global13 tourism13 is13 roughly13 613 so13 even13 if13 we13 are13 not13 quite13 on13 the13 same13 level13 as13 Iceland13 it13 is13 still13 a13 high13 growth13
When13 it13 comes13 to13 flight13 traffic13 the13 most13 significant13 difference13 between13 Iceland13 and13 Greenland13 is13 the13 advantageous13 geographical13 placement13 of13 Iceland13 that13 makes13 it13 a13 natural13 Atlantic13 hub13 Additionally13 new13 flight13 routes13 are13 opening13 (eg13 Wow13 Air13 EasyJet13 and13 Icelandair)13 and13 air13 services13 are13 increased13 on13 the13 most13 popular13 routes13 and13 Keflavik13 International13 Airport13 opened13 a13 new13 section13 this13 past13 summer13 With13 respect13 to13 new13 flight13 routes13 and13 increased13 air13 services13 Greenland13 is13 on13 the13 slow13 side13 but13 this13 is13 linked13 to13 the13 high13 season13 being13 so13 short13 while13 the13 shoulder13 season13 has13 not13 yet13 caught13 on13 13
Guests13 in13 accommodations13 Iceland13 saw13 a13 2113 increase13 in13 the13 number13 of13 overnight13 stays13 in13 201513 In13 November13 3213 of13 the13 guests13 came13 from13 Great13 Britain13 2113 from13 USA13 and13 6513 from13 Germany13 The13 share13 of13 Icelanders13 was13 only13 1213 (source13 staticeis)13 13 As13 mentioned13 the13 201513 Greenlandic13 growth13 in13 the13 number13 of13 tourist13 overnight13 stays13 was13 only13 1313 while13 the13 increase13 in13 relation13 to13 the13 number13 of13 guests13 (tourists)13 was13 4613 In13 201513 3213 of13 the13 guests13 were13 from13 Germany13 3113 came13 from13 the13 USA13 and13 1713 from13 Great13 Britain13 (the13 three13 biggest13 segments13 apart13 from13 Greenland13 and13 Denmark)13 Especially13 in13 relation13 to13 the13 share13 of13 British13 guests13 we13 are13 far13 behind13 Iceland13 13
One13 could13 see13 the13 big13 difference13 the13 numbers13 on13 overnight13 stays13 (between13 ISL13 and13 GL)13 as13 a13 bad13 indicator13 on13 the13 other13 hand13 however13 the13 data13 tell13 us13 it13 is13 worth13 considering13 the13 opportunities13 the13 combination13 of13 Iceland13 and13 Greenland13 affords13 us13 We13 have13 heard13 from13 several13 Icelandic13 operators13 that13 there13 is13 a13 demand13 for13 Greenland13 as13 an13 rsquoadd-shy‐onrsquo13 when13 the13 right13 segments13 are13 targeted13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
GLOBAL13 TRENDS13 IN13 2016
Source13 Statistacom
The13 global13 tourism13 is13 surging13 with13 a13 few13 exceptions13 such13 as13 Russia13 that13 is13 inhibited13 by13 international13 sanctions13 In13 spite13 of13 Europe13 being13 the13 part13 of13 the13 world13 with13 the13 lowest13 estimated13 growth13 (see13 the13 graph13 below)13 an13 increase13 of13 appoximately13 413 13 is13 still13 a13 solid13 growth13
According13 to13 ITB13 World13 Travel13 Trends13 Report13 201513 rsquocity13 tripsrsquo13 will13 primarily13 dominate13 growth13 but13 rsquoadventure13 tourismrsquo13 which13 is13 relevant13 to13 Greenland13 is13 also13 predicted13 strong13 gorwth13
rdquoAdventure13 tourism13 is13 on13 of13 the13 fastest13 growing13 categories13 in13 tourismrdquo13 13 (UNWTO13 Report13 on13 Adventure13 Tourism13 2014)13
Travelmarketreportcom13 describes13 the13 tendency13 rdquoTravellers13 seek13 out13 autentic13 experiences13 whether13 it13 be13 the13 local13 13 off-shy‐the-shy‐beaten13 path13 destination13 or13 one13 that13 offers13 unique13 cultural13 13 experiencesrdquo13 (googl7QPrfa)13
One13 of13 the13 biggest13 analysis13 on13 travel13 trends13 in13 201613 is13 carried13 out13 by13 Ipsos13 for13 TripAdvisor13 (TripBarometer13 Travel13 Trends13 201613 13 googlBSiHJy)13 and13 has13 over13 3400013 respondents13 It13 pinpoints13 613 key13 trends13 13 for13 201613 and13 the13 following13 three13 are13 particuarly13 relevant13 13 for13 Greenland13 13 113 Seek13 new13 experiences13 313 Choose13 destinations13 based13 on13 culture13 13 (and13 special13 offerings)13 613 Handles13 online13 reputation13
(continued13 on13 the13 next13 page)
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
GLOBAL13 TRENDS13 FOR13 201613 (continued)Cf13 113 (Seek13 new13 experiences)13 The13 fact13 that13 very13 few13 people13 have13 ever13 been13 to13 Greenland13 is13 an13 advantage13 As13 a13 tourist13 you13 are13 likely13 to13 be13 the13 first13 in13 your13 social13 circle13 to13 visit13 the13 country13 and13 you13 are13 guaranteed13 to13 experience13 new13 and13 unique13 things13
Cf13 313 (Choose13 destination13 based13 on13 culture13 and13 special13 offerings)13 When13 marketing13 the13 destination13 Greenland13 it13 is13 important13 to13 highlight13 the13 unique13 Greenlandic13 culture13 The13 rsquoPioneering13 Nationrsquo13 brand13 is13 used13 to13 showcase13 the13 Greenlandic13 pioneering13 spirit13 and13 culture13 as13 well13 as13 the13 opportunity13 for13 the13 traveler13 to13 feel13 like13 a13 pioneer13 A13 good13 example13 of13 a13 special13 offering13 is13 one13 that13 offers13 unique13 experiences13 at13 a13 good13 price13 in13 the13 shoulder13 season13 thus13 making13 the13 shoulder13 season13 a13 positive13 selling13 point13 as13 well13 as13 an13 incentive13 for13 previous13 high13 season13 guests13 to13 come13 back13 13
Cf13 613 (Handle13 online13 reputation)13 According13 to13 the13 analysis13 the13 rating13 on13 review13 sites13 (such13 as13 TripAdvisor)13 is13 the13 second13 most13 important13 factor13 for13 travelers13 aside13 from13 price13 when13 they13 book13 accommodation13 VG13 therefore13 recommend13 that13 all13 accommodations13 and13 tour13 operators13 create13 a13 profile13 on13 TripAdvisor13 allowing13 the13 users13 to13 rate13 the13 experienced13 quality13 thus13 improving13 the13 visibility13 and13 credibility13 of13 the13 products13 13
One13 third13 of13 the13 respondents13 plan13 to13 increase13 their13 travel13 budget13 in13 201613 and13 all13 segments13 are13 very13 eager13 to13 rsquotry13 something13 newrsquo13 in13 201613
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
This13 tourism13 report13 was13 developed13 by13 Mads13 Lumholt13 Visit13 Greenland13
