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Release Date: 1 May 2017
Graphic Standards Manual
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ContentsOverview 3Corporate Logos 4
Usage 5 Specifications 6Do’s&Don’ts 7SampleApplications
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ContactUs 9
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Overview
This Graphic Standards
ManualdemonstratestheproperuseoftheArmedForcesFinancialNetwork®corporatelogo,acronym(AFFN®),andnametoincluderegisteredtrademarksofAFFN®inconnectionwithparticipatingin,processingwith,orreceivinganyAFFN®services.
ThesegraphicstandardsareminimumstandardsandaredesignedtoallowforappropriateflexibilityintheuseoftheAFFN®LicensedMarks.InordertoprotecttheLicensedMarksandtoprovidethegreatestbenefittoParticipants’proprietarybrands,allentitiespermittedtousetheLicensedMarksmustadheretothesegraphicstandards.Participants,ProcessorsandotherentitieslicensedtousetheMarkswhocontractwithvendorsorsupplierswhousetheMarksareresponsibleforsuchvendororsuppliercompliancewiththesegraphicstandards.
Contact
Information/AssistanceForfurtherinformationorquestionsregardingthisGraphic
Standards Manual,pleaseseepage9.
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Corporate
LogosThefollowinglogosandfileformatsareavailablefordownloadonAFFN’swebsite,www.AFFN.org.
Corporate Logo
AFFNCorporateLogoCMYK.epsAFFNCorporateLogoCMYK.jpgAFFNCorporateLogoCMYK.png
AFFNCorporateLogoBlack.epsAFFNCorporateLogoBlack.jpgAFFNCorporateLogoBlack.png
AFFNCorporateLogoWhite.epsAFFNCorporateLogoWhite.png
AFFNAcronymBlack.epsAFFNAcronymWhite.epsAFFNAcronymBlack.jpgAFFNAcronymBlack.pngAFFNAcronymWhite.png
ArmedForcesFinancialNetworkNameBlack.epsArmedForcesFinancialNetworkNameWhite.epsArmedForcesFinancialNetworkNameBlack.jpgArmedForcesFinancialNetworkNameBlack.pngArmedForcesFinancialNetworkNameWhite.png
Acronym Name
AFFNCorporateLogoPMS.eps
PMS 7621C
PMS 7687C
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Black Blue Gradient
CMYK CMYK CMYK CMYK CMYK CMYK
89.06 90.23 93.36 97.66 100 100
71.09 72.27 73.05 74.61 75 88.67
0 1.56 .39 13.67 17.58 21.09
0 0 0 1.95 3.52 7.03
Location2.69 Location22.9 Location38.47 Location52.44
Location59.6 Location100
Red GradientCMYK CMYK CMYK
3.91 11.33 19.92
100 100 100
60.16 82.42 100
0 1.95 11.72
Location1.47 Location75.37 Location100
Usage
=BLACK100%Opacity
=RED(CMYK)Gradient
=BLUE(CMYK)Gradient
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Colors
Fonts AFFN: theluxxbold Armed Forces Financial Network: LHF
CLASSIC ROMAN2
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Specifications
ATM Specifications: •
EachATMintheNetworkmustdisplaytheAFFN®logo,name,oracronymimmediatelyuponbeingcertified
“live”inthenetwork.• Theminimumsizewillbe3½”indiameter.•
Theminimumrequirementsfortheletters“AFFN®”are3½”,andforthename
“ArmedForcesFinancialNetwork®”are6”.
Card Specifications:•
Cardsmustalsodisplaythelogo,name,orAFFN®acronym
(oralternativelytheinstitutionmayprovideforanadvertisingprogram).•
However,CardsarenotrequiredtobesodisplayeduntilsuchCardsarereordered,
orwithin18-24months,whicheverissooner.•
The“BUG”maybeplacedanywhereontheCards,andshallbeatleast3/8”indiameter.•
The“AFFN®”acronymorname“ArmedForcesFinancialNetwork®”maybeusedonthe
Cardifthelogoisnotused,andtheminimumrequirementis3/8”by3/8”.
3½”
3½”
6”
3/8”
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3½”
3½”
3/8”
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Dos & Don’ts
Use logo as is
Use logo over photos that donotcompetewithit
Donotfliplogo
Donotuselogooverdark image
Donotdisproportionatelyresizelogo
Donotalterlogo
Do . . . Don’ts . . .
Scalelogoproportionally Donotusearule aroundthelogo
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Sample Applications
ATM Signage
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Debit Card
This card is issued by the Armed Forces Financial Network and
not for resale. The use of this card constitutes acceptance of all
terms and conditions. This card can only be used for
PINpoint-of-sale purchases wherever the AFFN card is accepted.
This card is not redeemable for cash, cannot be replaced if
lost/stolen/damaged, and will expire after the date printed on the
front of the card, except where it may be prohibited by law.
Card balances can be obtained by calling 1-866-466-8076.
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Contact Information
Forquestionsregardingthis AFFN® Graphic Standards Manual
and/oranyspecialrequests, pleasecontactAFFN® HQ:
Telephone:7272272880 Email:[email protected]
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11601RooseveltBoulevard,TA-94,SaintPetersburg,Florida33716
T:7272272880|F:7272275773|E:[email protected]
www.affn.org
